Sneaky Email Subject Lines

What makes you open an email? Is it typically the subject line or are there emails you open just because of who sent it?

Some marketers pay a lot of money to copywriters to create amazing and engaging subject lines. Would you?

Imagine this:

You have an amazing message or story to share. You write it all out very thoughtfully in an email. You know your message or tips/advice, whatever it is that you’re sharing will change the lives of those who read it. You know it!

Yet, no one opens your emails… or like only 10% of the people you send it to open it, therefore only 10% of the people you intended to change their lives, weren’t impacted solely because they just weren’t excited enough or tempted enough to OPEN your email that day.

Instead, they just deleted it or moved it to trash.

Out of the 10% who did open it, 2% of those people replied back saying how moved they were, or that you helped them in some way.

Isn’t that what we want to have happen? Yet with 100% of the people we intend to see our message, right?

Well, you can have better results with your open rates in your email. You can get more engagement with your subscribers, clients and followers.

The key is getting a LOT more CREATIVE with your subject lines!

 

Now, I am no where near getting 100% open rate myself, nor do I even have 50% open rate and frankly that breaks my heart because I know that so much of the advice that I share can change the lives of those who read it too.

All I can do though is keep trying to “get your attention.” Sometimes that means I have to get a little sneaky or tricky with the subject lines!

Someone complained about my subject line recently “This made me think of you”. It was sort of sneaky I guess… but it was given to me by the interview series host that I am a part of and I know they probably paid a copyrighter to come up with this stuff so I used it. Plus, I added in text inside the email to really show how I thought it would apply to everyone who was on my list. I changed what they gave me a little bit to fit everyone here on my list, I thought.

When I thought about this though, I thought maybe I should share a little about “what makes up a good subject line” for your emails… I’ll bet everyone could use some good ideas for this!

I feel that there are 3 ways to write email subject lines, and mixing the first 2 of these styles up is good (from what I can tell).

  1. Plain and simple – Say what you mean and mean what you say. This is what I try to do more often than not. But please don’t put “Here’s my Newsletter”.

    1. Book launch is today
    2. Want to schedule a call?
    3. Event is open for registration now
    4. 5 tips for better client attraction
    5. 3 ways to build a website
    6. Please take my survey
    7. Webinar on Branding is tonight 5pm PST
  2. Sneaky – this is where people are more vague in their subject lines to get you to be curious and open to learn more or ‘find out’
    1. Have you tried this?
    2. Want to know my secret?
    3. This made me mad
    4. Time to CELEBRATE!
    5. Last call! Deadline today!
    6. Great news…
  3. Lie – this isn’t recommended actually but do you see people doing this? They ask you to open because of one reason then try to sell you in there for something else that has nothing to do with what the subject said. Nothing wrong with making offers in emails, just don’t bait and switch people I think.
  4. And what about all those emojis!?!?
    1. It’s fun to see emojis in email subject lines, my system won’t do it though so it’s annoying… some will, some won’t, but I would use them if you’re able!
    2. Or you can use brackets [ ] or *** in front of or around your subject line text too, anything you can do to make YOUR emails stand out in the bunch that come through people’s inboxes every day.

What do YOU think about email subject lines?

What do you like or don’t like?

Be careful though NOT doing in YOUR marketing what you “don’t like” as that may not work. You still want to do what WORKS.

Here’s to better email results for you and me – thanks for reading this!! Pass it on. 😉

What’s Next?

 

 

I’d love to invite you to consider attending my next Love & Money LIVE! event happening April 20-22, 2020, in Sacramento California. It’s three days of really mastering all of this and more.

Like I said I’ve been running this event since 2009 and every year it gets better and better, plus every year there are new speakers that I bring in that share insight on a few key things we need to do or be as an entrepreneur. Plus, I change up the content based on what new things I’ve learned and have implemented in my life and business.

Many people come back to my events over and over and over again because they always are at a new place in their life and their business and are ready for the next steps, and that’s exactly what they get.

You can read more about it on this page, watch the video to see a little bit about what you’ll learn and experience. Plus, during the event attendees get to share what they do, they get to make easy yes offers to other attendees, and the majority of people walk out with more money in their pocket than when they arrived.

You’ll be amazed how different this event is from other business, marketing, or inspirational events are. It’s worth thousands of dollars to transform your business the way that we show you how but luckily that’s not what you have to pay!

This year I’m doing something different too, I’m giving a FREE GUEST TICKET with every ticket purchased ONLY FOR MY SUBSCRIBERS AND FRIENDS LIKE YOU!! 

So, you can bring a friend, you can bring your significant other which is a really good idea to do frankly, or you can even bring an assistant who can help you get the details organized of the moneymaking activities that you will want to add when you get home.

To get your FREE GUEST TICKET YOU MUST REGISTER by the last day of Janaury though… no exceptions. There’s a 3 month payment plan if you need it also by the way so I’m making this super easy for you. When you register I’ll contact you for your guest’s info or you can decide who that will be later even, just get yourself signed up now!

Find out more and register here now, only 60 seats total being sold including guests.

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.
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Are you frustrated with your email newsletter open rates?

Ever thought about giving your list an ultimatum?email marketing

Like “Read me or delete me!”

I have. In fact I almost did it this week!

Email is supposed to be the most effective way to share with your subscribers, customers and prospects BUT everyone is on too many lists these days, including you probably, and we barely see probably 20% of what comes in.

It’s true, email is very effective for those who read them BUT it’s very ineffective for those who aren’t even seeing all the great stuff you have to offer and that’s a shame.

So, what do you do as a passionate business owner trying to inspire thousands of people with your gifts and talents?

You see, it’s critical these days that you do more than email or social media to market to clients and prospects.

Many business owners though try not to spend money to attain new leads so this is all they do. But you’re still not seeing big monetary results.

There are a lot of things you can do that are free or very low cost to market your business but you just may not know what those are.

 

Email marketing however cannot be the only thing you do to keep in touch with your list, clients or prospects.

You’ve got to find a way to get more contact information for your prospects, like phone number and mailing address.

In this digital age you want to stand out and be different and really the best way to do that is to just pick up the phone and send a few mailings. Seriously, what has worked for hundreds of years for business-building still works and actually it works better than email.

Now, I mentioned social media here too, and social media can be done if you’re doing the right things online; otherwise you could just be wasting time posting without a clear strategy.

So basically, you need to do all of this plus much more, and on a regular basis too, if you want to see clear, consistent cash flow and customers.

What to do about your email marketing?

Well, here are a few tips to help increase your email open rate as best you can:

1.    Brainstorm on some really enticing and attention getting subject lines – this is a big part of why people aren’t opening.
2.    Deliver really good content – articles, tips, videos, audios and more.
3.    Get personal with your list – the more they know about you, the more likely they’ll want to see what’s up with you each time you email.
4.    And of course, make sure you have permission to email them in the first place – don’t be a spammer. (If you aren’t sure of the laws, educate yourself!)

Keep in touch with your prospects, clients and your entire database regularly in many different ways for best success.

Reach out for training if you aren’t sure what to do or if you’re afraid you just don’t know enough about marketing. Marketing and sales are the two single most important things to keep sharpening your saw about in order to really grow your business.

Maybe you know a lot of the WHAT to do in your marketing, sales and your business…. but what’s missing is the HOW. Join me at my next Jumpstart Your Marketing & Sales Summit. It will be the most comprehensive and content-rich seminar, conference or workshop you will ever attend. Come learn how to MAKE BIG money in your business by learning what to do and how to do it!

Make sure you leave a comment below on today’s blog or contact me if you have any questions!

Here’s to creating and enjoying your happiest life ever with a business doing what you love, Cheers!

 

Katrina Sawa
Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
Katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz!

 

 

 

 

 

 

 

 

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It’s Time to Update Your Email Marketing Strategy

For Better Results!!

Times have changed and email marketing is NOT working as well as it used to. With social media, many of your followers and contacts want to hear from you in different ways.  You may be doing more on social media but have you lost sight of what’s important in your email marketing?clip-art-email-marketing-co[1]

Whether you’re currently sending an email newsletter in your business or if you haven’t started one yet; I guarantee you’re missing some crucial aspects of it or you’re forgetting to do a few things that could be affecting your open rate, your click through rate and your unsubscribe rate.

With this digital collection, I can help you learn more about how “The Rules of Email Marketing Have Changed”.

What You Will Learn When You Purchase This Digital Product Collection

  • Learn how to structure your email newsletter (ezine) and how to make it simple to get done every month in my 2 part build your own ezine class included,
  • Figure out what tools and functionality you MUST be using in your email marketing strategy so you aren’t considered spamming PLUS so you get the highest open rates,
  • Develop a quick and easy ezine outline so you can make sure yours gets done on time and that you know what to do,
  • Generate a huge content topic list to pull from when writer’s block sets in,
  • Repurpose everything you put in your ezine into other marketing formats such as your blog, Facebook posts, tweets and article marketing websites – this saves you time and allows you to reach entire new audiences with your content,
  • Determine what and when to delegate some of your email marketing in order for you to concentrate on bigger and more important marketing tasks in your business,
  • Make simple changes in your email marketing practices so that you’re attracting the attention from your subscribers that you want but with what they want to see,
  • Develop a simple way to find out how your subscribers want to hear from you moving forward AND what they want to learn from you too!

This is not ONLY for those who haven’t yet started an ezine, but it’s also for those of you if you already have an ezine going in your business. You want to learn how to maximize it, delegate it, automate it, get more sales from it, repurpose the content from it and so much more!

What is Included in this “The Rules of Email Marketing Have Changed” Product Collection:

You find a wealth of information included this collection of Audios, Videos and an eBook.

Effective email marketing is still crucial BUT there are some key strategies and things you must do to get the best results as times have changed and your marketing needs to change with it.

Click here to Get your Digital Collection today and begin focusing on this very important aspect of marketing your business! 

 

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Do you have a strategy or do you just send emails out hap-hazardly?

Most entrepreneurs I see in my coaching business or who attend my live events are doing the latter. Of course what you want to do is have a big picture strategy first, then the actual getting it done becomes a lot easier.

Now, email marketing is just ONE piece of the overall pie that your business would want to be focusing on for marketing but you want to maximize your time with it so it doesn’t take up too much time either. There is more to do than just this one marketing and follow up strategy…

In order to have a good, efficient and results-oriented email marketing strategy you want to consider and/or implement the following things:

  1. Have an approved list – make sure the people you are sending emails to regularly via your email marketing system or service have agreed either in person, verbally or opted in on your website to receive your emails. Otherwise if they have not, you are spamming, plain and simple. (See my Ultimate Marketing Follow Up System though to know what to do with those non-opted-in people however because you can entice them to want to get your emails but it’s very strategic messaging you’ll want to use.)
  2. Plan out your content – using a Content Marketing Calendar is best when you’re not as accustomed to delivering regular emails to your list. This way you have special themes or promotions planned out and it’s easier to figure out what to write or talk about each month in your emails.
  3. Make sure you do use an actual email marketing program such as either a shopping cart such as Jumpstart Shopping Cart or a service that just sends approved emails for you such as Constant Contact, Aweber or MailChimp.
  4. Develop some templates for you to use for emailing. I always recommend having a newsletter looking template with sections and header and then also more of a casual template or announcement template with little branding and structure.
  5. Set a schedule for when you’ll send what and stick to it. You really need to touch your subscribers more than just once a month so a newsletter every other week is recommended to start. You can do weekly with less content if you’d like but it’s not necessary.
  6. Delegate whatever you don’t like to do or want to do regarding sending out your emails. I do recommend you try to develop the content as much as you can especially if your business features you. Dealing with the technology however or putting the components of your email together to send out could be something someone else does.
  7. Always pay attention to creating really attention getting subject lines so your emails are more likely to get opened.
  8. Finally, check your statistics often and revise your approach and strategy as needed. You’ll see which topics your subscribers gravitate towards more plus other stats to help you develop more content or even paid programs and products.


Meanwhile, if you want someone to talk this out with you to help you figure out which options are best for you and your business specifically
, then I’d love to either talk with you in a Free One-Time Coaching Call, find out about that here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on every nitty gritty marketing strategy and system such as this one thoroughly at this event which you can find out more about at www.LiveBigEvents.com.

You can also check out my Email Marketing Rules audio and written training for $35 —>>>  

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

 

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com

P.P.P.S.  Would you like to come talk with me first to see if or how I can help you jumpstart your business? If so, fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult very soon! Go to www.KatrinaSawa.com/FreeCallWithKat

© Copyright 2014 K. Sawa Marketing International Inc.

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