Are you frustrated with your email newsletter open rates?

Ever thought about giving your list an ultimatum?email marketing

Like “Read me or delete me!”

I have. In fact I almost did it this week!

Email is supposed to be the most effective way to share with your subscribers, customers and prospects BUT everyone is on too many lists these days, including you probably, and we barely see probably 20% of what comes in.

It’s true, email is very effective for those who read them BUT it’s very ineffective for those who aren’t even seeing all the great stuff you have to offer and that’s a shame.

So, what do you do as a passionate business owner trying to inspire thousands of people with your gifts and talents?

You see, it’s critical these days that you do more than email or social media to market to clients and prospects.

Many business owners though try not to spend money to attain new leads so this is all they do. But you’re still not seeing big monetary results.

There are a lot of things you can do that are free or very low cost to market your business but you just may not know what those are.

 

Email marketing however cannot be the only thing you do to keep in touch with your list, clients or prospects.

You’ve got to find a way to get more contact information for your prospects, like phone number and mailing address.

In this digital age you want to stand out and be different and really the best way to do that is to just pick up the phone and send a few mailings. Seriously, what has worked for hundreds of years for business-building still works and actually it works better than email.

Now, I mentioned social media here too, and social media can be done if you’re doing the right things online; otherwise you could just be wasting time posting without a clear strategy.

So basically, you need to do all of this plus much more, and on a regular basis too, if you want to see clear, consistent cash flow and customers.

What to do about your email marketing?

Well, here are a few tips to help increase your email open rate as best you can:

1.    Brainstorm on some really enticing and attention getting subject lines – this is a big part of why people aren’t opening.
2.    Deliver really good content – articles, tips, videos, audios and more.
3.    Get personal with your list – the more they know about you, the more likely they’ll want to see what’s up with you each time you email.
4.    And of course, make sure you have permission to email them in the first place – don’t be a spammer. (If you aren’t sure of the laws, educate yourself!)

Keep in touch with your prospects, clients and your entire database regularly in many different ways for best success.

Reach out for training if you aren’t sure what to do or if you’re afraid you just don’t know enough about marketing. Marketing and sales are the two single most important things to keep sharpening your saw about in order to really grow your business.

Maybe you know a lot of the WHAT to do in your marketing, sales and your business…. but what’s missing is the HOW. Join me at my next Jumpstart Your Marketing & Sales Summit. It will be the most comprehensive and content-rich seminar, conference or workshop you will ever attend. Come learn how to MAKE BIG money in your business by learning what to do and how to do it!

Make sure you leave a comment below on today’s blog or contact me if you have any questions!

Here’s to creating and enjoying your happiest life ever with a business doing what you love, Cheers!

 

Katrina Sawa
Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
Katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz!

 

 

 

 

 

 

 

 

Please Share, Follow and Like:
error

It’s Time to Update Your Email Marketing Strategy

For Better Results!!

Times have changed and email marketing is NOT working as well as it used to. With social media, many of your followers and contacts want to hear from you in different ways.  You may be doing more on social media but have you lost sight of what’s important in your email marketing?clip-art-email-marketing-co[1]

Whether you’re currently sending an email newsletter in your business or if you haven’t started one yet; I guarantee you’re missing some crucial aspects of it or you’re forgetting to do a few things that could be affecting your open rate, your click through rate and your unsubscribe rate.

With this digital collection, I can help you learn more about how “The Rules of Email Marketing Have Changed”.

What You Will Learn When You Purchase This Digital Product Collection

  • Learn how to structure your email newsletter (ezine) and how to make it simple to get done every month in my 2 part build your own ezine class included,
  • Figure out what tools and functionality you MUST be using in your email marketing strategy so you aren’t considered spamming PLUS so you get the highest open rates,
  • Develop a quick and easy ezine outline so you can make sure yours gets done on time and that you know what to do,
  • Generate a huge content topic list to pull from when writer’s block sets in,
  • Repurpose everything you put in your ezine into other marketing formats such as your blog, Facebook posts, tweets and article marketing websites – this saves you time and allows you to reach entire new audiences with your content,
  • Determine what and when to delegate some of your email marketing in order for you to concentrate on bigger and more important marketing tasks in your business,
  • Make simple changes in your email marketing practices so that you’re attracting the attention from your subscribers that you want but with what they want to see,
  • Develop a simple way to find out how your subscribers want to hear from you moving forward AND what they want to learn from you too!

This is not ONLY for those who haven’t yet started an ezine, but it’s also for those of you if you already have an ezine going in your business. You want to learn how to maximize it, delegate it, automate it, get more sales from it, repurpose the content from it and so much more!

What is Included in this “The Rules of Email Marketing Have Changed” Product Collection:

You find a wealth of information included this collection of Audios, Videos and an eBook.

Effective email marketing is still crucial BUT there are some key strategies and things you must do to get the best results as times have changed and your marketing needs to change with it.

Click here to Get your Digital Collection today and begin focusing on this very important aspect of marketing your business! 

 

Please Share, Follow and Like:
error

Do you have a strategy or do you just send emails out hap-hazardly?

Most entrepreneurs I see in my coaching business or who attend my live events are doing the latter. Of course what you want to do is have a big picture strategy first, then the actual getting it done becomes a lot easier.

Now, email marketing is just ONE piece of the overall pie that your business would want to be focusing on for marketing but you want to maximize your time with it so it doesn’t take up too much time either. There is more to do than just this one marketing and follow up strategy…

In order to have a good, efficient and results-oriented email marketing strategy you want to consider and/or implement the following things:

  1. Have an approved list – make sure the people you are sending emails to regularly via your email marketing system or service have agreed either in person, verbally or opted in on your website to receive your emails. Otherwise if they have not, you are spamming, plain and simple. (See my Ultimate Marketing Follow Up System though to know what to do with those non-opted-in people however because you can entice them to want to get your emails but it’s very strategic messaging you’ll want to use.)
  2. Plan out your content – using a Content Marketing Calendar is best when you’re not as accustomed to delivering regular emails to your list. This way you have special themes or promotions planned out and it’s easier to figure out what to write or talk about each month in your emails.
  3. Make sure you do use an actual email marketing program such as either a shopping cart such as Jumpstart Shopping Cart or a service that just sends approved emails for you such as Constant Contact, Aweber or MailChimp.
  4. Develop some templates for you to use for emailing. I always recommend having a newsletter looking template with sections and header and then also more of a casual template or announcement template with little branding and structure.
  5. Set a schedule for when you’ll send what and stick to it. You really need to touch your subscribers more than just once a month so a newsletter every other week is recommended to start. You can do weekly with less content if you’d like but it’s not necessary.
  6. Delegate whatever you don’t like to do or want to do regarding sending out your emails. I do recommend you try to develop the content as much as you can especially if your business features you. Dealing with the technology however or putting the components of your email together to send out could be something someone else does.
  7. Always pay attention to creating really attention getting subject lines so your emails are more likely to get opened.
  8. Finally, check your statistics often and revise your approach and strategy as needed. You’ll see which topics your subscribers gravitate towards more plus other stats to help you develop more content or even paid programs and products.


Meanwhile, if you want someone to talk this out with you to help you figure out which options are best for you and your business specifically
, then I’d love to either talk with you in a Free One-Time Coaching Call, find out about that here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on every nitty gritty marketing strategy and system such as this one thoroughly at this event which you can find out more about at www.LiveBigEvents.com.

You can also check out my Email Marketing Rules audio and written training for $35 —>>>  

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

 

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com

P.P.P.S.  Would you like to come talk with me first to see if or how I can help you jumpstart your business? If so, fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult very soon! Go to www.KatrinaSawa.com/FreeCallWithKat

© Copyright 2014 K. Sawa Marketing International Inc.

Please Share, Follow and Like:
error