We’re almost to the half way mark for the year and boy is it flying by!

I wanted to let you in on a little secret that I’m doing right now in my business and it’s about getting back to the basics.

Yes, you heard it here first….the queen of doing all kinds of stuff in her biz is still doing the basics!

Why? Because that what works! (in any economy)

You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON’T right now….

It’s time to ‘Get Back to the Basics’ of what works in your business, the types of things you’re selling, your marketing, your follow up and your overall effective work habits.

In the last few months every business owner I’ve spoken to has all had the same questions:

“What can I do that will bring me more business, nothing is working?”

“Where should I be focusing in my business, I feel like I’m spinning my wheels?”

“How do I get out of overwhelm? There’s so much to do!”

Well, you’re not alone. However there’s a lot of hypy sales stuff out there that sounds great and sounds like it could help you make millions of dollars but will it really work for YOUR type of business and YOU?

Can you risk it financially right now to ‘try it out’?

Most of you I know cannot; neither do I want to take some of those risks so I’m with you here.

What I’m suggesting is getting back to the basics, getting back to building and cultivating relationships with everyone you know. I know you know this, but I’ll bet you’re NOT REALLY DOING THIS?

No entrepreneur I see is doing enough personal connecting, following up, promotion and marketing and most of this little to no money.

You need the RIGHT PLAN of action to show you which steps to take so you can get moving – you need to do BOTH offline and online marketing activities these days to really get where you need to go. That plan needs to consist of many basics – its the marketing basics that will pull you through this tough time. It’s the marketing basics that I’ve been doing since day one in my business and will continue to do every year….because they work.

Basics of Offline Marketing Could Include:

  • Networking
  • Speaking
  • Drop-bys
  • Direct Mail
  • Phone calls
  • Advertising
  • Referral rewards
  • In store Promotions
  • Publicity
  • Live Events / Tradeshows
Basics of Online Marketing Could Include:
  • Social Media
  • Websites – professionally built and copywritten
  • Opt-in boxes, online offers
  • Shopping Carts, Email Marketing Programs
  • Blogging
  • Video Marketing – youtube
  • Article Marketing
  • Webinars / Teleclasses
  • eBooks and info-products
  • Search engine optimization
  • Web directories
And more on each really….there is so much one small business can do these days but how do you know what to implement FIRST!?
If you implement the above strategies OUT OF ORDER in your business then you may waste a lot of time and money without seeing RESULTS. I want to prevent that from happening to you….

 

Join me at my next 1-day workshop on June 1st all about online marketing and electronic media such as videos, email marketing, blogging and more.  (In April we talked about offline marketing) In this workshop in June you’ll take home a plan to implement all the online basics of marketing and business systems that you will need to totally transform your business. I’m going to show you step-by-step what and how to do the things that I’ve been doing and my clients have been doing for years to build and grow successful businesses. Find out all about it here.

 

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa, The JumpStart Your Biz Coach

Katrina Sawa, The JumpStart Your Biz Coach

Katrina Sawa

The JumpStart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/gifts! 

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Do you have spring fever yet?

I’ve been starting to get it….looking out into the nice sunny day from my office window, feeling the cool breezes in the early morning come through the windows and doors….it’s nice working from home but I’m going to have to schedule in some *enjoy* time in the am I think a few times a week.

What are you looking forward to this spring/summer?

I’m looking forward to some quality family stuff – I’m going to be meeting my boyfriend’s sister and her husband when I’m up in Portland mid-May. Then next weekend we get to do a Six Flags day out with Riley (I hope my new hip hangs in there all day for that!). And in June we’re spending some time in Tahoe with Jason’s whole family. (Tahoe is so beautiful that time of year)

PLUS I’m really looking forward to ALL THE SPEAKING opportunities that I have coming up! There are a TON!

Today I’m talking about some new and updated email marketing tips and tricks in my New Video!


Email marketing is still a great marketing tool if used consistently in your business with a clear strategy and plan for what you’ll say, send and when. Watch this new video and get some ideas for your own email marketing.

Go watch the video here now!

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Affordable One-Day Workshops to Jumpstart ALL Areas in Your Business & Marketing 

Join me in Roseville, CA April 5th for the first of the 4 classes I’ll be doing this year.
 
Find out about ALL the dates and topics here.

These one-day workshops will be designed to help those in attendance with the following topics. This is not my agenda this day, it will be custom designed to help everyone who attends with these topics and to dive in deep to get stuff done, get the strategies in place, implemented, developed or tweaked period. 

Topics Discussed in Class on April 5th:
Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and templates for follow up and email marketing, social media messaging and connecting and putting automated systems for all of this so it gets done consistently and to more people every month. 
Watch a quick video I did a little while ago about the top Email Marketing Mistakes to see if you really do need this training….email marketing is just ONE of the direct marketing and relationship marketing strategies I’ll be teaching you how to do at this workshop.
More prospects = more sales. Let’s see what YOU can add, fix, develop or tweak to jumpstart your business in these areas. 

Learn about all the different classes being held, which one or two will be for you? Register or get info now with the link here:
 

I’ll see you there!
Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”
P.S.  Can’t make the live events in Sacramento, then go get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/gifts!
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So many of my private coaching clients rely on my trainings and turorials and templates to automate their marketing and set up smoother running systems.

If you haven’t gotten a chance to take advantage of one of my products yet, you’re going to be surprised at the amount of depth of information and resources inside each one. Most of them have audio tutorials of me teaching about a specific topic and then give you written examples or templates to start with.

Here is a list of the products and coaching options I have currently and their pricing….maybe its time you take a look at them and see where you can get the assistance you need? If you’re working on adding ANY of these things to your marketing or business right now, I would recommend investing in one or two to help you get it done and implemented FASTER and more successfully.

Do-It-Yourself Trainings, Products & Guides:
• Love Yourself Successful book – $15+tax/SH
• Power and Soul book w/ Ali Brown – $15 + tax/SH
• Entrepreneur Success Stories book w/ Loral Langemeier – $15 + tax/SH
• Profit From Social Media Lead Generation System – $35
• –> FEATURED PRODUCT OF THE WEEK Watch the video for free now and then pick this product up here now for $35
• Business Mindset & Mastery 6 audio set – $57
• Tradeshow Marketing & Networking Tool Kit – $57
• JumpStart Your Book Business or ANY Business Tool Kit – $57
• Relationship Marketing & Planning Webinar (This is 3 hours of online training, audio and visuals of what to do in email marketing, follow up and social media for lead generation) – $57
• 3 Simple Steps to Attracting Clients 3-Part Tele-Training – $97
• Love Yourself Successful 3-Part Teleseries – $97
• 6 Figure Marketing Template System – $97
• Small Biz Marketing Starter Kit – $97
• Ultimate Marketing Follow Up System – $197
• Love & Money Business System (video trainings, audios & workbook) – $697
>

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I am assuming that you ARE networking somewhere! You had better be – it is the best way to meet new people and build those relationships that turn into repeat sales and referrals. Now the question is – What do you bring, pass out or display when you network?

Obviously, you are going to bring a lot of business cards. What else can you pass out that will be memorable or useful for the people you meet?

What can you develop, create, write or design that is creative, useful, and something that people (meaning your target market, not just anyone) will want? This item should also be easy for you to print, buy, and/or reproduce at a low cost.

Continue Reading…

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I hope you aren’t making this HUGE CRUCIAL MISTAKE in your own email marketing or follow up; this is one of my biggest pet peeves! Pass this video on to your friends who are making this mistake too….seriously, it will help them. If you want the resources I spoke about in the video, for the Follow Up System go to www.JumpStartYourFollowUp.com and for the Email Marketing Rules Have Changed product, go to www.JumpStartYourMarketing.com/ebooks. Enjoy!

 

SUBSCRIBE to my video channel to receive my future videos in your inbox! FREE info, tips and business strategies to help you start, grow and market your small business.

Want to find out how to make some simple tweaks in your business, marketing, speaking or selling to monetize more of what you’re doing PLUS get some quick ideas on how to add some simple income streams to bring in more cash too. I invite you to apply for the opportunity to chat with me on a complimentary Strategy Session. You can do that online in a couple minutes or less at www.AskKat.biz.

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Free One-Time Teleclass – Tuesday, February 15, 2011

5:00 pm PST / 8:00 pm EST
rWhether you’re currently doing an email newsletter (also called an ezine) or haven’t started one yet to market your business; I guarantee you’re missing some crucial aspects of it or you’re forgetting to do a few things that could be affecting your open rate, your click through rate and your unsubscribe rate.

Times have changed and email marketing is NOT working as well as it used to.  With social media, many of your followers and contacts want to hear from you in different ways.

You still need to be doing effective email marketing however BUT there are some key strategies and things you want to make sure you’re including now to get the best results as times have changed and your marketing needs to change with it.

On this call, The JumpStart Your Biz Coach, Katrina Sawa, will show you how to:

  • Figure out what tools and functionality you MUST HAVE so you aren’t considered spamming PLUS so you get the highest open rates
  • Develop a quick and easy ezine outline so you can make sure yours gets done on time and that you know what to do
  • Generate a huge content topic list to pull from when writer’s block sets in
  • Repurpose everything you put in your ezine into other marketing formats such as your blog, Facebook posts, tweets and article marketing websites
  • Determine what and when to delegate some of your email marketing in order for you to concentrate on bigger and more important marketing tasks
  • Make 3 simple changes in your email marketing practices so that you’re attracting the attention from your subscribers that you want but with what they want to see
  • Develop a simple way to find out how your subscribers want to hear from you moving forward AND what they want to learn from you too

REGISTER YOURSELF NOW

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Many of you are probably already doing email marketing to some extent I’m sure.  Many of you probably already have an email newsletter (ezine) too or do solo blasts like this one talking about a specific thing.

BUT….are you seeing results from your email marketing efforts these days?

Because the Rules of Email Marketing Have Changed!

And the results most business owners receive have also changed…not for the good!

What I want to share on this BRAND NEW CALL I’m doing coming up on Tuesday, February 15th at 5 pm PST
(8 pm EST) is…..

Topic:  The Rules of Email Marketing Have Changed:
Learn How to Update Your Email Marketing Strategy
For Better Results

Here’s where you want to go to register:

It’s not enough to just have an ezine going out monthly these days so if that’s all you’re doing or you’re not even doing that then you definitely want to be on this call.

If you’re doing a lot of emailing but not seeing results you also want to be on this call.

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Quick Video Tip From Kat on why so many people get a BAD reputation for their email marketing practices and how YOU can avoid this trap in bad email marketing etiquette too.  Listen in!

SUBSCRIBE to my video channel to receive my future videos in your inbox! FREE info, tips and business strategies to help you start, grow and market your small business.

Want to find out how to make some simple tweaks in your business, marketing, speaking or selling to monetize more of what you’re doing PLUS get some quick ideas on how to add some simple income streams to bring in more cash too. I invite you to apply for the opportunity to chat with me on a complimentary Strategy Session. You can do that online in a couple minutes or less at www.AskKat.biz.

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JumpStart Your Marketing with:

  • Strategic Marketing or Action Plans
  • Press Releases, Media Relations & Promotions
  • Marketing Planning/Brainstorming Meetings
  • Ad Placement and Coordination
  • Graphic Design – Marketing Materials, Logo and Ads
  • Website Design – Copywriting, Layout, Coordination
  • Direct Mail and Email Campaign Development
  • Speaking, Sales Training to Groups or Individuals
  • Special Event Planning, Tradeshow Booth Prep
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