Michele PW effective emailsI thought you might enjoy this Guest blog post about creating effective email that is by my friend Michele PW, who is a copywriting expert and author:

In today’s world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important.  An email list is one of the best ways to build your business because it gives you the opportunity to connect with potential buyers on a personal, authentic level.

Done right, an email list can supercharge your business results.

But (you knew that was coming, right?) an effective email is only as effective as your open and click-through rates.

If nobody’s opening your emails, and nobody’s clicking on the links you put in them, then your email list is not actually working to build your business.

And that can be discouraging.

It takes lots of time, energy, mental power, and money to build a list and to write content regularly.

So today, I’m going to share six of my favorite tips for writing an effective email that connects and converts.

Tip 1. Make Sure Your Emails Are Mobile-Friendly.

I know. It sounds pretty obvious. Also, emails not being mobile-friendly doesn’t really sound like a deal-breaker, right? Wrong.

Here’s the thing: an increasing number of studies and statistics show that a growing number of people use phones and tablets to shop (not computers). In fact, one of the reports I read said that up to 70% of sales happen on phones or tablets.

If your emails look “off” or load improperly and aren’t easy to read, your readers are going to click “delete,” period.

So here are some mobile-friendly-related considerations to make as you create and compose your emails:

Whether to use a banner. Recently, I’ve noticed that entrepreneurs see better conversion rates when they do not use a banner.

The user experience: technically. People reading on teeny tiny mobile devices are more likely to skim than people who read on computers. Make it easy for people to consume your emails by incorporating white space, shorter paragraphs, and shorter sentences.

The user experience: emotionally. Be sure to think about how your subscribers feel when they get your email. They’re living, breathing, busy people, so give them something worthwhile.

Tip 2. Make Your Emails Easy-to-Read and Understand.

As I mentioned above, your ideal prospects are likely skimming your email. That being said, is it easy for them to follow what you’re saying? Are you using words they quickly and easily understand?

Are you making them think too hard?

Of course, I’m not saying you should “dumb down” your message. But you should also be sure to use language that your ideal prospects use (not jargon from your industry).

On another note, be crystal clear about which action you want your readers to take. Set links apart so readers know exactly where to click. If it’s not crystal clear, your readers likely won’t take action at all.

One of my favorite tips for creating a crystal clear call to action is to start with the end in mind. Before you even start writing the email, be clear in your own mind about which action you want readers to take—whether it’s to enroll in your new course, buy your book, or read your newest blog post.

Building your email that call to action is a great way to make sure you’ve just created an effective email. And don’t forget to keep it simple!

Tip 3. Connect with Your Ideal Prospects.

Your community is unique. It’s important to ensure you are connecting with the members of your community on a personal level.

Here are a couple of examples:

I’m on a list where the business owner writes very long emails a few times each week. To be honest, although I’m seeing better conversion rates with shorter emails, this entrepreneur’s emails are entertaining—a great mix of content and stories from his life.

And, they always include some kind of offer at the end.

I’d typically caution entrepreneurs against sending out too many sales emails, but this particular business owner has it nailed: I am certain he gets a lot of email opens and a lot of click-throughs because his emails are informative and entertaining!

One of my clients has had a great response from shorter, punchier emails that have a kind of “hook.” She’s often directing people to read her blog posts, and she makes her emails short and sweet and to the point. Although this effort is the opposite of the one I explained in the first example, it works!

It’s all about knowing what your ideal prospects want from you.

Tip 4. Make Your Emails Personal.

The reason email works so well is that it is personal by nature. Your communication is like a letter to each of your community members. So when you’re writing an email, pretend you’re writing a letter to one specific person. When you master this, each of your ideal prospects will feel like you’ve written specifically to him or her.

When they get the sense that you’ve taken the time and energy to focus on them and write something that matters to them, they’ll reward you by opening and reading your emails.

Tip 5. Write Great Subject Lines.

Think about it: when you’re looking at that long list of emails in your inbox, you’re filtering: deciding which ones you’ll trash immediately, which ones you’ll read later, and which ones you’ll read right away. How do you make those decisions? You look at the subject lines. So, what makes subject lines great, or effective?

Being specific. If you have a deadline coming up, or a webinar showing on a certain date, include that in your subject line.

Being a little “off-the-wall” or invoking curiosity. Some examples are, “Winter is coming,” or, “It worked … kind of.”

Mixing it up. If, in most cases, you write straightforward subject lines, try throwing in a few “off-the-wall” subject lines every few emails. Or, if you typically write mysterious subject lines, throw in a few straightforward subject lines here and there. This may help you cut through the email clutter.

Tip 6. Write Powerful PS’s.

Did you know that it’s extremely common for a reader to skip from the top of an email straight to the PS? In fact, the PS is known to be the second-most-commonly-read element in an email (behind the subject line). So this is “hot real estate” in your emails! There are several different ways to write a powerful PS — to get you started, I’ve included a few email writing tips below:

Address an objection. The most common objections people have when buying your product or service are time and money. They’re not sure whether they can afford the time or financial investment. So, think about what you can say to overcome those objections.

Share one of your clients’ real-life success stories. Whether you summarize the story in your own words, or insert a quote from one of your clients, this is a powerful way to illustrate that you’re helping people get great results.

Position the reader’s choice about whether to invest with you as a choice to remain in their current situation, or to move forward and get the results you can provide them.

Recap a juicy benefit of the product or service you’re selling. For example, set it up as an “imagine” statement: “Imagine finally knowing exactly what to do when it comes to your marketing, rather than feeling overwhelmed and uncertain of what to do, when.”

In Conclusion …

I think the best part about writing effective emails is that it’s fun! It’s fun to be yourself, share with your community, and build relationships that thrive as your business does.

By Michele PW (Pariza Wacek)
Bestselling Author of the “Love-Based Copywriting” books
Web site: http://www.MichelePW.com
Blog: http://www.LoveBasedBizBlog.com

PS – Join Michele on her brand new FREE webinar entitled:  Sell More with Love: Step-by-Step Proven Formula to Craft Love-Based Emails that Attract, Inspire and Invite

 

 

 

Talk to you again soon!

katrina sawa

 

 

 

 

 

 

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

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Those who attended my Live Big Event earlier this month got 3 intensive training days learning what to do to Jumpstart Your Biz in a Weekend! Seriously, live events are a lot of work and those of you who do them will likely agree.

But I have to tell you that I leave these events energized because I see how much my attendees love this interactive training and the opportunity to network with others.

There so much content packed into these events. Some attendees need to take BABY STEPS to turn their business around and make it a consistent, income producing business. Some need help creating a business that runs smoothly; one that still gives them an opportunity to enjoy their life. Wherever you are in your business, the intent is all the same. To give you the information, tools and steps to take to make more money doing what you love!

Attendees of my Live Big Events also LOVE the segments where I teach you how to create EASY YES OFFERS that convert! It’s so much fun for me to watch how quickly the audience becomes energized when we talk about making FAST CASH!

I can often see the light bulbs go off when my attendees have those “AH-HA” moments. I have to admit, I really LOVE what I do!

And members of my Live Big Mastermind enjoy a couple of days’ retreat that’s designed just for them following my Live Events. They find the investment of this additional time worthwhile because they can discuss in depth more topics and questions that have come up while they are at my Live Event as well as other business challenges they are having.

Click the video to view a recent Live Big Event Testimonial by Shirlene Reeves – attendee at my recent Jumpstart Your Biz in a Weekend Event.

If you’ve never attended one of my Live Events, I invite you to go to JumpstartYourMarketing.com/events and look at the 2018 schedule of my upcoming Live Events. Many attendees return for additional training at subsequent Live Events because I’m constantly adding new and updated content.

Or, If you’d like to talk with me about all this and more in a complimentary business strategy session, just click here: www.AskKat.biz.

Here’s to Your Success!!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of all of my LIVE EVENTs. 

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Today I want to talk with you about the etiquette between social media and email marketing. In my opinion, there are several of you out there who are not managing this effectively.

I’ve been noticing that quite a few people have been getting spammy and in doing that, you are making potential prospects and referral sources mad at you, and you are pushing them away.

Some people have been making the HUGE mistake of pulling email addresses from their list of social media connections and adding them to their email marketing list. DON’T DO THIS!!

Just because someone has friended you on Facebook or connected with you on LinkedIn, this doesn’t mean they’ve given you permission to add them to your email list. In doing this, you risk being reported as a SPAMMER to your email service provider (like Aweber, MailChimp, Constant Contact, Infusionsoft, etc.) which could seriously affect your ability to use email marketing effectively in the future.

Click the video to learn more about why you “Don’t Auto Add People to Email List from Social Sites!”

There are many ways to invite the people you’re connected to on social media to sign up on your email list. I teach this topic on several of my programs in my JumpstartYourMarketing system.

I want to invite you to go to my JumpstartYourMarketing.com/FreeTrainings.  You might find one or more things there that YOU want and get on my email list.

Here’s to Your Success!!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of all of my LIVE EVENTs. 

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Networking and speaking in my business are two of the most important and revenue producing activities that I do. BUT it’s because of my extensive follow up system and engagement before, during and after an event that makes it more profitable.

One thing I see with other speakers and entrepreneurs is they collect a TON of business cards at events or fill in forms, contact info, etc. however they RARELY do anything with them. (At least not enough with them.)

On this video I share a few tips on what YOU CAN DO with those new contacts and business cards that you collect so you know how to better maximize your time and investment in attending events.

Because there are some very important NO-NO’s that you want to be aware of and believe it or not, this doesn’t necessarily come natural to most people.

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Now, one of the most important things to do with those cards is sort them.

  • By where you met them
  • Maybe by whether they are Hot, Warm or Cold leads OR if they’re JV (joint venture/referral) type sources
  • Whether they are Auto Adds or Not Auto Adds – meaning if you have their approval to add them to your database/email newsletter or not. Just because they actually give you their card does not mean they give you permission to email them, you must get a Verbal Opt In from them. (I explain all of this in depth in my Jumpstart Your Marketing® Follow Up System)

Then of course you have to do something with them – you want to follow up in 4 different ways with ALL contacts:

  • call,
  • email,
  • mail and
  • connect with them on social media too!

The other, second most important thing to do with those business cards, is to actually get them entered into your database (email marketing system or shopping cart) – DATA ENTRY is the top reason why most entrepreneurs do not do enough follow up because they don’t delegate this step. You think you’re going to get around to doing this yourself but let’s face it, most of you are not nor should you!

If you’d like to know more about my Jumpstart Your Marketing® Follow Up System to help you get all this in place, get templates of what to send/say and more go to www.JumpstartYourFollowUp.com.

If you’d like to attend a 3 day in depth training on my follow up system, sales system, lead generation systems, your website marketing and so much more, then apply now for your Free Scholarship to attend my next Jumpstart Your Marketing & Sales Summit November 19-21, 2015 in Sacramento, CA! Go sign up now while this offer lasts –>  www.LiveBigEvents.com/freescholarship 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

 

 

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It’s Time to Update Your Email Marketing Strategy

For Better Results!!

Times have changed and email marketing is NOT working as well as it used to. With social media, many of your followers and contacts want to hear from you in different ways.  You may be doing more on social media but have you lost sight of what’s important in your email marketing?clip-art-email-marketing-co[1]

Whether you’re currently sending an email newsletter in your business or if you haven’t started one yet; I guarantee you’re missing some crucial aspects of it or you’re forgetting to do a few things that could be affecting your open rate, your click through rate and your unsubscribe rate.

With this digital collection, I can help you learn more about how “The Rules of Email Marketing Have Changed”.

What You Will Learn When You Purchase This Digital Product Collection

  • Learn how to structure your email newsletter (ezine) and how to make it simple to get done every month in my 2 part build your own ezine class included,
  • Figure out what tools and functionality you MUST be using in your email marketing strategy so you aren’t considered spamming PLUS so you get the highest open rates,
  • Develop a quick and easy ezine outline so you can make sure yours gets done on time and that you know what to do,
  • Generate a huge content topic list to pull from when writer’s block sets in,
  • Repurpose everything you put in your ezine into other marketing formats such as your blog, Facebook posts, tweets and article marketing websites – this saves you time and allows you to reach entire new audiences with your content,
  • Determine what and when to delegate some of your email marketing in order for you to concentrate on bigger and more important marketing tasks in your business,
  • Make simple changes in your email marketing practices so that you’re attracting the attention from your subscribers that you want but with what they want to see,
  • Develop a simple way to find out how your subscribers want to hear from you moving forward AND what they want to learn from you too!

This is not ONLY for those who haven’t yet started an ezine, but it’s also for those of you if you already have an ezine going in your business. You want to learn how to maximize it, delegate it, automate it, get more sales from it, repurpose the content from it and so much more!

What is Included in this “The Rules of Email Marketing Have Changed” Product Collection:

You find a wealth of information included this collection of Audios, Videos and an eBook.

Effective email marketing is still crucial BUT there are some key strategies and things you must do to get the best results as times have changed and your marketing needs to change with it.

Click here to Get your Digital Collection today and begin focusing on this very important aspect of marketing your business! 

 

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