Is your Email Marketing getting you the level of response you expected? Alright… so I’m gonna get a little REAL with you here AGAIN… have you ever felt like “no one is listening” and wonder “why am I doing this?”
I’m talking about sending emails that is…and I suppose it could be other marketing strategies you’re doing too that may not be working too??
You see, when I started my business back in 2002 (yes, it’s been a long time), email marketing was pretty much the second best way to get a hold of someone. (phone or in person was always the best) It was so new and people loved it, they loved getting emails, we looked forward to it.
Now though, man you never even know if your emails are getting through the barriers! (I don’t want to use the names just in case it blocks me for saying the words!) Too many bad people ruined it for the rest of us.
It’s upsetting because email sure is an easy way to get your message out to a LOT of people, right?
So… I get it when my clients tell me that they don’t see response when they send an email, therefore, why bother?
I know many of you have to be feeling the same disappointment when it comes to your emailing too?
Watch this video to about my Frustration with my Email Marketing ROI
So, what do we do about it?
Not send emails?
That isn’t the answer.
The thing that keeps me going is the group of you who ARE OPENING and reading them, those who do respond every now and again to let me know you’re there. THANK YOU!
And I am here to SERVE YOU – INSPIRE YOU – MOTIVATE YOU – & EDUCATE YOU on how to start up, grow and monetize a business that you’re passionate about.
If no one else cares to stop and read what I send then that’s too bad for them, I send great content!
One thing I know is true is that we can never get too busy in our lives or businesses that we stop learning new stuff.
I’m a constant learner. In fact, I’m learning a brand new program all about monetizing your YouTube Channel and videos right now! Yep, and I plan to share all about what I’ve learned from others who are very successful at it, at my next event in November.
I also plan to share some new trends with social media marketing, especially Facebook and a few new secrets about online giveaways, contests, and summits as well as how the event market is shifting too.
You never know what you’ll get at my events, honestly, it’s where I share my best tips and strategies. That and with my VIP clients or Live Big Mastermind, that’s where I go deep on training some of the best marketing and business strategies that are working for myself and my peers and mentors “right now”.
Because things change all the time. You constantly have to be on top of the newest thing. Not that we want you to go after “bright shiny objects”, that’s not what I’m saying…. but I’m saying that if you don’t take some time out to learn a few new things about how to effectively grow and monetize your business then you’re going to get left behind.
And… that also doesn’t mean you have to put in more hours working every week. No! I say no to overtime too!
There is a way to work less and make more…believe me though, I’m STILL working on this myself as I write this to you. I don’t have it all figured out either because it keeps changing and I keep changing…. there’s always more to learn, do, and implement. I can tell you that I’m having the time of my life doing it all. I Love what I do and you should too but I really have to work on what I consciously add to my plate each year.
For the majority of us entrepreneurs, it’s “slow and steady wins the race”. I get that a few entrepreneurs out there are really good at marketing and like to make it all “look easy” but that literally infuriates me to no end. It’s NOT easy growing your own business. It can be easy to learn what to do and do it but there’s a LOT to do.
16 years into my business and I am still focused on Revenue Generating Activities you guys…. every single week. I avoid making phone calls too, just like probably most of you. But you know what? It works. Why am I sharing this with you? To hold myself accountable!!
The difference is that I’ve since been able to build a really good base of revenue coming in each month so I’m not so stressed about money or making the next sale. It’s never easy though, I invest a lot more now. This month alone I invested $3500 in one opportunity that has turned into added expenses of up to close to another $3000 just to “see if this will pay off”. I’m relatively sure it will though, I just have to “TRUST”.
Last month I ran my book launch and spent some money there and on buying books. i also designed a new marketing brochure for speaking gigs, both to the tune of almost another $1000.
Money just flies out the door now (on really productive and important things) and I’m thankful that I have it to invest so I can get to my NEXT LEVEL. But you have to keep investing.. that’s the point here. Whether it’s your time, your money or your faith, it’s all investing in the betterment of YOU.
I really didn’t mean for this to turn into a big long rant or article; I honestly just got frustrated with my email open rates and wanted to express my thoughts and relate to what YOU might be thinking as well. 😉
So where do we go from here for consistent Revenue Generating Activities?
Well, I’d love to share everything I know with you about it all plus what all I’ve learned this year and last! The only efficient way for me to do that though is to get you all into a conference room and talk about it over 3 days.
Why do you think I keep adding more events to my calendar every year? It’s because I have more to share and I want to help you. I hate to see you struggle like you are. I want to see you be able to take YOUR business to the NEXT LEVEL and FAST.
Whether you can actually attend my November Jumpstart Your Biz in a Weekend event or not or if you can come in March to the Love & Money LIVE! event…. maybe you can, maybe you can’t. Maybe you can’t see yourself flying across the country or even to the next state and staying in a hotel? Maybe you just don’t get what you could possibly learn and retain in 3 days with me that would make it worth your while? Maybe your circumstances are such that you have to take care of a loved one and you just can’t escape for your own “pleasure” right now?
You can tell yourself that story OR you can CHANGE YOUR STORY and come rewrite it in November.
One of my clients who came a little over a year ago to one of my events wanted to come so bad. (She wasn’t a client yet) In fact we messaged back and forth many times on Facebook about it and how she didn’t have the money to come. I forget if it was finally a phone conversation or just the fact that I was spending so much time trying to support her in her decision that she decided she could ask a family member for a loan to come out (she lived on the East Coast).
She was scared to death I remember. AND she was a HUGE INTROVERT to boot. Boy I couldn’t wait to get my hands on her at the event (and I did…. of course in a very loving way). Because she was so motivated to make that money back that she borrowed, when I asked attendees to share their “Easy Yes Offers(TM)” and taught them how, she stood right up and made an offer! She literally walked away with well over $1,000 in her pocket at that event; enough to pay back her loan. But what she got out of it more than just money was CONFIDENCE. And that is HUGE.
Now she’s taking on clients left and right and she’s even leaping out into uncomfortable waters once again by writing a very intimate story about her past in a book.. just so she can help other mom entrepreneurs like her. I’m so excited for her!
So, when people ask me “what am I going to get by coming to your event, Katrina?”. I just have to shake my head because it’s so hard to say. Although I’m a brilliant marketer, I’m not as good as some other experts out there who pull in 400 attendees into their events.
My events average around 50 people. But you know what? That’s the new trend these days! It’s about smaller, more intimate groups, retreats and places where people can really get the attention, the coaching, the insight, the breakthroughs and the connection that they’re longing for.
I mean are you really longing for sitting in a room with 300-1000 people? Do you really believe that you’ll walk away with tangible strategies and systems that will work for YOU personally? Sure it’s possible, it happens. But if you have to choose only ONE or maybe TWO events to travel to every year, which would you prefer? What do you think will really catapult you to YOUR NEXT LEVEL QUICKEST?
Hey and I’m not knocking those events by any means. I’m flying out to one next week in Orlando – it’s going to be amazing. But I’m going for different reasons and I’m in a different stage in my business than some of you may be.
What do you need to learn RIGHT NOW? Then invest in that. And if you DON’T KNOW what you need to learn then you definitely want to join me at my event because I can help you personally figure that out so you don’t waste a single dollar or month focusing on the wrong things.
I was going to write to you today about my trip to Vegas last week, seeing my mom and something she found of mine that I wanted to share, but I’ve already wrote a heck of a lot here so I’ll have to save that for next week.
I hope this was inspiring or made you think in some way differently?
I hope you want to make a bigger impact doing what you love and helping more people?
I want to show you HOW TO DO THAT if you aren’t sure or if what you are doing isn’t working.
I’m really good at this. Yes, you have to trust me on that OR take the word of about 3-4 dozen other people who have actively written or recorded testimonials for me on my website – please go take a look at them if you have any doubt.
Trust is what it’s all about after all.
With that, I’ll leave you the link to the page where you can find out more….–>> https://jumpstartyourmarketing.com/jumpstartyourbizweekend/
Granted it’s not the flashiest page or most modern looking page but it’s all true and it’s all about what your gut is telling you right now.
Do you know you need to be there with me and the small but mighty group of motivated entrepreneurs that I’m gathering?
Do you believe that something is calling you to join us no matter how hard it’s going to be to change your plans or make plans now to make that happen?
Do you feel that I “get you” and trust that you’ll get what you need?
GREAT! then this is for you! Step up and play with us and let’s get your business dialed in for the remainder of 2018 and all of 2019!
Register now…. https://jumpstartyourmarketing.com/jumpstartyourbizweekend/
There are bonuses, 3 great speakers that I haven’t even added to the page yet and they are awesome! Plus, what if YOU make money selling your Easy Yes Offer (that we create for you in the room) and it actually doesn’t even cost you a dime to attend because of that!
All it takes is a decision. A decision to make a different life for yourself. A decision to step it up and take charge of your life.
Here’s to creating and enjoying a life full of lots of LOVE & MONEY!! (yes I talk about Love too…. )
Talk to You Again Soon!
The Jumpstart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
“Showing You HOW to Make a LOT More Money Doing What You Love!”
PS: Learn everything from A-Z to start, grow, market, develop systems for and make money with the business you love! Join us at my “Jumpstart Your Biz in a Weekend” Live Event – Nov 1st – 3rd, here in Sacramento. This is the perfect event for start up biz owners, those thinking of starting a business and anyone who is in business currently who isn’t yet making the money that they want.
Go to: www.jumpstartyourbizweekend.com to get more details and register NOW to get the BEST RATE!