Today I’m sharing marketing tips that all small business owners should be spending time on.

marketingMost small business owners focus their efforts in only one area – going after new business. But by solely focusing on acquiring new business, there’s a tendency to forget or to be inconsistent with marketing to their contact databases or referral sources. Those are two areas that are the easiest to go after.

The 3 Types of Marketing You Should Focus On

  1. Database Marketing
  2. Referral Source Marketing
  3. New Business Marketing

Your Database Marketing is marketing to everyone you know…, regardless of your relationship. This includes your hair dresser, dentist, neighbors and friends. Keep in mind that it’s likely that everyone you know could be a potential prospect or referral source.

Database Marketing needs to be done via email, mail, phone, social media, and in person visits – the more ways the better! Your ultimate goal is to be top of mind with everyone you know all of the time so you are the first person they of if they know needs your products or services.

Database Marketing Methods:

  • Send out bi-weekly or weekly emails (monthly is not frequent enough for most businesses);
  • Hold regular teleclasses or events they can attend for free or paid;
  • Mail to them often and consistently;
  • Make reminder phone calls and follow up calls;
  • Connect with them on the social media sites you belong to or where they’ll see you most often;
  • Drop by their offices or drop materials by their homes can be effective, if it’s a good fit.

Your Referral Source Marketing is marketing to all those individuals, companies or groups that directly market to your target market.

These are complementary businesses to yours or big fans of yours that will be most likely to refer business to you. You want to go through your database and build a list of these people, companies or groups that you can market to. You can also do a Google search by industry or type of business or person to find or connect with more individuals or companies to add to your Referral Source list to market to.

The marketing messages that you’ll send to Referral Sources will greatly differ from the ones you send to your regular database of prospects and contacts, and will be very different from the ones you send to new businesses.

Referral Source Marketing Methods can Include any or all of the above plus:

  • Invite referral sources to be guest on your teleclasses, radio or TV show, or speak at your events (and offer to do the same for them);
  • Invite referral sources to use your articles or content in their email newsletters, blogs or websites (and offer to do the same);
  • Build an automated online referral program (typically called an Affiliate Program) that can track referrals;
  • Send referral sources pre-written email or web copy or mailed materials they can send out to promote your products, services, events or classes (making sure you have a tracking system in place of course to reward the ones who send you business);
  • Connect with them on social media, letting them know online when something comes up they can promote, comment on or share with their followers.

Your New Business Marketing will consist more of direct marketing to your targeted list of prospects. You can buy a list if you want so you can do a mailing but make sure you’re very clear on the demographics and psychographics of your prospects in order to narrow the list down.

New Business Marketing Methods can include any or all of the above plus:

  • Social networking is one of the most popular ways to do this today. There are hundreds of sites and places to find prospects online but you’ll need to be efficient with your time. You can easily get sucked in and spend too much time on social media. Go searching with a goal of who you want to connect with, where you want to drive them to (ie; your website, opt in box, call with you, etc.) and have an appropriate way to introduce yourself without being too self-promoting.
  • Find blogs and groups or forums online where your target market congregates and post on them often. Ask and answer questions. Learn how to become an expert on that site and if possible, submit content. Share your expertise.
  • Speak, sponsor or network at events where your target market will be in attendance. Learn how to “work the room” however so you can meet and connect with as many people as possible.
  • Run advertisements in your local area or even national publications or online publications that reach your ideal prospects.

Keep in mind that for all types of marketing, the goal should be to get them into your mailing list and into your email database so that you can continue to market to them. But never rely solely on email marketing to reach all of these people, not in this era; you have to connect with them in many different ways if you really want to be seen. You’ve got to build relationships with them over time and that is the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

To find out WHERE YOU STAND in your marketing…

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Here’s to Your Success!  

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Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Jumpstart Your Biz Kit at www.JumpStartYourMarketing.com/ 

© Copyright 2017 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your emails or website please include the following blurb:

Katrina Sawa is an International Speaker, Best-Selling Author and Award-Winning Coach who’s helped thousands of small business owners get to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching, live seminars and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio, ABC and TheCW. Go online now to get started with her Free Jumpstart Your Biz Kit at www.JumpstartGift.com! 

 

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Are you an entrepreneur who’s trying to build your email list? Are you unsure of what to do to make that happen FASTER? Well if this is you, then check out this post! 

I’ve been an entrepreneur since 2002. I’ve taken numerous courses and trainings, hired mentors, been in masterminds, etc. to upwards of $170,000 in investments in my business.

One of the many marketing and lead generation strategies I learned along the way that I still do today, 8 years later is to hold teleclasses & webinars live just about every single month.

I hope you realize how important speaking can be to YOUR business too. And speaking in this way can catapult your business tremendously in many ways. Let me share how… 

  • First of all, holding your own teleclasses & webinars gets you in front of dozens if not hundreds of potential prospects all at one time therefore extremely leveraging your time
  • It allows you the opportunity in many cases to make an offer from the platform you’re on due to the increased like-trust-connect factor of your participants
  • When you market these types of calls and presentations you have the opportunity to reach potential prospects around the world, not just in your local area
  • Teleclasses & webinars (if done well and include the right content) can increase your visibility and exposure on your online platforms and social media as well as position you more as an expert in your field

Why the majority of entrepreneurs DO NOT HOLD THEIR OWN Teleclasses & Webinars:

  • Fear of the unknown
  • Not sure what to say or how to present in that manner or any manner if they’re not speaking much already
  • Apprehensive of the technology needs required to hold such presentations
  • Not sure how to get people to attend (hence market the presentation)
  • Lack of confidence that anyone would want to listen to you anyway

How can you get over these issues and challenges if this is you?

  • You have to ask for support and guidance first of all, this type of marketing strategy is SIMPLE for those of us who do it and can show anyone HOW pretty quickly IF YOU ASK
  • You commit to doing it and just push through
  • You get some support around what to say during your presentation and how to present in a way that makes people want to stick around the listen in the whole time
  • You get some support and guidance around how to present an offer, even if it’s a free offer or call you want participants to take care of
  • You realize quickly how much this could grow your business if you just start doing it

Speaking in your business through these online portholes so to speak can work if you do a few things right:

  • First, plot out the topics you could cover in such a manner
  • Make sure those topics are what your target prospects want to hear more about by possibly surveying them or asking
  • Next, plot out the dates and times you will hold your events and choose which options are right for you – teleclasses, webinars, Google Hangouts, other?
  • Write out the topic description and come up with a hooky title (DO NOT DEVELOP THE ENTIRE PRESENTATION AT THIS TIME!)
  • Thirdly, learn a little about the technology and what you’ll need to effectively host your own teleclass or webinar and how you will present it online for prospects to enroll in your class and get on your email list in the process
  • Next, get up a registration page and process in place to take registrations, getting people on your list
  • Fourth, start marketing the event anywhere and everywhere you can think of – online and offline (see me for a full marketing plan if you aren’t sure!)
  • And finally, now you build out your content, once you know people are coming and you need to deliver – there is a specific way to lay out your content, putting certain things in the intro, the middle and the close or you may not see people stick around until the end or take the action you want them to take.
  • Oh and don’t forget to REMIND attendees to come to the call! People always forget that step!

Here’s a link to go listen in to a free call I did on the topic of Jumpstarting Yourself as a Dynamic Speaker which will help you get more comfortable speaking in general or developing your talk or presentation – feel free to go listen into that now!

Then this video shares a some juicy tips on how to make more sales from the stage or at least build your list from your speaking gigs but you can apply this to teleclasses and webinars also. Enjoy!

For more information on how to jumpstart your business, your marketing and your life too, come talk with me to see if or how I can support you in jumpstarting your business. Go fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult soon! Go to www.AskKat.biz now.

I go through all of the nitty gritty details of everything you need to become successful in your business, your marketing strategies, sales processes, online marketing techniques, website copy and design suggestions, how to get speaking, become an author, and more in one event than you’ve ever experienced.

Or go get free access to a teleclass I did just for speakers and new speakers here: https://jumpstartyourmarketing.com/jumpstartspeakingteleclass/

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

Your Love & Money Mentor, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz! Or check out my next live 3 day training April 9-11, 2015 at www.LiveBigEvents.com where you’ll learn all about this strategy and sooooooo much more!

P.P.P.S. Make sure you leave a comment below on today’s blog or contact me if you have any questions!

 

 

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