This week I’m on the East Coast at two Speaking Events and my Live Big Events – One Day Intensive in New Jersey.  I’m hoping your registered if you are in the area.  But I wanted to share some tips with you this week TradeShow Displays, those are Display Tables at a Conference or Networking Event where you are Speaking at, Attending or Back of the Room Displays.

First of all, I have a FREE Checklist that you will want to download.  You can find it here !

This checklist tells you EVERYTHING you will want to have on hand to set up your Display Table. You never know what you will need last minute, and I’m a frequent exhibitor at Events so please take advantage of my wisdom and download this list to check off for your next Event where you will have an exhibitor table. It’s going to save you a lot of time and effort, I promise!

There’s a few other things I want to point out that I’ve noticed people are doing wrong when I’m at Events.

No Drawing for Opt – In

It’s as simple as having something for people to drop their business card in a bowl or have a sheet of paper for them to provide you their email. It’s a HUGE mistake if you don’t have that. You want to capture all of your prospects.  You are going to have HOT leads that you will follow up with immediately. You will have WARM leads that you will want to follow up with a conversation as well. Remember, most sales will happen in your follow up, if you are good in your follow up. But don’t forget about your COLD leads, the ones you will need to nurture, educate and build a relationship with over time. You can include a free consult in your drawing but make sure to include something that everyone can use as well. The cold and warm prospects are not going to be interested in a free consult right away – only the HOT prospects will be.  One last point – make sure you note on the sign on your Drawing that is says “you will also receive a free subscription to my newsletter”Very Important to do that!  Technically, they have not given their permission to be added to your list if you don’t include that language.

Table That Isn’t Enticing

Get a Table Display Sign – they are not too expensive.  You want something that can be seen from all sides of the room. Your FREE DRAWING sign should be big and bold – it also needs to be seen from far away.  You can bring balloons to attract attention to your table or have some really cool snacks that everyone will be talking about.  Free samples also work well.  You want anything to attract people to come to your table and to come back.

No Program Info or Order Forms

Make sure you have information about all of your programs, flyers about your events, AND order forms for your products or services.  Have a way for people to BUY on the spot!

Click on the video below to hear more –>

Video Biz Tip: How to Set Up an Effective Display Table in Biz

Again, you can get my Tradeshow Display Checklist for FREE.  There is no opt-in, just download it and save it for future use.  But my program that I’m offering on that page will provide you with MORE info about how to network and get leads at Events,  doing table displays, gives you examples, and templates of the signs and forms you will need how to follow up, and so much more, that you can model to create your own incredible Table Display. I highly recommend you pick it up.  I have Table Displays at many events, whether I’m speaking or just an attendee. Why not shortcut the learning curve and get the benefit of my experience.  It’s only $57, so click here to check it out.


Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:

  1. Come talk with me about this and more in a complimentary Jumpstart Your Business strategy session by clicking here:
  2. Go grab some additional FREE Resources online at
  3. Jumpstart your biz in a weekendOr attend my next live training ABSOLUTELY FREE here:

Have a great week and talk to you soon!


Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – May, July or Nov! Go to for dates and info!  





entrepreneur opportunityJuly 22-24 is my next Jumpstart Your Biz in a Weekend 3 day training here in Sacramento. This is for you if you need more clients now, need better systems for your lead generation, marketing, follow up and sales processes, need more referrals, speaking gigs, you want to know how to focus on social media, be more effective at networking events, learn how to transform your website so it finally brings you more leads and so much more that’s involved with having a smooth-running, moneymaking system of a business. FREE SCHOLARSHIPS AVAILABLE to 20 people – CLICK HERE FOR THE FREE SCHOLARSHIP INFO ASAP, they will go FAST! Otherwise tickets are $297 now, going up in May, info is at

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Are you monetizing good enough in the back of the room when you speak?

Most speakers do NOT do well in the back of the room.

Most entrepreneurs don’t even have table displays when they speak. That is always something I negotiate to have for wherever I speak so that I can have a place to direct people and then speak with them about what I have to offer and more.

Then on top of the table display, you have to have a very effective follow up system to follow up with all those prospects who don’t take action with you that day but maybe will if you connect with them further. I make most of my sales in the follow up you know!

You could be leaving THOUSANDS OF DOLLARS on the table by NOT having an effective strategy and system for back of the room sales and follow up from ALL of your speaking gigs!


Watch today’s video for some quick tips on how to monetize your back of the room!

Monetizing in the Back of the Room for Speaking

SpeakerLogoDraft7If you aren’t sure if what you’re doing in the back of the room is really working or not yet, then you may be interested in coming to my next event, Speaker Success Bootcamp! It’s all about monetizing everything to do with your speaking!

PLUS it’s more of a hands-on workshop, we’ll be working ON your speaker sheet, topics, presentations, website speaker page, how to find speaking gigs and you will be able to shoot a short video clip for your website and get a new headshot if you want for very reasonable prices (maybe FREE for some of you!)

Find out all the details of my Speaker Success Bootcamp happening April 2-3, 2016 here:


Let me get my hands on YOUR business and I’ll show you how to JUMPSTART it and FAST!





Katrina Sawa

The JumpStart Your Biz Coach


PS – Come talk with me about this and more in a complimentary business strategy session by clicking here: Talk to you soon!


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Where is Katrina Sawa this fall, 2014? What business events and seminars is she attending, speaking at or hosting herself that you can attend? Find out below with the list on this page.

And…Watch a quick video message from me about How to Maximize Your Table Displays and Tradeshow or Exhibitor Booths PLUS how to get your hands on Kat’s FREE Tradeshow Checklist!  —->>>>



When you do a table display or back of the room table from speaking or you pay big time to exhibit at a larger conference, there are some crucial things you want to make sure you do, bring and prepare for so you can MAXIMIZE & MONETIZE your experience the best.

  • You need to prepare for the event no matter how large or small – what to print, create, bring and offer.
  • You need to work the room while you’re there – to maximize the number of leads you get, make the best connections and even hob nob with the Who’s Who too
  • You must, must, must do your follow up or you will be leaving tons of sales and possibly thousands of dollars on the table from people who did not take action on the spot. (the majority of my sales, and even high dollar sales too, come from my follow up)
So make sure you maximize the events you’re attending this fall and always – they can be the hottest marketing strategy that you do if you do them well and you strategize and plan for what you want and need to do.
Watch the video above for more tips, download the free Tradeshow Checklist here or come talk with me about how I can help you jumpstart your business using this strategy plus many, many more in a complimentary business strategy session here.


If you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a Free One-Time Coaching Call, find out about that here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at


Where’s Kat – EVENT UPDATE:


Tomorrow, October 9th I’m attending the Orange County chapter of eWomenNetwork in Costa Mesa, CA – join me there if you’re in the area! INFO HERE.


On October 10 & 11 in Torrance, CA I’ll be attending and exhibiting at the Success
Summit & Expo for Today’s Innovative Woman Magazine. I’m a writer for this online and print
magazine that now has local city networking chapters too but I try to attend this event every year, it’s that amazing. There may still be some tickets left? —>>>

On Wed, October 15th I’ll be speaking at the Roseville, CA Writer’s Group on the topic of: “How to Make Money From Your Book & Book Concepts (Whether Your Book is Done Yet or Not!)”. It’s a good little meetup group for those of you who want to write anything, a book, an ebook, a blog, etc. and whether you’re just beginning or have a few books out now. Join me at this event for a night of inspiration and big ideas! Join the meetup group for reminders & to RSVP here.On Friday, October 17th I’m sponsoring the eWomenNetwork 8th Annual Women’s Business Symposium. It’s all day full of amazing speakers from all over the country. Join me, get info here.


On Saturday, October 18th I’m speaking at the Sacramento Women’s Expo in Sac at the Convention Center on the topic of “Creating More Joint Venture Relationships Using Social Media”. It should be a big networking event, with some great speakers, vendors and more. Here is the info for that event:


On Monday, October 20th I’m speaking at a business networking event in Citrus Heights, CA, all about how to jumpstart your business so there will be hot seat coaching, awesome ideas flying and super networking. Check out the Facebook group, join and RSVP on there and I’ll see you there!


On Friday night, Oct 24th I’m supporting a good cause and attending a fundraiser called:
“Country Couture” at Bunz Sports Pub & Grill in Roseville, Ca where there will be a fashion show, country music and line dancing, silent auction (they need auction items!) and more. It’s to support the charities of Women’s Success Today, one of the groups I belong to locally. It’s going to be a fun night to kick up your heels and play for a chance! Join me, register on this page for $25 now.


On Monday, October 27th I’m co-hosting the Women Speakers Association Connect & Collaboration Meetup at El Torito’s on Arden Way, Sacramento. It’s free for any woman who is speaking currently or who wants to speak more in your business. We mastermind ideas, places to speak, how to get gigs and more. Join the free meetup group here so you get monthly updates and reminders.

So much going on!

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at!

P.P.S. Make sure you leave a comment below on the video or info on today’s blog!

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