Why should you do more video in your business?

 Well… here’s a few reasons:

  1.  It’s basically a free marketing strategy. Yes, you could pay a videographer or video editor to produce or complete your videos but you sure don’t have to in most cases.
  2. YouTube is one of the largest search engines on the Internet now and you need to be there.
  3. It’s faster to explain something complicated or complex on your website or with customers.
  4. It’s easier and faster to get to the point of your message so you can keep the attention of your visitors, followers, subscribers or customers.
  5. Oh and…. 85% of the US internet audience watches videos online.

I find that more people will watch and respond to my videos on Facebook for example than read or respond to most of my business-oriented posts.

What kinds of videos can you do?

Here’s a list of what I do and/or am planning to do more of:

  • Tips regarding something in your business for social media posts, YouTube, your blog and emails
  • Sales pitches for landing pages, sales pages, emails and more
  • Tutorial videos to explain something more in depth on your website or wherever
  • Curriculum videos for a paid program
  • Facebook live videos – these would be different than the tips or other videos above that you might also post on Facebook or related sites. These will get the most views since they lie right on Facebook:
    • Now you have Live video available on YouTube, LinkedIn and Instagram too
  • Speaker videos – record everything you do, virtual or in person
    • Videos of you speaking on stage at any event
    • Speaker Sizzle Reel
    • Speaker Introduction Video
    • Speaker Media Reel
  • Testimonial videos – of you giving kudos to someone else or a program, etc. or of your customers giving testimonials for you

Now, I know what you’re saying… That’s great and all, Katrina, but I just don’t know how to get started or what to do. I’m not that techy and I really don’t know what to say.

3 Steps to Using Video Marketing to Grow Your Business:

  1.  Just press record – you have to just start by trying it out. Open the webcam on your computer for starters and just press record and start messing around with your intro and a few key points you might want to make. Then you can graduate to recording something more specific and/or doing Facebook Live videos. The key is to just get started.
  2. Repurpose your videos everywhere – this means make sure you make the most of all the content you record. You can transcribe your videos for a written blog post, email, ebook or article. You can post your videos on YouTube, your website, your blog, link inside an email, post to your social sites and more.
  3. Monetize your videos – this is when you start getting serious about making sure that your videos drive traffic to your website, blog, landing pages, free gift opt in pages, sales pages, calls with you and even click to buy links directly from the video itself. There is a whole lot to know on how to maximize your videos including using keyword research, positioning, script writing, SEO and more.

I hope you still aren’t planning on waiting to do more video if you’re already recording them now or waiting to just get started. I’d hate to see you get left in the Internet Dust by your competitors!

Video Marketing isn’t going away so please start embracing it now. I promise if you do just a few of the things I mentioned here you’ll get more response in your marketing for your business.

Come talk with me in a complimentary business strategy session and let’s discuss video marketing, your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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Today I’m sharing tips about Facebook Live Videos and I want to let you in on a little secret! There are several social media gurus in the marketplace who are charging people right now for the information I’m giving away here in this video below!

There’s a lot of hype about Facebook Live Videos now.  Have you tried it or produced one?  Do you know how to create one on your smart phone?  Do you know what to say and how long your Facebook Live video should be?  Many people aren’t using Facebook Live because they are resistant to new technology, which is a topic that I work on with my Live Big Mastermind group – to get them comfortable with new technology.

facebook live videoPeople want to get to know the REAL YOU!  They want to get to Know You, Like You, Trust You & Connect with you Faster and Facebook LIVE is a great way to make that happen!

Have a clear idea of what you what to say before you start your Facebook LIVE. Show some personality. It’s really simple – it doesn’t have to be PERFECT. View the video to get the simple steps to start using Facebook LIVE and all of my juicy tips to make your Facebook Live engaging! Engagement is what you are aiming for to build relationships.

Check out the video below for more detail about How to Do Facebook Live Videos & More – with Free Tips!!

How to Do Facebook Live Videos & More – with Free Tips!

Are you feeling a little more confident about producing Facebook Live Videos? You can do it – Just do it!

By the Way: I attended a conference this past weekend and produced several Facebook Live Video posts during the time period of Dec 8 – 11th, 2016. Check them out at on my Facebook Profile at https://www.facebook.com/katrinasawa to see what I did and to get some ideas for your next Facebook Live Video! You’ll need to scroll to those dates but it will be obviously that they are Facebook Live Videos. Check ’em out!


free session If you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me.  This is still a great time to schedule a chat with me. Why?  Because I’ve opened up some additional coaching slots this month so now’s the time to start working to make more money or to start planning for next month, next quarter, next year!!!  Just go to askkat.biz and sign up with a session with me.


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Are you thinking about joining a Mastermind Group? If so, I highly encourage you to go to LiveBigMastermind.com to see all of the benefits that membership in my mastermind group offers you!  You’ll find a sign up box on the page for you to schedule a time to talk with me so we can determine if this Mastermind Group would be a good fit for you.  And, there’s NO OBLIGATION just to have a chat with me, REALLY!

 



GET READY NOW FOR:  JumpStart Your Biz in a Weekend Intensive – in Sacramento, Mar/Apr 2017!  

jumpstart your biz in a weekendBe a part of an intimate group of highly motivated entrepreneurs and business owners at my JumpStart Your Biz in a Weekend Intensive!  If you need better marketing results & a better overall business plan FAST or you know someone who does, here’s your chance!  Check out all of the training you will receive at this Event in Mar/Apr 2017. ACT FAST –  and you can get $100 OFF the Early Bird Pricing even!  (Use Promo Code 100OFF at checkout)  Check it out NOW at: www.JumpstartYourBizinaWeekend.com

Here’s to your Success! 

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

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It’s time to evolve your marketing plan and strategy, especially if you haven’t updated it in a while or if you have no real strategy at all.

Rough Pic of 2014 Conference Screen Shot

Being an entrepreneur in this day and age there is NO getting around being online, being visible, credible, knowledgable and informative. Let’s face it, if you’re not already embracing most social media platforms for whatever reason, it’s time to start paying attention and get interactive online. But it’s more than just “being” on social media, there is a lot more to pay attention to and this can help.

I recently returned from a pretty big social media and digital marketing conference and there were a few key things that I gleaned from this event that I’m going to implement more or pay attention to when updating my marketing strategy (right now, not later, but now) and I thought you may want to know what these updated trends are as well. And the reason I’ve dated them here is because this stuff changes fast so make sure YOU are getting updates like this from your own team or mentors regularly (or connect with me and get mine).

7 Updated Online Marketing Trends – July 2014

  1. Facebook business pages no longer have good reach, they are now set up for more of a pay-to-reach type of opportunity. It used to be, as recent as October 2013, that your posts would get a reach of 10-12% of your total fans. Now, in April of 2014, only 6 months later, Facebook has changed our pages and we’re only seeing an average of 1-2% reach. Why is that? Facebook obviously wanted us to enjoy having this opportunity to reach our fans and followers but now they want to get paid for that. You can’t blame them but WE, the entrepreneur, have to evolve where we’re focusing our efforts in order to continue reaching enough prospects, new leads and customers online. Remember, you want to use Facebook as just a marketing tool, posting and commenting isn’t always what works on these platforms, it’s the actual one-to-one connecting that works, make sure you have a strategy for doing that effectively on social sites to enough people each month.
  2. Almost 5 billion pieces of content are shared daily on Facebook and 500 million tweets are shared each day on Twitter. How interactive are YOU on these sites and others?
  3. 84% of people you’re marketing to trust recommendations from people they know which means you want to build a loyal following with people who will share and refer you. You may also consider that any paid advertising you do could work less due to this fact as well. What are YOU doing to educate and keep in touch with your database each month?
  4. 100 hours of videos are uploaded to YouTube every minute. How much of that is video you produced and are sharing? This is probably one of THE most CRITICAL marketing strategies you want to figure out how to add effectively to your plan this year.
  5. Podcasts are becoming so popular that some of the new car makers are installing podcast players and stations into car radios along side the AM/FM stations. 39 million Americans have listened to a podcast in the last month.
  6. Pic courtesy of The App Chicks http://theappchicks.com/

    Mobile viewers make up more than 40% of all YouTube global watch-time, more than 1 billion videos are uploaded per day. Is YOUR site mobile friendly where someone doesn’t actually have to move the site around to see what’s on it, really mobile friendly not just visible via mobile? There’s a difference. And are you on YouTube with videos and podcasts where your prospects can listen and watch you on the go?

  7. Buyers are 70% of the way to a buying decision BEFORE they agree to talk with you which means you must have a very impressive, credible, functional and action-oriented website and overall online presence. Do you?

Most of all however, for all types of marketing, the goal should be to get them into your mailing and email database so that you can continue to market to them. You’ve got to build relationships with them over time; that’s the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

So join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!
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