I’m sick and tired of entrepreneurs telling me they don’t like social media and don’t want to use it for marketing. Or they have very strong thoughts about keeping their personal profiles separate from their business pages. Yet, they want to make more money and get more clients! They don’t understand how to maximize their time to get leads from social media.
This thought process is NOT helping you grow your business. What are you thinking?
Seriously? Social media is one of the biggest NETWORKING EVENTS on the planet today.
If you treat it like a big networking event then why wouldn’t you want to meet hundreds or thousands more people this way?
It’s just FASTER and frankly it’s FREE if you do what I suggest!! It baffles my mind…
Now, I have a very strategic way to engage with people on social media mind you. Many social media trainers aren’t teaching this.
I have a ton of videos on my YouTube Channel that I thought I would just share with you so you can familiarize yourself with what TO DO and what NOT TO DO on social sites.
I know I tend to be a little blunt now and then but come on…. why would you ignore or hide your head in the sand or NOT want to learn everything you could about a very important business and marketing tool that can make your life easier!?!?!
I have video tips that go back 8 years on my YouTube channel about social media… that’s how long I’ve been using this marketing strategy. Don’t wait another minute to maximize yourself and your business online please. Why would you?
And are you sure you couldn’t use some help for whatever is slowing you down right now in your business? If you don’t get help now with me, then when and with who? Isn’t it time you had a business coach to help show you how to create a smooth-running, consistently profitable business?
“Showing You HOW to Make a LOT More Money Doing What You Love!”
PS: Find out how to be a featured author in my upcoming “Jumpstart Your ____” compilation book this year! Christine and I were in my first ever compilation book together back in 2006 with Ali Brown and I’m hosting one this year to help you jumpstart your business and become an author this year. Find out all about it and what you get here.
PPS: Be sure to check out Christine’s annual Transformational Author Writing Contest when you click. She’s put together more than $100,000 in prizes including an all-inclusive 6-night writing retreat in the Bahamas, high-end publishing packages, free consultations with top literary agents, consideration for a publishing deal with the publisher of Eckhart Tolle’s “Power of Now”… and much more! All the details are here.
I’ll bet you’re making at least one of these 4 social media mistakes and either pissing people off or missing out on leads and opportunities!
Listen in to my video tip today for some helpful dos and don’ts all about social media. What’s good social media etiquette online and definitely what will get you marked as a spammer and possibly unfriended or blocked!
I see so many people using social media for their crazy sales strategies that are NOT doing them any favor. Just like you don’t want to be “that guy” or “that girl” at the networking event that is shoving your card in people’s faces and then walking away… you do NOT want to be that person on social media sites. You can get a bad reputation just the same.
One of my biggest pet peeves I’ll share in the body of this blog post, then you have to watch the video for others, is: when people tag me in posts that clearly have NOTHING to do with me and they get their post featured on my profile wall. ANNOYING to say the least!! Do not do this.
If you want my attention (or someone’s attention that you care about), you cannot do this, we will eventually BLOCK you or unfriend you if you continue. Pay attention and take the time to get to know me, engage with me and then ask me to support you if that’s what your goal is. But don’t force me to support you by tagging me. ARGH!!
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Listen in to learn more about “Social Media Etiquette for Your Business” – the pros and cons, dos and don’ts. Go listen in!
Come talk with me about this and more in a complimentary business strategy call, go to www.Askkat.biz and sign up today!
Here’s to Creating & Enjoying a life and business full of lots more Love & Money!
Today I’m sharing marketing tips that all small business owners should be spending time on.
Most small business owners focus their efforts in only one area – going after new business. But by solely focusing on acquiring new business, there’s a tendency to forget or to be inconsistent with marketing to their contact databases or referral sources. Those are two areas that are the easiest to go after.
The 3 Types of Marketing You Should Focus On
Referral Source Marketing
New Business Marketing
Your Database Marketing is marketing to everyone you know…, regardless of your relationship. This includes your hair dresser, dentist, neighbors and friends. Keep in mind that it’s likely that everyone you know could be a potential prospect or referral source.
Database Marketing needs to be done via email, mail, phone, social media, and in person visits – the more ways the better! Your ultimate goal is to be top of mind with everyone you know all of the time so you are the first person they of if they know needs your products or services.
Database Marketing Methods:
Send out bi-weekly or weekly emails (monthly is not frequent enough for most businesses);
Hold regular teleclasses or events they can attend for free or paid;
Mail to them often and consistently;
Make reminder phone calls and follow up calls;
Connect with them on the social media sites you belong to or where they’ll see you most often;
Drop by their offices or drop materials by their homes can be effective, if it’s a good fit.
Your Referral Source Marketing is marketing to all those individuals, companies or groups that directly market to your target market.
These are complementary businesses to yours or big fans of yours that will be most likely to refer business to you. You want to go through your database and build a list of these people, companies or groups that you can market to. You can also do a Google search by industry or type of business or person to find or connect with more individuals or companies to add to your Referral Source list to market to.
The marketing messages that you’ll send to Referral Sources will greatly differ from the ones you send to your regular database of prospects and contacts, and will be very different from the ones you send to new businesses.
Referral Source Marketing Methods can Include any or all of the above plus:
Invite referral sources to be guest on your teleclasses, radio or TV show, or speak at your events (and offer to do the same for them);
Invite referral sources to use your articles or content in their email newsletters, blogs or websites (and offer to do the same);
Build an automated online referral program (typically called an Affiliate Program) that can track referrals;
Send referral sources pre-written email or web copy or mailed materials they can send out to promote your products, services, events or classes (making sure you have a tracking system in place of course to reward the ones who send you business);
Connect with them on social media, letting them know online when something comes up they can promote, comment on or share with their followers.
Your New Business Marketing will consist more of direct marketing to your targeted list of prospects. You can buy a list if you want so you can do a mailing but make sure you’re very clear on the demographics and psychographics of your prospects in order to narrow the list down.
New Business Marketing Methods can include any or all of the above plus:
Social networking is one of the most popular ways to do this today. There are hundreds of sites and places to find prospects online but you’ll need to be efficient with your time. You can easily get sucked in and spend too much time on social media. Go searching with a goal of who you want to connect with, where you want to drive them to (ie; your website, opt in box, call with you, etc.) and have an appropriate way to introduce yourself without being too self-promoting.
Find blogs and groups or forums online where your target market congregates and post on them often. Ask and answer questions. Learn how to become an expert on that site and if possible, submit content. Share your expertise.
Speak, sponsor or network at events where your target market will be in attendance. Learn how to “work the room” however so you can meet and connect with as many people as possible.
Run advertisements in your local area or even national publications or online publications that reach your ideal prospects.
Keep in mind that for all types of marketing, the goal should be to get them into your mailing list and into your email database so that you can continue to market to them.But never rely solely on email marketing to reach all of these people, not in this era; you have to connect with them in many different ways if you really want to be seen. You’ve got to build relationships with them over time and that is the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!
Katrina Sawa is an International Speaker, Best-Selling Author and Award-Winning Coach who’s helped thousands of small business owners get to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching, live seminars and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio, ABC and TheCW. Go online now to get started with her Free Jumpstart Your Biz Kit at www.JumpstartGift.com!
Speakers and Aspiring Speakers: Want to know a GREAT WAY to get your message heard? I’m happy to tell you about the Public Speaker Association.
Being a part of this organization can help you spread the word about your business so that you can get out there and change people’s lives while you have the best year ever for 2017! It is a fabulous way to market yourself by using other people’s connections.
As one of the Featured Speakers of the PSA and a former National Collaborator Award winner, I can assure you that I’ve benefited greatly by being involved with the PSA. My association with this group has helped me expand my business in ways I never dreamed possible!
For example, I’m going to be speaking on the “Top 3 ‘Must-Do’ Marketing Strategies for 2017”, tomorrow, Jan 25th on the PSA “Fabulous World Summit”. My segment will be at 10:30am PST, but this summit is chocked full of some other amazing speakers that you can access throughout the day. It’s a free virtual event that you can access by clicking here – Fabulous World Summit.
And the exciting news that I want to share today is about The PSA Conference that will be held July 1st – 3rd this year in Las Vegas. My friend, Tonya Hofmann, CEO & Founder of the Public Speakers Association is planning another high energy conference of her high 6 and 7 figure Speaker friends to give attendees their tips to help you get booked to speak, make money… lots of money as a speaker and more importantly, how to really make an impact on this world to go out and change lives! Click here to get more information about the 2017 Conference and to register.
The Public Speaker Association attracts some of the best speakers in the world who are also some of the nicest people to meet, teach you and connect with you!
Membership offers many monthly opportunities for you to take advantage of such as ways to help you grow your data base for your email list, social media connections, opt-in offers, educational modules and more. To find out how to get involved and what membership offers, click here to go to Public Speaker Association/Membership.
P.S.S. Have some other needs? Check out this option for getting that jumpstart…
If you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me. This is still a great time to schedule a chat with me. Why? Because I’ve opened up some additional coaching slots this month so now’s the time to start working to make more money or to start planning for next month, next quarter, next year!!! Just go to askkat.biz and sign up with a session with me.
GET READY NOW FOR: JumpStart Your Biz in a Weekend Intensive – in Sacramento, Mar/Apr 2017!
Be a part of an intimate group of highly motivated entrepreneurs and business owners at my JumpStart Your Biz in a Weekend Intensive! If you need better marketing results & a better overall business plan FAST or you know someone who does, here’s your chance! Check out all of the training you will receive at this Event in Mar/Apr 2017. Check it out NOW at:www.JumpstartYourBizinaWeekend.com
I see hundreds of business owners wasting hours of time each week on social media that I just want to cut to the chase.
If you’re looking to get paying clients from your efforts on social media websites and also get more people signed up on your email newsletter or to your website from your efforts on social media websites then these are:
The Top 8 “Productive” Things to Do On Social Media for Business
Snap – Snap photos of yourself, family, kids, vacation, pet and wherever you go and then upload them so your followers and friends can get to know you better.
Share – Share other people’s posts, pictures, promotions or quotes to give them social credit and you a good reputation for being generous and supportive online.
Educate – Educate your followers and friends on things you are an expert in. It could be business related or any fun facts, information and more. They will look to you as more of an expert and refer you business too if you share really good stuff!
Proclaim – Proclaim fun new things going on with you in your life, or your goals in business even and others will hold you accountable but also cheer you on.
Engage – Comment on as many other posts you can that are relevant. For business topics, share your expertise, give free advice, resources and more; don’t hold back and people will take notice and refer you more or recommend you to their friends because you show so much generosity.
Connect – Connect on a deeper level with as many people as you can also. Don’t just like their page or add them as a friend or connection, send them a private message, find out more about them and what they do.
Converse – Take the online conversation to the next level. Suggest talking on the phone or meeting in person if you’re local to build a stronger relationship, become referral sources, collaborate or even do business.
Have fun – Have fun with it but don’t waste too much time if you’re in business, get to the heart of the connection, take it to a conversation and see if or how you can help each other. Have fun by sharing fun images, quotes or things that really express your personality too!
It can be this simple.
Yet most entrepreneurs are just posting and maybe commenting on things….you’re not engaging others to your fullest extent. That is the big mistake.
If you’d like to attend a 3 day in depth training on my follow up system, sales system, lead generation systems, your website marketing and so much more, then apply now for your Free Scholarship to attend my next Jumpstart Your Marketing & Sales Summit November 19-21, 2015 in Sacramento, CA! Go sign up now while this offer lasts –> www.LiveBigEvents.com/freescholarship
P.S. Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com.