Today’s tip is in response to many questions I’ve received from my coaching clients and Live Big Mastermind clients that can be best handled with a direct marketing approach.

If you want to target prospects who you don’t know or those in industries that are different from your own, these tips are for you!

No one “likes” to cold call, I get that. But direct marketing to a prospect list will work if you are creative and memorable – you have to Stand Out!

First of all, don’t send an email to someone you don’t know or who doesn’t know you. This is a huge mistake that many people make. You email will likely not be opened; most people will delete it without opening it. I use a different approach because it takes multiple touches to attract the attention of the prospect, referral sources, someone who books speakers, etc. My marketing and sales experience began in offline marketing, so this is one area that I learned to do quite well.

Click the video below to get more “Direct Marketing Tips to Target Prospects”

Now you have a better idea of some things you need to be successful with Direct Marketing. If you’d like to chat with me in a complimentary strategy session about this approach or any other aspect of offline and online marketing, just go to to sign up and I’ll be in touch with you soon! I can help you Jumpstart Your Business FAST!


Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings: 


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New Video on Direct Mail

My video topic today is “Direct Mail.”

Click here to watch today’s video tip on how to utilize direct mail in your marketing.

This is soooo important, take a look!

One thing that many small business owners definitely don’t do enough of in their business is direct mail. There are many ways to utilize direct mailing something to prospects, clients and even as a cold call piece. You may want to check out this video if you’ve been hesitant to do any direct mail in your business. Then if you want to talk about it and get more ideas for what ELSE to do in your biz and your marketing, go to and let’s set up a time to chat!

I’d love to hear your feedback and take aways from the video!

Katrina Sawa
The JumpStart Your Biz Coach
“Kicking YOU and YOUR Business Into High Gear!”
P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at!
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