Bright Shiny Object Syndrome is anything that keeps you from focusing on your immediate goals and the tasks that need to be completed to reach your goals.

Today I want to talk to you about Bright Shiny Object Syndrome. It’s a serious problem that many people deal with, even me sometimes.

Let me give you a real-world example of what I’m talking about. Are you a Starter but not a Finisher? Do you get GREAT IDEAS and start projects only to lose your momentum for what you started because you are excited about the next new project? Do you jump from idea to idea without finishing your projects? Once the project is finished, do you leave it without monetizing it? If you’ve answered yes, you are someone who is afflicted with Bright Shiny Object Syndrome.

Many people get distracted and invest their time and money in the newest training they’ve heard about. There’s nothing wrong with investing in yourself and learning new skills. The problem occurs when you are investing in something that will not help you where your business is now. Many people lose their focus, invest in training, and then lose interest in that because it’s doing nothing to generate income at the time they invested in it.

Sure, things come up and roadblocks can get in the way of your progress in reaching your goals. But don’t let that lead to procrastination in working on the things you really need to get done! SQUIRREL!

Click here to get tips to help if you “Suffer from Bright Shiny Object Syndrome” here:


I know that December is not a typical month of course, because of the holidays. Step back, take a breath and enjoy the holidays with your friends and/or family. But if you need to get the cash flowing now, please feel free to come talk to me about this and more in a complimentary business strategy session by clicking here:

If you were interested in finding out more about that book publishing program that I mentioned on this video, then please click here now: “5 Steps to Getting Your Book Published in 30 Days or Less”. This Coaching Program is Live and starts on December 7th, 2017 so don’t miss this opportunity.

Talk to You Again Soon


Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of all of my LIVE EVENTs. 

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Are you thinking of joining a mastermind?

Face it! Many small business owners are solopreneurs. As such, they are alone in their office…alone to envision the big picture and make plans. They are alone to make decisions. So many of them don’t know what they need to do to grow their businesses and they make the mistake of investing in training and services that aren’t specific to their needs. They find themselves struggling with time management, they don’t know what part of their business they should focus on and they have a hard time prioritizing their activities.

join a mastermindDoes this sound like you and what are going through?

A Mastermind group or coaching program can get you past all of this frustration so you can focus of playing BIGGER and making more money. Most people, like myself, who have been in mastermind groups will tell you that these programs are the best thing they did to grow their business.

Some of the benefits of being in a Mastermind group like my Live Big Mastermind are:

    • New Ideas, New Strategies and Fresh Perspectives – Being in a group of highly motivated entrepreneurs and a mentor who can see the big picture and bigger visions and opportunities for you will help you transform your big ideas into reality much faster.
    • Motivational & Positive Support – One of the greatest challenges many business owners face is staying positive and motivated on a day-to-day basis. If you join my Mastermind group, you’ll be surrounded with highly motivated, energized and positive BIG thinking like-minded entrepreneurs. Being a part of a Mastermind group and having access to the Lead Mentor on a regular basis can help you replace your negative thoughts with positive, motivating, inspired and passionate thoughts and actions.
    • Accountability and Responsibility – Are you having a difficult time ‘getting stuff done’? Most entrepreneurs do! We have ideas, but don’t know how to implement them into money-making strategies. Your Mastermind group can help hold you accountable to your goals and project timelines.
    • Time – Can we agree that time is money? Then why lose time by making mistakes? Learn and Benefit from your mastermind group peers and Lead Mentor who have similar experiences. Learn from a Mentor who has been where you are and is now leaps ahead of you! Doesn’t it makes sense to learn what to do and what not to do from someone who’s been there? Shorten your learning curve by a huge margin!

Joining a Mastermind is a big investment and a big commitment so you want to make sure it’s the right one for you.  All Mastermind groups are NOT the same!  I have heard the stories from others who invested in other mastermind groups and were disappointed because they didn’t get what they needed.

I’ve been in other mastermind groups and I’ve been in this business from over 14 years. I know what’s important to my group – I know what they need – UNLIMITED ACCESS to ME!

If you are serious about your business and the commitment to grow it; if you are looking for a Mastermind and a Mentor who gets you, I encourage you to review all of the benefits of my Live Big Mastermind. Then let’s have a conversation to make sure it’s a great fit for you. You’ll find the form to schedule a chat with me at the bottom of the page.

Talk to you Again SOON! 


Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at

P.S.S.  Have some other needs? Check out these option for getting that jumpstart…


free sessionIf you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me.  Just go to and sign up with a session with me.





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One of the biggest mistakes small business owners make is not doing enough referral source marketing.

One of my mastermind clients used to not delegate anything. When she first started working with me a little under a year ago she was making low five figures in her business, been doing it for a little under two years and she was ‘doing it’ all herself.

In fact she wrote this to me in her initial coaching application: “I can do all that stuff; create my own business cards in Word, Create my ebooks, change up my website, do my email newsletters”. And she went on to list about a dozen other tasks she could and was doing herself.

Yet she couldn’t figure out why she wasn’t making the kind of money she wanted to make or thought she would be by now.

The other day, I was so proud. This same client gave me this list of about 10 things she wanted to outsource which pretty much included most of the before mentioned.

There are two reasons that I wanted to talk about this:

  1. To help you realize (if you are where she was then) that you do want to start embracing outsourcing.
  2. To help you understand the importance of referral source marketing or relationship marketing.

You see, we all have clients. We’re all referral sources for some kind of person, product, service or business. Yet the people we could potentially refer clients or business to aren’t always on top of mind with us when we need to refer them.

That list of tasks my client needed to outsource were things for:

  • Virtual Assistants (VAs)
  • Web designer
  • Graphic designer
  • And more

I know quite a few of these types of business owners however they aren’t always top of mind. And at the time my client needs one, the ones I think of first aren’t always available.

Therefore it would make sense for these types of business owners to market ME right? Consistently market me. Yet they don’t.

So think about how much business YOU could be missing out on by NOT following up, calling, connecting with and mailing YOUR ideal referral sources?

Stop losing this business and figure out what sort of system you need in place to make sure these important people are getting the attention they need. Your referral sources could literally be one of the biggest sources of new clients for you every month if you paid more attention to them.

Referral Source Marketing is just ONE of the 3 Types of Marketing that I teach. Along with New Business Marketing and Database Marketing, if you develop the right consistent systems for all types of marketing you should be doing then you’ll have a smooth-running, lead-generating, income-producing business.

Want to learn how to implement more consistently ALL 3 Types of Marketing more consistently in YOUR business ASAP so you can possibly double your revenues faster? Then go jump into one of my next virtual entrepreneurial training programs starting in April, 2012. I have one for start up business owners and one for more advanced or current business owners. Go to today, choose one and let’s get you going!



© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products all that help you start, grow and market your business the right way from the start. She’s the author of Love Yourself Successful and she’s been featured on various news talk shows and Oprah and Friends XMRadioNetwork. Go online now to get started with her F.ree Entrepreneur’s Success Kit at!

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