I’m bringing you this article by one of my friends and copywriting expert Vrinda Normand, The Irresistible Writing Mentor.
It’s 2010 and the business world has gone online. There are fewer and fewer “brick-and-mortar” stores and offices. Instead of driving across town to buy something, you just need to slide your chair over to the computer.
Everything you need is a click away on the Internet. You can find businesses and get to know businesses through their websites. Potential clients find you and make buying decisions about you through your website.
By now you know you how important it is to have a website that represents you in the best possible way – after all, that’s where 1,000s of people are meeting you for the first time.
But are you truly making your website a “hub” for amazing clients? Most entrepreneurs I meet haven’t quite tapped into the power of online marketing to bring in more sales.
More than a virtual business card or brochure, your website is THE place you send all potential clients to start a relationship with you.
Here’s a list of 10 key marketing materials that guide people to your website:
1. Your business cards
2. Your email newsletter
3. Emails you send to your list
4. Emails other people send for you
5. The signature on your individual emails
6. Your Facebook profile and posts
7. Your Twitter page
8. Postcards you hand out or mail
9. Ads in other publications, TV and radio
10. Your books and e-books
Now, to make your website a truly effective hub, you’ve got to have an opt-in box with an enticing free gift designed to attract your ideal clients. Make sure you ask for your visitor’s name and email address in exchange for the gift.
That way you get to stay in touch with visitors and start ongoing relationships. You don’t want them to leave your site without opting in because chances are they’ll forget about you when they’re ready to buy.
Once they’re on your list, you send them more valuable content, preferably an E-Zine they enjoy. Keep your subscribers happy.
On the Road to Becoming Happy, Paying Clients…
You can put ads in your E-Zine that link back to sales pages so people know how to get more support through your paid products and services. Promotional emails you send to your list should always link back to specific web pages.
When you’ve systematized your marketing like this, you’ll save yourself so much time and email clutter! It’s easier to keep track of people and details, and quickly communicate important information by simply sharing a webpage address.
Now I invite you to ask yourself – is your website truly speaking to your ideal clients? Is it an authentic reflection of you? Does its serve you as an irresistible marketing hub?
If not, I’d love to help. This November, I’m hosting the Website Sales Secrets Writing Retreat where you’ll learn how to make your website a magnet for more clients – so it becomes a 24-hour-a-day sales “person” that does a lot of the work for you.
To learn more about the retreat (coming up soon!) listen to a FREE recording of my teleseminar, “7 Strategies for a Sales Page That Converts – Without the Hype.”
Free Recording and juicy details here => http://www.profcs.com/app/?af=1246209
Vrinda Normand discovered her writing talents as an investigative journalist for a major California newspaper. After publishing 100’s of articles and front page cover stories, she became passionate about teaching others the art of irresistible writing. Now she owns a thriving 6-figure training company where she helps entrepreneurs find the perfect words to attract more clients and sales online. To learn more about Vrinda, visit http://www.profcs.com/app/?af=1246209
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