Wondering why the marketing that YOU ARE DOING is NOT WORKING? It really could be the words you’re using, they just might not be hitting the mark with your prospects.
I did a speaking presentation on this topic a couple weeks ago and wanted to share the highlights with you on why it’s so important to figure out and use the RIGHT WORDS in all of your marketing, networking schpeels, website copy, follow up, flyers, business cards and more.
Learn more on this video on how to use the best words in marketing, then take some sort of action to get help with this if this is something that you know can help you improve your business and make a lot more money.
I offered a 2 hour business and marketing planning call for just $197 on this call, listen in and hear how to take advantage of that.
I also talked about attending one of my live events – I have one in Nov 2015 but will be doing about 4 of them also next year, 2016, so you can find out when the next one is here: www.LiveBigEvents.com
My live events are always a ton of fun AND a lot of attendees MAKE MONEY at them too (I show you how!)
“Marketing Secrets that I’ve heard from no one else…”
“I’ve taken many online and in-person marketing workshops, seminars and coaching over the years so I recognize when a trainer’s primary motivation comes from a genuine desire to help others vs. satisfying their ego or their bank account. Katrina Sawa is the real deal! Marketing secrets that I’ve heard from no one else, and practical spot-on, step-by-step advice flows from her like it’s channeled from a higher power! And Katrina doesn’t hold back. She generously shares all she has with her customers. As someone whose marketing was hit and miss, at best, until I found Katrina, I’m loyal to her for her honest insights and genuine desire to help me bring my gifts to the world. She has inspired me to believe in myself and my mission, think bigger, create my marketing plan, focus on specific revenue generating activities every day and start building a team to help me grow my business. Thank you Katrina!” – Wendy Vineyard, Your Coach for Mastering Menopause…and More! NaturalMenopauseNow.com.
Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com.
My live events are always a ton of fun AND a lot of attendees MAKE MONEY at them too (I show you how!)
“I first met Katrina back in 2005 when I was starting up my business in Folsom. She gave me so much information and ideas that I have been continuously using them for the last 8 years! Of course I consulted with her since that time, but one of the things that I am so grateful for is that she is still here! Still helping people grow their business. Still offering her services and willing to help out when needed. She helped me not only with my local hypnotherapy services, but also helped me launch my hypnosis CDs and mp3 recordings on a national scale. I can’t tell you how many times over the last 8 years I have been frustrated by services that have come and gone and now offer no support or encouragement. She has always been there for me and I greatly appreciate the fact that her steady support and services will be there in the future as well. In fact, I received so much pertinent data from her that I am still implementing what she suggested 8 years ago. Not that I have been ignoring what she originally said, it’s just that she gave me so many valuable insights and suggestions that it could take years to implement all of them. And that was a great way to grow my business at a rate that suited my needs. There are so many aspects to having your own business that it is comforting to know that when I am ready to take the next step that she is there with the knowledge and the plan to help me achieve those goals. If you are ready to move forward with your business, please give her a call and let her help you become even more successful.” ~David GreenwoodGreenwood Hypnotherapy http://www.GreenwoodHypnotherapy.com
Have you ever had to help a sick loved one or had to take time off yourself due to illness, surgery, etc.? What happens to your income during that time? Do you still have consistent money coming in?
If NOT, then you want to pay attention to this video. There are so many things that entrepreneurs DO NOT get in place in their businesses so that if something ever did happen (the What If, I call it), you are unprepared and financially then become a little strapped. Plus you’re stressed big time and that isn’t good for your health or your family right?
Click image to watch video now!
Isn’t it time to FINALLY get your business in a place to where you could actually take a vacation (for a week!) without checking in?
Isn’t it time to FINALLY get your business making a consistent amount of profits each month so that you don’t have to keep stressing about bills, debt or retirement?
This video today gives you some very wise advice to making this happen AND the best part is, that most of what I’m sharing is FREE for you to do AND it’s immediate!! Yep, go take a watch and see what comes up for you.
Please heed the reminder too about this coming Friday, August 21st and my final day for getting a FREE Scholarship to my November Live Big Event.
This event is like taking a semester in Business School, seriously! What would you have to pay to learn that much? Thousands right? AND it might not even be the information you REALLY need to make money in your business.
“Katrina kept me focused on areas that aligned with my mission and would generate more revenue”
“Katrina is a wealth of information and strategy. She helped me develop my first comprehensive program so client’s received both healing sessions and products in the package so they received more benefits and I am working smarter instead of harder. She also helped me to realize my value and charge more. I was able to increase my mailing list at networking events using strategies she gave me. Her only weakness is she has so much to share sometimes my head wanted to pop while taking it all in! She was also available in between calls which was great as different opportunities presented themselves. Sometimes these opportunities were not a good fit and I would have been wasting my time, she kept me focused on areas that aligned with my mission and would generate more revenue. I enjoyed being a part of her mastermind group and learned a lot.” ~Laurie Ratto, RN, HTCP, Clinical Aromatherapist, Alameda, CA mindandbodymethod.com
Plus in the quick business tip I share at the end of the video, learn what the TOP 2 MUST HAVES are that I take with me to ANY live event, conference or seminar to get leads and paying clients!! (It’s a very good tip so fast forward if you just want that BUT….you may want to play the whole thing!??)
Does a Dog Nutrition Blogger Need a Business Coach?
A year ago, my answer would have been a confidence “no.” Today, it’s “Absolutely!” My goal is to turn my blog into a full-time business and I realized that I had no idea how to make that happen and that’s when I connected with Katrina Sawa. In 3 months, Katrina helped me change my focus to creating revenue streams. And what’s astounding is that she doesn’t work in the pet industry.
I learned to:
Look for the revenue opportunities in everything I did.
Confidently promote my services and blog to brands and close a sale.
I wrote several list-building reports and made changes that increased daily subscribers.
I started my first book on raw feeding.
I created a blog coaching program.
I created a blog sponsorship package.
And traffic to my blog increased by 33%.
Today, I’m scheduled to speak at 3 prominent events and pet brands that I respect are showing an interest in sponsoring Keep the Tail Wagging.
All this happened in 3 months. Imagine what could happen in 6-12 months.”
Kimberly Gauthier Dog Nutrition Blogger, Keep the Tail Wagging www.keepthetailwagging.com, Marysville, WA
I’m bringing you this article by one of my friends and copywriting expert Vrinda Normand, The Irresistible Writing Mentor.
It’s 2010 and the business world has gone online. There are fewer and fewer “brick-and-mortar” stores and offices. Instead of driving across town to buy something, you just need to slide your chair over to the computer.
Everything you need is a click away on the Internet. You can find businesses and get to know businesses through their websites. Potential clients find you and make buying decisions about you through your website.
By now you know you how important it is to have a website that represents you in the best possible way – after all, that’s where 1,000s of people are meeting you for the first time.
But are you truly making your website a “hub” for amazing clients? Most entrepreneurs I meet haven’t quite tapped into the power of online marketing to bring in more sales.
More than a virtual business card or brochure, your website is THE place you send all potential clients to start a relationship with you.
Here’s a list of 10 key marketing materials that guide people to your website:
1. Your business cards
2. Your email newsletter
3. Emails you send to your list
4. Emails other people send for you
5. The signature on your individual emails
6. Your Facebook profile and posts
7. Your Twitter page
8. Postcards you hand out or mail
9. Ads in other publications, TV and radio
10. Your books and e-books
Now, to make your website a truly effective hub, you’ve got to have an opt-in box with an enticing free gift designed to attract your ideal clients. Make sure you ask for your visitor’s name and email address in exchange for the gift.
That way you get to stay in touch with visitors and start ongoing relationships. You don’t want them to leave your site without opting in because chances are they’ll forget about you when they’re ready to buy.
Once they’re on your list, you send them more valuable content, preferably an E-Zine they enjoy. Keep your subscribers happy.
On the Road to Becoming Happy, Paying Clients…
You can put ads in your E-Zine that link back to sales pages so people know how to get more support through your paid products and services. Promotional emails you send to your list should always link back to specific web pages.
When you’ve systematized your marketing like this, you’ll save yourself so much time and email clutter! It’s easier to keep track of people and details, and quickly communicate important information by simply sharing a webpage address.
Now I invite you to ask yourself – is your website truly speaking to your ideal clients? Is it an authentic reflection of you? Does its serve you as an irresistible marketing hub?
If not, I’d love to help. This November, I’m hosting theWebsite Sales Secrets Writing Retreat where you’ll learn how to make your website a magnet for more clients – so it becomes a 24-hour-a-day sales “person” that does a lot of the work for you.
To learn more about the retreat (coming up soon!) listen to a FREE recording of my teleseminar, “7 Strategies for a Sales Page That Converts – Without the Hype.”
Vrinda Normand discovered her writing talents as an investigative journalist for a major California newspaper. After publishing 100’s of articles and front page cover stories, she became passionate about teaching others the art of irresistible writing. Now she owns a thriving 6-figure training company where she helps entrepreneurs find the perfect words to attract more clients and sales online. To learn more about Vrinda, visit http://www.profcs.com/app/?af=1246209
These are 3 Tips on How to Build Your List From Your Web site Someday, wouldn’t you like to be able to work strictly by word of mouth and a referral system? Wouldn’t it be nice to work less hours, while still earning more money? Your contact database is your most precious asset and is the key to helping you achieve these goals. Therefore, it is imperative that you increase the number of contacts within your database and use it to keep in front of those contacts regularly. This will ensure that when your contacts think about the product or service you offer, that YOU are on the top of their mind.
3 Tips on Building Your List from Your Web site
1. Add an Email Signup Form to the home page of your Web site, as well as the other pages of your site. There should also be a link to an email marketing program such as the one that I am using, which automatically adds individuals to my mailing list when they sign up. There is no manual entry process necessary. This type of service makes it easy for visitors to add themselves to your list; however, you still must tempt them to sign up! One way to do this is to use a “give away”, such as a free report or resource offering that entices them to sign up. Be sure to steer clear of saying “sign up for our newsletter”. 2. Develop an Email Marketing Campaign designed to use your ever-increasing database contacts. Remember, it is not enough to just add contacts to your list; you need to remind them about you often. Are you getting my email newsletters chock full of great marketing tips?
3. Develop Exceptional Copy for your Web site. You will not retain the interests of your site visitors without great content, headlines, and informative yet easy to read text. In addition, if you are selling a product and/or service that is not available as a Web purchase, be sure to include separate sales pages for each product or service that you offer. If you struggle with writing good content to sell your product and/or service, hire a content writer. Remember, good writing is vital to the success of any Web site!
Does this make sense? It really is not that difficult. The most difficult part is creating a Web site that is professional, functional and that is updated often to include these “must haves”. This task is not normally something most people can do themselves. It can be a disservice to your business if you attempt to design your own site. This is not something that you should be doing – delegate it!