I’m so excited …I’m going to be on TV again! This time sharing Online Dating Tips! 

Monday, August 18th (yes today!) 

On the show in Sacramento, CA called Sac & Co. short for Sacramento & Company.

The video image to the right is from the segment a month ago on the show where I talked about my book, Love Yourself Successful.

I talked about the topic of Not Settling – in your life, your love life, with your dreams & your business/career.

This time, they’re bringing me in to talk about my Sorting System for Online Dating to Help you Find the Man/Woman of Your Dreams!

Yes, I know, a little off topic from my regular business/marketing tips and videos. But this personal stuff is SUCH a big part of me, who I am, how I became who I am today and how happy I am too because I chose to work on myself and my relationships pretty heavily during my business.

So listen in live if you’re local from 11:30 am – Noon PST tomorrow, Aug 18th.

If you can’t listen live or aren’t local, go to www.SacandCo.net and I’ll post the recording when I have it too.

 

One thing I talked about a month ago when I got on this show is how to get publicity locally (or nationally) for yourself too!

Go read the blog post I did about Getting Free Publicity here!

 

Want to know MORE about how to get free publicity for yourself and your business OR about 19 other marketing strategies that are Free or Low Cost?

Join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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Kat at a WINK networking event in San Diego, Nov 2011

If you’re a small business owner looking to grow your business fast, then you want to get networking! Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers. Sure you can network online too but you most likely won’t gain the trust and credibility as fast as you will when you meet your prospects in person, face-to-face.

Networking continues to be one of my BEST sources of lead generation even now, 12 years into my business. I highly recommend it to ALL of my clients as well as their #1 marketing strategy.

I’m not “too good” to network and go to some chicken dinner either like some coaches who’ve been in business as long as I have.

It’s all about building relationships and connecting with more of the right people. prospects and referral sources. That’s what will help you grow your business FAST!

Due to my extensive networking background, I’ve done a few videos lately on what to do before, during and after a networking event plus I put together a list of my Top 20 Networking Tips too – just for you!

This week’s post is video #2 (during the event) and the top 10 tips, then next week I’ll share video #3 (after an event) and the last 10 tips in my Top 20 List. If you want to read my 6 Steps to Networking post or watch video #1 (before an event) then click here now!

Kat’s Top 20 Networking Tips (the first 10)

  1. Always shake a hand firmly (no fishy handshakes – if you’re not sure how good yours is try it out on someone you trust and ask them)
  2. Look people in the eye, don’t look beyond them or look around when you talk to them
  3. Wear clothes with pockets in them if possible and use one pocket for your cards and one for those you collect at events
  4. Make sure to write notes on the back of every card right away for easy remembering
  5. Practice your 10 sec, 30 sec and 60 sec infomercials because all meetings and events will ask for or warrant different lengths and have different scenarios. Be prepared to change it up a little depending on the audience and remember to stick in a call to action to make them DO SOMETHING.
  6. Get a name badge so people know who you are wherever you go –  mixers, events, the store, etc. (it also adds credibility and professionalism and helps brand your image/logo), don’t rely on stickers.
  7. Build rapport and relationships with the people that you meet when networking, don’t try to sell right off the bat or expect them to use your services that first time they meet you.  People get turned off with pushy people, however don’t forget to slip in a trial close now and then.
  8. Arrive at meetings and events early and be prepared to stay late and meet those people you don’t know yet – meet and get to know EVERYONE! 
  9. Don’t go to something just because you think the speaker will have valuable information for you, go to network and if the speaker turns out to be good, then that’s a bonus.
  10. Bring flyers, brochures and business cards to display or hand out at every meeting just in case it’s appropriate and acceptable to pass them out or put them on display but keep them in your vehicle for easy access so you don’t look too eager (not the biz cards, bring those in – and a pen!)

The key is to just get started. Find a few events and get out there! 

I also did a 3 part Video Series on the topic of Networking, here is video #2:

 

HERE ARE 3 ACTION STEPS YOU CAN TAKE NOW TO LEARN HOW TO ADD MORE NETWORKING TO YOUR MARKETING PLAN:

  1. Grab Kat’s Networking Tradeshow Tool Kit for $57 and develop a better process for more prospects – go to https://www.jumpstartyourmarketing.com/product-tradeshow.
  2. Grab a FREE COPY of her Entrepreneurs Success Kit now + 3 other Free Gifts – Sign up at www.JumpstartYourMarketing.com/freegifts.

 

3.  Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today!
Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them.

If this isn’t your #1 goal, you’re missing out on a ton of sales. If you’re not networking (online and in person in some way), you’re missing out on a ton of sales. Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers.

Here is a quick 6 STEP networking and follow up guide for you:

  1. Have you defined your target market? Are you sure? Who is your ideal client?       Describe them.
  2. How many people are in your current database (everyone you know)? I recommend you include everyone you know within your larger database so you can call or mail something to them. However it is not good email etiquette to add just anyone to an email list, you want to make sure you’ve gotten their verbal opt in at least if you met them in person and they didn’t enter a drawing or something. Find out more about how to get the “verbal opt in” in a recent video I did here.
  3. How many people do you want to add to that this year? Do you want to double it?       What’s your goal? You should set a goal or it definitely won’t happen right? Maybe 200-400 subscribers a month? Not everyone you meet will want to get on your list.
  4. Where can you go to build your list where your ideal client is hanging out (brainstorm)?
    1. women’s or business organizations
    2. chamber of commerce events
    3. industry association meetings
    4. membership functions
    5. local or national conferences and workshops – BIG PROSPECT POOL!
    6. online social networking websites, blogs and forums
  5. How to best prepare yourself for networking:
    1. research events and block them on your calendar every month (make sure you’re consistent and go back often to ones that are good)
    2. practice your 10-30-60 second commercials
    3. bring marketing materials, always have them in your car and on hand so you never run out – INCLUDING A WAY TO SIGN A CLIENT UP ON THE SPOT! (order forms!)
    4. arrive on time and allow enough time after for continued networking – don’t rush
    5. be prepared to give to others, ask questions of others and not just talk about yourself
  6. Develop an easy follow up system you can follow each week or delegate it to an assistant so it gets done! Use email, direct mail, phone for sure and connecting on social media sites too.

Networking is just ONE way to market and promote your business to get clients however it can be the fastest path to fast cash other than by speaking which is better.

When I first started my business I went to an average of 14 networking events every single month locally. Then I followed up like crazy in many different ways and I became very top-of-mind with everyone I met.

These days, 12 years into my business, I’m still networking locally although I’m networking nationally as well. I travel to various conferences, workshops and events to speak, exhibit or attend and network. I always make the best use of my time and spend the whole time at the event too rather than just flying in for an appearance and leaving early.

The key is to just get started. Find a few events and get out there! 

I also did a 3 part Video Series on the topic of Networking, here is the first video:

 

HERE ARE 3 ACTION STEPS YOU CAN TAKE NOW TO LEARN HOW TO ADD MORE NETWORKING TO YOUR MARKETING PLAN:

  1. Grab Kat’s Networking Tradeshow Tool Kit for $57 and develop a better process for more prospects while networking, exhibiting or speaking at live events – go to https://jumpstartyourmarketing.com/products/tradeshow.
  2. Grab a FREE COPY of her Entrepreneurs Success Kit now + 3 other Free Gifts – Sign up at www.JumpstartYourMarketing.com/freegifts.
3.  Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today!
Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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I hope you’ve caught the last couple articles in this series, even if you haven’t started doing video yet in your business – for marketing, your website, tips, engaging clients and more. This seriously is something you don’t want to ignore anymore. And if you’re already doing videos in your business, you may catch a few tips here that can enhance your videos, capture you more viewers and convert more paying customers!

In my business and marketing coaching business, I hear a lot of excuses as to why someone isn’t or doesn’t want to do video yet in their business. I do. I hear it all!

But that doesn’t mean there isn’t a way to get around those obstacles or fears that you may have and learn how to maximize what you’re doing on video to get the biggest bang for your buck so-to-speak.

The 3 biggest obstacles or excuses that I hear entrepreneurs make about recording or promoting videos:

  1. Mindset – you don’t think you look or sound good on video (article 1 of 3)
  2. Strategy – you aren’t sure what to say, share or promote on video (article 2 of 3)
  3. Systems – you aren’t that tech savvy or aren’t sure what software or technology to use to record your video and get it out there

In this article, the two preceding it, I share a bunch of tips for combating each one of these so hopefully this helps you get started using video now!

Tips for getting comfortable using the technology is always a big deterrent to getting started doing videos in business. If you want to learn how to get the right stuff without spending a mint and what else to do with your videos once they are created and uploaded, try these suggestions:

  • Look on your computer or chosen electronic device first for:
    1. Quicktime Player, iMovie or some other recording software – I love and use Quicktime Player on my Mac desktop all the time, it’s very easy to use. Download it for free for Mac or PC.
    2. YouTube easy upload buttons, apps or plug-ins – I actually just upload my videos directly from my desktop to YouTube first, then I can easily grab the embed code from there to add it to my website or some other webpage if necessary. You can also record directly on YouTube, no download required.
    3. iMovie also allows you to edit your videos – but frankly it’s a bit techy even for me so I just don’t edit my videos, I do them until they’re “good enough”.
    4. Photoshop will allow you to add graphics or words and links to the top of your video or create an image to go with your video with clickable links but this software is a bit expensive and more designer friendly.
  • Don’t buy anything too expensive right out of the gate for device, camera, webcam, software, program or microphone. Learn what you’re doing, saying and sending first; get comfortable doing videos, come up with a regular strategy and schedule and THEN if you want, invest more in your technology in my opinion. You may just need a nice, reasonably priced microphone, that’s it other than the program to record it, which should be free or included on your computer.
  • Practice with what you have on hand first – your webcam, your smartphone, tablet or laptop, just get comfortable doing video. No one even has to see the first few if you don’t want to but don’t wait for perfect, just get info, tips and yourself out there!
  • Good lighting and sound quality are the most important things say most video viewers. They typically don’t stick around to watch if they can’t hear you, your sound is too low or too garbled. Then a secret to lighting is to bring in a little end table light, take off the lampshade and stick in front of you but behind the camera, or have a window in front of you or some other light source but not behind you. And tilting the camera a bit so it’s looking down at you is better than looking up at you.
  • Try recording with the speaker on your phone or computer first to see if it’s good enough and clear. If not, you can pick up inexpensive microphones that plug into your desktop or laptop for better sound quality, I like the Logitech brand myself.
  • Save all your videos to your computer as well as putting them on YouTube if appropriate.
  • YouTube is for sharing with the world obviously but even sharing tips and content from your articles, ezines, products, events, books and more is good because it will just be snippets of that content that then you can share how to buy or invest in from there.
  • Write a good video title and description on your YouTube page and include a URL at the top of the description so it’s the first thing people see when viewing your videos.
  • Add as many tags as YouTube will let you upon uploading, include your main keywords, your name, business name and topic. Use close to the same tags on each video you upload so more of your videos pull up on the sidebar of each page.
  • Share your videos on social sites too, put it everywhere, no one watches everywhere.
  • Repurpose your video in your email newsletter, post on your blog or video page of your website then write an article about it or transcribe your video and use the written version of it as content too for emails, tweets, posts and more!
  •  

    I RECORDED A VIDEO SHARING MORE ABOUT THIS STEP – TECHNOLOGY & SYSTEMS – CLICK THE VIDEO BELOW TO WATCH !!

    Remember, your promotional videos only have to be 2-3 minutes unless they are training videos or videos for regular clients. Longer videos are ok for some people who really are interested in the content but not typically for new people just being introduced to you.

    The key is to just get started. Record one and send it out to a few clients or friends that you trust to review it and give you feedback.Perfection is NOT the best strategy here or you may never get anything done and out.

    If you missed the first two articles in this series on Getting Started Using Videos in Business, go check them out. In the first two, I shared:

    • Tips to Make Yourself Look and Feel Better When Recording Video
    • Tips to figure out the Strategy for why and what you’re going to do with your videos or say on your videos

     

    Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

    Join me in
     November and let’s jumpstart your business!
    Go to www.LiveBigEvents.com for all the details and sign up today!
    Here’s to creating and enjoying the business and life of your dreams!


    Katrina Sawa

    The JumpStart Your Biz Coach, Speaker &

    Author of the book, Love Yourself Successful

    916-872-4000

    katrina@jumpstartyourmarketing.com

    “Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

    P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
    P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
    P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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    What are you waiting for? Seriously! I want to help you get started (or refine and monetize the use of) using videos in your business and marketing…

    Please don’t pass by this article if you haven’t started doing video yet in your business – for marketing, your website, tips, engaging clients and more. This seriously is something you don’t want to ignore anymore. And if you’re already doing videos in your business, you may catch a few tips here that can enhance your videos, capture you more viewers and convert more paying customers!

    In my business and marketing coaching business you can imagine that I hear a lot of excuses as to why someone isn’t or doesn’t want to do video yet in their business. I do. I hear it all!

    But that doesn’t mean there isn’t a way to get around those obstacles or fears that you may have and learn how to maximize what you’re doing on video to get the biggest bang for your buck so-to-speak.

    The 3 biggest obstacles or excuses that I hear entrepreneurs make about recording or promoting videos:

    1. Mindset – you don’t think you look or sound good on video
    2. Strategy – you aren’t sure what to say, share or promote on video
    3. Systems – you aren’t that tech savvy or aren’t sure what software or technology to use to record your video and get it out there

    In this article and the following 2 articles, I will share a bunch of tips for combatting each one of these so hopefully this helps you get started using video now!

    Tips to Combat the Mindset Resistance – you don’t think you look or sound good on video. If you want to make yourself look or feel better when recording video, try these suggestions:

    • Your Appearance – Do your hair like you would for a night out on the town. Double up on or darken your makeup application so it’s pretty heavy, light makeup hardly shows up at all on video, trust me, it won’t look like you’re Tammy Fay Baker. Use Visine for your eyes if they tend to be red or tired. Focus on under eye makeup too if you tend to have dark circles, use white or light under eye makeup.
    • Your Outfit – Make sure it’s not too busy of a pattern you’re wearing or it will detract from your face. If you’re newer to shooting video, try just shooting from the chest up but if you do choose to stand, watch for slimming outfits or black bottoms and a colored shirt. Black and white shirts tend not to be the best option. Try to accent yourself with fun jewelry that pops if you want to make more of a statement. And scarves hide wrinkled necks if you are concerned about that.
    • Your Surroundings – Your background is important, make sure the props, pictures, walls, artwork, furniture in the frame or in the background are suitable for public viewing. People could judge you on your surroundings for example if you have laundry on the floor or a messy desk, etc. It’s also very strategic to place something that brands your business, yourself or one of your products, books or programs in the back or side of you too.

    In fact, I recorded a video about this first step –>>

    In the next two articles, I’ll be sharing:

    • Tips for Creating Content for Your Videos
    • Tips for Getting Comfortable with Technology

    Please don’t ignore this, take heed to my suggestions and just get started doing some videos. Remember, not that many people in the beginning will even see them so you’re safe! Then just keep getting better and better at them; don’t give up, make this at least a monthly habit!

     

    Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

    Join me in
     November and let’s jumpstart your business!
    Go to www.LiveBigEvents.com for all the details and sign up today! 

    Here’s to creating and enjoying the business and life of your dreams!


    Katrina Sawa

    The JumpStart Your Biz Coach, Speaker &

    Author of the book, Love Yourself Successful

    916-872-4000

    katrina@jumpstartyourmarketing.com

    “Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

    P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
    P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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    I’m so excited (and annoyed actually at the same time)!

    Here’s why….

    Yay! I was on TV yesterday, on the show in Sacramento, CA called Sac & Co.

    Click on the video image to the right to view the segment where I talked about my book, Love Yourself Successful.

    I talked about the topic of Not Settling – in your life, your love life, with your dreams & your business/career.

    Life is too short, right?

    I shared some of my story with viewers and why they need to take charge of their life now, don’t wait and don’t settle.

    Why that topic you ask?

    Because it’s of interest to a lot of people, it’s more mainstream AND it does go along with my book, Love Yourself Successful, which is ONE WAY into my business and me….

    But the reason I’m annoyed is….

    That it was too easy to get on! Why didn’t I send an email into the producers months or even years ago?

    That just frustrates me.

    You see, going after publicity has been on my TO DO list for years now, since I was a regular business expert on News 10 here in Sacramento too back in 2009.

    I waited 5 years to go after and get more publicity locally (or nationally)!  That was just stupid.

    I’m writing today because I want YOU to get some FREE Publicity too!

    It can be so easy…trust me. I’ve gotten on 3 different local TV news shows in my area now and each time it was pretty easy. I just haven’t made time to do anything about it in years and now I’m kicking myself.

    — If you think you don’t have a story anyone would care about – think again!

    — If you think “I’m not an author, coach or speaker”, they won’t want me on – think again!

    — If you think you don’t know what to talk about ……

    Then that’s why I created these 3 SHORT VIDEO TIPS all about getting Free Publicity! 

    1. Video #1:  Getting Free TV Publicity Today –>>  http://tinyurl.com/oy7epy2
    2. Video #2:  Publicity Talking Points for TV & more (very important to do this in your initial email!) –>>  http://tinyurl.com/ny3jhnk
    3. Video #3:  Get Free Print Publicity –>> http://youtu.be/x5yEWr0zr9c

    Please don’t ignore this, take an hour, find out who your media contacts are in at least your local area (great place to start!) and contact them right away with a story idea. Then don’t give up, make this at least a monthly habit!

     

    Want to know MORE about how to get free publicity for yourself and your business OR about 19 other marketing strategies that are Free or Low Cost?

    Join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

    Here’s to creating and enjoying the business and life of your dreams!


    Katrina Sawa

    The JumpStart Your Biz Coach, Speaker &

    Author of the book, Love Yourself Successful

    916-872-4000

    katrina@jumpstartyourmarketing.com

    “Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

    P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
    P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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    I was at a women’s conference a couple years ago and one of the main things that stuck with me from that particular conference was that we don’t have just ONE purpose in life or in business, but we have three.

    It made sense and maybe you’ll agree.

    It always felt hard for me to answer that question when my coaches and mentors or even my clients asked me, “What is your purpose?”.

    But this makes it simple I think, see what you think and comment below!

    You May Have 3 Purposes:

    1. Professional Purpose – this is why you do what you do from an expertise standpoint. What is the transformation you provide? What are the resources or the trainings you provide? And whom or how many is it for?
    2. Global Purpose – this is the bigger purpose that that for the planet and why you’re here on earth. What kind of legacy or impact do you want to make on a global basis?
    3. Personal Purpose – this is YOUR big why and why you do what you do from a personal standpoint. What you really want for yourself and those you love and how will you make an impact this way?
    What do you think? Do you have more than one purpose? I do.
    • My Professional Purpose is to help entrepreneurs jumpstart their businesses and themselves by implementing profitable business systems, models, and marketing so they can create a smooth-running, moneymaking business they love.
    • My Global Purpose is to heal the hearts of women on this planet and teach them (men too) that they don’t have to settle for relationships that don’t serve them or jobs they hate. They can take charge of their life and go after anything they want or need.
    • My Personal Purpose is to create a life full of love, health and happiness for myself, my family and those around me.
    What are yours? Take a few moments to figure it out!

    If you’d like to dive into your purpose, passions and business on a much deeper basis then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to set up, systematize, market and more. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

    So join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

    Here’s to creating and enjoying the business and life of your dreams!


    Katrina Sawa

    The JumpStart Your Biz Coach, Speaker &

    Author of the book, Love Yourself Successful

    916-872-4000

    katrina@jumpstartyourmarketing.com

    “Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

    P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
    P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
    REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!
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    It’s time to evolve your marketing plan and strategy, especially if you haven’t updated it in a while or if you have no real strategy at all.

    Rough Pic of 2014 Conference Screen Shot

    Being an entrepreneur in this day and age there is NO getting around being online, being visible, credible, knowledgable and informative. Let’s face it, if you’re not already embracing most social media platforms for whatever reason, it’s time to start paying attention and get interactive online. But it’s more than just “being” on social media, there is a lot more to pay attention to and this can help.

    I recently returned from a pretty big social media and digital marketing conference and there were a few key things that I gleaned from this event that I’m going to implement more or pay attention to when updating my marketing strategy (right now, not later, but now) and I thought you may want to know what these updated trends are as well. And the reason I’ve dated them here is because this stuff changes fast so make sure YOU are getting updates like this from your own team or mentors regularly (or connect with me and get mine).

    7 Updated Online Marketing Trends – July 2014

    1. Facebook business pages no longer have good reach, they are now set up for more of a pay-to-reach type of opportunity. It used to be, as recent as October 2013, that your posts would get a reach of 10-12% of your total fans. Now, in April of 2014, only 6 months later, Facebook has changed our pages and we’re only seeing an average of 1-2% reach. Why is that? Facebook obviously wanted us to enjoy having this opportunity to reach our fans and followers but now they want to get paid for that. You can’t blame them but WE, the entrepreneur, have to evolve where we’re focusing our efforts in order to continue reaching enough prospects, new leads and customers online. Remember, you want to use Facebook as just a marketing tool, posting and commenting isn’t always what works on these platforms, it’s the actual one-to-one connecting that works, make sure you have a strategy for doing that effectively on social sites to enough people each month.
    2. Almost 5 billion pieces of content are shared daily on Facebook and 500 million tweets are shared each day on Twitter. How interactive are YOU on these sites and others?
    3. 84% of people you’re marketing to trust recommendations from people they know which means you want to build a loyal following with people who will share and refer you. You may also consider that any paid advertising you do could work less due to this fact as well. What are YOU doing to educate and keep in touch with your database each month?
    4. 100 hours of videos are uploaded to YouTube every minute. How much of that is video you produced and are sharing? This is probably one of THE most CRITICAL marketing strategies you want to figure out how to add effectively to your plan this year.
    5. Podcasts are becoming so popular that some of the new car makers are installing podcast players and stations into car radios along side the AM/FM stations. 39 million Americans have listened to a podcast in the last month.
    6. Pic courtesy of The App Chicks http://theappchicks.com/

      Mobile viewers make up more than 40% of all YouTube global watch-time, more than 1 billion videos are uploaded per day. Is YOUR site mobile friendly where someone doesn’t actually have to move the site around to see what’s on it, really mobile friendly not just visible via mobile? There’s a difference. And are you on YouTube with videos and podcasts where your prospects can listen and watch you on the go?

    7. Buyers are 70% of the way to a buying decision BEFORE they agree to talk with you which means you must have a very impressive, credible, functional and action-oriented website and overall online presence. Do you?

    Most of all however, for all types of marketing, the goal should be to get them into your mailing and email database so that you can continue to market to them. You’ve got to build relationships with them over time; that’s the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

    Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

    So join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

    Here’s to creating and enjoying the business and life of your dreams!


    Katrina Sawa

    The JumpStart Your Biz Coach, Speaker &

    Author of the book, Love Yourself Successful

    916-872-4000

    katrina@jumpstartyourmarketing.com

    “Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

    P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
    P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
    REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!
    Please Share, Follow and Like:
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    Let’s face it, as an entrepreneur we have all kinds of ideas all the time. It’s a curse and a blessing. But often times those ideas distract us from what we need to stay focused on each and every day in order to keep the cash flowing into our business.

    It’s pretty common also for entrepreneurs to have some level of ADD or ADHD. Although I’ve never been diagnosed, I’m sure I’ve got some level of one of those!

    Therefore, we have to constantly find ways to stay focused, keep on track with our plan for growth in our business and revenue generation while keeping an eye on the big picture plan and vision and where else we can take our business. It’s a lot to manage every day right?

    I know for a lot of my coaching clients this is a topic we have to cover often so I wanted to share 7 ways I help clients (and myself too) become more productive that hopefully can help you as well.

    7 Ways to become more productive in your life and your business:

    1. Work off a good calendar system that can help you track your time, plot time slots out for different activities and one that you can use anywhere you are to save time.
    2. Track your time for one week solid on everything you do, personally and professionally, and see where you’re wasting time, could get rid of things you’re doing, delegate or automate some things you’re doing, etc.
    3. Set goals for yourself each day, week and month on what you plan to accomplish (see below).
    4. Have your big vision in mind each day so do whatever you have to do daily to make sure that stays on top of mind with you so that you stay focused and get distracted less.
    5. Find an accountability buddy (or coach) or someone who supports what you’re doing in your business fully to stay in touch with however often you need them too – daily, weekly or monthly perhaps but that may be too long.
    6. Unsubscribe from emails and lists that are slowing you down and not contributing to either your enhanced learning, implementing, taking action or accountability. Or have them redirect into a folder you won’t see every day and you can look at when you have time. But don’t let daily emails distract you from the tasks at hand.
    7. Have a marketing and business plan that you’re working from so you know WHERE and HOW to spend your time each day, week, or month. If you don’t have a plan or know EXACTLY what to do, reach out and get a coach who can help you with this FIRST!

    Copy these to a Word document now and set up YOUR TIME MANAGEMENT SYSTEM and COMMITMENTS. 

    1. Each week I will spend ________ hours working ON my business which will include marketing activities, marketing and business planning, implementation, sales calls and lead generation. This will NOT include bookkeeping, data entry, graphic or web design or anything else that could be done by someone else for less than my time costs and/or who would be better at the task anyway. I have plotted the time on my calendar to make sure this happens.
    2. I will prioritize my tasks so that the MOST IMPORTANT ones get done first and I will only put on my To Do List those things that I can successfully accomplish during the time allotted.  ______ (initial here)
    3. Each month I will spend ________ hours learning new things (pertinent to my immediate growth) to expand my knowledge base and my business and I have plotted the time on my calendar to make sure this happens.
    4. Each month I will spend ________ hours just for ME and I have plotted the time on my calendar to make sure this happens.
    5. Each month I will spend ________ hours for my family and friends and I have plotted the time on my calendar to make sure this happens.

    For more information on how to become more productive with your time and your marketing, join my colleague and I, Monique Wells, on a Free Teleclass THIS WEEK, SIGN UP NOW AT: http://makingproductivityeasy.com/top-5-ways/

      

    For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Jumpstart Your Business Strategy Session, go fill out the questionnaire at www.AskKat.biz. Or find out about and register for my next live 3 1/2 day Jumpstart Your Marketing® & Sales Summit at www.LiveBigEvents.com.  Let’s plot out YOUR Big Picture Strategy and get you implementing more revenue producing activities now before it’s too late!

     

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    © Copyright 2014 K. Sawa Marketing International Inc.

    WANT TO USE THIS CONTENT IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products all that help you start, grow and market your business the right way from the start. She’s the author of Love Yourself Successful and she’s been featured on various news talk shows and Oprah and Friends XMRadioNetwork. Go online now to get started with her F.ree Entrepreneur’s Success Kit plus 3 additional gifts at https://www.jumpstartyourmarketing.com/freegifts!

     

     

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