Jumpstart Your Events Free Webinar Invitation

Are you ready to start monetizing Zoom events, calls and the webinars you’re hosting? 

Do you know you NEED to HOST more calls and events to really generate more business? Doing LIVE and/or VIRTUAL events is an amazing way to find new clients and have them enroll in your programs, products and services!!! IF you are NOT doing this, you are MISSING OUT on a very simple strategy that can reap you so much more in revenues!! From 1 hour calls or events, meetings or meetups where you’re the featured expert to 3 day retreats or events – in person or virtual – you can really master this as one of your top business and marketing strategies! Come learn how in my Free Webinar: “Jumpstart Your Events – In Person or Virtual – How to Build Your Community, Grow Your Influence and Rock Your Profits!” It happens live on Thursday, July 30, 2020 from 4-5 pm PDT but it will also be recorded and you can listen to it anytime after that. Trust me, you want to embrace this strategy and just LEARN HOW to make it work for you in your business.

Sign up here now and don’t wait another minute hesitating adding this to your business plan!

https://jumpstartyourmarketing.com/webinar-events/

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

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JumpStart Your New Biz Start Up

First Steps to Setting Up Your Business’ Foundation for a Smooth-Running Consistent $$Making Machine  

  1. Determine your ideal target audience – whether you have one, two or three different target markets, figure out who they most logical ones are who would be interested in your products, services, programs and more and why they should care 
  1. Figure out your overall marketing message – the transformation you provide and the problems you solve and what type of “wording” will attract the target audience plus what’s in it for them (this wording and messaging will go on all your marketing materials and website) 
  1. Design a website – one that represents what you’re doing, selling, offering and who it’s for and why they should care. Make it attention getting and results oriented or visitors won’t take action when they get that and that’s your #1 priority. Also make sure you do not design this yourself… always seek professional help with this because your website should be the HUB of your business and most important tool.
  1. Develop your positioning on social media – which platforms to be on and how to show up so that you are conveying that overall marketing message and that others want to follow you. Then it’s about creating a plan and strategy for what to do online which takes time.
  1. Creating your marketing materials – there are wide range of materials you could create depending on where you’ll go, how you’ll market and what industry you’re in but here are a few you might consider, depending:
  • Business Cards
  • Brochures / Rack Cards
  • Note cards / Gifts
  • Chachkis
  • Floor Banners
  • Table Top Signs
  • Speaker Sheet
  • Order forms
  • Flyers
  • Infographic
  • Free gifts / ebooks
  • Nametags
  • Car Signs
  • Ads for print
  • Postcards
  1. Free gifts and downloads – you want to have one, two or even multiple freebies on your website and in general to make your target market want to learn more and get more info. What can you develop that hits their “hot buttons” and gives them a glimpse or a “taste” of what they’re seeking as far as advice, content, training, resources and more.
  1. Videos – you’ll use videos for all sorts of things, what you want to do in the beginning stages of your business is create videos that have people “experience you”, get to know you, learn from you, and for interaction on your website and social sites.
  1. Team and Tools – there will be many things you’ll start to implement or need to do that you can delegate or outsource, the key is figuring out WHICH things to start delegating first and how to make it so you can afford to delegate them. There are also many techy tools and resources that will help you be more efficient, productive and profitable, don’t be afraid to embrace tools to support you, be open to learning new things and new ways.
  • Want help with any or all of this? Need to learn a few things from this list or other?

    Ready to finally build a business you love making a LOT more MONEY?

    Then do one of 2 things today while you’re here to take that NEXT STEP!

    1) Become a member in the Int’l Entrepreneur Network – this community is over a 100 members now and is a great place to get feedback on your business, ideas, resources, joint venture partners, clients even too and the opportunity to promote your business! For just $7/mo you’ll get access to 3 zoom group mastermind calls every month – yes, this is amazing and inexpensive, I know! No catch!! My mission is to help thousands inside this community, please join and learn what you need to know to grow your business smarter not harder. CLICK HERE FOR INFO AND TO ENROLL www.iEntrepreneurNetwork.com

     

    2) Come have a conversation with me… trust me, you DO NOT NEED TO BE “READY” before doing this, in fact it’s better if you aren’t! I save thousands of entrepreneurs every year, thousands of dollars and months or years of time in the first stages of your business because I give you the “reality check” of what you need to know, learn, or implement in order to make more money FAST. Sign up here now so we can get you on the schedule, I only have time for about 5 people every month as I travel a LOT. www.AskKat.biz

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

Please Share, Follow and Like:

The New “Networking” – Treating Online Events Like Offline Ones

Let’s face it Zoom is the place for Business Networking right now…. and for a few years now it has been for me regardless. I love video conference calling and online meetings – they are SO efficient and effective PLUS they can be SUPER PROFITABLE TOO!

You just have to know how to “work the zoom room”! You also have to know how to work Facebook and other social media sites like you would a live, in person networking event.

Think about it, when you “walk onto Facebook” every day… think about it like you’re walking into a big in person networking event.

As you’re sending people Facebook Friend Requests or asking people to “LIKE” your business page…. would you really just walk up to someone in a live event, get your business card out and THROW IT IN THEIR FACE & turn around and walk away?????? NO!!! You sure would not. But that IS what so many entrepreneurs are doing these days on social media.

You just don’t know what you don’t know though… you have to LEARN how to do marketing the right way with these types of places and strategies… this is what I teach in my programs, coaching and even the $7/mo Int’l Entrepreneur Network calls that I run 3x/mo.

You have to ask for advice and seek the support and training that you need to get in front of a lot more people in a lot more ways to grow your business faster.

Below in this video description are a couple ways to come find out how I can help you but START SOME WHERE NOW! 

OK, now for 7 Things Going on This Week and Next ONLINE that You Will Find Valuable to Attend:

    1. The Int’l Entrepreneur Network calls are weekly right now and they are for any business owner or anyone who WANTS to start up their own business right now (it’s a great time!). They are all open Q&A and discussion calls. We talk about what YOU can do right now to help you get where YOU need to go next. We cover all kinds of different topics each week, I highly recommend you join us because they can really help you right now, get more clients, get more organized, develop new offerings, get better at sales and more! Plus it’s only $7/mo and you can cancel anytime – no joke! (You can’t afford NOT to do this if you need help) Sign up and get involved today… next calls are happening 4/29 at Noon PST, 5/4 at 8:00 am PST, and 5/12 at 5:00 pm PST. Let’s do this! –>> www.iEntrepreneurNetwork.com
    2. The Author’s Giveaway – get access to thousands of dollars in paid programs that myself and the other experts are giving away for FREE during this period… but you have to hurry because this ends on May 4th. I’m giving away my Get Booked Speaker ebook, audio and Speaker Sheet Template plus a bonus call with me and bonus Amazon Launch video. Go get access right now.

    3. The Podcast Pro Summit – get access to a couple dozen Podcasters, Speakers and Experts in the virtual marketing world, including me on this one week summit… Short, very informative videos to help you learn all kinds of things about the podcasting industry, getting booked, hosting your own show & more! Registration coming soon… watch my emails!
    4. For the entire month of May, I’m hosting a 30-day Jumpstart Your Marketing Course about everything you need to do in this new marketplace to get a lot more clients! I’ll be teaching how to effectively use SOCIAL MEDIA for lead generation and sales, DEVELOPING CONTENT and REPURPOSING it too, Email marketing and database marketing to your followers, list, clients, even things like doing direct mail, making phone calls, doing videos via FB live or on YouTube, mastering sales conversations and copywriting too for your website, emails, webpages. Find out more and regsiter here ASAP!(You can do this one on your own too if you can’t make the calls live, all will be recorded. Calls are each Wednesday in May from 2:00-3:30 pm PST / 5:00-6:30 pm EST.)
    5. Oh and if you aren’t sure yet WHY you really want to attend my 30-day Marketing course, then come to my Free Webinar on Monday, May 4th at 4 pm PST and find out… you’ll hear me share the 3 most important marketing activities that every business owner needs to be focusing on right now… trust me, they probably are NOT what you are doing! Register here for free.
    6. Tues, May 5th 9-10:30 am PST – Virtual Connections Over Coffee with the Women Entrepreneurs Extraordinaire group that I am a co-organizer for. The topic this month is Style Yourself Successful! Come, register and bring friends, this is a free networking event!

    7. Also on Tues May 5th 5-6 pm PST – Int’l Speaker Network Free Webinar on zoom – for new or seasoned speakers. We network, mastermind, share resources plus have a short speaker too. Topic:  Be a Leader Not a Hero with Michelle Petticolas. Register here now and get zoom info on this page too – save it!

 

You can do this!! I can help you!!

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

Please Share, Follow and Like:

Business Basics for Consistent Cash Flow

Taking your business to the next level could mean… going back to and implementing the Business Basics that work and have worked for hundreds of years but you’ve forgotten about them because you get so distracted with the Bright Shiny New Thing. Listen into this video for some reminders about things you have probably gotten away from in your business… it’s all about Relationships in this day and age, and also talking with MORE people.

 

If you’re not making the kind of money you want to make it’s probably because you’re not talking to ENOUGH people! Get back to Business Basics, it’s time. Stop avoiding these basic marketing and business practices please. Reach out for help if you need it too, don’t just sit there not knowing what to do or how to do it.

20 Simple Business Basics: 

  1. Get a name badge so people know who you are wherever you go –  mixers, events, the store, etc. (it also adds credibility and professionalism)
  2. Get past the gatekeeper (receptionist/secty) to the business owner and get to know them, see if there is anything you can do on trade maybe so they can get a feel for your expertise
  3. Build Rapport & Relationships, don’t try to sell right off the bat, people get turned off, however don’t forget to slip in a trial close now and then
  4. Come up with original idea to get in the door with your product–maybe a food gift of some kind or creative promotional item
  5. Make 10 cold calls each day, no matter what (in person or on the phone) to people you want to associate with, do business with or who you want to refer business to you
  6. Gift those larger businesses you want to target or write a letter to those businesses you want to recommend your services
  7. Offer to donate raffle prizes to events – use gift baskets or purchase something from a business that you’re trying to get to refer business to you & always slip your card and brochure into the gift.  (Don’t offer as a prize a certain dollar amount off your product, it’s not a gift then, it’s only a discount.)
  8. Offer to give a referral discount or gift to those current customers who refer their friends or to anyone who refers friends (need to brainstorm ideas on incentives and “what’s in it for them” – maybe $100 referral fee?)
  9. Do anything and everything you can to get noticed!
  10. Every person you network with, follow up by sending them a quick note card asking if they would like to schedule a follow up call to get to know one another better and see if or how you can refer business to one another.
  11. Mail other marketing materials, brochure or letters about how you can help them in subsequent mailings to follow up.
  12. Send people a thank you card right away after a meeting, interview, etc.
  13. Follow up on every lead within 48 hours by phone, text, social media message or email, whichever works best for them.
  14. Try to help everyone you meet by referring people to their business, they will remember you & do the same for you
  15. Follow up with all customers within 72 hours of their purchase by phone, text, social media message or email (or more than one of these).
  16. Send your web address with every follow up to continually take them back to your site for more ‘shopping’ or searching.
  17. Follow up with customers at least quarterly to ask for feedback and referrals
  18. Follow up with potential customers weekly to make appointments & ask for feedback and referrals
  19. Make sure your customers have plenty of brochures on hand & some kind of marketing object with your website on it for easy access (pens, pad of paper, magnet, stress ball, other? etc.)
  20. Send out personal cards to clients for Christmas, Birthdays or some other holiday at least twice a year (there are companies who will do that for you)

Ready to finally build a business you love making a LOT more MONEY? Then do one of 3 things today while you’re here to take that NEXT STEP!

1) Become a member in the Int’l Entrepreneur Network – this community is over a 100 members now and is a great place to get feedback on your business, ideas, resources, joint venture partners, clients even too and the opportunity to promote your business! For just $7/mo you’ll get access to 3 zoom group mastermind calls every month – yes, this is amazing and inexpensive, I know! No catch!! My mission is to help thousands inside this community, please join and learn what you need to know to grow your business smarter not harder. CLICK HERE FOR INFO AND TO ENROLL www.iEntrepreneurNetwork.com

2) Join my Free Facebook Group: Jumpstart Your Marketing & Business Now – learn a ton about all kinds of ways to startup, grow, market and monetize your business. www.Facebook.com/groups/jumpstartyourbiz

3) Come have a conversation with me… trust me, you DO NOT NEED TO BE “READY” before doing this, in fact it’s better if you aren’t! I save thousands of entrepreneurs every year, thousands of dollars and months or years of time in the first stages of your business because I give you the “reality check” of what you need to know, learn, or implement in order to make more money FAST. Sign up here now so we can get you on the schedule, I only have time for about 5 people every month as I travel a LOT. www.AskKat.biz Here’s to creating and enjoying your happiest life ever making a lot more money doing what you love!

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

Please Share, Follow and Like:

Zoom best practices, tips, etiquette & other meetings you can attend!

I’ve been madly creating resources and lists of other opportunities for you all to attend for virtual networking on Zoom and other ways… since that’s basically the only way to network these days. 

It’s important to keep networking, get on calls with other entrepreneurs who are staying POSITIVE during these times because if you stay home, isolated and stay “in your own head” about what’s going on and you give into the fears and crisis that the news wants us to you will for sure freak out sooner than later and we don’t want that.

SO… instead, make time to connect, network, brainstorm and mastermind with other highly motivated entrepreneurs who are dealing with these changes just like you but who are making the best of it.

I’ve been on anywhere from 3-6 Zoom calls every day for the last week alone on top of my regular coaching client calls and SPIRITS ARE UP!

But you have to stay in the conversation. 

So I created 3 *important* and helpful lists for you to use RIGHT NOW. 

  1. A list of many Zoom meetings and organizations that are running zoom networking events right now, many free, some paid.
  2. A list of the key Zoom Networking Etiquette and best practices that you want to use and know about like how to work a zoom chat room.
  3. A list of what other platforms other than Zoom are there in case with the high demand Zoom becomes less available.

Enjoy and use these and then follow my email for more updates on these as many of them are ever-changing and/or follow me on Facebook or get into one of my groups on Facebook too.

MEANWHILE… last chance to jump into the Online Course, Membership & More Training happening tonight and for 3 weeks.

If you’ve been thinking about starting or running a group program, online course, virtual workshop, membership, or just talk with clients virtually – you don’t want to wait.

Now is the time to learn how to do this and actually START a new program or offering. I get that many of you know how to use Zoom and the phone or conference lines, but it’s more than just knowing HOW to use these services.

You need to be clear and strategic with what you’re saying, sending, offering, and selling during this time so it actually works for you.

You can do this quickly and I want to help you… that’s why I put a quick, 3-week program on my calendar starting TONIGHT. 

I’m VERY CONFIDENT that I can help you brainstorm and figure out one or two ideas minimum of what you can do PLUS show you what to do and how to do it to start making money from it… all within just 3 weeks. 

Yes, you have to trust me, but I’m offering a money-back guarantee that if you don’t get a feasible idea on what you can do, I’ll gladly pay you back the very low $197 investment that I’m asking for this program.

Find out more about this online training live with me on Zoom from March 19-April 2.

 

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

 

Please Share, Follow and Like:

When is it time to raise your rates (OMG)?

Do you feel valued for what you get paid right now in your business?

I hope so!

Unfortunately, too often, I see entrepreneurs who don’t feel valued, or they feel a bit resentful even sometimes. OR I see entrepreneurs who don’t REALIZE what they’re worth – THAT happens most often actually. You just don’t know what people really will pay you for your time, expertise or a product or offering.

AND… if you leave it up to YOUR mindset about what to charge, sometimes we say things to ourselves like “Well, no one will pay THAT of course” or “people don’t have that kind of money” as you prejudge others as to what THEY will invest!! WTF? Seriously?

Stop it. Stop prejudging your potential customers and clients on what you “think” they can afford. Instead you need to STAND IN YOUR OWN TRUE VALUE & KNOW YOU DESERVE TO BE PAID THE AMOUNT YOU CHOOSE.

Many of us can charge whatever we want, that’s just how it goes with being an entrepreneur.

Others of you could have jobs or businesses that are regulated like Financial Planners or Insurance Agents perhaps or even Realtors (Don’t get me started on Realtors – they work WAY too hard before even getting paid a dime. I would never be a Realtor just because of that.)

So for those of you who CAN set your own rates, how do you know when it’s time to raise them or change up your business model perhaps and do something different?

I think, as soon as you even remotely start feeling undervalued or resentful for sure, but every year or couple years at least in most cases.

What about those of you who have the regulated type of business? Well, YOU can create other income streams perhaps. You can always write a book, or get paid to speak or do a training that can be outside your normal working services. You can host an event perhaps too or deep dive retreat if that’s more your thing. You just have to think “outside the box” and/or talk with someone like me who can help you strategize ideas and possibilities!

For those of you who maybe are unaware of what you could truly get paid for what you’re already doing, you need to start talking to people like me and others in other industries or in entrepreneur groups to get bigger ideas, see proof of others making more – they’re out there, you just may not come in contact with them!

For those of you who are NEWer in business, often times you think just because you’re new you have to start lower and that’s TOTALLY FALSE! You don’t. Many of the people I talk to who think this have so much darn expertise or experience in the area they’re now building a business around that they could charge 4 times as much as they’re initially thinking but they don’t see how that experience plays into their new business (yet). It does and you can come out of the gate at a much higher rate.

Either way you slice it, most of you who are reading this are probably NOT charging enough OR there are other ways you can easily sell your knowledge or experience but you just don’t know how to get that going.

It could be to launch a course or group program? A live event or start speaking. There are so many ways to make more money in your business but if you aren’t having conversations around this, then you’re not seeing those ways or seeing that it could be YOUR REALITY too.

I always say, “You’ve got to stay in the conversation” to continue learning, growing and expanding around your worth, your value, your skillset and more.

And another fun saying I say to people at my events and when I work with them is this: “You want to charge as much as you can possibly say without stuttering!” (Because when you stutter then you don’t look as confident of course.)

So… WHAT IS THE MOST YOU CAN SAY YOU’RE WORTH RIGHT NOW, TODAY, WITHOUT STUTTERING?

Do it, raise your rates! What have you got to lose? Besides, you can always negotiate when talking with a potential client if you want? “Start high and go low” is another thing I say. Don’t start with the one time call when you’re making an offer – start with the annual program and go down from there, then everything else seems like a much more doable option.

Getting really good at the “SALES CONVERSATION” is a critical skill that all entrepreneurs must learn, I don’t care what business or industry you are in. There is NO way around learning this and becoming better at sales. So no matter what you’re charging, you have to be able to show the value of what you offer in that conversation. The other person has to feel your worth and confidence, plain and simple.

If this all makes sense to you and it could be POSSIBLE that there are some “missing pieces” to YOUR business, your offerings or your sales process then why not “TRY ME OUT”!

Let me help you figure out what those are for you (sooner than later)?

Here are 3 options – PICK ONE!

  1. If you are new to me or want to truly “TRY ME OUT”… Join the International Entrepreneur Network for just $7/month and get help on our monthly zoom mastermind calls that happen three times each month and various times and days or get inside the private Facebook group. This is a community for masterminding, collaboration, resources, support and more. Become a Member today or find out more at www.iEntrepreneurNetwork.com!
  2. If you love learning and growing at live events, then attend my next event, Love & Money LIVE! It’s all about attracting more of your ideal clients and finessing your sales process so they “get you, trust you and want to hire you or buy from you”. Join me and 50 or so other entrepreneurs April 20-22, 2020 and let me help you jumpstart your business around the kind of life you want to live, not fit your life in around your business. www.LoveandMoneyLive.com
  3. If you’ve been following me for a while and/or are ready for a bigger step, come to a 1on1 call with me and let’s talk about coaching options! Schedule at www.AskKat.biz today.

Here’s to creating and enjoying a life full of lots of LOVE & MONEY!!

 

 

Award Winning Speaker, Jumpstart Your Biz Coach & International Best-Selling Author with 10 books

Contact me anytime! Office Landline: 916-872-4000  Email: katrina@jumpstartyourmarketing.com

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.
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Your Words Matter – How to Navigate the Sales Conversation

The other day I was on Zoom with a client and we were talking through the “sales conversation”. What wording she would use on calls with people who wanted to find out more about her services. What questions to ask them on the call and what she would want to gather ahead of time on an online sign up form that she would automate through her website…

Some of the things that we talked through and ideas generated would have NEVER occurred to her on her own. She left that call feeling more energized to go networking and talking with people about what she did because she knew what then to say with them when she got them to take the next step with her, something she wasn’t asking them to do until now because she didn’t know “what to say”.

IT’S THE WORDS that often stump us, squash our confidence and our motivation.

IT’S THE WORDS that allow perfect clients to walk away without being served by us.

IT’S THE WORDS that we have to learn so that we can be effective and successful in business.

If you don’t know them, they aren’t just going to come to you. You must learn them. You have to brainstorm them with people, many people sometimes to see what works and what doesn’t, then keep tweaking them until you see bigger positive results.

I LOVE helping people find YOUR RIGHT WORDS, those that feel like you (not me), that resonate with you and your ideal clients.

This is one of my ZONES OF GENIUS. How can I help you?

Honestly, this is probably the hugest topic that comes up on my coaching calls is how to navigate that sales conversation. I would say 95% of the Entrepreneurs I talk with have no clue how to take people through that type of call or conversation properly so it’s not salesy, so it also serves the other party AND it converts. By no fault of their own, they either came from a corporate environment or maybe were stay at home moms prior to starting their own business. Even some experienced sales people or marketing types who had jobs before and then now are starting their own business, have to learn to words to use. They have to learn new ways to hold sales conversations and new words to use because selling YOURSELF is a whole new ballgame!!

Fears crop up. Doubts surface. If you work from home it can even be worse because your only lifeline is your mind and sometimes that is very negative… I call it “headtrash”. Don’t listen to yourself if you are ever negative. You are worth way more than you think you are. Which is another thing that comes up too when we’re talking about sales conversations… and that’s WHAT TO SELL & FOR HOW MUCH!? Most Entrepreneurs, especially newer ones, under charge for their services; often times thinking “I’m new, I can’t charge more” when that’s just a big ol’ lie that your crappy mind tells you is all.

Don’t let the lack of sales experience, confidence around your worth and any crappy headtrash slow you down from making the bigger impact you’re meant to make on this world (and your family along with that). Get support.

I’d love to invite you to a complimentary business strategy session with me where you’ll get some new clarity on how you can uplevel and jumpstart your business quickly. This is for serious entrepreneurs who want support, please fill out the short questionnaire here

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.
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Sneaky Email Subject Lines

What makes you open an email? Is it typically the subject line or are there emails you open just because of who sent it?

Some marketers pay a lot of money to copywriters to create amazing and engaging subject lines. Would you?

Imagine this:

You have an amazing message or story to share. You write it all out very thoughtfully in an email. You know your message or tips/advice, whatever it is that you’re sharing will change the lives of those who read it. You know it!

Yet, no one opens your emails… or like only 10% of the people you send it to open it, therefore only 10% of the people you intended to change their lives, weren’t impacted solely because they just weren’t excited enough or tempted enough to OPEN your email that day.

Instead, they just deleted it or moved it to trash.

Out of the 10% who did open it, 2% of those people replied back saying how moved they were, or that you helped them in some way.

Isn’t that what we want to have happen? Yet with 100% of the people we intend to see our message, right?

Well, you can have better results with your open rates in your email. You can get more engagement with your subscribers, clients and followers.

The key is getting a LOT more CREATIVE with your subject lines!

 

Now, I am no where near getting 100% open rate myself, nor do I even have 50% open rate and frankly that breaks my heart because I know that so much of the advice that I share can change the lives of those who read it too.

All I can do though is keep trying to “get your attention.” Sometimes that means I have to get a little sneaky or tricky with the subject lines!

Someone complained about my subject line recently “This made me think of you”. It was sort of sneaky I guess… but it was given to me by the interview series host that I am a part of and I know they probably paid a copyrighter to come up with this stuff so I used it. Plus, I added in text inside the email to really show how I thought it would apply to everyone who was on my list. I changed what they gave me a little bit to fit everyone here on my list, I thought.

When I thought about this though, I thought maybe I should share a little about “what makes up a good subject line” for your emails… I’ll bet everyone could use some good ideas for this!

I feel that there are 3 ways to write email subject lines, and mixing the first 2 of these styles up is good (from what I can tell).

  1. Plain and simple – Say what you mean and mean what you say. This is what I try to do more often than not. But please don’t put “Here’s my Newsletter”.
    1. Book launch is today
    2. Want to schedule a call?
    3. Event is open for registration now
    4. 5 tips for better client attraction
    5. 3 ways to build a website
    6. Please take my survey
    7. Webinar on Branding is tonight 5pm PST
  2. Sneaky – this is where people are more vague in their subject lines to get you to be curious and open to learn more or ‘find out’
    1. Have you tried this?
    2. Want to know my secret?
    3. This made me mad
    4. Time to CELEBRATE!
    5. Last call! Deadline today!
    6. Great news…
  3. Lie – this isn’t recommended actually but do you see people doing this? They ask you to open because of one reason then try to sell you in there for something else that has nothing to do with what the subject said. Nothing wrong with making offers in emails, just don’t bait and switch people I think.
  4. And what about all those emojis!?!?
    1. It’s fun to see emojis in email subject lines, my system won’t do it though so it’s annoying… some will, some won’t, but I would use them if you’re able!
    2. Or you can use brackets [ ] or *** in front of or around your subject line text too, anything you can do to make YOUR emails stand out in the bunch that come through people’s inboxes every day.

What do YOU think about email subject lines?

What do you like or don’t like?

Be careful though NOT doing in YOUR marketing what you “don’t like” as that may not work. You still want to do what WORKS.

Here’s to better email results for you and me – thanks for reading this!! Pass it on. 😉

What’s Next?

 

 

I’d love to invite you to consider attending my next Love & Money LIVE! event happening April 20-22, 2020, in Sacramento California. It’s three days of really mastering all of this and more.

Like I said I’ve been running this event since 2009 and every year it gets better and better, plus every year there are new speakers that I bring in that share insight on a few key things we need to do or be as an entrepreneur. Plus, I change up the content based on what new things I’ve learned and have implemented in my life and business.

Many people come back to my events over and over and over again because they always are at a new place in their life and their business and are ready for the next steps, and that’s exactly what they get.

You can read more about it on this page, watch the video to see a little bit about what you’ll learn and experience. Plus, during the event attendees get to share what they do, they get to make easy yes offers to other attendees, and the majority of people walk out with more money in their pocket than when they arrived.

You’ll be amazed how different this event is from other business, marketing, or inspirational events are. It’s worth thousands of dollars to transform your business the way that we show you how but luckily that’s not what you have to pay!

This year I’m doing something different too, I’m giving a FREE GUEST TICKET with every ticket purchased ONLY FOR MY SUBSCRIBERS AND FRIENDS LIKE YOU!! 

So, you can bring a friend, you can bring your significant other which is a really good idea to do frankly, or you can even bring an assistant who can help you get the details organized of the moneymaking activities that you will want to add when you get home.

To get your FREE GUEST TICKET YOU MUST REGISTER by the last day of Janaury though… no exceptions. There’s a 3 month payment plan if you need it also by the way so I’m making this super easy for you. When you register I’ll contact you for your guest’s info or you can decide who that will be later even, just get yourself signed up now!

Find out more and register here now, only 60 seats total being sold including guests.

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.
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Speaking About Love…

The other day I sent an email out about the expert series I’m a part of all about creating extraordinary love in your life (if you missed that and want that, click here). Some of you have extraordinary love already which is amazing and I’m so happy for you. A lot of you however messaged me back saying how it really hit you just how unhappy you are being single. I hate to see anyone being unhappy in their love life. Frankly, having an amazing husband like I do, is probably one of the single best things that I have going for me. It allows me to be more confident in what I’m doing, who I am serving, it allows me to be proud and bold in my actions in my business and with the decisions that I make to grow my business every year.

I remember when I was single and dating, and I longed for a loving relationship like this so badly. It was on my lines pretty much every day which affected my ability to really work my business the way it needed to be worked. I wasn’t as motivated, I wasn’t as confident, and I wasn’t taking the action steps that I needed to take on a regular basis because of whatever reason. Sometimes I was in a funk, sometimes I was just plain depressed, and sometimes I just felt sorry for myself and didn’t want to talk to anybody copy.

Getting more love in your life as well as money in your business are the two single most important things that I see us entrepreneurs need to focus on, on a daily basis.

This is where my next event comes in… Announcing Love & Money LIVE! 2020 is now open for registration!

Too many people I see however only focus on one or the other, usually it’s the business stuff because they’ve given up on finding love, or they’ve tried dating and “it doesn’t work “. What I like to do is help people focus on both. I have quite a few clients right now who are single and dating and it’s fun to give them advice on what to do and how to navigate the dating world, creating systems so they can meet more people and get to finding the right one faster. It’s also fun to see them seeing some success, and finding people that they have things in common with, have fun with etc.

 

So, in case you haven’t heard, I run this event every year called Love & Money LIVE! It’s an amazing event where for three days, we focus on both: getting more love in your life and getting more money in your business. Ultimately, it’s about creating the business and life of your dreams. I believe you can design your life however you want if you believe it’s possible. Love & Money LIVE! will share strategies, tips, and even exercises that will take you from where you are to where you want to be, with more confidence, more clarity, and more excitement and passion for what you’re doing in your business and for where you are in your love life.

Love & Money LIVE! is not just for people who are unhappy in their love life or single. It’s also for people who are happy and who just want more, or who want to make a bigger difference with what they’re doing. It’s for people who want to learn exactly what steps to take in your business to move it forward as well as perhaps with your relationships with not only your significant other, but your family, friends and even the relationship with yourself. Because the relationship with yourself is really the only one that truly matters.

I’d love to invite you to consider attending my next Love & Money LIVE! event happening April 20-22, 2020, in Sacramento California. It’s three days of really mastering all of this and more.

Like I said I’ve been running this event since 2009 and every year it gets better and better, plus every year there are new speakers that I bring in that share insight on a few key things we need to do or be as an entrepreneur. Plus, I change up the content based on what new things I’ve learned and have implemented in my life and business.

Many people come back to my events over and over and over again because they always are at a new place in their life and their business and are ready for the next steps, and that’s exactly what they get.

You can read more about it on this page, watch the video to see a little bit about what you’ll learn and experience. Plus, during the event attendees get to share what they do, they get to make easy yes offers to other attendees, and the majority of people walk out with more money in their pocket then when they arrived.

You’ll be amazed how different this event is from other business, marketing, or inspirational events are. It’s worth thousands of dollars to transform your business the way that we show you how but luckily that’s not what you have to pay!

This year I’m doing something different too, I’m giving a FREE GUEST TICKET with every ticket purchased ONLY FOR MY SUBSCRIBERS AND FRIENDS LIKE YOU!! 

So, you can bring a friend, you can bring your significant other which is a really good idea to do frankly, or you can even bring an assistant who can help you get the details organized of the moneymaking activities that you will want to add when you get home.

To get your FREE GUEST TICKET YOU MUST REGISTER by the last day of Janaury though… no exceptions. There’s a 3 month payment plan if you need it also by the way so I’m making this super easy for you. When you register I’ll contact you for your guest’s info or you can decide who that will be later even, just get yourself signed up now!

Find out more and register here now, only 60 seats total being sold including guests.

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 9 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

 

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.
Please Share, Follow and Like:

Lessons Learned and Wins for 2019!

Hello and happy holidays!

For those of you who have seen my Facebook this week you know it’s been a very traumatizing week for my family and I won’t lie it’s been a hard five days. If you’d like to read more about what happened, here’s the post I made. There’s an update if you scroll down in the comments as well. It’s a little too hard to continue talking about however. Thank you though for everybody who shared your thoughts, your love, and your prayers, we really appreciate it.

In the midst of all that chaos and sadness, I somehow managed to pull the energy out and launch another International best-selling book! I’m excited for the 11 other authors in the book, many of whom this was their very first book, so to come out of the gate with an international best-seller was really cool for them. And thank you all so much who bought the book and shared it out for us, we really appreciate all that you did.

Then this morning, I was invited to be on a Facebook live with the Women Speakers Association Premier Members of which I’ve been a member of for four years or more (I can’t remember now).

We were asked to share our “wins” for the year things that we wanted to celebrate and even our “lessons learned.”

What I shared wasn’t what I had planned to share, it just came out. It was all about surrounding myself with communities of people who are full of love, friendship, generosity, and integrity. After all, that’s what really drives me these days.

I thought I would share in this email today a few of those wins, celebrations, and even Lessons Learned in hopes that they can help you in some small way.

And I would encourage you to look at your own “year-at-a-glance,” and see where you thrived, excelled, exceeded your expectations, and even stretched outside your own comfort zone. Celebrate yourself, you deserve it!

So, my big wins as I see them:

  1. Launching a brand-new organization called the International Entrepreneur Network and seeing over 140 people join within the year. I wanted to start this because I feel like I’m just not helping enough entrepreneurs. I meet dozens of entrepreneurs every month from all over the world who still have no idea what they are doing when starting up or growing their business. And they are so passionate but aren’t making the money, it breaks my heart and I want to help them. I want to help everyone. That’s why I made it so stupid affordable that it’s a “no brainer” to become a member. Find out more about this and how you can benefit no matter where you are in your business: www.iEntrepreneurNetwork.com 
  2. I’ve helped 36 entrepreneurs become authors so far too, that’s super cool I think. I LOVE being an author and now I have 10 books – whoo hoo! It gets easier and easier to write or be a part of compilations the more that I do. It’s impressive too when you have one, but more than one is even that much more impressive. I love watching their faces when they light up sharing that they are now authors… and even Int’l Best-Selling authors!! Being an entrepreneur can get you in a lot more doors, book you more speaking gigs and even help you get clients! Find out how you can become an author in the Jumpstart Your _____, Vol III book coming out in 2020:  https://jumpstartyourmarketing.com/jumpstartcompilation/
  3. Consistency continues to be a BIG thing for me, it works. Being consistent with my marketing, lead generation, follow up and sales. Being consistent with my message, my actions, my investments, my networking, my boundaries. Being consistent with my beliefs, thoughts, and ability to make decisions quickly and without conviction.
  4. I really immersed myself in a new organization that I joined late last year called Polka Dot Powerhouse. I really love these ladies, they are so supportive, smart and connected. I was so active, I probably met and/or spoke at chapters with over 300-400 members total all year around the US including being an exhibitor at their Celebration conference in Boston. I’ll be back this coming year too PLUS I was chosen as one of the only 6 Diamond Trainers for 2020!! Showing up BIG (and being consistent) really does pay off. Find out more about PDP, and jump on one of the Open Houses online for free to check it out:  www.PolkaDotPowerhouse.com
  5. I got SUPER OUTSIDE my COMFORT ZONE this year and after 11 years moved my 3-day entrepreneur training event to Los Angeles in November. Now, I probably won’t do that again, not because it wasn’t successful, it was. But because my main goal is to “simplify” in my business and life and having a big event like that with lots of moving parts and “stuff” does not simplify anything, it complicates it. So, for that ONE reason, it’s easier for me and Jason (my husband and now AV guy LOL), we will continue holding the events in the greater Sacramento area moving forward. BUT LA was a good test in “trusting that it will all work out in the end” which is one of my mantras. It did. My 2020 event schedule is up now, registration for the Love & Money Live event will be open soon!

 

Now, for a couple lessons learned in 2019, beyond what I already shared in the wins…

  1. Put myself first. I just told this to a client today too, in fact, we created her a mantra for her 2020 theme for the year “It’s All About Me”. She’s the opposite of selfish, in fact, she’s negative selfish so she really needs this. I told her to set a timer on her phone for every four hours for the whole year. (hee hee) Hopefully she’ll do this. Then when it goes off, have her stop and ask herself: “If it’s all about me, what do I need right now?” That seems like a weird thing to do I know and that often? But for some people, they need that many reminders, they get off track with putting themselves first in so many scenarios and situations every single day – from business and clients, to loved ones to even holding themselves accountable. I’ve been focused on eating right this past year and taking out of my diet the foods that don’t make me feel good – duh, what a concept right? Sticking with good for me, yummy foods. That’s one way that I put myself first. Another is that I sleep when I need to sleep and I make it a top priority to get enough sleep. I haven’t been sick a day all year!
  2. It takes risk. This year I retired my husband from his full-time job so he could start up his own business. (I guess this is one of my WINS too!) It felt really, really good to be able to do that because he was SO unhappy. We took the risk to reduce our income to one in the household so that he could pursue his dream. Not only that but he invested big in HIS business too, entering into a mentoring program for his particular industry of voice overs. Is it harder month by month? Yes but it will only be short term. Is it scary to let something go like that for him? You bet! But he’s lived through cancer, a bad marriage, divorce and a whole host of other things just like all of us and he now knows he can refuse to settle, whether it’s in a job he dislikes or with people that aren’t supportive. It takes trust, faith, determination and a lot of belief that anything is possible. With the right supportive and encouraging people around you, you can do this too.
  3. Keep my distance from yucky people. What do I mean by yucky? The ones who when you see them or hear them, give you that sick-to-your-stomach feeling in your gut, that’s who. If that means I don’t attend some of the biggest conferences in the industry because of it then so be it. I can no longer be around fake or inauthentic people, period. It hurts my energy and it pisses me off to see them lying to unsuspecting people, and more. I can’t be around selfish people who care only about themselves or them making money off of someone without giving a crap if it’s the person’s next best step or not. I can’t be around people who ASSOCIATE with those people, period. This is part of the boundaries I’ve set for myself. And frankly if that means I make less money by not collaborating with some people then who cares. I’m here to help more people create happier lives for themselves which includes more love in their life and money in their business. If you want support around that with someone who really cares about you and isn’t trying to rape you for every dollar you’ve got then reach out and let’s chat! I’m extremely affordable for what you get, you get me, an expert in all things business and marketing! I’m like the best kept secret of the coaching world, mainly because I don’t compromise my beliefs for money or opportunity. I’m the real deal and I’ve helped thousands of people make a lot of money doing what they love.  www.AskKat.biz

That’s a lot of reflection -whew! Thanks for reading.

Here’s to creating and enjoying your happiest life ever with lots more Love & Money!!

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Int’l Best-Selling Author with 10 books!

916-872-4000

katrina@jumpstartyourmarketing.com

www.jumpstartyourmarketing.com

 

“Showing You HOW to Make a LOT More Money Doing What You Love!

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