Technology – How it Affects Business Efficiency Increasing Cash Flow

As business owners we all know that marketing and sales are what we need to do to create or increase cash flow, right? It’s pretty common sense stuff when you think about it, but actually DOING it is a whole other story.  We’re all pressed for time, doing a million things and everything seems to come at us at a fast pace. Technology was supposed to HELP us get more done, and in most cases it does. But, it also complicates things, too.

I just did a presentation the other day about marketing… but it was more than just marketing, I started out talking about WHY we need to do a lot more marketing first and it all came down to……… TECHNOLOGY!

Technology is part of business and business efficiency increases cash flow.

Follow with me here for a minute….

With more forms of technology being used (email, SMS texting, video marketing, social media, robo-calling, etc…) information is hitting us from all directions at lightning speed. It turns into a vicious cycle. This huge increase in amount and speed of information is making it harder to get people to pay attention which means we (you and me) just have to do MORE marketing.

The days of just sending one email out to our list or doing one post or even a Facebook Live to generate leads is GONE. Plain gone. These activities are no where near enough to get anyone to pay attention to you or your message, much less take action to purchase our products or sign up for our course and events.

That means we have to do more.  If we don’t DO MORE…our sales will fall off and that cuts our cash flow.

But to do more it takes more time right?

Well, it definitely could… IF you’re not being efficient.

Systems Increase Efficiency and Efficiency Increases Cash Flow

This is one reason I focus so much on teaching you systems. Systems for lead generation, marketing, follow up, sales and even systems to manage clients, your business, your team and so much more.

It takes a little bit of effort and time to LEARN what systems you need, what software perhaps, or technology and then learn HOW to implement those systems so that your business efficiency increases cash flow.

FOR EXAMPLE:

For a great lead generation system online, you want to have:

  • A well written landing page with a good call to action, what will you give away for free? Something that your ideal client really wants (not just what you think they need).
  • An opt in box, some way to collect their email and name on that page is critical. Ideally, a form NOT generated from a plugin on your WordPress either because that isn’t hooked up to a system that can send auto replies. You want an email marketing software that makes you compliant and will send an auto email reply (we call that an autoresponder).
  • The autoresponder set up, maybe more than just one email in that series too, it can be multiple emails set to send by day – day 0, the day they opt in, possibly day 2 to make sure they went and listened or downloaded your freebie, day 5 to ask them to come to a call with you perhaps or take a next step, day 10 with a good piece of other content for education along with call to action, etc.
  • This system would also hopefully include a prompt for YOU to call them to follow up, a prompt for you to MAIL THEM something in the mail if you can get their phone number and email address either at the time of opt in OR in subsequent emails when you get them to sign up for a call or other fun thing… ask for MORE contact info at that time.
  • All of this almost can be automated. And there could be more to it… but we’d have to look at your whole business model and your goals to determine what else.

For more great info about how to create a consistent money making business click here.

I help clients with this stuff all the time you know… I’m not just about helping you with jumpstarting your business, marketing, website, sales, etc. I’m about helping you REDESIGNING YOUR BUSINESS TO FIT THE TYPE OF LIFESTYLE THAT YOU REALLY WANT.

This involves your life, your business, your relationships, your self-confidence, your technology and systems, your pricing and LITERALLY EVERYTHING that it takes to get you where you want to go.

Keep in mind that I’ve been helping entrepreneurs do all of this for 17 years now. I know a lot about a lot and I keep learning more myself too, we all have to or we’ll get stagnant.

If you want REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business, get more clients, stop stressing and being in overwhelm while building a business you’re proud of, that makes a big impact on others AND brings you a good amount of money in the process then you want to ATTEND MY LIVE EVENTS. Especially the next one, it’s my signature Jumpstart Your Biz in a Weekend event.

November 7, 8 & 9 in LA, CA – Jumpstart Your Biz in a Weekend – all 3 days – where you’ll be working on what you need to jumpstart your business fast. In this event, we will be working on everything from A-Z that will help you create a more smooth-running, moneymaking business doing what you love. Stop waiting to get a jumpstart – you’re leaving thousands of dollars on the table! Find out more and register now – big bonuses available! 

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

 

Please Share, Follow and Like:
error

I want to share some book publishing tips with you, regardless of how you think you want to publish, or when, check this out.  Hey friends, have you wanted to become a published author but haven’t taken the plunge yet in writing your own book?  When I got started writing books, I participated in a compilation book. It was much easier to just write one chapter and have someone else coordinate the publication of the entire book and whoala! I was a published author! Now I am in 6 compilation books and have two full books of my own – 4 of which are now International Best Sellers. I say this because becoming an author has “changed me” dramatically with my confidence, belief in myself and my abilities and it’s gotten me numerous opportunities for publicity and exposure as well over the last 13 years now that it’s been since I did the first one. Watch this video to learn time and money saving tips on how to do this before you enter into any contract or book writing endeavor.

Trust me! There are so many things to know about writing a book, especially if you plan to sell it and want to make any money with your book. Because the money will not come from the sales of the book most likely, it will come from other things you have in place in your business! One big tip when you’re writing a full book of your own is to WRITE THE BACK COVER COPY FIRST. My friend and book coach/mentor, Christine Kloser said this to me years ago and it stuck. It also makes great sense because your back cover is what gets people to want to BUY your book so you have to know what that “transformation” is that they will experience when reading your book. Start there and the rest will be easier. Do you want to have all the clients you can handle running to your door every month? Then become a published author, write multiple books and/or become an author in a compilation book where you just write one chapter for now if that’s all you can muster but get started now. Being an author has changed my life, up-leveled my confidence and opened a lot of doors for me. In 2018 I gathered 26 others to participate in a compilation book that I published, called Jumpstart Your _____, it went to International Best-Seller in 3 countries! I’m hosting one again this year and I’d LOVE to have some of you participate!!

  • Imagine, holding YOUR OWN book in your hands before 2019 is done!
  • Imagine what YOUR CLIENTS and prospects will say when they find out YOU ARE A PUBLISHED AUTHOR!
  • Imagine what your friends and family will say?
  • Imagine HOW DIFFERENT YOU WILL FEEL!

It can be super easy for you to become a published author, you know. You may not see that now but you have to trust me. With the books that I publish, I include business and marketing coaching as well with your participation and investment. Not a lot of other publishers do that nor are all of them business and marketing coaches. When you decide to write a chapter in a book like this, not only do you become a published author, the book can become your biggest lead generation strategy. When people read your chapter, they will want to know more, learn more and talk with you; it just works. Because I have a marketing focus with these books, you can get “your story out” but you can also get your “marketing message” out in the hands of those who potentially can work with you. I show you how to use these books as a marketing tool, how to sell them, promote them and integrate them with everything you’re doing in your life and business. I would love to talk with any of you who are interested at all in this type of opportunity. Please don’t sit back and wait, thinking things like: “I’m way too busy to do this right now” or “I don’t know what to write about” (we help you figure that out) or “I can’t afford to do that right now” (we make it stupid easy for you TO afford it). Instead… come talk with me in a free chat about books and what being an author can do for you in your business this year and beyond… it can forever change you!! Find out more about the Jumpstart Your ____ Volume II closing this week for authors, come chat with me if you’re interested! —> Want to join a community of other motivated entrepreneurs for networking & masterminding every single month? Check out the new International Entrepreneur Network and Join Today for just $7/mo! www.iEntrepreneurNetwork.com

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
error

Thanks to amazing clients like Marlena Uhrik – I love what I do!

Marlena is a home stager, real estate investor, author and speaker on many topics including those and others from her books around helping children with mindfulness and another one focused on grandparents.

Watch the video where she shares about her life “after retirement” and how easy she makes it look while running a thriving business in her 70’s!!

You can learn more about Marlena at https://amazing-staging.com/ and https://allwayslearning.org/.

What to learn more about becoming an author? Instead… Com talk with me in a free chat about books and what being an author can do for you in your business this year and beyond… it can forever change you!!

Find out more about the Jumpstart Your ____ Volume II closing this week for authors, come chat with me if you’re interested!

—> Want to join a community of other motivated entrepreneurs for networking & masterminding every single month? Check out the new International Entrepreneur Network and Join Today for just $7/mo! www.iEntrepreneurNetwork.com

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
error

Running Facebook groups is my #2 marketing strategy. Is it yours? Are you doing it effectively? Are you seeing paying clients come from it without you having to be overly sales-y?

Running Facebook groups helps create and engaged COMMUNITY that fosters relationship-based marketing. We all know how important relationship-based marketing is to cultivate the “Know-Like-Trust” factor, right?  Without your leads getting to KNOW you, LIKE you and TRUSTING you…your chance of converting them into paying customers/clients is virtually zero.

In this video I share a few tips on how I’m running facebook groups and how it’s working. I also share tips on what to post on your various Facebook pages and groups AND why you want to start a Facebook group or community.
Take a look!

—> Want to join a community of other motivated entrepreneurs for networking & masterminding every single month? Check out the new International Entrepreneur Network and Join Today for just $7/mo! www.iEntrepreneurNetwork.com

—>ARE YOU READY TO MAKE IT EASIER TO RUN AND GROW YOUR BUSINESS? Learn PROFIT-FOCUSED STRATEGIES – SYSTEMS – SALES – MARKETING & FOUNDATIONAL STEPS for Entrepreneurs, Speakers, Authors, and overwhelmed small business owners or start ups who want to see more results in your business FASTER!  Jumpstart Your Biz in a Weekend – November 7, 8 & 9, 2019
https://jumpstartyourmarketing.com/jumpstartyourbizweekend/

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
error

Let me tell you about my WORST year in business 

Writing about my worst year in business is hard, because I’m better at talking about it. That’s why I made a video. It’s a story that I tell a lot at my live events. It was such a transformational year for me. I hope the lessons that I learned and share in this video will be helpful for you, too.

Don’t want to hear about my worst year in business?

Do it anyway! Don’t be too busy to overlook something that can support you whether you’re struggling, thriving, overwhelmed or in a funk. Afterall, we all go through good times, so/so times and bad times while building our businesses. Sometimes learning how other people navigate the ups and downs can really help us learn what to do and not do when it’s our turn!

(PS This story also has to do with my best year ever! You’ll see. I hope you watch and share with me your takeaways.)

If you’re reading this and you STILL HAVEN’T WATCHED that video about my Worst Year in Business Ever, then I urge you take a few moments to go watch it now and you’ll see more of what I mean here… Stop being too busy for your own good and take the time to get the support and clear advice that YOU need to grow this business faster, will you?

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
error

Catch this Facebook Live with me and my friend PeggyLee Hanson where we discuss book formatting, publishing, being an author, compilation books, and speaking… it’s all so vital to being a true expert in your industry! PeggyLee is one of the speakers at my 2019 Speaker Success Bootcamp this week.
Get tips for WHAT to write, how to publish and Kindle publishing needs.
One thing we talked a lot about is BOOK FORMATTING – of your ebook or print book.

Proper book formatting is absolutely vital to having it read or purchased and especially to getting RAVE REVIEWS!

No reader likes a poorly formatted book or one that’s hard to navigate without easy online click to chapter links for example with ebooks.
The visual experience of your book is something to spend a little time and money on for sure.

Here are a few book formatting tips for ebooks:

  1. Make the content easy to read, meaning use words most people use and write like you talk perhaps
  2. Put bulletpoints in and paragraph breaks often so it’s not just paragraph after paragraph of content
  3. Make it easy to click to each chapter from within the Table of Contents
  4. Be careful adding too many pictures, it will make your file very large and not as easily downloadable for users, most ebook readers prefer text only
  5. Add links to pages in your website for easy clicking and opting in for free stuff!

Here are a few book formatting tips for print books:

  1. Have enough white space so the text isn’t all crunched together please, that’s just annoying
  2. Have easy to scan copy with lots of smaller paragraphs just like in the ebooks, bulletpoints, numbers perhaps if you’re sharing steps to something and even pictures I think. 
  3. Pictures will add pages to your book if you haven’t written something very long or if you want to spread out the copy a bit. Be careful using pictures that are only good if used in color, color is VERY EXPENSIVE to print in a book! Think about adding a color version to your book on your website perhaps if the pictures really are better in color, then you can link to it from your chapters and also hopefully get people on your email list!
  4. Please remember to drive people to your website whatever you do… add in things perhaps like “Action Steps” at the end of each chapter, or a “Book Resources Download Page” for audios, video content and more. 
  5. Use a header and footer for your pages, it can change for left or right sided pages also so you can alternate what’s on those, but use that space to include your business name, website or title of your book even. 

Want to become an author easier too in 2019? Contact either PeggyLee or myself to help you write your own book OR Check out both of our compilation book opportunities and let US do the work for you in getting published in the next year or so…
PeggyLee’s Courage Under Siege book and free writing guide:  http://bit.ly/freechapterwritingguide
Katrina’s Jumpstart Your _____ book:  https://jumpstartyourmarketing.com/jumpstartcompilation/

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
error

I just did a talk in Washington D.C. last week all about Successful Video Marketing. I shared some shocking video statistics and gave some really tangible ways for the audience to create videos easily and quickly and WHICH KINDS OF VIDEO to do also. 

So when I returned, I decided to do a Facebook Live for those of you following me all about video marketing as well… did you catch it? If not I’ve linked it on my blog this week and you can catch it here.

My friend Marcia O’Malley and I were sharing tips on how to become a lot more successful in your business by using video in various ways to attract clients, share your message, make offers, engage followers and educate clients.

6 REASONS TO EMBRACE VIDEO MARKETING:

1. Provide Education & Training

2. Increase Efficiency & Productivity

3. Communicate with Customers

4. Deliver Content or Instruction

5. Increase Sales

6. Expand Your Reach

There are so many ways video can enhance what you’re doing in your business and enhance your customer’s experience.

TYPES OF VIDEOS YOU COULD PRODUCE:

1. Raw & Uncut

2. Produced & Edited

3. Promotional

4. Testimonials

5. FAQ / About

6. For Profit

7. Content / Social

WATCH TODAY’S VIDEO TO SEE IF IT GIVES YOU IDEAS FOR YOURSELF.

Then reach out and let’s chat!! I can support you around a LOT more than just marketing and business stuff you know. I help with the ENTIRE JOURNEY. I’ll do a FREE Call with you this month… just answer the questions here to get started. XOXO

–>>> Comment and share what YOU do to maximize YOUR video marketing too!

–>>> Then join us at the next Speaker Success Bootcamp June 27-29, 2019 in Sacramento, CA to find out how to maximize and monetize your video marketing, speaking, FB lives, networking, live event marketing and so much more!

REGISTER TODAY FOR JUST $197 or $597 for VIP at www.JumpstartSpeakerEvent.com!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
error

The sun is shining… I have had plenty of rest this weekend, and I got into my office early today and got off some emails that had to go before I had to start my calls. So, I already feel productive and that’s a good feeling.

WATCH TODAY’S VIDEO TO SEE IF ANY OF WHAT I SHARE ABOUT MY OWN REALIZATIONS HELPS YOU OR GIVES YOU IDEAS FOR YOURSELF.

Then reach out and let’s chat!! I can support you around a LOT more than just marketing and business stuff you know. I help with the ENTIRE JOURNEY. Here’s a page you can do to schedule your call:  www.AskKat.biz

========================================

Want to start speaking and making money at it? Click here for more information.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
error

Perceptions

What is your Perception? Your perception of me, my business?

What do you think the perception is of YOU by your clients, prospects and other people that you meet?

You could be surprised by what I’m sharing in this video about yourself… and also it could squash or alter some of the perceptions about me that you may have.

Why should you care?

First impressions and perceptions can sometimes make or break your outcomes.

Watch and comment and let me know what you think?

========================================

Want to start speaking and making money at it? Click here for more information.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
error

Want to know how to maximize your experiences at LIVE EVENTS?

Quick chat about maximizing your experiences at LIVE EVENTS plus learn about some upcoming live and virtual events you can attend!

Go to www.LiveBigEvents.com for many upcoming events now!

========================================

Want to start speaking and making money at it? Click here for more information.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
error