I realize that when you first started your business you may not have thought about EVERYTHING that would be involved with running a successful business, right?

You had a passion and interest in a particular product or service that you could offer and that you believed others would want. But there’s a LOT more to running a successful business than what meets the eye.

Here are some very common mistakes I see my clients and others I meet making every month in their businesses. The ones who end up being successful are the ones who REALIZE this and take steps to FIX their issues.

What mistakes are YOU making?

1. Not marketing to everyone you know
2. Not having a consistent follow up marketing system
3. Being afraid of networking and not learning how to overcome it
4. Thinking if they build it, they will come
5. Cutting back on marketing first when times are tough
6. Lack of understanding of what types of marketing will work for their business and what won’t
7. Planning too much and not DOING anything
8. Giving up too soon
9. Not estimating enough start up costs and expenditures
10. Letting their own opinions about marketing get in the way of what they decide to do to market their business
11. Thinking they can do it all themselves and need to
12. Not asking for help
13. Spending too much time on things that are not making them money
14. Not getting professional help from the start with certain aspects of their business
15. Compromising quality and professionalism to save money
16. Not really knowing and understanding their target market
17. Not knowing their competition or following them too closely without knowing if what they’re doing is working or not
18. Making decisions in their marketing based on what types of marketing THEY like or don’t like to be targeted with
19. Not continually learning about new techniques and practices
20. Not keeping up with technology to better build your business
21. Thinking that marketing = expensive

What are YOU going to do about the ones you identify with?
I hope this gives you some things to think about. Remember, to get a plan in order so you DON’T end up making these common mistakes and to get a more specific and targeted approach to your marketing and business growth I’m happy to sit down with you in a 1-on-1 Planning Meeting. I recently changed the format of these meetings by the way, now you get 3 meetings, each 2 weeks apart from each other so you can better implement the strategies we discuss – all for one price! Go to
www.1on1PlanningMeeting.com to find out more.

Do you have a question you want an answer to??


Submit it online to me right now!

© Copyright 2008 K. Sawa Marketing

–Kat Out !

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For many entrepreneurs networking is a must to build your contact list the fastest way possible. After all, networking is one of the least expensive, most effective forms of marketing that you can do!

Besides if you have no customers yet and nothing to do – you have to do something! Networking is also the best way to build relationships; no other form of marketing or advertising can do this for you. People buy from people they like and connect with.

I’ve been self employed for five years and I’m still networking; I’m just more selective now on where and who I network with. When I first started out I joined four local chambers, a women’s organization and a leads group and I was at every event all the time.

As my business started picking up, I reduced the number of groups I was involved in and remained in only those that were the best fit for me and that brought me the most clients. I was extremely active in those that I stayed in so that I would be well known; basically I became the Go-to-Gal for my industry and associations.

This is what you want. You want for others to see you as the expert in your field. The key is though to be selfless, generous and knowledgeable in the process.

These days I’m networking even online through various social networking sites, business networking sites and other membership sites that I belong to but this takes time and finesse as well.

Rarely do I see very many really good networkers though so I urge you to learn more, practice your skills, focus on giving to others and really work at becoming the best networker you can because it will pay off with more customers and bigger profits.

Here are a few habits that a good networker typically exudes; they will:

  • Go with a goal
  • Be prepared, mentally and with materials
  • Arrive early and stay late
  • Work the room
  • Master their ‘commercials’ and alter them as needed
  • Introduce others around
  • Pass people off nicely and move on
  • Ask questions of the other person
  • Know to listen more than they talk
  • Take notes on cards
  • Quickly and repeatedly follow up

So, how to you match up? What are you doing?

One thing I want to remind you of is that no matter which ones you are doing if you are NOT doing the very last one listed – the FOLLOW UP – then I can tell you right now that you are absolutely wasting your time (and money) doing the networking in the first place!!

I can’t stress to you enough that if you find yourself not being able to get your follow up done – then figure out someone to delegate this to. It’s worth whatever it costs to pay someone to do this for you because it could mean the difference between one sale and fourteen sales!

P.S. Want my help getting some clarity in your business or business idea? I can take your ideas or current business and literally figure out how to put it into OVERDRIVE within a really short amount of time. Contact me or sign up for one of my 1on1 services!

–Kat Out !
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I know for some of you ‘control freaks’ out there this one’s gonna be tough for you. But read on! You might find how EASY this can be, really.

When I finally gave in to delegating from my extremely ‘do-it-myself’ mentality at first I admit it was a bit hard. I was always double checking things and everyone around me to make sure they were doing it ‘right’. I probably drove my first VA (Virtual Assistant) absolutely NUTS!

However my coach at the time, Ali Brown, kept showing me how important it was to become really successful in my business, and to make a six or seven figure income, that I needed to surround myself with experts and a support team of people who could take on all the things in my business (and my life!) that:

  • I didn’t like to do
  • I didn’t want to do
  • I didn’t know how to do or
  • That someone could do BETTER AND FASTER than me!

So, one day I put together a list of things like this and to my surprise the list was quite long! It was kind of a ‘wish list’ so to speak that if I could wish for someone else to do these things, then it would free me up to do the things I LOVE TO DO which is brainstorm and consult with clients on new ideas they can implement to get them more business!

Plus I had a TON OF IDEAS to implement in my own business too – but there was never enough time in the day/week to get to ANY of them! This bummed me out. I knew that it would take me years to implement all the great ideas I had if I continued to do it all myself.

I just saw an article that

Ali Brown wrote (and I’m not including it here but I’m giving her credit for this part!), she’s an expert at this delegation and virtual team building stuff, and she mentions there are 5 things you MUST DO to overcome being a CONTROL FREAK:

— First, you have to change your MINDSET
— Second, you have to know WHAT’S MORE IMPORTANT
— Third, you have to hire the RIGHT PEOPLE
— Fourth, you have to have SYSTEMS
— Fifth, you have to have TRUST

Here is my main list of tasks that I typically will delegate to a VA, copywriter, web designer or some other support team member of mine – it’s fabulous – you should try it!

  • Bookkeeping: tracking expenses, sales and tax records
  • Internet research to get me better SEO, more traffic, etc.
  • Article Marketing all my current articles, shuffling them around, refreshing them
  • Maintaining my customer mailing lists on an easy to use database
  • Creating extra pages on my website as needed
  • Handling recordings of teleclasses, burning CD’s, mailings, etc.
  • Handling bounced emials from Constant Contact, updating with new
  • Formatting e-books and other online products
  • Designing PowerPoint presentations
  • Sending out ebirthday greetings to clients
  • Handwriting follow up notes and mailing out postcards
  • Data entry of all new contacts
  • Transcribing teleclasses
  • Posting on blogs, forums and social/biz networking sites
  • Developing my Networking Calendar every month
  • Managing my shopping cart account and merchant account as needed
  • Creating Google Alerts
  • Proofreading
  • Updating my YouTube page, videos and adding technology to my website
  • Submitting press releases online or locally

So, what’s on your plate that you shouldn’t be doing, hate doing or aren’t really that good at doing that you should DELEGATE???

  • And don’t forget about the personal tasks too like housekeeping, landscaping/mowing, shopping, cooking, making travel plans, errand running, etc. – you can pay someone to do ALL OF THIS you know?
  • Ask yourself “What is YOUR time worth?” and free it up to do BIGGER AND BETTER THINGS!

I do know many Virtual Assistants personally and know who is taking on new clients that I could refer so if you email me back I’m happy to give you a personal referral!

Otherwise there are a few places online you can submit a request (be very specific on what you need them to do!) to hire or interview a VA, such as AssistU.com an online VA directory.

For more information on HOW to build your Virtual Team you can do a 1-on-1 Planning Meeting with me and we’ll cover that and sooooo much more OR you can check out a friend of mine, Melanie Benson Strick‘s Virtual Team Building Tele-Bootcamp! She’s got a great program specifically for this!

– Katrina Out !

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What is your time worth?

What is your time worth?

Are you an expert in marketing or are you an expert in your business?

Leave the marketing up to professionals who have the resources and experience to efficiently evaluate your situation and make educated recommendations.

  • In your JumpStart Your Marketing 1-On-1 Planning Meeting Katrina will consult and advise you on developing any of the following marketing tasks effectively and with greater ease and in less time than you can most likely do them yourself. She will help you determine which of these or other objectives would be productive for you to implement in your business.
  • We specialize in working with the Solopreneur (individual consultant, coach or entrepreneur) as well as Independent Sales Associates who are responsible for marketing themselves.
  • We work fast and furiously to capture the most important marketing tasks and strategies into an Action Plan that you can implement NOW (with our help if need be).

Let’s get moving and get an action plan together for you so you can take your business to the next level!! Go to http://www.1on1planningmeeting.com/ now!!

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The Third Step to Working ON Your Business Rather Than Just IN It – PLANNING!

The First Step, LEARNING, I covered two weeks ago, did you see it?

The Second Step, MINDSET, I covered last week, did you see that? They are both below if you scroll down in this blog. Make sure you sign up so you’ll see the 4th step too on Dec 12th!

My November and December Teleclasses are covering “What to do when business is slow: How to work ON your business rather than just IN it” – the 4 Steps. If you’re reading this now and didn’t make the November call then you MISSED OUT – BUT if you opened the email this last weekend then you got my F.R.E.E. GIFT of the recording to you. But you snooze – you lose, I’m not giving it out again if you deleted it!

😉

The good news is that you can still listen to the call online if you read on, I’ll tell you how! AND you still have time to get in on the December call, read on.

Remember, an entrepreneur that keeps learning and planning will implement new practices and strategies to be more successful and fin-anc-ially free, one who doesn’t simply has a JOB.

This week I want to share with you some big AH HA’s I’ve had over the years about planning and what I’ve learned from people I’ve met making millions of dollars each year!!

Why learn secrets from Millionaires you ask?

Because we want to strive for financial freedom right? If you don’t, please stop reading this now – you obviously don’t get it (yet). Go back to your JOB and be content with your life. Let me know when you’re ready to stop working yourself so hard.

Those ready for more free time, unlimited earning potential, total abundance and complete balance in life – then keep reading.

What these millionaires all have in common:

  • They take their businesses from Ordinary to Extraordinary (they spend a lot of time thinking up new products, services and marketing strategies to offer more value and increase their market share)
  • They defy industry norms (outside of the box – way outside – thinking)
  • They position themselves for power (they know their market and position themselves as experts in their industry)
  • They welcome strategic process change (delegating and automating for example for higher productivity and efficiency)
  • They consistently raise their prices (because they know they offer greater value)
  • They have immunity to criticism (they don’t care what people say or do)
  • They implement systems in their business so their business runs like a well oiled machine (without them having to be there – this is the key!)
  • They always look at the Big Picture, Big Idea – implementing little changes that have big effects
  • They are able to spend more than their competition to get and keep a customer (because they understand ‘how much a customer is worth’ to them, most people do not)
  • They exemplify specific personal behaviors that non-millionaires don’t (you want to know what these are so that you can act and think like they do)

All of these characteristics require LEARNING, MINDSET and PLANNING plus the fourth and final step which I’ll share with you next week!

Now – If you want to know WHAT ELSE you might want to be doing in order to really get a JUMPSTART on your marketing AND YOUR MINDSET and increase your business with a TON OF NEW CUSTOMERS this time of year –

I urge you to come to my Teleclass on Tuesday December 18th at 3:00 pm (Pacific). If I give you three, two or even ONE NEW FANTASTIC IDEA to GET NEW CLIENTS NOW it would be worth thousands of dollars probably depending on your ‘cost per new customer’?

If you can’t make the Teleclass, don’t worry, you’ll still get the recording of the call emailed to you AND you’ll get a CD of it mailed to you too!!

Too busy to work on this now?? Don’t let a busy work schedule get in the way of you learning how to increase your business otherwise you’ll always just have a JOB!

You don’t have the $47 now?? Well, I suggest you find it or this will be one of the BIGGEST MISSED OPPORTUNITIES you’ll experience in a while! It’s time to ‘step it up’! (Besides up above I gave you an even better offer too)

So, sign up for the Mentor Program now so you’ll have access to this and all future teleclasses and let’s get moving working ON your business rather than just IN it!!!

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Testimonial —- “I spent over $20K in 10 years and NEVER received an end-to-end solution like this!”

“WOW Kat – I am totally blown away. I have spent over $20k in the last 10 years on my business and never received an end-to-end solution even though they said they provided for that. Katrina Sawa is the person I have been looking for because she handles this stuff to make me successful, tells me what I need to be doing, sets up the systems for me to maintain, and this allows me to focus more on other things, such as Coaching and serving others, networking, using the systems that have been set up for me – Hire her, you will save $ in the long run, you will invest more in yourself by doing so, and you will be more successful quicker.” ~ Darshana Hawks, Relationship-MD, Relationship-MD.com

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© Copyright K. Sawa Marketing 2007

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?You can, as long as you include this complete blurb with it:

Katrina Sawa is a Relationship Marketing Coach, Speaker and Award Winning Ezine Publisher who helps small business owners and entrepreneurs make the most of their marketing dollars and time by developing creative, effective marketing and follow up systems for her clients. For more info on her planning meetings, do-it-yourself products or email newsletter set up service visit her at www.JumpStartYourMarketing.com and you’ll get her FREE REPORT: “The Top 3 Ways to JumpStart Your Marketing”.

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The Second Step to Working ON Your Business Rather Than Just IN It – MINDSET!

The First Step I covered last week, did you see it? If not, scroll down, it’s here on the blog too! The first step is Learning.

In November and December my Teleclasses will cover “What to do when business is slow: How to work ON your business rather than just IN it”. And in the following 2 weeks after this one, I will share with you the Third and Fourth Steps to Working ON Your Business so stay tuned and make sure to read my ezine in the next few weeks for sure!!

Remember, an entrepreneur that keeps learning will implement new practices and strategies to be more successful and financially fr-ee, one who doesn’t simply has a JOB.

This week I want to share my experience learning about the MINDSET and why it’s so important in the whole entrepreneur equation.

In the book, Think and Grow Rich, Napoleon Hills shares Andrew Carnegie’s formula for personal achievement. Carnegie not only made himself a multi-millionaire, but he made millionaires of more than a score of men to whom he taught his secret.

I’ve been following my Mentor, Ali Brown, who exemplifies this formula. She’s been designing her business to fit the lifestyle she wants to lead and many of you might be able to see me doing this too – taking vacations, trips and workshops, working ON my business and LEARNING a ton of new marketing techniques, personal growth strategies and hanging around people that lead lifestyles like I want to have.

This isn’t a bunch of mumbo jumbo!

This stuff really works IF YOU HAVE THE MINDSET!

It’s “The Secret” on steroids!!! I’m telling you, it’s all what’s in your mind and how you think and act. I see great things happen every day to those who BELIEVE.

In Napoleon Hill’s book he gives you the formula:

1. “Thoughts are Things”
2. “Desire – The Starting Point of All Achievement”
3. “Faith – Visualization of, and Belief in Attainment of Desire”
4. “Autosuggestion – The Medium for Influencing the Subconscious Mind”
5. “Specialized Knowledge – Personal Experiences or Observations”
6. “Imagination – The Workshop of the Mind”
7. “Organized Planning – The Crystallization of Desire Into Action” – this is what I help you do in my 1-on-1 Planning Meeting!!!!
8. “Decision – The Mastery of Procrastination”
9. “Persistence – The Sustained Effort Necessary to Induce Faith”
10. “Power of the Master Mind – The Driving Force” – this is what I’m launching in 2008 – want to be a part of it? Find out how now!
11. “The Mystery of Sex Transmutation – The Relationship of Achievement to Highly Developed Sex Natures”
12. “The Subconscious Mind – The Connecting Link”
13. “The Brain – A Broadcasting and Receiving Station for Thought”
14. “The Sixth Sense – The Door to the Temple of Wisdom”
15. “The Six Ghosts of Fear – The Six Basic Fears and How to Protect Yourself”

Want more??

Check out my friend David Neagle’s website and join me in January in Las Vegas for his 4-day seminar that will change your life and mindset forever!!!

Now – If you want to know WHAT ELSE you might want to be doing in order to really get a JUMPSTART on your marketing AND YOUR MINDSET and increase your business with a TON OF NEW CUSTOMERS this time of year.

I urge you to come to my Teleclasses on the 4th Tuesday of every month (except Dec, 3rd) at 3:00 pm (PST). If I give you three, two or even ONE NEW FANTASTIC IDEA to GET NEW CLIENTS NOW it would be worth thousands of dollars probably depending on your ‘cost per new customer’ so $47 per month is a steal right?

You can’t even buy an hour of my time for this price and you get me for an hour on the Teleclasses PLUS A 1-ON-1 LASER COACHING CALL TO BOOT! And if you continue in the program (which it’s kind of a no brainer) then you get all of this (PLUS LOTS MORE) each month!

If you can’t make the Teleclass –> Don’t worry, you’ll still get the recording of the call emailed to you AND you’ll get a CD of it mailed to you too!!

Too busy to work on this now?? –> Don’t let a busy work schedule get in the way of you learning how to increase your business otherwise you’ll always just have a JOB!

You don’t have the $ now?? –> Well, I suggest you find it or this will be one of the BIGGEST MISSED OPPORTUNITIES you’ll experience in a while! It’s time to ‘step it up’!

So, sign up for the Mentor Program now and let’s get moving working ON your business rather than just IN it!!!

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Testimonial —- “Katrina is a valuable member of my resource team.”

“During the phenomenal marketing session I had with Katrina where she gave me many great ideas to help me with my marketing strategy as well as provided feedback on how to jazz up my web site, she also mentioned Constant Contact. So when I heard she also teaches people how to use Constant Contact I signed right up! In just a short period of time, with Katrina’s excellent training and coaching, I was up and running with my new and improved eNewsletter. She is a valuable member of my resource team for anything to do with marketing and eNewsletters. Thank you again Katrina, for your contagious enthusiasm for your work, and helping with my business success!” ~ Susan Rueppel, Owner, Energetic Wisdom www.energeticwisdom.com and Personality Dynamics www.personalitydynamics.com (I’ve used Susan’s healing sessions too!)

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© Copyright K. Sawa Marketing 2007

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?You can, as long as you include this complete blurb with it: Katrina Sawa is a Relationship Marketing Coach, Speaker and Award Winning Ezine Publisher who helps small business owners and entrepreneurs make the most of their marketing dollars and time by developing creative, effective marketing and follow up systems for her clients. For more info on her planning meetings, do-it-yourself products or email newsletter set up service visit her at www.JumpStartYourMarketing.com and you’ll get her FREE REPORT: “The Top 3 Ways to JumpStart Your Marketing”.

Katrina Out —

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The First Step to Working ON Your Business
Rather Than Just IN It – LEARNING!

In November and December my Teleclasses will cover “What to do when business is slow: How to work ON your business rather than just IN it”. And in the following 3 weeks after this one, I will share with you the Second, Third and Fourth Steps to Working ON Your Business so stay tuned and make sure to read my ezine (or I’ll post in this blog too) in the next few weeks for sure!!

So, I want to give you a few resources and tips in the next few weeks on things you can do to keep learning – because an entrepreneur that keeps learning will implement new practices and strategies to be more successful and free, one who doesn’t simply has a JOB.

This week I want to share my recommendations for books to read for the small business owner and entrepreneur. I’ve listed them here based on where you would be in your business at the time.

They say that ‘Millionaires’ read a ton of books, some even one a week because they know that ‘knowledge is power’.

I have to admit, I haven’t gotten to that level yet, I still only read a few a year (and really prefer them on CD to listen to). However, I also go to numerous workshops, seminars to learn in person and I subscribe to multiple email newsletters which give tips on things that are in the books that I want to read. I find that short emails are easier to read and retain sometimes so it’s good that you read my ezines because I do bring you a lot of this type of stuff quickly and easily that you should be able to digest.

But Kat, why do you keep suggesting we need to think like Millionaires??
“Duh!” I say, that’s my vision and goal, isn’t it yours???

Well, it would be nice but why is making millions so important to you?

“That’s a good question”.

My goal is to be totally and completely free from worry about making money so that I can do greater things, give back more and really make a difference in the lives of people I come in contact with (online or in person). Most of you know I’m an extremely giving person already but imagine what I could do if I didn’t ever have to worry about making another sale again??

What could you do?? What would you do??

So, let’s get started LEARNING. Here are some of the books I and my mentors suggest.

For people interested in starting a new business or those who just started I definitely recommend starting with (in this order):

– The E Myth Revisited by Michael Gerber

– No B.S. Business Success, The Ultimate No Holds Barred Kick Butt Take No Prisoners Tough & Spirited Guide by Dan Kennedy

– No B.S. Wealth Attraction for Entrepreneurs, The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Really Getting Rich by Dan Kennedy – this book totally changed the way I thought about business, wealth and success

The Most Complete Marketing Planning Guide and Tool Kit on the Net by Katrina Sawa – this is chock full of everything you will need to learn about and implement in your new business – it’s taken from my years as a start up, my learning experiences, my best practices and those of hundreds of my clients in 5 years. Get this now and have this shipped out right away!

– The 7 Habits of Highly Successful People by Stephen R. Covey

Katrina Sawa’s 1-on-1 Planning Meeting for those of you who like to learn in person from someone who knows what you should be doing to get started – the time to come to me is BEFORE you start your new business because I will help you to NOT make the mistakes you are destined to make and SAVE YOU a lot of time and money with advice that is guaranteed to work for you! This is my signature service that will give you clarity and focus in your business to work smarter not harder. Go to www.1on1planningmeeting.com for info.

For people who’ve been in business for a few years and maybe need a JumpStart (in this order):

– Read the above for sure, then –>

– Think and Grow Rich by Napoleon Hill – this is the “what-to-do and how-to-do-it” book. In it you will find the magic of self-direction, organized planning, auto suggestion, master-mind association, an amazingly revealing system of self analysis, detailed plans for selling your personal services and so much more. If you read this a while ago, I urge you to read it again for a new perspective on where you are now.

– No B.S. Time Management for Entrepreneurs, The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity & Sanity by Dan Kennedy

The Power and Soul Book by Alexandria Brown and 41 other Successful Entrepreneurs (this is the one I wrote a chapter in) – it will inspire you, motivate you AND give you practical advice and suggestions that you may not have thought of. Go to my site and pick up this book now.

Katrina Sawa’s 1-on-1 Planning Meeting for those of you who want some expert advice on how to maximize your time and money so you can get more clients with ease – I GUARANTEE that you are NOT doing some very basic things in your business now that can easily DOUBLE YOUR REVENUES! This is my signature service that will give you clarity and focus in your business to work smarter not harder. Go to www.1on1planningmeeting.com for info.

For people who’ve been in business for 5-10+ years or so and who are ready for a whole new level of business – the desire for residual income, different income streams, etc. – what to do and how to get to this!

– Read the above for sure first, then –>

– Reread Think and Grow Rich for sure if you didn’t above

– Multiple Streams of Coaching Income by Andrea Lee

– The One Minute Millionaire by Robert G. Allen

– The 4-Hour Work Week by Timothy Ferriss

– How to Make Millions with Your Ideas, An Entrepreneur’s Guide by Dan Kennedy

– The Online Success Blueprint Workshop in a Box (or go to the workshop itself) by Alexandria Brown (my mentor) – this will help you change your business model for sure, it did for me! Find out more and get on her list!

– Get personal 1-On-1 Business and Marketing Coaching from ME to help you implement it all, get the resources you need to automate your business and delegate so you have more free time! I take all of these concepts and teach them to you myself for a lot less than these people can (at least for now) go to www.1on1planningmeeting.com.

Now – If you want to know WHAT ELSE you might want to be doing in order to really get a JUMPSTART on your marketing and increase your business with a TON OF NEW CUSTOMERS this time of year then…

I urge you to come to my Teleclasses on the 4th Tuesday of each month (except Dec.) at 3:00 pm (Pacific). If I give you three, two or even ONE NEW FANTASTIC IDEA to GET NEW CLIENTS NOW it would be worth thousands of dollars probably depending on your ‘cost per new customer’ so $47 per month is a steal right?

You can’t even buy an hour of my time for this price and you get me for two hours on the Teleclasses PLUS TWO 1-ON-1 LASER COACHING CALLS TO BOOT!

So, sign up for the Mentor Program now and let’s get moving working ON your business rather than just IN it!!! Go sign up now and then mark your calendar for Tuesdays (plus all the other benefits you’ll get when you sign up)!

If you can’t make the Teleclasses? –> Don’t worry, you’ll still get the recordings of the calls emailed to you AND you’ll get a CD of it mailed to you too!!

Too busy to work on this now?? –> Don’t let a busy work schedule get in the way of you learning how to increase your business otherwise you’ll always just have a JOB!

You don’t have the $47 now?? –> Well, I suggest you find it or this will be one of the BIGGEST MISSED OPPORTUNITIES you’ll experience in a while! It’s time to ‘step it up’!

So, sign up for the Mentor Program now and let’s get moving working ON your business rather than just IN it!!! Go sign up now!

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Testimonial —- “Katrina is giving me all the tools I will ever need.”

“I just had a 2 hour intensive class with Katrina and my head is still reeling with all the fantastic information and tips that she gave me. She is truly awesome and gave me ideas that I would never have thought of myself. I’m new to owning a business and never had to worry about relationship building or marketing before. Katrina is giving me all the tools I will ever need. I can’t wait for the next session. Thanks Katrina!!” ~ Chris Wagner, owner Waggy’s Pet Sitting Service, www.waggyspetsitting.com – I use her services too!

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© Copyright K. Sawa Marketing 2007

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?You can, as long as you include this complete blurb with it: Katrina Sawa is a Relationship Marketing Coach, Speaker and Award Winning Ezine Publisher who helps small business owners and entrepreneurs make the most of their marketing dollars and time by developing creative, effective marketing and follow up systems for her clients. For more info on her planning meetings, do-it-yourself products or email newsletter set up service visit her at www.JumpStartYourMarketing.com and you’ll get her FREE REPORT: “The Top 3 Ways to JumpStart Your Marketing”.

Katrina Out —

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FEATURE ARTICLE SERIES:

Ok so for the next four weeks I’m trimming down the content in my ezine because what I’m going to talk about in my Feature Articles these 4 weeks are so extremely important, I don’t want to distract you with any other information (except the What’s Up With Kat info of course!). So I highly encourage you to pay attention and read this series of articles entitled “The 4 Steps to working ON your business rather than just IN it”.

I’m doing this because this is the ONE THING I see ALL my clients not doing enough of in their businesses and if they just spent more time with each month they would catapult their business and success for sure!

Each week I will give you one step. I’m also talking about all 4 steps in my November and December Teleclasses too (and giving more indepth advice and coaching to those on the calls) so you have two ways to learn – reading the ezine and listening on the Teleclass.

Katrina Out —

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Ok, so what happened this week was an unsuspecting new business to the Folsom area (local suburb) was trying to drum up some new business, right? Sounds simple.

But what they did, ended up being not only a CUSTOMER SERVICE AND PUBLICITY


But depending on how they “clean it up”, it could be a huge CREDIBILITY KILLER as well.

Now, I’m not going to mention their name because I ended up talking with them and they are generally very nice; they just made an ASTRONOMICAL EMAIL MISTAKE.

So, being a new business, they thought they’d start by email blasting out all the businesses in the local Folsom Chamber of Commerce about their B2B service they offer. That probably seemed like the quickest, easiest thing to do (in their mind).

They probably went on to the chamber website and cut and pasted all the email addresses they could find because I’m a member there and I know they don’t sell that list. So, tons of time spent doing this, right?

Well, yesterday, I received an email from these folks with the word “newsletter” in the subject line (I knew I had to talk to them about that for one), opened it up and read a little bit. It was basically a text message about their services with a couple links to their website mixed in but no other ‘real’ content.

The email had a message at the bottom saying people could unsubscribe by replying with the word unsubscribe in the subject line. It wasn’t personalized with any one’s name or email address though to contact.

It started out though by a “Welcome to our first newsletter” message which I thought was weird since I didn’t remember meeting anyone from that company recently. But knowing I could be mistaken since I do talk to a lot of people each week, I thought I would reply and ask them where we met.

So, I replied (only to the one person who sent it to me of course in the TO line, not to the ‘reply all’ button).

I asked them if we met at a recent event or ?? Then I also mentioned that I help small businesses with their email marketing campaigns and theirs was breaking a few sp’am laws – FYI. I told them about my service for that briefly and sent it off.

They responded back (good to know they weren’t a spam piece themselves thankfully). We had a dialog back and forth a couple times (this was pretty late Tuesday night).

I thought nothing of it but hmmm, maybe I’ll get a new client and help them maximize their email marketing campaign?

Then the following morning (today – Wednesday) bright and early I started getting calls….

Now for some of you who know me, it’s rare to ever catch me anywhere before 10:00 am, much less on the phone even before my coffee BUT at 7:30 am the phone started ringing, and ringing, and ringing. After the 3rd call before 8:30 am (of course I wasn’t answering but …) I figured something was up. I stumbled to my computer and found a bunch of emails and a few messages from angry soles who had been receiving every correspondence between the two of us the night before.

I quickly learned that somehow the “reply” button wasn’t just replying to the one person who sent the newsletter to me in the first place but it was going to EVERYONE they sent it to. WOW! People kept saying unsubscribe me, delete me from your list, etc. Now, for someone like me to get those when I do this weekly ezine myself I thought I better do something because these people think these messages are coming from me – and I’m the one trying to FIX THE PROBLEM!

Apparently what had happened was he accidentally somehow programmed the reply address to reply to all (no idea how, he’s a techie though).

So, I first listened to the messages, one was from another marketing colleague who understood what was happening and she was alerting me which was nice but the other woman was pretty irate. I called her back to let her know that it wasn’t me, it was another company and I’d call them to figure it out but by then I had already pulled up the company’s website and gave her their phone number.

When I called the guy I had emailed with, he was actually expecting my call, it was funny. I kind of felt sorry for the guy really as he probably had a REALLY, REALLY BAD DAY.

I told him this was going to be detrimental to his business’ success, especially since he just messed with the whole entire chamber of commerce! I urged him to call the chamber right away and explain the situation, gave him the number and the person to contact because they don’t take spamming lightly at this chamber. It would help his chances of not getting black-balled if this got around to them; plus I also suggested he joined as soon as possible too. (I even volunteered to introduce him around to smooth things out if need be – always giving, that’s what I do.)

He actually felt so bad I believe he finally emailed everyone back one by one to admit and explain his mistake. Which was good for me because the calls weren’t stopping. I had to change my voice mail and not answer the phone for the first half of the day – I left a detailed message explaining the issue with the “newsletter” email blast and gave out the company’s number to call even.

Luckily, the calls and emails stopped. He dismantled the email address and the list and I might get a customer out of the whole ordeal.

So, a few lessons to learn here are:

  1. Do not cut and paste random email addresses into any email blast you are sending
  2. Do not use Outlook to send large email blasts or newsletters (many reasons why)
  3. Do not send any email blasts to people you don’t know (only about .01% of companies will do well with this)
  4. Do not send out sales pitches disguised as newsletters (you can send out sales blasts to your list but send them separately from your regular newsletter and make sure you explain what you’re doing)
  5. Do not put email addresses of those you are sending email blasts to in the TO or CC line of your email, put them all in the BCC line (if you MUST use Outlook, which I don’t recommend).
  6. Do explain what you are doing when you send out your first newsletter – how you know them, why you put them on your list, what you plan on telling them in upcoming issues, how they will benefit, what you will offer, etc.
  7. Do put complete contact information in every email
  8. Do put easy opt-out links in every email – not a message telling them to reply with unsubscribe in the subject line – many people are afraid to do that in case your email is spam in the first place and they might get a virus.
  9. Do use a professional, preferably online, email marketing program to send all your email newsletters, blasts and sales pitch blasts – I highly recommend subscribing to the one I use, Constant Contact; it’s affordable, easy to use, follows all the spam laws and you can easily track all emails sent, opened, clicked through, etc.
  10. Finally, if you don’t want to or can’t figure how to get this all going CORRECTLY on your own, I can help you set it up and brainstorm what you’re going to say, how to say it and how to really attract the attention of your contact list on a regular basis in order to get more repeat and referral business – GUARANTEED! Find out about my Easy Ezine Set Up Service using Constant Contact now.

Ok, so that’s all I have to say about that, I hope that you tread very lightly with your next email marketing campaign. But I don’t want to scare you off from doing one. My emails bring me lots of business every week! They also allow me to stay on top of the minds of everyone on my list every week because everyone on that list has to either read me or delete me! Rarely do they “unsubscribe” since I give so much valuable info.

I just want you to do your email campaigns in a way that is professional, effective and helpful to the user. I really can help you get one going in no time so what are you waiting for?

— Kat Out

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Getting referrals through an online affiliate tracking and promotion program can skyrocket the number of referrals you get each month…what would that mean to your PROFITS?

So, you’re already getting a lot of referrals or you claim to work by referral only but how many of you are actively marketing those so-called referral sources? Not very many people I talk to…

In this last year I’ve become aware of online affiliate tracking and promotion programs that people in some of the circles I travel in (infoproduct and online marketing) are making a ton of money with.

An affiliate is just like a referral source.

An affiliate can be anyone who sends people to you, forwards your emails, suggests your services and recommends your products.

I get a lot of referrals too, in fact so many it’s really hard to track them and THANK THEM!

Plus, many times a referral turns into a pretty big client (with a big profit) and it’s hard to remember who actually referred them to me 3 or 4 months into the project in order to send them a nice thank you gift which is always good to do.

I give about 40-50 referrals every month and sometimes I give them out at a chamber mixer, writing someone’s website on the back of my card and handing it to someone I hardly even know. Sometimes I get asked by email for a referral and I send one back to the person cc’ing the person I actually referred. You probably think this is pretty good tracking but it’s really not. Because 5 minutes later, I’ve forgotten about it and I’m talking to or emailing someone else about another subject. Life is just too fast these days.

I’m currently an affiliate of about 15 other professionals that I’ve met in the last year – Ali Brown of course, you read about her and my mastermind group often, but also my web designer, my shopping cart and merchant account company, a publicity guy I know and many other companies and professionals.

I’m doing this because I can. I would refer to them anyway but because they have an actual affiliate program where I could make money when I send people to them who sign up for their products or services – why not?

I wouldn’t become an affiliate and promote someone or something I didn’t feel was a good product or service regardless of what they were going to pay me – hopefully you wouldn’t either.

So, it took me a few months to get to this on my own shopping cart but I now have my own affiliate program online – yeah! It’s still not totally finished; I haven’t written the sales page on my website or created all the great resources that I could so my affiliates could promote me with banner ads and such.

This is what you do:

  • I have a signup link ready to go.
  • It costs you nothing to join.
  • You will be emailed your ‘unique affiliate link’.
  • Then you cut and paste that unique link into your emails or correspondence when you refer business to me or forward my emails to your friends.
  • Then my shopping cart tracks anyone with a cookie who clicks on that link to get to my website.
  • Then if they buy anything EVER (up to 2 years) online (which all of my products and services are paid for online now) the shopping cart knows they were referred by you.
  • You receive a check (when the commission amount adds up to a minimum amount).
  • You get paid 20% of everything I sell just for telling people about me which you would do anyway right?
  • So what are you waiting for?
  • Sign up here now!

Here’s an example of what you could say in your forwarded email (using your unique affiliate link hyperlinked where my website url is):

“There is a company I want to recommend to you today, it’s K. Sawa Marketing here in Sacramento. Katrina Sawa, the owner and Marketing Coach, is such a great resource for me in my business and her website has all kinds of great marketing and networking info, events and resources I use all the time. I highly recommend you visit www.JumpStartYourMarketing.com now and get the FREE REPORT: “Top 3 Ways to JumpStart Your Marketing”! Plus receive a free subscription to the ‘Get Networking’ weekly ezine chock full of free marketing and networking tips, advice, resources and opportunities just for entrepreneurs and small business owners.”

Ok, so I’m talking about this with you today because:

  1. I would love it if you signed up for my affiliate program to see how it worked, see the emails I send out, see how to promote me all while making more mon.ey!
  2. You can set this up too for your own business.

If you have a shopping cart, you probably have an affiliate option, if you don’t know, ask. If you don’t have a shopping cart but you have a website or even if you don’t have a website there are companies out there that offer online programs you can subscribe to that will run your affiliate program for you.

One of those programs is YOURsoft affiliate software. One of my publicity friends uses this program; I’ve signed up for his and it’s really user friendly. You do have to pay a little for set up or installation depending on whether you have or don’t have a website to host it on. But remember, you’re going to be getting more referrals than ever when you promote this to everyone you know to sign up – so you’ll be making more money and can justify this investment to boost your sales, right? See what you think about that program; you don’t even have to have a website or sell anything online – this is a tracking and promotion system.

Or my shopping cart is a pretty reasonably priced option too if eventually you will add a cart to your site, you could add it now for the affiliate program and worry about selling on it later but at least it’s there when you need it.

Sure you can keep getting referrals slowly like you are, one by one. But if you give your contacts an option to refer you and make mo.ney in the process you might get twice as many each month!

I’m thinking that would really BOOST YOUR INCO.ME, RIGHT?

Good luck with this and Happy Networking!

— Kat Out

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