Forget about Lions, Tigers, and Bears! It’s strategy, systems, and sales you need to worry about! 

Whether you’ve been in business for a few years or you’re brand new to the game, you’re probably already aware of how important these are!

I call them the “3 S’s” (Strategy, Systems, and Sales) – and they each have the power to make or break your business.

The 3 S's - Strategy, Systems and Sales have the power to make or break your business! ~Katrina SawaClick To Tweet

With the proper profit-focused plan, a solid set of systems established, and professional sales training YOU CAN:

  • Achieve your income goals and start living a life you LOVE

  • Grow and develop your business into something you’re PROUD of

  • Defeat the overwhelm you’re feeling right now and sleep PEACEFULLY at night

As someone who has been where you are, I know the stress, worry, and frustration of trying to grow a business on your own. There are so many pieces of conflicting advice out there. Who do you trust? Who should you listen to?

Where do you even begin to get help with my strategy, systems and sales?

Don’t worry! I’m here to help! One of the things I’m FANTASTIC AT is talking through the sales conversation with someone, one-on-one or in a group, and giving you THE WORDS to use in YOUR conversations so you feel empowered, confident and assertive enough to enroll more clients into your AMAZING programs so YOU can start bringing in that MONEY!

Another one of my super powers is guiding entrepreneurs through setting up systems that save them time, energy, and money!! A savvy system is worth its weight in gold in your business, but it takes someone knowledgeable and experienced to implement the right systems and strategies that will really make an impact.

If you haven’t had a chance to check out my blog post on Business Efficiency yet, just click here or the image below…  It will really help you understand the “what” and “why” of business systems.

I LOVE getting a chance to help other entrepreneurs create their personal road map to success! And that’s exactly what we’ll do at Jumpstart Your Biz in a Weekend, and you’re invited!

The JumpStart Your Biz ‘In a Weekend’ Event is all about being able to:

  • Identify what you really want in life, your biggest passions and how to express them through an authentic-based, money-making business model.

  • Put your marketing on autopilot – so you have more time in your life to LIVE and ENJOY your life and the things that matter most to you.

  • Create your systematic marketing & follow-up system so you are able to stay in constant contact with your clients & prospects – online and offline.

  • Brainstorm new, easy, additional sources of income such as ebooks, home study kits, audios and more… that you can go home and start selling right away

  • Leverage your message into high-end coaching and program offerings, joint venture opportunities, memberships and more advanced products and services … so you maximize your revenue per hour spent AND your impact on the world!

  • Learn how to incorporate and monetize speaking opportunities, guest appearances, publicity, radio shows, video, social media, writing a book to highlight yourself as the expert you are and so much more.


If you’re: 

  • Struggling to make a profit in your business

  • Feeling stressed and confused by all the advice out there

  • Overwhelmed by your “to-do” list and feel like you’re not sure what the next step should be

  • Aware you need systems and automation set up to help you save time and serve your clients but you don’t know where to begin

  • Lacking confidence during sales calls…

Then Jumpstart Your Biz in a Weekend is for you! I’ve been in business for over almost two decades! I’ve experienced the roller coaster you’re on and I’ve been privileged to help thousands of entrepreneurs just like you, dramatically makeover their businesses and START MAKING GREAT MONEY! (Heck, we even get attendees making money AT the event itself!)

There’s no time to “wait” to figure this out, you need to crack the code on what’s going to make you more consistently profitable right now! Or else right? Or else you have to go back and get a JOB, or else your significant other might give you an ultimatum to quit the biz, or else you’re going to have to start selling stuff just to pay rent! Don’t let this happen, take charge of what you know you’re destined to be doing… you just need to learn a FEW KEY things still about making great consistent money is all…

Sign up for Jumpstart Your Biz in a Weekend now and let me be your guide on your business journey! 

Join me and many other entrepreneurs just like you in Los Angeles, CA November 7, 8, & 9, 2019 at the Four Points Sheraton LAX.


I promise it will be the best business or marketing event you ever attend! I’m so excited to help YOU help OTHERS!

Let’s grow your impact and your pocket book TOGETHER!

It’s Official!! My hubby, Jason quit his job this week. He gave his JOB notice and his last day is in September! Granted, it’s about 4 months sooner than I was thinking he would and probably a year sooner than HE thought he would but living with an entrepreneur, the entrepreneur mindset kinda rubs off I guess! LOL (Isn’t he cute? What a ham, huh?)

He sees me working from home when he’s been out in this 105-degree weather for weeks now… that’s just ONE reason it’s sooner than later I’m sure… it’s really HOT. And working inside the air-conditioned house is very appealing.

Frustration Leads to an Entrepreneur Mindset

Over the last month, Jason has been getting more and more frustrated with his job – have you ever felt this way too? That frustration is key to shifting from an employee mindset to an entrepreneur mindset. I know I have with a couple of my past JOBs. The lack of systems, support and leadership as well as the physical taxing work to his body. SOOOOOO, with my 1000% support of course, he gave his notice the other day.

“Yay!” I said, knowing that will greatly reduce some of his stress and anxiety and be a much better life choice for him. He deserves to be happy doing what he wants.

“I’m scared and excited” he said (something that everyone I know leaving their job or that jumps into a new business says). These feelings are so normal when shifting from having an employee mindset to and entrepreneur’s mindset.

It Always Works Out

Financial reasons are one of the main reasons people don’t leave their jobs sooner. For us, (and my main motto) is: it will all work out in the end. I also say, “no one is going to die if you quit, we’re not going to be homeless, there’s always a way to make it work”.

PLUS… There’s always a way to make more money!

That’s the beauty of being an entrepreneur. Problem is… some of you DON’T BELIEVE IT. You could create a new a program, product, event or service and sell it to make money right now. Yes, you could!!

And so that is what I just did too! See the Technology Training Workshop Series below (or here) for more info! I also had 4 new authors join the Jumpstart Your _____, Volume II compilation book in the last couple weeks. And I could even offer some additional 1on1 calls right now too… SO CAN YOU!

There’s always a way for me and for YOU to make more money you know. You are NOT stuck with what is currently coming in for you if you’re running your own business.

You are definitely not stuck with just what’s in your bank account today.

Shift Your Mindset

You want to STOP THAT LIMITED THINKING and get creative and GET BUSY PROMOTING IT and talking to more people! You just may have to step up with MORE marketing, networking, follow up and sales is all but it’s totally possible no matter WHAT business you have.

After all, those are the foundational activities that keep your business a smooth-running, moneymaking machine!

Jason too, will hit the ground running once he finishes his last day mid-September. He’s locked and loaded and knows exactly what to do to start getting paid as a Voice Over Artist because he’s been doing a coaching program to teach him over the last 6 months. (Of course, he’s got me too which is very helpful.)

Crisis or Opportunity

Life Transitions however, can put a strain on any family or person if they are unexpected. (Even if they are somewhat expected too!)

So, what do you do to stay afloat and sane through it all?

What do you do to stay focused, clear-headed and motivated to see results quickly?

Whether it’s to find another job quickly, ramp up a business, get support for your health if it’s a health crisis, borrow money if it’s a financial crisis… you can choose to look at these things as a crisis OR opportunities. An entrepreneur mindset focuses on the OPPORTUNITY!

What do you do when life hits you? You know the type of hit I’m talking about…

  • An illness with you or a loved one
  • A defeat or failure in your career or business
  • A huge relationship break-up
  • Job loss for yourself or spouse
  • Death or loss of a person or pet
  • Big, unplanned move or home catastrophe

Of course we never expect or want these things to happen but most of them will happen, it’s just a matter of when and with who.

Do you just simply get back up and keep moving forward?

Does it shake you for a few days, a week, longer?

Do you get scared and go “hide”? (metaphorically or literally speaking)

Don’t get me wrong. Even with an entrepreneur mindset, you may still do those things from time to time, just not consistently.

Entrepreneur Mindset = Shift, Pivot and Grow

There’s a saying “how you do anything is how you do everything” in case you haven’t heard.

What’s going to help you shift your mindset from “EEEEK and OMG” to “It’s all going to work out in the end, let’s just see what we need to do.”?

I help clients with this stuff all the time you know… I’m not just about helping you with jumpstarting your business, marketing, website, sales, etc. I’m about helping you REDESIGNING YOUR BUSINESS TO FIT THE TYPE OF LIFESTYLE THAT YOU REALLY WANT.  

This involves your life, your business, your relationships, your self-confidence, your technology and systems, your pricing and LITERALLY EVERYTHING that it takes to get you where you want to go including helping you navigate life transitions with an entrepreneur mindset.

Keep in mind that I’ve been helping entrepreneurs do all of this for 17 years now. I know a lot about a lot and I keep learning more myself too, we all have to or we’ll get stagnant.

Come have a call with me and lets discuss your next steps!

Everyone gets value from a 1-on-1 call with me, even if you don’t want to work with me at the end of it, I PROMISE you’ll get some clarity for your next steps or better prioritization, monetization, etc. Guaranteed. 😉 It’s my gift to you… Book it now!

Are you interested in joining a powerful mastermind?

Did you know that I run a really awesome and dynamic mastermind where you could get the support you need in the next 12 months to catapult your business, double your revenues or more and get a lot more DONE with the accountability, advice and the access you get to me?

I’d love to have a conversation about your business and your big picture goals (for free this week or next) if you think you are ready to step up and invest in your business and your own growth this coming year!

I offer several payment options, so don’t make money the “excuse”.  Don’t wait to schedule a call to talk with me because you think you can’t afford it.  Seriously, isn’t it time to stand up for what you want?   I know from experience that standing up for what you want is the only way you’re going to get it.

Click below to listen to my video tip about the Power of my Live Big Mastermind! 

Find out more about my Live Big Mastermind and let’s chat now while I have it open for enrollment… you get better deals when you join by the end of December!!

Go to  to see what all is included in this Mastermind!


katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:   Learn HOW & WHAT to do to get your business more online marketing friendly & up to date so you can be found more and grow your business at my Jumpstart Your Biz Online Live Event on Dec 13th, 2018!   This will be a full day, 9-5, hands-on workshop where you bring your laptops, passwords and we get into your website, social sites, email marketing, shopping carts, updating them all and making it all more efficient and smooth-running and more!

Registration is now open: Go to: to get more details and register NOW!

Where do you want to be 3, 5, 10 years from now?  What’s keeping you from enjoying the lifestyle you really want? Or from designing a profitable business around doing what you love?

Worry? Stress? Doubt? Money? Time? Others? Mindset?

I believe anyone can build the business of their dreams doing what they love IF they learn how to do so.

Most people however, when they set out to start up their own business, just think they can print a business card and design a quick website and have a business make them money. That’s not reality however.

The truth is, it takes time and training to be a business owner. We aren’t all born with the “how to know how to start and run a successful business” gene. We need to learn what to do and how to do it.

Take a nurse for example. If you wanted to become a nurse, you wouldn’t just walk into a hospital in some scrubs you bought for yourself and start poking people with needles right? You’d go to Nursing School for a few years to learn EXACTLY WHAT TO DO and how to do your job.

And even an attorney has to go to Law School. They can’t just walk into a courtroom and start trying a case! That would be against the law plus they’d most likely lose their case since they wouldn’t know what they’re doing right?

Yet entrepreneurs often think they can walk into their own business and start helping clients or selling their products and services without proper training. Now if you have previous sales and marketing training from another job or school, you could probably get somewhat far making money, you could. But you’ll get stuck somewhere. Most likely it will be in how to run your business efficiently and how not to be in chaos in the back end.

And for those without any or much sales and marketing training at all but maybe you know the backend systems, processes, financial end of it all, etc. you will most likely not know how to effectively sell or convert enough clients into your services in order to reach your goals.

There is so much to know when you start up your own business that it just makes sense to get help. It’s a lot faster too. Don’t fall into this trap and get stuck wasting time or money in the wrong places and not seeing results soon.

Here are 5 Simple Steps to Turning Your Ideas & Passions Into a Moneymaking Business:

#1:  Define your vision – think really BIG! (the new plan)

#2:  Choose your model (s) – do what feels right today

  • The Key to Designing Your Business Around the Kind of Lifestyle You Want to Live is…LEVERAGE
  • What can you add: membership model, group program, live event, online classes, teleclasses/webinars, ebooks and products, etc.?

#3: Basic business set up – technology, systems, team

  • Get the Help & Training You Need to Develop the Big Picture Plan for Your Business
  • Learn & Create Systems
    • Implement automated processes online for sales, follow up, communication, lead generation, etc.
  • Develop & Prewrite Templates
    • Write templates for follow up and other marketing tasks to delegate or reach more people faster
  • Duplicate & Replace Yourself
    • At home or work – hire someone to clean house or mow the lawn plus add team members

#4: Jumpstart your marketing – take massive imperfect action, implement like crazy

  •  Get in front of more people, more often and in more ways – massive marketing and lead generation is needed, more than most people think!
  •  Make it easier for people to buy – use online technology and your website as the hub of your business but also have Easy Yes Offers in person to make fast cash.
  •  Create your interactive, relationship marketing, follow up and sales system so that you can funnel more of the right prospects in at one time, not having to touch them all individually yourself right off the bat.

#5: Evolve – reflect, revise & what’s next?

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at Let’s plot out YOUR Big Picture Strategy now before it’s too late!

Here’s to building a business doing what you LOVE!!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Learn HOW & WHAT to do to get your business more online marketing friendly & up to date so you can be found more and grow your business at my Jumpstart Your Biz Online Live Event on Dec 13th, 2018!   This will be a hands-on workshop where you bring your laptops, passwords and we get into your website, social sites, email marketing, shopping carts, updating them all and making it all more efficient and smooth-running and more!

Registration is now open: Go to: to get more details and register NOW!

While doing my planning for the New Year, I added to my list of the ways YOU can work with me to Jumpstart Your Business!  And for your convenience, I’ve summarized them as follows:

2 Part Business Planning Webinar

Are you ready for the New Year? What I mean is, are you Planning what products and services you’ll offer in 2019?  What about the business conferences you plan to attend or the events you plan to host?

Here’s my initial process if you want to try this for yourself.  I start with the same question I ask ALL of my Live Big Mastermind members and 1on1 Coaching clients:

  •  What am I selling? or what do I want to sell and focus on selling next year?
  •  What will people want AND how do I want to be in service (or provide my expertise)?

From there, I plot those income streams and business models out. Then, based on my reality and stretch money goals, I forecast how many or what amount of each I would sell and what that would equal revenue wise for the year.

I’ve also recently guided my Live Big Mastermind clients through a planning process that they LOVED. So I’ve created a way to share this process with YOU.

It’s my 2-Part BIG PICTURE BUSINESS PLANNING Webinar. This training consists of 2 Webinar sessions starting tomorrow, Weds, Nov 7th. The second session will be on Weds, Nov 14th. Both sessions start at 9am PST.

You’ll get 2-3 hours of my head on your business in these laser-focused trainings. The sessions will be recorded so you won’t miss anything. But I highly recommend that you come to the Webinars, if you can. You’ll love the price of just $57 for this too! Register TODAY at and be ready to jump into the first session on Weds, Nov 7th!

I also have some new ideas up my sleeve for next year as well as a few tried and true that I love doing.

I’m adding VIP 1on1 Days for those of you who want to get stuff done quickly and not stretch out the coaching and learning or implementing to 3, 6 or 12 months. This is for those of you who want to get it done ASAP!  This is how I like to invest my time with my mentors – 1on1 and FAST, in and out whether it’s in person or via zoom/phone. And because I like to do it this way, I’m betting that there’s a few of you who like to learn and get stuff done this way too.

I’m kicking this offering off this winter and doing something I’ve not done before in my 16 years in business. It’s my “End of Year/ New Year VIP Planning Frenzy”.

I’ve selected 10 days between Thanksgiving and mid-January to do these VIP 1on1 Days – JUST 10 DAYS!  DO YOU WANT ONE?

What if I told you they were only ONE THIRD OF THE PRICE on these specific 10 days that I’ve selected. (Take it as my holiday gift to you!)

If you would like to be considered for one of them, please fill out the quick little form and tell me your big hairy goal(s) are for 2019. Tell me which date you want from this list of dates given and I’ll be in touch with a quick phone call. Just Click on THE WORDS “COUNT ME IN” .

If you decide NOT to do it after talking with me or hearing the investment, there’s no obligation just because you’ve filled out the form stating you’re interested. I’m not publishing the investment cost on purpose. Why? Because I’m trying to PUSH those of you who already “THINK YOU CAN’T AFFORD IT” to get outside of your comfort zone and just see what’s possible for you AND ASK. Just ask… what have you got to lose? You will be glad you did!

If you don’t ask, you don’t receive. If you don’t find out, you never know. If you don’t take action, you never get where you want to go!

So Stop Sabotaging Yourself with these limiting beliefs before you have all the facts or you’re definitely NOT going to reach your goals this year or next. Go Fill Out the Form – these VIP 1on1 Days won’t last long!

Now, here are some other ways you can get support from me before the end of 2018:

There are still 2 Friday 2-Hour Zoom Masterclasses you can attend this year ($79 each), Nov 30 and Dec 14. Those will be going away in 2019 as they are now.  Click here to Register.

There is one more,  1 day Techy Hands-On Workshop on Dec 13th. ($397 to work with me and a very small group for an entire day on your website, social media, videos, email marketing and more.)  Click here to Register for Jumpstart Your Biz Online.

Another option is you could do one or two 1on1 Planning Calls with me of course… at $350 each.

And of course I opened enrollment for my Live Big Mastermind this week again for this coming year!  If you’re looking for a mastermind to join, you definitely want to take a look at mine if you want to work on the following this year and get accountability to get it all done.  We focus on areas like:

  1.  Consistent revenue coming from your consistent marketing and lead generation activities
  2.  Consistent revenue coming from your speaking opportunities – online or in person
  3.  Consistent revenue coming from your website traffic and online offerings
  4.  Developing your leveraged programs, products, events and more
  5.  Developing online funnels, memberships, groups and community
  6.  Hiring and utilizing a team or more technology and systems so you can reach more people and get more done without working so hard
  7.  Getting rid of that head trash and toxic people that keep you stuck
  8.  Getting a book done, corporate gigs, new website, better branding and so much more!

Click here to go look at the benefits of the Live Big Mastermind and fill out the form on that page if you want to talk with me about it.

Here’s to creating and enjoying a life full of lots of LOVE & MONEY!!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Showing You HOW to Make a LOT More Money Doing What You Love!”


PS: Learn HOW & WHAT to do to get your business more online marketing friendly & up to date so you can be found more and grow your business at my Jumpstart Your Biz Online Live Event on Dec 13th, 2018!   This will be a hands-on workshop where you bring your laptops, passwords and we get into your website, social sites, email marketing, shopping carts, updating them all and making it all more efficient and smooth-running and more!

Registration is now open: Go to: to get more details and register NOW!

Michele PW effective emailsI thought you might enjoy this Guest blog post about creating effective email that is by my friend Michele PW, who is a copywriting expert and author:

In today’s world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important.  An email list is one of the best ways to build your business because it gives you the opportunity to connect with potential buyers on a personal, authentic level.

Done right, an email list can supercharge your business results.

But (you knew that was coming, right?) an effective email is only as effective as your open and click-through rates.

If nobody’s opening your emails, and nobody’s clicking on the links you put in them, then your email list is not actually working to build your business.

And that can be discouraging.

It takes lots of time, energy, mental power, and money to build a list and to write content regularly.

So today, I’m going to share six of my favorite tips for writing an effective email that connects and converts.

Tip 1. Make Sure Your Emails Are Mobile-Friendly.

I know. It sounds pretty obvious. Also, emails not being mobile-friendly doesn’t really sound like a deal-breaker, right? Wrong.

Here’s the thing: an increasing number of studies and statistics show that a growing number of people use phones and tablets to shop (not computers). In fact, one of the reports I read said that up to 70% of sales happen on phones or tablets.

If your emails look “off” or load improperly and aren’t easy to read, your readers are going to click “delete,” period.

So here are some mobile-friendly-related considerations to make as you create and compose your emails:

Whether to use a banner. Recently, I’ve noticed that entrepreneurs see better conversion rates when they do not use a banner.

The user experience: technically. People reading on teeny tiny mobile devices are more likely to skim than people who read on computers. Make it easy for people to consume your emails by incorporating white space, shorter paragraphs, and shorter sentences.

The user experience: emotionally. Be sure to think about how your subscribers feel when they get your email. They’re living, breathing, busy people, so give them something worthwhile.

Tip 2. Make Your Emails Easy-to-Read and Understand.

As I mentioned above, your ideal prospects are likely skimming your email. That being said, is it easy for them to follow what you’re saying? Are you using words they quickly and easily understand?

Are you making them think too hard?

Of course, I’m not saying you should “dumb down” your message. But you should also be sure to use language that your ideal prospects use (not jargon from your industry).

On another note, be crystal clear about which action you want your readers to take. Set links apart so readers know exactly where to click. If it’s not crystal clear, your readers likely won’t take action at all.

One of my favorite tips for creating a crystal clear call to action is to start with the end in mind. Before you even start writing the email, be clear in your own mind about which action you want readers to take—whether it’s to enroll in your new course, buy your book, or read your newest blog post.

Building your email that call to action is a great way to make sure you’ve just created an effective email. And don’t forget to keep it simple!

Tip 3. Connect with Your Ideal Prospects.

Your community is unique. It’s important to ensure you are connecting with the members of your community on a personal level.

Here are a couple of examples:

I’m on a list where the business owner writes very long emails a few times each week. To be honest, although I’m seeing better conversion rates with shorter emails, this entrepreneur’s emails are entertaining—a great mix of content and stories from his life.

And, they always include some kind of offer at the end.

I’d typically caution entrepreneurs against sending out too many sales emails, but this particular business owner has it nailed: I am certain he gets a lot of email opens and a lot of click-throughs because his emails are informative and entertaining!

One of my clients has had a great response from shorter, punchier emails that have a kind of “hook.” She’s often directing people to read her blog posts, and she makes her emails short and sweet and to the point. Although this effort is the opposite of the one I explained in the first example, it works!

It’s all about knowing what your ideal prospects want from you.

Tip 4. Make Your Emails Personal.

The reason email works so well is that it is personal by nature. Your communication is like a letter to each of your community members. So when you’re writing an email, pretend you’re writing a letter to one specific person. When you master this, each of your ideal prospects will feel like you’ve written specifically to him or her.

When they get the sense that you’ve taken the time and energy to focus on them and write something that matters to them, they’ll reward you by opening and reading your emails.

Tip 5. Write Great Subject Lines.

Think about it: when you’re looking at that long list of emails in your inbox, you’re filtering: deciding which ones you’ll trash immediately, which ones you’ll read later, and which ones you’ll read right away. How do you make those decisions? You look at the subject lines. So, what makes subject lines great, or effective?

Being specific. If you have a deadline coming up, or a webinar showing on a certain date, include that in your subject line.

Being a little “off-the-wall” or invoking curiosity. Some examples are, “Winter is coming,” or, “It worked … kind of.”

Mixing it up. If, in most cases, you write straightforward subject lines, try throwing in a few “off-the-wall” subject lines every few emails. Or, if you typically write mysterious subject lines, throw in a few straightforward subject lines here and there. This may help you cut through the email clutter.

Tip 6. Write Powerful PS’s.

Did you know that it’s extremely common for a reader to skip from the top of an email straight to the PS? In fact, the PS is known to be the second-most-commonly-read element in an email (behind the subject line). So this is “hot real estate” in your emails! There are several different ways to write a powerful PS — to get you started, I’ve included a few email writing tips below:

Address an objection. The most common objections people have when buying your product or service are time and money. They’re not sure whether they can afford the time or financial investment. So, think about what you can say to overcome those objections.

Share one of your clients’ real-life success stories. Whether you summarize the story in your own words, or insert a quote from one of your clients, this is a powerful way to illustrate that you’re helping people get great results.

Position the reader’s choice about whether to invest with you as a choice to remain in their current situation, or to move forward and get the results you can provide them.

Recap a juicy benefit of the product or service you’re selling. For example, set it up as an “imagine” statement: “Imagine finally knowing exactly what to do when it comes to your marketing, rather than feeling overwhelmed and uncertain of what to do, when.”

In Conclusion …

I think the best part about writing effective emails is that it’s fun! It’s fun to be yourself, share with your community, and build relationships that thrive as your business does.

By Michele PW (Pariza Wacek)
Bestselling Author of the “Love-Based Copywriting” books
Web site:

PS – Join Michele on her brand new FREE webinar entitled:  Sell More with Love: Step-by-Step Proven Formula to Craft Love-Based Emails that Attract, Inspire and Invite




Talk to you again soon!

katrina sawa







Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Is your Funnel working as it should?  Is it generating enough interest to generate the leads you need?  If you are struggling to create an effective sales funnel because you don’t know how to start constructing it, this post and video are definitely for you!

This post and the video are designed for entrepreneurs, small business owners, independent contractors and anyone who needs to meet a lot of people and build relationships in order to promote and increase your business. Because marketing these days is useless without working at building the relationships with your clients, prospects, referral sources and contacts. Making offers is a key component to building those relationships. You can do this if you’re a speaker or doing a speaking presentation or not.

So What’s in your funnel? What are YOU Selling?

Here are 5 Levels of What (could and should be) in Your Marketing or Product Funnel Plus What IS a Funnel?

1. The “Freebie” – what are you giving away on your website or in person so you can capture people’s contact information so that you can continue to market to them? You’ve GOT to do this one for sure and it doesn’t have to be a FREE consultation! Try to give something away that your target market will definitely want but it doesn’t have to take your time, make it more automated instead.

2. The “Easy Yes Offer” or “Try Me Out” Offer – This is your low-level offering. Can you record a free CD, write an ebook, offer a webinar, prepare an ecourse? These are all lower level products or programs that you can create once then sell over and over again taking no more time (time being the key word on a low-level offering). Easy Yes Offers can also be your time if the goal is to have conversations with prospects in order to have them connect and trust you to enroll in higher end programs. You can give and receive a lot of value in consults where you charge a small introductory fee.

3. The “Do-It-Yourself” – This is the larger, more beefy product offering that people can buy and work through at their own pace. It could be your signature service packaged into a home study kit for example like I plan on doing with my Love and Money Business Summit and that I’ve already done with my JumpStart Your Marketing(TM) System.

4. The “I’m All In” – This is for very interested and committed prospects who want more of YOU. They want to get your advice personally maybe or work with you 1on1, come to an event or even pay you for your high end programs or services. There are fewer people who will commit to these types of offerings however if priced right, you don’t need that many, nor can you usually handle that many.

5. The “Whole Enchilada” – This is for the type of customer who simply LOVES YOU and loves what you do, teach or sell and will buy anything and everything you offer or promote. They are your ‘ideal client’, I’d imagine.

Click here to view the video and hear more about “5 Stages of Your Funnel – What are YOU Selling”.

Finally you have to practice, test and practice and test, over and over again and different audiences might require different easy yes offers. You may have to alter them, change them and revise them along the way. You’ll know when you have that easy yes offer, people will be throwing cash or their credit cards in your face or orders will come in like crazy online!

Join me at my next live training workshop where we’re going to get you super clear on what you’re selling and offering. Which of these do YOU need? How many do you need to sell to make your goals? And what platforms will you do that on, how will you get those clients and more.

This live training workshop is called “Speaker Success Bootcamp”,  scheduled for June 14, 15, 16, 2018 in Sacramento Ca – find out all the details and sign up now at!

Come talk with me about this and more in a complimentary business strategy session by clicking here:

Talk to you again soon!



Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

How does Freedom, Play and Fun look to you as a business owner?

Does your business give you the Freedom you need to Play and have Fun?

I recently joined a Livestream with Maria Appleqvist and Rhoda Liebig and this was the topic we focused on.

It’s very difficult, if not impossible, for business owners to focus on Freedom, Play and Fun, if they are stressing to make money. Many business owners have so much money stress;  they are always worried about paying their bills. I address this with many of my clients too.

Can you relate to this?

The problem is that many business owners have a roller-coaster cash flow – they have peaks and valleys in the cash flow. My goal is to get my clients to the level where they have a consistent revenue generating business. Once their income levels out, we work on increasing the revenue to the next level.

The key is to have consistent income. It becomes much easier to focus on Freedom, Play and Fun when you’re no longer worried if you have enough money coming in to pay your bills.

The keys to a consistent money-making machine of a business are:

  • Automating
  • Systems
  • Team – or Delegating
  • And Marketing – you have to do a lot more marketing to reach more people.

You have to learn how to be more efficient and effective with your marketing and your operations to grow your business and to manage it.  These are areas that I help my clients with.

I’ve been in business for almost 16 years and I’ve learned a lot from the mentors and masterminds I’ve had or been involved in.  And I learned by making my own mistakes.  I’ve been fortunate to see behind the scenes of several millionaire’s operations.

Once you get everything set up to flow smoothly and generate income consistently, you’ll have the freedom to leave your office to go out and connect with more people. You’ll need to make those valuable connections to help you grow your business.

Step #1 of my Jumpstart Your Marketing System is that you get in front of more people, more often and in more ways. And it WORKS!

Click here to view the video – you’ll learn more strategies and find out how YOU too can have more Freedom to Play and have Fun!

Leave your comments, let me know what you think!

Here’s to Building the Business of your Dreams! 


Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

SPEAKING is the Number 1 marketing strategy to attract more clients these days.  Speaking in your business can help you grow and scale your business to make it consistently profitable.

I’ve been speaking for several years both locally and for speaking gigs that I travel to. Being a speaker doesn’t always mean you are speaking from the stage.  Today, technology has made it possible to have virtual speaking gigs. For example, I also appear on others’ radio shows & podcasts.  I broadcast using Facebook Live and I do webinars and teleclasses.

speaker successI also host the “Sacramento Speakers and Entrepreneurs Network” where members and guests receive focused Speaker Training.  We also have speakers present in person at our live meetings and online in our virtual meetings or Webinars as you can see in the photo of a recent Virtual Meeting on Zoom.

It makes no difference whether you are speaking in person to a group at an event or meeting, whether you are hosting your own event where you are speaking in person, or whether you are speaking virtually – You Are Still Speaking.

Many of you have heard me say “Speaking is your Fastest Path to Cash” and it really is! I’ve been Speaking for several years and it has helped me attract more clients and sell more of my programs and products which has resulted in growth of my business and more income.

I am so passionate about helping others learn to be sought-out speakers, to avoid mistakes that many speakers make, and to use this strategy effectively. I have created programs and I host a LIVE Event/workshop to show entrepreneurs how to get comfortable and confident with presenting their talk, how to deliver their talks, what they need to market themselves to get more bookings, to use PowerPoint effectively, how to monetize their talks, follow-up, and more.

If you have started speaking a little but your efforts haven’t resulted in making enough money to justify your time, this Event is for you. Maybe you are thinking about speaking in your business but you have no idea what topics you should speak about, you don’t know how to present your talk, how to handle back of the room displays and sales, or maybe the thought of standing up before others to speak makes you a bit uncomfortable. If any of this resonates, this Event is for you!

My “Speaker Success Bootcamp” LIVE event, is a hands-on, interactive workshop in Sacramento, June 14th-16th . Some of the topics will help uncover gaps that many speakers experience that hinder their ability to be successful, including:

  • How you are missing out on thousands of dollars in sales and new clients every single month depending on what you offer/sell;
  • What’s lacking to build credibility and exposure for yourself and your business;
  • How you are missing out on thousands of dollars in sales and new clients because you don’t know how to effectively close sales from the stage, back of the room or in your follow up;
  • Why it’s difficult for you to get repeat invitations due to poorly designed presentations or talks that aren’t content or audience focused;

My VIP attendees will also receive BONUSES that all speakers need. One HUGE BONUS that I include is a 5 Minute Recorded Video of YOU on STAGE Rocking Your Talk. All speakers need video of your presentation(s) on your website because promotors want to see what you look like, sound like and how you deliver your message. This bonus alone has a value of up to $1,400.

speaker successOne of my clients has attended this workshop twice and she already has two videos of her speaking on stage uploaded on her website!  If you already have one or two videos of yourself, you can use this one for filler or to create a fun SIZZLE REEL!!

Because there is so much covered in this workshop, you’ll receive 3- days of training, coaching and guidance to help you emerge as a Dynamic Speaker.

I’ve recently opened Registration for this Event and I’m offering Super Early Bird Rates to the first 50 people who register. You can attend this 3-day workshop with a General Admission Ticket and get the Live training for just $97.

And if you are ready to step out and GO BIG by purchasing the VIP ticket, you will receive:

  • An extra session before the event starts where you will get dialed in and crystal clear;
  • My “Jumpstart Speaker Training System” – a 6 week home study course that you can start working on before the event, if you’d like;
  • And the mega bonus – the 5-minute Recorded Video of You Rocking your Talk on stage.

The VIP ticket is your Best Value and the option most serious speakers will choose. It is also special priced at $597. for a limited time until the first 50 people sign up.

If you’ve been thinking about Speaker Training, you WANT someone who has the experience to coach you and train you. You want someone who’s made the mistakes when they were starting out in the speaking arena and who has learned what works and what doesn’t.

So head over to the Event Information & Registration Page today      at

Take a look at everything that I’m offering in this Workshop.  Register soon to take advantage of these super low rates and to get the VIP BONUSES if you register for the VIP ticket.

I’m looking forward to seeing you there to guide you on your Path to Becoming a Sought-After Speaker!  This training will be a game-changer for you!

Here’s to Your Speaking Success!


Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at!   

PPS:  Are you trying to figure out how to start up a new business, get more clients quickly or systematize things you are doing so you can stop working so darn hard?  Head over to my Jumpstart Your Biz Masterclass to sign up for the next 2 hour session on Friday, March 30th from 9:30am – 11:00am PST.  Get the strategies and advice you need for a low investment of $79.00   Go sign up at  to reserve your spot in March!

PPPS:  Are You Frustrated, Overwhelmed or Feeling Stuck in Your Business Trying to Figure Out How to Get More Clients, Get More Exposure or Make More Money?  Are You Ready to Have More LOVE in Your Life with Supportive People Who Encourage You and your Business Dreams?  Join me and other like-minded, entrepreneurs who want to Change their Lives and Make more Money at my Love & Money LIVE! event, April 5th-7th in Sacramento.   Go to  to get details and register.