Michele PW effective emailsI thought you might enjoy this Guest blog post about creating effective email that is by my friend Michele PW, who is a copywriting expert and author:

In today’s world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important.  An email list is one of the best ways to build your business because it gives you the opportunity to connect with potential buyers on a personal, authentic level.

Done right, an email list can supercharge your business results.

But (you knew that was coming, right?) an effective email is only as effective as your open and click-through rates.

If nobody’s opening your emails, and nobody’s clicking on the links you put in them, then your email list is not actually working to build your business.

And that can be discouraging.

It takes lots of time, energy, mental power, and money to build a list and to write content regularly.

So today, I’m going to share six of my favorite tips for writing an effective email that connects and converts.

Tip 1. Make Sure Your Emails Are Mobile-Friendly.

I know. It sounds pretty obvious. Also, emails not being mobile-friendly doesn’t really sound like a deal-breaker, right? Wrong.

Here’s the thing: an increasing number of studies and statistics show that a growing number of people use phones and tablets to shop (not computers). In fact, one of the reports I read said that up to 70% of sales happen on phones or tablets.

If your emails look “off” or load improperly and aren’t easy to read, your readers are going to click “delete,” period.

So here are some mobile-friendly-related considerations to make as you create and compose your emails:

Whether to use a banner. Recently, I’ve noticed that entrepreneurs see better conversion rates when they do not use a banner.

The user experience: technically. People reading on teeny tiny mobile devices are more likely to skim than people who read on computers. Make it easy for people to consume your emails by incorporating white space, shorter paragraphs, and shorter sentences.

The user experience: emotionally. Be sure to think about how your subscribers feel when they get your email. They’re living, breathing, busy people, so give them something worthwhile.

Tip 2. Make Your Emails Easy-to-Read and Understand.

As I mentioned above, your ideal prospects are likely skimming your email. That being said, is it easy for them to follow what you’re saying? Are you using words they quickly and easily understand?

Are you making them think too hard?

Of course, I’m not saying you should “dumb down” your message. But you should also be sure to use language that your ideal prospects use (not jargon from your industry).

On another note, be crystal clear about which action you want your readers to take. Set links apart so readers know exactly where to click. If it’s not crystal clear, your readers likely won’t take action at all.

One of my favorite tips for creating a crystal clear call to action is to start with the end in mind. Before you even start writing the email, be clear in your own mind about which action you want readers to take—whether it’s to enroll in your new course, buy your book, or read your newest blog post.

Building your email that call to action is a great way to make sure you’ve just created an effective email. And don’t forget to keep it simple!

Tip 3. Connect with Your Ideal Prospects.

Your community is unique. It’s important to ensure you are connecting with the members of your community on a personal level.

Here are a couple of examples:

I’m on a list where the business owner writes very long emails a few times each week. To be honest, although I’m seeing better conversion rates with shorter emails, this entrepreneur’s emails are entertaining—a great mix of content and stories from his life.

And, they always include some kind of offer at the end.

I’d typically caution entrepreneurs against sending out too many sales emails, but this particular business owner has it nailed: I am certain he gets a lot of email opens and a lot of click-throughs because his emails are informative and entertaining!

One of my clients has had a great response from shorter, punchier emails that have a kind of “hook.” She’s often directing people to read her blog posts, and she makes her emails short and sweet and to the point. Although this effort is the opposite of the one I explained in the first example, it works!

It’s all about knowing what your ideal prospects want from you.

Tip 4. Make Your Emails Personal.

The reason email works so well is that it is personal by nature. Your communication is like a letter to each of your community members. So when you’re writing an email, pretend you’re writing a letter to one specific person. When you master this, each of your ideal prospects will feel like you’ve written specifically to him or her.

When they get the sense that you’ve taken the time and energy to focus on them and write something that matters to them, they’ll reward you by opening and reading your emails.

Tip 5. Write Great Subject Lines.

Think about it: when you’re looking at that long list of emails in your inbox, you’re filtering: deciding which ones you’ll trash immediately, which ones you’ll read later, and which ones you’ll read right away. How do you make those decisions? You look at the subject lines. So, what makes subject lines great, or effective?

Being specific. If you have a deadline coming up, or a webinar showing on a certain date, include that in your subject line.

Being a little “off-the-wall” or invoking curiosity. Some examples are, “Winter is coming,” or, “It worked … kind of.”

Mixing it up. If, in most cases, you write straightforward subject lines, try throwing in a few “off-the-wall” subject lines every few emails. Or, if you typically write mysterious subject lines, throw in a few straightforward subject lines here and there. This may help you cut through the email clutter.

Tip 6. Write Powerful PS’s.

Did you know that it’s extremely common for a reader to skip from the top of an email straight to the PS? In fact, the PS is known to be the second-most-commonly-read element in an email (behind the subject line). So this is “hot real estate” in your emails! There are several different ways to write a powerful PS — to get you started, I’ve included a few email writing tips below:

Address an objection. The most common objections people have when buying your product or service are time and money. They’re not sure whether they can afford the time or financial investment. So, think about what you can say to overcome those objections.

Share one of your clients’ real-life success stories. Whether you summarize the story in your own words, or insert a quote from one of your clients, this is a powerful way to illustrate that you’re helping people get great results.

Position the reader’s choice about whether to invest with you as a choice to remain in their current situation, or to move forward and get the results you can provide them.

Recap a juicy benefit of the product or service you’re selling. For example, set it up as an “imagine” statement: “Imagine finally knowing exactly what to do when it comes to your marketing, rather than feeling overwhelmed and uncertain of what to do, when.”

In Conclusion …

I think the best part about writing effective emails is that it’s fun! It’s fun to be yourself, share with your community, and build relationships that thrive as your business does.

By Michele PW (Pariza Wacek)
Bestselling Author of the “Love-Based Copywriting” books
Web site: http://www.MichelePW.com
Blog: http://www.LoveBasedBizBlog.com

PS – Join Michele on her brand new FREE webinar entitled:  Sell More with Love: Step-by-Step Proven Formula to Craft Love-Based Emails that Attract, Inspire and Invite

 

 

 

Talk to you again soon!

katrina sawa

 

 

 

 

 

 

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Please Share, Follow and Like:
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Is your Funnel working as it should?  Is it generating enough interest to generate the leads you need?  If you are struggling to create an effective sales funnel because you don’t know how to start constructing it, this post and video are definitely for you!

This post and the video are designed for entrepreneurs, small business owners, independent contractors and anyone who needs to meet a lot of people and build relationships in order to promote and increase your business. Because marketing these days is useless without working at building the relationships with your clients, prospects, referral sources and contacts. Making offers is a key component to building those relationships. You can do this if you’re a speaker or doing a speaking presentation or not.

So What’s in your funnel? What are YOU Selling?

Here are 5 Levels of What (could and should be) in Your Marketing or Product Funnel Plus What IS a Funnel?

1. The “Freebie” – what are you giving away on your website or in person so you can capture people’s contact information so that you can continue to market to them? You’ve GOT to do this one for sure and it doesn’t have to be a FREE consultation! Try to give something away that your target market will definitely want but it doesn’t have to take your time, make it more automated instead.

2. The “Easy Yes Offer” or “Try Me Out” Offer – This is your low-level offering. Can you record a free CD, write an ebook, offer a webinar, prepare an ecourse? These are all lower level products or programs that you can create once then sell over and over again taking no more time (time being the key word on a low-level offering). Easy Yes Offers can also be your time if the goal is to have conversations with prospects in order to have them connect and trust you to enroll in higher end programs. You can give and receive a lot of value in consults where you charge a small introductory fee.

3. The “Do-It-Yourself” – This is the larger, more beefy product offering that people can buy and work through at their own pace. It could be your signature service packaged into a home study kit for example like I plan on doing with my Love and Money Business Summit and that I’ve already done with my JumpStart Your Marketing(TM) System.

4. The “I’m All In” – This is for very interested and committed prospects who want more of YOU. They want to get your advice personally maybe or work with you 1on1, come to an event or even pay you for your high end programs or services. There are fewer people who will commit to these types of offerings however if priced right, you don’t need that many, nor can you usually handle that many.

5. The “Whole Enchilada” – This is for the type of customer who simply LOVES YOU and loves what you do, teach or sell and will buy anything and everything you offer or promote. They are your ‘ideal client’, I’d imagine.

Click here to view the video and hear more about “5 Stages of Your Funnel – What are YOU Selling”.

Finally you have to practice, test and practice and test, over and over again and different audiences might require different easy yes offers. You may have to alter them, change them and revise them along the way. You’ll know when you have that easy yes offer, people will be throwing cash or their credit cards in your face or orders will come in like crazy online!

Join me at my next live training workshop where we’re going to get you super clear on what you’re selling and offering. Which of these do YOU need? How many do you need to sell to make your goals? And what platforms will you do that on, how will you get those clients and more.

This live training workshop is called “Speaker Success Bootcamp”,  scheduled for June 14, 15, 16, 2018 in Sacramento Ca – find out all the details and sign up now at www.JumpstartSpeakerEvent.com!

Come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz.

Talk to you again soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Please Share, Follow and Like:
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Business Owner: Are you getting what you need in a Mentor or Programs you’ve invested in?

Are you an entrepreneur who has invested in programs, events, and masterminds that haven’t really gotten you to where you really need to be yet in your business?

Are you wondering why that is?   What could you be doing wrong?  Were they just the wrong programs at the wrong time?

So, what’s next for you?  You’ve got to keep going right?

You don’t want to go back and get a JOB… so what’s next for you?

What I’ve found over the last 15 years of business coaching with thousands of entrepreneurs is that most of us have invested in the WRONG thing every once in a while and don’t get what we need.

Unfortunately that’s pretty normal. It sucks but it happens!

The key is to pick yourself back up from that, don’t get jaded and go invest in the NEXT THING!  Hopefully this time, the thing that will really help you with what you need to do NEXT, RIGHT NOW.

One of the things I’m really good at is helping entrepreneurs like YOU determine what IS your next move. What you DO NEED to do next to grow your business.

They don’t just call me the Jumpstart Your Biz Coach for nothing you know… I know how to laser in and focus on what is the single most important for YOU to be spending your time on right now to get you to create a smooth-running, moneymaking business. Plain and simple.

I don’t recommend any ONE thing to all however, it’s not a cookie cutter approach. I’m not going to tell everyone to do THIS xyz thing, because that doesn’t work.

You NEED A CUSTOM APPROACH and plan.

I can help you with that but you have to get over the fact that you need to yet again… invest in yourself and your business.

You have to know that you will ALWAYS have to continue investing in yourself and your business. There is no way to do and learn all there is to do and learn on your own for free; it’s not possible, even with youtube. 😉

Click here to view the video and hear more about how to get Just What You Need.

 

Although I’ve invited you to listen to this video, I recommend that you do more than just listen.  Come talk with me.  Let me see what I can do to help set you on THE RIGHT PATH to your successful, and consistently profitable business, shall we? Just go to www.AskKat.biz to schedule a complimentary Strategy Session with me.

Come on! It’s YOUR Time to shine!!

xoxo Katrina

Here’s to Creating the Business of your Dreams!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Please Share, Follow and Like:
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I recently shared this broadcast on Facebook Live about Pricing for Profits. The intent of this broadcast was to share some great content about Pricing your Products, Services, and Programs with my guest, Carrie Greene of Carrie Greene Coaching. Carrie was ready to join us but, due to technical difficulties on my part, was unable to log into the broadcast. We’ll try to reschedule soon, hopefully April.

And yes, you’ll quickly notice that I’m sick when you start viewing this video but I’m sharing a lot of valuable tips and strategies here about Pricing your Products, Services and Programs. So I’m encouraging you to stay tuned!

Let’s dive right into Strategy!

First, I recommend you offer a variety of products or services with different levels of pricing.

Let me explain:

You should have a “low-end”, Easy YES offer. This is something that is so good that people say YES & pay you on the spot! Your offer must be crystal clear and it’s best if it’s priced under $100. Depending on the what you are offering, the price could be under $200.   The point of the Easy YES offer is to give prospects a way to try you out, to try out what you are offering and to see what it’s like to work with you.

You should have additional offerings (products, programs, or services) with price points higher than your Easy YES offer and lower than your “high-end” Program or Services.

You also need to create a Signature Product, Program, or Service if you don’t already have one. This is something you’ve created and it’s easily relatable to your Brand.

Click here to view the video and learn additional strategies, tips, and examples about Pricing for Profits.

 

So are you charging what you are WORTH? Is there a Mindset issue that blocking you from raising your rates so you can continue to offer value to your clients while charging what you are really worth? You can structure your programs, services and your prices – It’s Your Business.

To recap, there are several steps that go into Pricing your Products,, Programs, and Services so YOU can make a profit. From brainstorming about ways to deliver the program or product you’re creating, and what is included in the offer to determining the value, what you will charge and how you will sell it.

And finally, there are Sales Conversations that you’ll need to have and Sales Conversations is a topic that I LOVE to coach my clients on for example, what to do, what to say, and navigating objections that WILL come up.

These topics and so many others to help you make more money in your Business will be covered at my Love & Money LIVE! event coming up in a few days. Registration closes on Saturday, March 31st. Head over to www.loveandmoneylive.com to take a look at everything we will cover.

If you look around on Facebook, you’ll see my posts that contains discount ticket offers for my Love & Money LIVE! event. If you go to Facebook and Comment “EVENTS” on this post, I will send you a link to register at the discounted price! I have three other LIVE events scheduled this year, so go check out the dates at www.LiveBigEvents.com and start making your plans now!

Here’s to Creating the Business of your Dreams!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Please Share, Follow and Like:
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I recently had a discussion with The Vibrant Visionary, Audra Grady, about Hosting Your Own Live Events and what it really takes to create, host and lead successful events in your business!

As many of you know, I love hosting the smaller live events where I can really connect with my audience. My audience gets to see more of me and get more from me. Audra also shared what she sees as benefits for this style of events too.

There are a couple of really great business reasons to host your own events and we discuss them in this broadcast. There’s a common misconception that you can make a lot of money off of the ticket sales, which is not the norm. Audra and I discuss what you need to do to make your live event a success without losing money.

This can be a lucrative business model, if you already have your programs in place. But I’ve find that many entrepreneurs really need some training before they start the process of planning their events.

There are many moving parts when you decide you are going to host live events. Tune into the broadcast to learn:

    • The single most important thing you want to do BEFORE you plan your event.
    • What’s possible but also what’s probable for the number of people you may attract.
    • Some fun ways to ENGAGE your audience so they don’t fizzle out in the middle or end of your event.

    To listen to all of the tips and strategies we shared, go to the replay of our Live broadcast on Facebook, either on my Profile or on Audra Grady’s. And if you are interested in taking advantage of the DISCOUNT I’m offering in this broadcast, you need to place the discount code in your comment on this Facebook Live Broadcast post, on either my Facebook Profile or on Audra’s.

    To learn more about my upcoming live events (I hold 3 to 4 live events each year), just head over to LiveBigEvents.com

Here’s To Your Success!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Please Share, Follow and Like:
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Do you have a passion and you just can’t seem to make sense of it or get any traction developing it into a business so you can impact a lot more people?

If so… I’d love to support you in your journey as I know how lonely, confusing, often scary and frustrating it can be!

I hear this all the time from people I meet, other entrepreneurs… “how can I help more people with what I do?”

I’ve felt like the “best kept secret” myself for a long time in fact…. you may not have realized that since I do a lot of stuff, speak all over and have a pretty large following on social media. But it’s true!

Every single day, I still think up and take action towards new ideas on building my business. I’m constantly learning, listening and analyzing what others are doing, saying, investing in and then adjust my own marketing plans accordingly.

I have a HUGE PASSION that I would bet many of you weren’t even aware of…

It’s to get everyone I know into LOVING RELATIONSHIPS with themselves and their significant others (or find them one). Honestly, no joke.

You see, it’s NOT just about business for me, not at all…and if you have read my book (Love Yourself Successful) you of course know that but if you haven’t…

I’m all about LOVE. I want everyone on this planet to have so much love for themselves that they can literally go after what they really want without hesitation.

I want everyone on this planet to be fully in love with their perfect scenario of a significant other – someone that over the top supports, loves and cherishes them.

You know why?

Because I know that when that happens… what will this world look like?

Yep… a much better place to live, work, raise our children, and because LOVE is what really matters.

I can’t stand to see people who are longing for love. I just want to help them find someone and help them see how amazing THEY are too!

Plus, it doesn’t hurt that LOVE inspires ATTRACTION. Which means that when you have more love in your life… the money follows, the clients follow, the ideas and collaborations follow, doors open up, the Universe acts. It’s amazing….

Now originally I was writing this email to share about another online show that I’m a guest on and I want to do that with you but I’m at a 3-day conference right now in San Diego as I write this and something has shifted for me (in me)… I had this thought that “wow, my followers, subscribers, friends and some of my actual clients just may not be that aware of how important it is for me to see you/them in love and embracing LOVE in your life and your business too.”

So I felt compelled to throw out the “swipe copy” from the gal running this online show to share this with you instead, I hope it’s helpful.

This is me sharing what I totally believe to be true for running and growing a business and life of your dreams in this day and age.

A business that is a smooth-running, consistent, revenue generating machine that is… what other kind of business would you want to spend your time creating anyway?

In order to do this, there are a few MUSTS it has got to revolve around:

  1. Your PASSION for one
  2. Your BIG VISION for what you really want to create/do/be
  3. LOVE for yourself to know you deserve that
  4. DETERMINATION to not stop yourself from doing whatever it takes to get it
  5. An OPEN MIND to be able to see course corrections along the way
  6. A LEARNER’S HEART to be open to learning the things you don’t know or can’t see
  7. And finally ACCOUNTABILITY… if you don’t have someone (or multiple someones) in your corner cheering you on, giving you advice and showing you how…. it may not work.

 

So, while I do want you to join me on this brand new Passion to Business Online Show with Nathalie Doremieux because this is what it’s all about…I had to share MORE of me and my PASSION so you can get to know the real me more.

I want to be a mentor for those of you who need the truth, need love, need and want the HOW of what to do and how to do it…. and you have to know that I’ve got YOUR BACK.

Now… about this Passion to Business Online Show – it’s in perfect alignment with this because it’s all about how to turn your passions into a real business that can help you create the kind of life you want. There are a bunch of experts including myself who share on video our real true stories of how we use our passions in our businesses and you can too!! You want to check this show out if you’re in doubt about any of this at all, trust me.

Find out more and sign up for this series now, it starts on Monday, March 19th and it’s absolutely FREE.
Here’s to creating and enjoying the business and life of your dreams!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Please Share, Follow and Like:
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Join me this month and next for some powerful online events and offline events – there’s a lot you can do and attend to help you jumpstart your business!

Find out below with the list on this page on all the upcoming events, interviews and business seminars I am attending, speaking at or hosting myself that you can attend.

And, I’m preparing for my Love & Money LIVE! event that runs April 5 – 7 here in Sacramento. TODAY IS THE LAST DAY to get the Early Bird Rates in fact so click on over to the webpage to get registered right now if you’ve been thinking about it or find out more quick.

 

1) Marketing Made Simple Giveaway Event! March 5th – March 25th

I’ve teamed up with my friend, Maribel Jimenez and over 40 of the smartest entrepreneurs I know, to giveaway our BEST tools, cheat sheets, and templates on WHAT WORKS in marketing NOW. It’s Simple and Easy to Follow. No fluff, and NO UPSELLS. In fact, I’m giving away a very valuable Follow Up Audio Training & Flowchart PLUS you can enter to win my $2,600 Jumpstart Your Business Package via the drawing that I’m doing. Many of the other experts are also giving away a ton of their higher end programs and products in drawings too. Listen/watch Maribel’s and I’s Facebook Live the other day here for more info.  But click here to register for the Marketing Made Simple Giveaway Event and grab your 40+ freebies today! https://csc.isrefer.com/go/mms/a315

 

2) The Passion To Business Online Show March 5th – March 28th

Do you want to see what it looks like to run a business teaching your passion? I’m one of over 20 entrepreneurs in this interview series. We are sharing our stories of building our businesses that started from a passion. We’re going to tell you how we tested our ideas and turned them into a money making machine so we can help more people.  Get access and join us here:  https://thepassiontobusinessonlineshow.com/katrina

3) Here are a few Interviews I’ve done recently – video mostly via zoom, podcast:

  1. Public Speakers Association “Your Story” Series One problem that many entrepreneurs have is lack of complete faith. And that’s one thing I did not lack when growing my business… in fact I had so much faith I just kept leaping and leaping through obstacles regardless of the fear. I believe that it will all work out in the end and I have NO Plan B. I’m sharing more about this on the Public Speakers’ Association “Your Story” Series along with more of my journey, my story and how I got where I am today here: https://youtu.be/dN-IYAMcvPo
  2. Sharón Wyeth’s “Know the Name; Know the Genius in You” Radio Show – Sharón is a Professional Name Analyst, Author Creator & Founder of Neimology® Science, and author of the bestselling book, “Know the Name; Know the Person”. On this show not only did I share a ton of tips around marketing, speaking and growing your business but Sharon broke down my name and shared very intriguing details about me and my personality. It was very interesting and funny!! Listen in here.
  3. Holly Porter’s Podcast – Inspiration for an Empowered Life – we talked about all kinds of things on this one, listen in here.
  4. Facebook Live Interview all about Mindset and more with my friend David Durham – you might remember David from the recent telesummit that I was on, “The Rocket Entrepreneur”. Go watch our Facebook live and comment, give us your thoughts! Watch our live broadcast here.
  5. Public Speakers Association Transformational Tip Series – Quick tips on how to love what you do! Watch the video here and leave your comments too.
  6. Tonya Hofmann’s Fabulous TV show – Marketing your business has changed dramatically over the last few years and you want to keep up or you’ll be lost in the abyss! If you don’t have all the clients that you want or money you need then it’s due to you not marketing enough or in the right ways or both. On today’s show, expert Marketing & Business Coach Katrina Sawa, will be sharing some key things you MUST be doing in 2018 to be seen as a leader in your industry. Watch the video here and leave your comments too.

 

4) Facebook Live, Topic: Pricing for Profits with Carrie Greene – Monday, March 12th  9:00 am – 9:30am PST

Join us on this Free Facebook Live Presentation: “Pricing for Profits” with two powerhouse business coaches, Katrina Sawa and Carrie Greene.
Learn how to price your programs, products and services to make a lot more money doing what you love.  We’re going to share:

  • How to uplevel your mindset and confidence to charge what you’re worth
  • What your pricing has to do with Superman
  • The actual nuts and bolts strategy to pricing your offers.

Go to this page for access day of the FB live: https://www.facebook.com/jumpstartyourmarketing

 

5) eWomenNetwork in Sonoma, CA – Kat is the speaker on Marketing Basics for Consistent Cash Flow!
Tuesday, March 13th for lunch

Are You Finally Ready to Learn EXACTLY What to Do AND HOW to Do It? I’m talking about marketing and selling in your business. These are after all, the two most CRITICAL activities that ANY small business owner (or sales professional in ANY industry) needs to learn and GET REALLY GOOD AT DOING! Maybe you know a lot of the WHAT to do in your marketing, sales and your business…. but what’s missing is the HOW.

Come to this presentation and learn:

  • The basics of what makes a good marketing plan
  • Top 10 revenue generating activities every small business owner should be doing weekly if not daily to get more clients consistently
  • How to automate your marketing so you can reach MORE people with your message and you gifts

JOIN ME at eWomenNetwork in Sonoma County – Sebastopol CA to be specific as I share great TIPS on how to MAXIMIZE your marketing for BIG Money and MORE! hurry before the rate increases this weekend!

 

6) Global Influence Summit 2018: Go Ahead, Start A Movement – San Diego, CA March 14-16, 2018

Putting Impact into Action
Breakthrough your barriers & claim the missing pieces to uplevel the influence of
your business as a transformational thought leader.

There are all kinds of speakers, breakout sessions, collaborative type of sessions on business, life, health and more. Click here for more info!

 

7) Rockstar Marketing Bootcamp with Craig Duswalt – Kat is an Exhibitor and Launching her NEW BOOK live at this event! March 22-24, 2018 – Los Angeles

Learn some of the most outside the box marketing strategies delivered in a fun and high-energy way in this large conference with great networking. Join Kat by registering here now.

 

8) Sip, Talks & Book Signing at McConnell Estates Winery –  A night of connection and inspiration, March 29th 5:30 – 8:30 pm PST

Enjoy good wine, conversation, networking, and a few short “TED style talks” about some of these authors and their books. It’s a book signing for all of them plus so much more. Don’t miss this local networking event! Register here now, it’s FREE.

 

9) Jumpstart Your Marketing 2 Hour Masterclass, Friday, March 30th or April 27th from 9:00am – 11:00am PST

Here’s your opportunity to Pick My Brain! If you have a business or marketing challenge that has you stuck, join us in this Masterclass session. You’ll get the information you need to blast the obstacle out of you way so you can keep moving forward.  These sessions occur at the same time on the 4th Friday of each month (except Nov & Dec and March, this one is on the 5th Friday).  Priced for any budget at $79 per session.  For more details and to sign up, go to:  https://jumpstartyourmarketing.com/masterclass/

 

10) Sacramento Speaker & Entrepreneur Network Events – We host Webinars on Zoom and In Person Lunch events every single month so anyone from anywhere can join us! 

The Sacramento Speakers Network is a great place for authors, experts, trainers, coaches, consultants, entrepreneurs, business professionals and professional speakers to network, share resources and exchange ideas. Whether you are an experienced speaker or you’re just getting started, we invite you to join us for a meeting unlike any other you have attended before. The Sacramento Speakers Network is focused on the business of speaking and how to monetize more of what you’re doing in your business or your speaking. The majority of our members are business professionals or owners plus speakers or budding speakers and therefore we all benefit by sharing resources, discussing strategies for generating more business and speaking engagements, networking and building relationships within the group–all while learning advanced business skills.

  • Webinars are FREE and happen on the 1st Tuesday of every month from 5-6 pm PST / 8-9 pm EST. Next one is April 3rd. Watch some of the previous webinars to get a feel for what we do!
  • In person luncheons are $25 with RSVP or $35 at the door and happen on the 1st Wednesday of every month (except July) from 11:30 – 1:30 pm PST in Roseville, CA at the Old Spaghetti Factory on Sunrise Blvd. Next lunch is April 4th.

Find out more about either or both and register for all events this year here now.

Apply to speak at an upcoming meeting here.

 

 

11) THEN My Event in April – Love & Money LIVE! April 5, 6, & 7, 2018 in Sacramento, CA – Get Access for Just $297 through today, March 9th for Early Bird Pricing! 

This event is where you will learn how to transform your business to fit the kind of lifestyle that you want. We talk about what you’re selling, pricing, what’s holding you back, there’s a panel on love relationships so you can finally get the support you need. There’s a ton of training on marketing, sales and money-making activities plus highly successful strategies like podcasting, video marketing, Facebook live, becoming an author and so much more. Then we wrap it up on day three showing you how to automate, delegate and systematize a lot of this to create the life you really want without working so hard. I PROMISE YOU THIS → My Love & Money Live event will be the most comprehensive and content-rich seminar, conference or workshop you will ever attend! 

 

12) Join Katrina in Danville, CA when she speaks April 11th for the Tri Valley Consultants breakfast on the topic of: How to Jumpstart Yourself as a Speaker’

 

13) Join Katrina on a Facebook Live Interview for Freedom, Play & Fun – How to embrace your power as a leader with Rhonda Liebig and Maria Appleqvist, Tuesday, April 17th at 10 am PST

 

LIve Fabulous TV Show14) Public Speakers Association Transformational Tip Series, Topic: How to Think and Play Bigger – launches Friday April 20th on youtube.

15) NAWBO California’s Annual Propel Conference is happening in Sacramento, CA April 22-24 – Join me there for some great networking with women from all over the US!

Tickets available and more info online here.

16) Katrina is speaking at the Better Business Bureau in Sacramento, CA Wednesday, April 25th from 10-11:30 am PST – anyone is welcome!

17) Join Katrina at the eWomenNetwork Summit with special guest Sandra Yancey, Founder and CEO on Thursday, April 26th from 10-3 pm in Roseville, CA

 

Here’s to creating and enjoying your happiest life ever with a business doing what you love, Cheers!

 

Katrina Sawa
Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
Katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit, Love Yourself Successful Audio and so much more online at www.JumpStartYourMarketing.com/freetrainings 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz!

 

P.P.P.S. Make sure you leave a comment below on today’s blog or contact me if you have any questions!

 

 

 

 

 

 

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Today I’m sharing a couple of important tips in this episode of “Ideas I Get While in the Shower”.

These are things that I thought about today – things that I have to make sure are done too!  I want to make sure you are aware and not neglecting things you have to pay attention to.

The two things I want to talk to you about today is your website and your email marketing.

    1. Your Website  –  this is your most important marketing tool but many business owners are not using it effectively.  Also, you have to keep your website updated, especially if it’s a WordPress website.  If you haven’t looked at the back end of your website for a while, you really should do that soon!  It’s critical.
    2. Your Email Marketing  – Sure you need forms on your website but there are so many bots that spammers use to scrap email addresses these day.  You don’t want Spammers on your email list. Many people are getting email subscribers in their list that are obviously spammers.

Listen to the video below to learn more about keeping these tools updated when I share my “Ideas I Get While in the Shower – Episode 2”

Keeping your systems updated is critical to your business.  Do you have systems in place yet to help you automate your business?   Come talk with me about this and more in a complimentary business strategy session by clicking here: AskKat.biz

Go to Jumpstart Your Marketing.com and sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.

Here’s to Your Success!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!


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I’m sharing tips today about how to do quick video tips for your business. They can be like the Video Biz Tips I share with you. Or your videos can be another income stream for you.

There are so many people in business who are NOT doing video yet and I’m urging you to get started NOW! It’s past time for you to embrace video. This post is definitely for you.

If you are already doing video in your business, these video biz tips may still be helpful to you because as you know, it’s not always easy to come up with things to talk about.

First of all, you need to get past the notion that you have to wait until you have everything in place and it’s just right. You can video, off the cuff. I regularly get many revenue producing ideas for myself, my clients, and my mastermind members. And, just the other day, I did a video to share some of the ideas I had while in the shower.

Video can be used to share info and tips. It can also be used as a revenue producing resource. If there is something you know or know how to do and you can teach others, why not record it on video and create a program or online course.

Video is an AMAZING resource. It’s free to use for marketing purposes – well it is right now.

Click the video below to hear more tips and ideas about “What to Share on YOUR Video Tips!”

Are you on my email list? I don’t send a lot of emails, but when I do send them, I share a couple of tips that I think you will be interested in. Make sure you get on my email list, if you’re not already, because I’ve created a new program that will be starting soon and I’ll be sharing the info to those who are paying attention to my emails. It’s an online course where you’ll learn a lot of revenue generating tips, most of them are online. You’ll learn how to reach more people without working so hard.

Go to Jumpstart Your Marketing.com and sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.

Looking forward to talking to you soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


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