Are you interested in joining a powerful mastermind?
Did you know that I run a really awesome and dynamic mastermind where you could get the support you need in the next 12 months to catapult your business, double your revenues or more and get a lot more DONE with the accountability, advice and the access you get to me?
I’d love to have a conversation about your business and your big picture goals (for free this week or next) if you think you are ready to step up and invest in your business and your own growth this coming year!
I offer several payment options, so don’t make money the “excuse”. Don’t wait to schedule a call to talk with me because you think you can’t afford it. Seriously, isn’t it time to stand up for what you want? I know from experience that standing up for what you want is the only way you’re going to get it.
Click below to listen to my video tip about the Power of my Live Big Mastermind!
Find out more about my Live Big Mastermind and let’s chat now while I have it open for enrollment… you get better deals when you join by the end of December!!
“Showing You HOW to Make a LOT More Money Doing What You Love!”
PS: Learn HOW & WHAT to do to get your business more online marketing friendly & up to date so you can be found more and grow your business at my Jumpstart Your Biz Online Live Event on Dec 13th, 2018! This will be a full day, 9-5, hands-on workshop where you bring your laptops, passwords and we get into your website, social sites, email marketing, shopping carts, updating them all and making it all more efficient and smooth-running and more!
Are you bad at staying focused, especially during hot, fun summer months?
Do you find yourself a lot less productive some times than others?
Regardless of your living situation or your business, we all get distracted. Some of us more than others.
Why do you think I recorded a video about managing distractions and summeritis? Only because my clients needed this? NO! I needed it too.
We have to stay focused during our regular working hours whenever those may be.
Can you alter your regular working hours whenever you want as an entrepreneur? Of course you can. But can you alter them daily on a whim? I wouldn’t suggest it if you have goals to reach, that’s for sure!
I’ll bet you’re making at least one of these 4 social media mistakes and either pissing people off or missing out on leads and opportunities!
Listen in to my video tip today for some helpful dos and don’ts all about social media. What’s good social media etiquette online and definitely what will get you marked as a spammer and possibly unfriended or blocked!
I see so many people using social media for their crazy sales strategies that are NOT doing them any favor. Just like you don’t want to be “that guy” or “that girl” at the networking event that is shoving your card in people’s faces and then walking away… you do NOT want to be that person on social media sites. You can get a bad reputation just the same.
One of my biggest pet peeves I’ll share in the body of this blog post, then you have to watch the video for others, is: when people tag me in posts that clearly have NOTHING to do with me and they get their post featured on my profile wall. ANNOYING to say the least!! Do not do this.
If you want my attention (or someone’s attention that you care about), you cannot do this, we will eventually BLOCK you or unfriend you if you continue. Pay attention and take the time to get to know me, engage with me and then ask me to support you if that’s what your goal is. But don’t force me to support you by tagging me. ARGH!!
Join my email newsletter so you never miss out on this kind of content to help you start up, grow, market and monetize your business ever again! Sign up here now.
Listen in to learn more about “Social Media Etiquette for Your Business” – the pros and cons, dos and don’ts. Go listen in!
Come talk with me about this and more in a complimentary business strategy call, go to www.Askkat.biz and sign up today!
Here’s to Creating & Enjoying a life and business full of lots more Love & Money!
Have you thought about doing webinars in your business? If not, you might consider doing them. But you need to learn how to do them and why you might want to do many more in your business, whether free or paid.
My friend, Ellen Finkelstein recently joined me on a short interview with Change the World Marketing and she shared valuable tips and important points that you need to know, if you are doing webinars now or if you plan to do them in the future.
In this content-packed interview, Ellen covers some of the mistakes that many business owners make – I found that I’ve made them too.
So listen in to learn what you need to know to do webinars well from someone who does them frequently and makes money from them too! You will also learn to build a better webinar strategy. You’ll need to know how to create your webinar strategy because the internet and engagement is changing and shifting – you want to shift with it.
Ellen gives us all an AMAZING tip about half way through the recording so have you pen and paper ready to take notes. AND she gives a FREE Copy of her PowerPoint Layout Templates on this video.
Listen in to learn more about “Doing Webinars in Your Business” and how do them correctly. Go listen in!
If you’re looking to get help formulating your talk in the first place or getting booked elsewhere or offline too, then come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz.
Finding speaking gigs of all sorts is an extremely important revenue producing activity that I believe most entrepreneurs want to be focused on each and every week.
If you’re not speaking weekly at this point and you are a speaker, what are you doing?
There are opportunities EVERYWHERE to speak.
Heck, you can create your own speaking gigs – online, in person and all over. If you’re not doing that, why not?
One of the best ways I use to get speaking gigs and opportunities I share more about on this week’s video tip – go listen in!
A couple others that I forgot to mention on the video are:
1 – Put a Google Alert on for “Call for Speakers” then when anyone puts that on a webpage you’ll be notified. Now, you might be notified QUITE OFTEN if you’re not careful or if you don’t narrow that phrase down a bit but give it a try!
2 – If you wish to speak to corporations or larger associations and conferences, besides doing the things I mention on the video or in #1 above, you will also want to build a PROSPECT LIST of companies and organizations. Then you have to reach out in a direct marketing approach to those people, connections and companies multiple times over a period of time to build relationships with them. Normally you’ll have to allow them to get to know you over time before they may be ready to speak with you so don’t give up after just one or two contacts!
Now… in order to get booked these days often you also must have a video of yourself doing your talk or with an example “sizzle reel” of some kind.
You want to figure out how to get a video of yourself in front of a couple audiences or more if you don’t already have some footage.
We do supply you with a video in front of an audience doing a 5 minute video clip of your talk at my upcomingSpeaker Success Bootcampby the way. It’s a perk of attending as a VIP!
But just to get you started finding more speaking gigs – in person or online, and to get you more prepared to speak and even make more money from the speaking you ARE already doing… I would highly recommend you go get access to my:
Want to really get a jumpstart though? Join me June 14-16, 2018 at my Speaker Success Bootcamp for three days of a deep dive on everything you need to do to monetize speaking as the #1 marketing or business strategy for you. Find out more at http://www.JumpstartSpeakerEvent.com.
Here’s to creating and enjoying your happiest life ever!
I thought you might enjoy this Guest blog post about creating effective email that is by my friend Michele PW, who is a copywriting expert and author:
In today’s world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important. An email list is one of the best ways to build your business because it gives you the opportunity to connect with potential buyers on a personal, authentic level.
Done right, an email list can supercharge your business results.
But (you knew that was coming, right?) an effective email is only as effective as your open and click-through rates.
If nobody’s opening your emails, and nobody’s clicking on the links you put in them, then your email list is not actually working to build your business.
And that can be discouraging.
It takes lots of time, energy, mental power, and money to build a list and to write content regularly.
So today, I’m going to share six of my favorite tips for writing an effective email that connects and converts.
Tip 1. Make Sure Your Emails Are Mobile-Friendly.
I know. It sounds pretty obvious. Also, emails not being mobile-friendly doesn’t really sound like a deal-breaker, right? Wrong.
Here’s the thing: an increasing number of studies and statistics show that a growing number of people use phones and tablets to shop (not computers). In fact, one of the reports I read said that up to 70% of sales happen on phones or tablets.
If your emails look “off” or load improperly and aren’t easy to read, your readers are going to click “delete,” period.
So here are some mobile-friendly-related considerations to make as you create and compose your emails:
Whether to use a banner. Recently, I’ve noticed that entrepreneurs see better conversion rates when they do not use a banner.
The user experience: technically. People reading on teeny tiny mobile devices are more likely to skim than people who read on computers. Make it easy for people to consume your emails by incorporating white space, shorter paragraphs, and shorter sentences.
The user experience: emotionally. Be sure to think about how your subscribers feel when they get your email. They’re living, breathing, busy people, so give them something worthwhile.
Tip 2. Make Your Emails Easy-to-Read and Understand.
As I mentioned above, your ideal prospects are likely skimming your email. That being said, is it easy for them to follow what you’re saying? Are you using words they quickly and easily understand?
Are you making them think too hard?
Of course, I’m not saying you should “dumb down” your message. But you should also be sure to use language that your ideal prospects use (not jargon from your industry).
On another note, be crystal clear about which action you want your readers to take. Set links apart so readers know exactly where to click. If it’s not crystal clear, your readers likely won’t take action at all.
One of my favorite tips for creating a crystal clear call to action is to start with the end in mind. Before you even start writing the email, be clear in your own mind about which action you want readers to take—whether it’s to enroll in your new course, buy your book, or read your newest blog post.
Building your email that call to action is a great way to make sure you’ve just created an effective email. And don’t forget to keep it simple!
Tip 3. Connect with Your Ideal Prospects.
Your community is unique. It’s important to ensure you are connecting with the members of your community on a personal level.
Here are a couple of examples:
I’m on a list where the business owner writes very long emails a few times each week. To be honest, although I’m seeing better conversion rates with shorter emails, this entrepreneur’s emails are entertaining—a great mix of content and stories from his life.
And, they always include some kind of offer at the end.
I’d typically caution entrepreneurs against sending out too many sales emails, but this particular business owner has it nailed: I am certain he gets a lot of email opens and a lot of click-throughs because his emails are informative and entertaining!
One of my clients has had a great response from shorter, punchier emails that have a kind of “hook.” She’s often directing people to read her blog posts, and she makes her emails short and sweet and to the point. Although this effort is the opposite of the one I explained in the first example, it works!
It’s all about knowing what your ideal prospects want from you.
Tip 4. Make Your Emails Personal.
The reason email works so well is that it is personal by nature. Your communication is like a letter to each of your community members. So when you’re writing an email, pretend you’re writing a letter to one specific person. When you master this, each of your ideal prospects will feel like you’ve written specifically to him or her.
When they get the sense that you’ve taken the time and energy to focus on them and write something that matters to them, they’ll reward you by opening and reading your emails.
Tip 5. Write Great Subject Lines.
Think about it: when you’re looking at that long list of emails in your inbox, you’re filtering: deciding which ones you’ll trash immediately, which ones you’ll read later, and which ones you’ll read right away. How do you make those decisions? You look at the subject lines. So, what makes subject lines great, or effective?
Being specific. If you have a deadline coming up, or a webinar showing on a certain date, include that in your subject line.
Being a little “off-the-wall” or invoking curiosity. Some examples are, “Winter is coming,” or, “It worked … kind of.”
Mixing it up. If, in most cases, you write straightforward subject lines, try throwing in a few “off-the-wall” subject lines every few emails. Or, if you typically write mysterious subject lines, throw in a few straightforward subject lines here and there. This may help you cut through the email clutter.
Tip 6. Write Powerful PS’s.
Did you know that it’s extremely common for a reader to skip from the top of an email straight to the PS? In fact, the PS is known to be the second-most-commonly-read element in an email (behind the subject line). So this is “hot real estate” in your emails! There are several different ways to write a powerful PS — to get you started, I’ve included a few email writing tips below:
Address an objection. The most common objections people have when buying your product or service are time and money. They’re not sure whether they can afford the time or financial investment. So, think about what you can say to overcome those objections.
Share one of your clients’ real-life success stories. Whether you summarize the story in your own words, or insert a quote from one of your clients, this is a powerful way to illustrate that you’re helping people get great results.
Position the reader’s choice about whether to invest with you as a choice to remain in their current situation, or to move forward and get the results you can provide them.
Recap a juicy benefit of the product or service you’re selling. For example, set it up as an “imagine” statement: “Imagine finally knowing exactly what to do when it comes to your marketing, rather than feeling overwhelmed and uncertain of what to do, when.”
In Conclusion …
I think the best part about writing effective emails is that it’s fun! It’s fun to be yourself, share with your community, and build relationships that thrive as your business does.
Have you ever wondered how your Love Relationships and the Support from the people in your life can help you be more successful in your business?
One thing I’ve learned through the years of being in my business is how important it is to Love Yourself, but also to have the love and support from your significant other. It’s so important to be in a loving relationship to help you thrive in your personal life and be more successful in your business. I don’t think I would have been able to consistently make 6-figures in my business if I didn’t have the love and support that I do.
Becky Sampson, Self – Development Speaker and Coach, joined me in this discussion because we found we both have valuable advice around the topic of Love and Relationships.
Becky formally suffered from a Binge disorder but she overcame her obesity and health problems about 9 years ago and has learned to stay healthy. Becky shared that many of her problems stemmed from low self-esteem and shared her unique perspective of having relationships with men while being overweight and unhealthy as well as how she is now, healthier and 130 lbs. slimmer.
We shared about our behavior – HOW we were and WHO we were before when we were in our unhealthy relationships. And a big part of the problem was because we created some of the problems. We found that we were somewhat emasculating. It’s hard to be take charge business owner one moment, then turn that switch off to be the feminine and flirty woman the next moment. I realized that I wasn’t as kind as I should have been with my husband. I started to be introspective and asked myself the questions – “What is wrong with me? What am I doing wrong in my relationships?”
That’s when I really dove into learning as much as I could about myself and relationships by attending relationship courses and workshops and investing in relationship coaching and consulting. It mattered so much to me that I was willing to invest in myself, as well as my business. I was all in to find THE right man to love and appreciate me, to be supportive of what I was doing in my business, to be my cheerleader when I needed one. And I found him!
Becky shared that her relationship problems stemmed from her unhealthy feelings and thoughts about herself. She didn’t love who she was in her previous relationship and she became judgmental towards her spouse. She was projecting her anger and disappointment in herself toward her spouse which wasn’t fair to him.
We both agree that if you are experiencing similar issues in your relationships; if you are struggling in your relationships, you should start investing in yourself to get the tools and resources to learn how to improve your relationships.
As I stated in the video, when I was trying to be more successful in my business, one of my coaches advised me to just be “love”. I was resistant to “being” because I was more interested in “doing”. But I eventually let go of the resistance and at the end of that year, I found that I had made 6-figures in my business. This illustrates the reason why you’ll hear me say in many ways that “Love and Money go hand in hand.”
Click the video to learn more about “Getting Personal Around Love and Relationships
Are you ready to get more Love in your Life? You’ll find that you will become a happier person and, if you are like me, you’ll find a higher level of success in your business!
Is your Funnel working as it should? Is it generating enough interest to generate the leads you need? If you are struggling to create an effective sales funnel because you don’t know how to start constructing it, this post and video are definitely for you!
This post and the video are designed for entrepreneurs, small business owners, independent contractors and anyone who needs to meet a lot of people and build relationships in order to promote and increase your business. Because marketing these days is useless without working at building the relationships with your clients, prospects, referral sources and contacts. Making offers is a key component to building those relationships. You can do this if you’re a speaker or doing a speaking presentation or not.
So What’s in your funnel? What are YOU Selling?
Here are 5 Levels of What (could and should be) in Your Marketing or Product Funnel Plus What IS a Funnel?
1. The “Freebie” – what are you giving away on your website or in person so you can capture people’s contact information so that you can continue to market to them? You’ve GOT to do this one for sure and it doesn’t have to be a FREE consultation! Try to give something away that your target market will definitely want but it doesn’t have to take your time, make it more automated instead.
2. The “Easy Yes Offer” or “Try Me Out” Offer – This is your low-level offering. Can you record a free CD, write an ebook, offer a webinar, prepare an ecourse? These are all lower level products or programs that you can create once then sell over and over again taking no more time (time being the key word on a low-level offering). Easy Yes Offers can also be your time if the goal is to have conversations with prospects in order to have them connect and trust you to enroll in higher end programs. You can give and receive a lot of value in consults where you charge a small introductory fee.
3. The “Do-It-Yourself” – This is the larger, more beefy product offering that people can buy and work through at their own pace. It could be your signature service packaged into a home study kit for example like I plan on doing with my Love and Money Business Summit and that I’ve already done with my JumpStart Your Marketing(TM) System.
4. The “I’m All In” – This is for very interested and committed prospects who want more of YOU. They want to get your advice personally maybe or work with you 1on1, come to an event or even pay you for your high end programs or services. There are fewer people who will commit to these types of offerings however if priced right, you don’t need that many, nor can you usually handle that many.
5. The “Whole Enchilada” – This is for the type of customer who simply LOVES YOU and loves what you do, teach or sell and will buy anything and everything you offer or promote. They are your ‘ideal client’, I’d imagine.
Click here to view the video and hear more about “5 Stages of Your Funnel – What are YOU Selling”.
Finally you have to practice, test and practice and test, over and over again and different audiences might require different easy yes offers. You may have to alter them, change them and revise them along the way. You’ll know when you have that easy yes offer, people will be throwing cash or their credit cards in your face or orders will come in like crazy online!
Join me at my next live training workshop where we’re going to get you super clear on what you’re selling and offering. Which of these do YOU need? How many do you need to sell to make your goals? And what platforms will you do that on, how will you get those clients and more.
This live training workshop is called “Speaker Success Bootcamp”, scheduled for June 14, 15, 16, 2018 in Sacramento Ca – find out all the details and sign up now at www.JumpstartSpeakerEvent.com!
Come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz.
I have some clients who are not yet doing video or livestreaming and they really need to take advantage of this powerful medium. I invited the Video Queen, Monique Johnson to join me in a recent Facebook Live to talk about Everything Video but that video has since expired now. But read on for some quick tips and then make sure you follow me on Facebook as well as Monique here.
As you know, networking is important for the growth of your business, but let’s face it – you are not going to be able to reach as many people at going to networking events as you can when you are broadcasting Live or with a Video online. When you appear on video or a Facebook Live, it’s like an opportunity to reach (or to network) with many more people who are from several geographic areas, not only those who are in your local area.
When you are broadcasting or doing a video online, it’s like you’re attending a networking event and you are the featured speaker!
I met my friend, Monique Johnson, at an event where we were both speaking and her presentation blew me away. She is an expert in Video Production and in using Video and broadcasting Live. Monique helps her clients and students get more clients by showing them how to use and harness the power of Social Video.
I got together with Monique on a Facebook Live recently to discuss “Everything Video”. Monique shared several great tips about Live Videos and stressed the importance of repurposing your video or Live content on your social media platforms. Here are a few of Monique’s tips that we cover in this broadcast:
It’s important that your Live Videos don’t die on the platform you broadcasted them on – Repurpose them.
Each platform has different limits for Video and Live streaming. What you are publishing YouTube isn’t the same as what you will be publishing on Instagram.
If your Video is longer than the length the platform you want to share it on will allow, you simply edit it to show shorter videos like snippets, teasers, and highlights.
You don’t have to invest in a lot of expensive equipment to get started. A smartphone is all you need.
Do you know all of the broadcast limit of each social media platform?
If you missed our Facebook Live, go follow us online and catch the next one!
Be sure to check out Monique’s Group to learn more about creating Videos and Live Streams for your business.
Business Owner: Are you getting what you need in a Mentor or Programs you’ve invested in?
Are you an entrepreneur who has invested in programs, events, and masterminds that haven’t really gotten you to where you really need to be yet in your business?
Are you wondering why that is? What could you be doing wrong? Were they just the wrong programs at the wrong time?
So, what’s next for you? You’ve got to keep going right?
You don’t want to go back and get a JOB… so what’s next for you?
What I’ve found over the last 15 years of business coaching with thousands of entrepreneurs is that most of us have invested in the WRONG thing every once in a while and don’t get what we need.
Unfortunately that’s pretty normal. It sucks but it happens!
The key is to pick yourself back up from that, don’t get jaded and go invest in the NEXT THING! Hopefully this time, the thing that will really help you with what you need to do NEXT, RIGHT NOW.
One of the things I’m really good at is helping entrepreneurs like YOU determine what IS your next move. What you DO NEED to do next to grow your business.
They don’t just call me the Jumpstart Your Biz Coach for nothing you know… I know how to laser in and focus on what is the single most important for YOU to be spending your time on right now to get you to create a smooth-running, moneymaking business. Plain and simple.
I don’t recommend any ONE thing to all however, it’s not a cookie cutter approach. I’m not going to tell everyone to do THIS xyz thing, because that doesn’t work.
You NEED A CUSTOM APPROACH and plan.
I can help you with that but you have to get over the fact that you need to yet again… invest in yourself and your business.
You have to know that you will ALWAYS have to continue investing in yourself and your business. There is no way to do and learn all there is to do and learn on your own for free; it’s not possible, even with youtube. 😉
Click here to view the video and hear more about how to get Just What You Need.
Although I’ve invited you to listen to this video, I recommend that you do more than just listen. Come talk with me. Let me see what I can do to help set you on THE RIGHT PATH to your successful, and consistently profitable business, shall we? Just go to www.AskKat.biz to schedule a complimentary Strategy Session with me.