Today I’m super excited to give you another Video Biz Tip – it’s all about plotting out your Marketing Calendar!

Are you an entrepreneur who is not sure what you should be doing every month or every week? This post and the video below is a snapshot for those of you who are not sure how you should be spending your time or if you are outside of your office and in front of others enough to promote yourself and your business. This is one of the topics we cover in my Live Big Mastermind and at my Live Events, like we just did at my “Jumpstart Your Biz in a Weekend” event a few days ago, see the example in the video. Just remember to plot your marketing calendar and BE CONSISTENT! Consistency is the KEY in a good marketing strategy.

marketing calendarAre you blogging consistently? What about Facebook LIVE videos – are you using this tool to reach the people who want to hear your message? If not, you should be. What about Networking? What events did you have planned for the month? And are you calendaring your Follow-Up after the networking events? If not, you need to start doing that. There’s profit in your follow-up. If you don’t know what to do, I have a system of techniques, templates, and scripts – everything you need to create your own Follow Up system that WORKS!

The video below gives an example of a monthly marketing calendar with detailed explanation.

Check out the video below for more tips on “What’s Your Marketing Calendar Look Like?”

“What’s Your Marketing Calendar Look Like?”

This example is generic. I help my clients customize their marketing calendar that is specific to their business.

There are so many ways you can engage with me personally, such as my LIVE Events, my Live Big Mastermind program, and coaching calls. I’m happy to do a one-time coaching call with you to get you on the right track, if you are not ready to dive into a coaching program.

You can also learn what you should be doing on specific parts of your marketing via my recordings and trainings. My “Marketing Basics for Consistent Cash Flow” is an amazing webinar series. It’s a simple, indepth training on the Top 10 Marketing Strategies and it’s affordably priced. You can find it at and look for the Webinar on the top navigation window on that page.

I’m also launching the Entrepreneur Training Academy very soon so watch for the announcement about that in your inbox or on Social Media. It’s a 6 month program for entrepreneurs to teach you everything you need to know, from A to Z, on how to start, market, and grow your business to make it a consistent, revenue generating business.

Here’s to Your Success! 



Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at

free sessionCome talk with me in a call where we can see if it’s a good fit to work together on this, it’s free to just check it out, what have you got to lose? Nothing! Sign up for a call with me here now, it’s never too early to think of ideas and plan this out:


product-followup-300x227Do you have a big stack of business cards sitting on your desk of people you want to follow up with but haven’t. You realize you’re missing out on a
TON OF SALES, right?  Is your Follow Up falling flat? You’ve followed up several times with NO results?  Why spend endless hours creating a system when you don’t know what works?!?

My Follow-Up System provides you with everything you need to be effective with your Follow-Up. Use my techniques, tips, templates and scripts – Why? Because it WORKS! Get info and purchase your training here.

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You’re invited to the free teleclass on Online Marketing Secrets June 30th with Katrina Sawa and Michelle Hoglan:

How to Make People Want What You’ve Got When They See You Online”

Free Teleclass, Tuesday, June 30th 4 pm PST – REGISTER NOW!

The top questions from small business owners right now are “How do I find clients” and “How can I make more money?” and how can I do all of this online without spending a whole lot of money on marketing?

So, how do you do it? How do you continuously attract and find new clients online, build a sustainable business and loyal following so that leads, sales and referrals come in on a consistent basis, every month?

The answer is that “you have to have the right systems set up and strategies in place to create a successful business”. You can’t just be throwing darts at new ideas and things you hear about doing every other week. That’s called hap-hazzard marketing not target marketing.

OnlineMarketingImageSystems and strategies to:

  • Generate more consistent leads and referrals
  • Be everywhere with lots of exposure on your business
  • Engage and interact often with prospects, clients and referral sources
  • Propel your business with expert status and reviews online
  • Follow up like crazy to nurture and educate
  • Compel clients to take action
  • Urge prospects to work with you now, instead of putting it off for “someday”
  • Automate, delegate and systematize each marketing action you take so you can do less and get more results

But where do you start?

Find out on this ONE-TIME TRAINING with two online marketing experts for entrepreneurs, Katrina Sawa and Michelle Hoglan. (recording available if you can’t make it live).


Register Today 



Michelle Hoglan, Top Hat Creative Marketing


Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”


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As an entrepreneur or small business owner you probably already know you need to be blogging but you may not know what to blog about. At least that’s the #1 question I get asked about when this topic comes up in my trainings.

Blogging is one of the necessary marketing strategies you really should be doing these days and it can be easy to accomplish with the right action plan. Let me explain. 

First of all, why do we want to blog? Here are the Top 7 Reasons to Blog:

  1. To establish ourselves as experts and get more exposure online
  2. To educate our prospects and followers about things we do or have expertise in
  3. To create a constant flow of relavent content on our websites or online in order to drive more free traffic to our sites
  4. To offer opportunities for prospects and customers to take advantage of our programs, products and services
  5. It’s another way for prospects to find us, follow us and find out more about us
  6. To reach prospects and become known globally
  7. To engage readers into conversations or to take action

What you need to do though ON your blog to make sure it’s successful?

  • You must have an opt in box in addition to blog subscription option
  • You should allow comments to encourage reader interaction
  • You should have videos of yourself so readers can really get to know you
  • You could highlight one or more of your products or services to get them to click over to your website for more info
  • You can put all kinds of ‘widgets’ on your blog to attract more attention, provide more interaction and even build a revenue stream
  • You want to deliver exceptional content and value as well of course
  • You want to try to post content or new posts at least once a week if you can however posting 2-3 times a week is the best practice

How to know what to post and say on your blog to keep the content fresh?

Try making a list of all the big topics you could write about. Anything you have expertise in that relates to what you do or even complimentary type content that your ideal target market would want to hear about that would make sense to include along with what you primarily cover. For example if you speak or coach clients on finding their life purpose, then expand that to other things they need once they find their purpose. Do they need a business plan? Do they need help in their relationships to support them on fulfilling their life purpose?

Either develop content yourself in those other areas or invite other business owners who focus in those areas in their businesses to be guest bloggers on your blog. Obviously ask them to do the same for you and you both then get exposure to new groups of people plus you each populate your own blog with more relevant content. It’s a win-win for both of you. I call this doing a blog swap. It’s a great (and FREE) marketing strategy!

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at  Let’s plot out YOUR Big Picture Strategy and Action Plan on what to do now before it’s too late! 

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The second workshop of this series is happening tomorrow June 1st and it’s all about ONLINE MARKETING, WEBSITES, SOCIAL MEDIA, BLOGGING, VIDEO MARKETING & Anything Electronic or Techy in Your Biz. I have 10 seats open if you want to register and get this stuff “handled” or in place in your business. 

Topics Discussed: web design and development, technology needs training, copywriting for websites and marketing materials, social media and online marketing to direct traffic to your site, converting and opting in more subscribers to your site, systems for marketing and sales within your site or backend, blogging, video marketing and more (this will be good even if you don’t have control over your website like in a network marketing situation so you need this too, trust me)

This workshop series is ideal for Small Business Owners, Entrepreneurs and Independent Sales Professionals who want to build a more profitable business but not work so hard at it.

Attendees will walk away with a better understanding of how to do the following in your business whether you have a business right now or you want to build one:

• Cultivate more and better relationships on all levels for higher revenues

• Network and market strategically to maximize your time and ROI

• Strategically plan with more efficient strategies for growing your business with more ease and less overwhelm

• Systematize your online and social media marketing efforts to reach thousands of new prospects every month

• Follow up and market to your database with more concrete, proven and easy to implement strategies and systems in order to see more consistent sales and growth

• Get out of the overwhelm you’re in or guilt your feeding yourself and learn a way to actually get all your follow up done including what to say, send, write or call about.

• Learn ways to build and manage more quality relationships with clients, prospects, leads, referrals and everyone you come in contact to – online or off.

The biggest mistake small business owners do is you’re trying to do everything yourself yet you’re no where near marketing yourself enough to reach the amount of prospects you need to in order to reach your big goals.

Small business owners get distracted with so many ideas and options that you either do nothing or you do too many things at once but none of them very well. This presentation will teach you ONLY what you need to know NOW to start attracting clients and making money.

Then once you’ve got your business into a smooth-running, consistent income-generating machine you can implement additional strategies. But if you don’t at least do the basics of what works and what will bring you results then you’ll just be spinning your wheels over and over again not seeing the income you want (or deserve!) and you may use up all your original start-up capital to boot, then what? You may have to give up your dream of being an entrepreneur all together and go back and get a J.O.B.

Stop stressing about what to do and how to do it in your business so that you can pay your bills. Instead learn easy and proven business and marketing systems to start, grow, run and market your business that allows you to attract more of your ideal clients who will pay you exactly what you’re worth (if not more) right away. Feel more confident and know that what you’re doing will work and bring you results.

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I know lots of people suggest you should be blogging if you’re not already, right?

They also say you should post something on your blog at least 3 times a week, right?

blogIt is a really great strategy to use in your marketing but it’s ONLY ONE of the tens of strategies you really SHOULD be doing every month. You just need to find the easiest way to do more of them faster or in more of an automated way.

So here are some things you’ll want to know about blogging whether you’re doing it or not and then I’m happy to share with you too later on how to automate it more so it’s not taking too much of your time.  Because the reality is that just the act of blogging alone won’t really bring in a lot of clients.  You have to have your blogging woven in and out of multiple marketing strategies, your website, follow up, social media and more in order for it to work as an income generator.

It does do many things for you however regardless, such as:

#1. You will engage your readers and prospects into conversations and action.

#2.  You will build a community of followers, fans and supporters.

#3.  You will be in more places at one time expanding your reach globally.

#4.  You will prove yourself as an expert.

Continue Reading…

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Welcome to my blog!

Hey there, it’s Katrina here…

Ok, so I’ve set up this new blog thing because everyone I know in the techy world says it’s supposed to increase traffic to my site (when I link this of course) and get me higher up on the search engines. “Ok, so it’s free, let’s do it”, I said. After all, my motto is “free first, then pay” (as far as your marketing goes, unless free means crappy quality of course, then pay). Oh hey, I wonder if I can say the word FREE on a blog? I wonder if the spiders are going to come after me??? hee hee

Well, I’ll write more later, but I just wanted to see how this worked. You can set up your own blog at the website on the bottom of this you know. I had my hosting company do it though so I could use my own domain name and not theirs; I want to be promoting myself here, not their company!!

Kat Out —

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