This week I’m on the East Coast at two Speaking Events and my Live Big Events – One Day Intensive in New Jersey.  I’m hoping your registered if you are in the area.  But I wanted to share some tips with you this week TradeShow Displays, those are Display Tables at a Conference or Networking Event where you are Speaking at, Attending or Back of the Room Displays.

First of all, I have a FREE Checklist that you will want to download.  You can find it here !

This checklist tells you EVERYTHING you will want to have on hand to set up your Display Table. You never know what you will need last minute, and I’m a frequent exhibitor at Events so please take advantage of my wisdom and download this list to check off for your next Event where you will have an exhibitor table. It’s going to save you a lot of time and effort, I promise!

There’s a few other things I want to point out that I’ve noticed people are doing wrong when I’m at Events.

No Drawing for Opt – In

It’s as simple as having something for people to drop their business card in a bowl or have a sheet of paper for them to provide you their email. It’s a HUGE mistake if you don’t have that. You want to capture all of your prospects.  You are going to have HOT leads that you will follow up with immediately. You will have WARM leads that you will want to follow up with a conversation as well. Remember, most sales will happen in your follow up, if you are good in your follow up. But don’t forget about your COLD leads, the ones you will need to nurture, educate and build a relationship with over time. You can include a free consult in your drawing but make sure to include something that everyone can use as well. The cold and warm prospects are not going to be interested in a free consult right away – only the HOT prospects will be.  One last point – make sure you note on the sign on your Drawing that is says “you will also receive a free subscription to my newsletter”Very Important to do that!  Technically, they have not given their permission to be added to your list if you don’t include that language.

Table That Isn’t Enticing

Get a Table Display Sign – they are not too expensive.  You want something that can be seen from all sides of the room. Your FREE DRAWING sign should be big and bold – it also needs to be seen from far away.  You can bring balloons to attract attention to your table or have some really cool snacks that everyone will be talking about.  Free samples also work well.  You want anything to attract people to come to your table and to come back.

No Program Info or Order Forms

Make sure you have information about all of your programs, flyers about your events, AND order forms for your products or services.  Have a way for people to BUY on the spot!

Click on the video below to hear more –>

Video Biz Tip: How to Set Up an Effective Display Table in Biz

Again, you can get my Tradeshow Display Checklist for FREE.  There is no opt-in, just download it and save it for future use.  But my program that I’m offering on that page will provide you with MORE info about how to network and get leads at Events,  doing table displays, gives you examples, and templates of the signs and forms you will need how to follow up, and so much more, that you can model to create your own incredible Table Display. I highly recommend you pick it up.  I have Table Displays at many events, whether I’m speaking or just an attendee. Why not shortcut the learning curve and get the benefit of my experience.  It’s only $57, so click here to check it out.

TAKE SOME ACTION TODAY!

Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:

  1. Come talk with me about this and more in a complimentary Jumpstart Your Business strategy session by clicking here: http://www.AskKat.biz.
  2. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
  3. Jumpstart your biz in a weekendOr attend my next live training ABSOLUTELY FREE here: http://livebigevents.com/jumpstart-your-biz-in-a-weekend-july-2016-free-scholarship/

Have a great week and talk to you soon!

Sawa-Katrina-Book-Headshot

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – May, July or Nov! Go to www.LiveBigEvents.com for dates and info!  

 

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FEATURED EVENT:

entrepreneur opportunityJuly 22-24 is my next Jumpstart Your Biz in a Weekend 3 day training here in Sacramento. This is for you if you need more clients now, need better systems for your lead generation, marketing, follow up and sales processes, need more referrals, speaking gigs, you want to know how to focus on social media, be more effective at networking events, learn how to transform your website so it finally brings you more leads and so much more that’s involved with having a smooth-running, moneymaking system of a business. FREE SCHOLARSHIPS AVAILABLE to 20 people – CLICK HERE FOR THE FREE SCHOLARSHIP INFO ASAP, they will go FAST! Otherwise tickets are $297 now, going up in May, info is at www.JumpstartYourBizinaWeekend.com.

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_Alicia-White-headshot-small-with-titleMy friend, Alicia White, Founder and Creative Director of Back of the Room Productions™, helps speakers, coaches, consultants, and business owners give their message legs long after they leave the stage through professional branding and powerful products. From speaker sheets to back of the room products, clients receive high-level graphic design and expert branding strategy that leads them to business and speaking success! Today, I’m sharing her post that gives speakers insight about how to get paid even if you are not being paid to speak at an Event, Meeting or Conference.~ Katrina Sawa

There was a time when a public speaker would be hired to speak to an audience. Speakers like Anthony Robbins, Barbara Corcoran and Les Brown could make thousands off of a single appearance on stage. In recent years, this has changed. Trust me these speakers are still getting paid a handsome fee, but it’s the new generation of public speakers that aren’t seeing these grand offers.

There is a significant difference between the highly paid speakers and the new generation. The new generation of speakers is made up of people like you and me: business strategists, life coaches, insurance agents, health advisors, and social media experts.

Why? Because these speakers have fospeaker microphone and moneyund great benefit in public speaking – they can grow their business and share their message to more people at one time. Think about it: a 30-minute presentation to 20 people in one room beats cold calling 20 people in one day.

That’s why I say “YES” to “no fee” engagements. I’m a branding strategist and I have tailored my presentation to provide information and be a resource to the audience. I know that speaking will benefit my success in some way. To get the most out of my speaking I ask of the event host or meeting planner if they can fulfill these requests:

  • provide me with back of the room (BOR) presence to sell products and generate leads
  • purchase my products or books in advance and gift them to the audience
  • introduce me to other organizations that would have my as a speaker
  • introduce me to key people that could use my services
  • provide an attendee list with contact information for my use
  • hold a drawing to give away a product/service
  • get a copy of any video or photographs taken of me at the event for my use

Create your own list of requests to leverage your time at the event, not just on stage. There are other strategies to help you get compensated for your expertise and time.

To help you, I am giving away a FREE CHECKLIST on QUALIFYING YOUR EVENT. It’s yours for just signing up in the box on the right on my website: http://www.backoftheroomproductions.com

If you aren’t familiar with back of the room marketing or sales; or maybe what you’re doing isn’t working, let’s talk about that. In my 15 minute free consultation, ask your most challenging question and I’ll give you a ready-to-use strategy and help you define your next step. Schedule your phone call here: www.borp.acuityscheduling.com

Sign up for valuable email tips on public speaking! http://backoftheroomproductions.com/email/

Sawa-Katrina-Book-Headshot

 

Katrina Sawa

The JumpStart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com

Find out all the details of my Speaker Success Bootcamp happening April 2-3, 2016 here: http://www.LiveBigEvents.com

 

Let me get my hands on YOUR business and I’ll show you how to JUMPSTART it and FAST!

PS – Come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz. Talk to you soon!

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