So many entrepreneurs I talk with every week are wasting so much time doing random things in their business or marketing, thinking they are being productive but really aren’t. They are keeping ‘busy’ but that could mean nothing if what you’re doing isn’t bringing in any money or customers into your business.
My experience however is that most entrepreneurs really don’t know what will make them money and they don’t really know where to be spending their time in order to generate new clients consistently and affordably.
Yet the biggest mistake you’re making if you may fall into this category…is that you are NOT asking for help. You think you’re going to figure it out all on your own yet you may never have owned your own business before, and even if you have it may have been completely different than the one you have now or it was so long ago when you had to market that one that everything has dramatically changed.
You see, many of the basic, basic, marketing strategies that used to work still do but you may have gotten to the point in your business where you don’t think you have to do those things anymore; like networking, phone calls, speaking and direct mail.
Or you’re new in business and so mesmerized by social media, websites, blogs, videos and email marketing that you forget about those ‘old’ strategies. Well those ‘old’ strategies are still today some of the biggest forms of lead generating I still do to grow my business.
Don’t get me wrong, you still need to do the newer forms of marketing too; you need to do them all which can be very overwhelming. So, how are you managing it all and getting it all done so you can reach more people every month (thousands of people and prospects!)?
You’re not, I know. No one can do it all themselves…well, you need implementation help but you also need a clear, proven plan on where and how to spend your valuable time, especially since you seem to have less and less of it every week!
That’s where it usually is that you don’t know what you don’t know and therefore you spin your wheels doing this and that or whatever you ‘hear’ should work rather than investing in yourself some way to really learn the right way to market and grow your business.
You see, when someone wants to become a lawyer they don’t just walk into a courtroom and start trying a case do they? No, they go to law school.
When someone wants to become a nurse they don’t just walk into a hospital and start poking people with needles right? No, they go to nursing school.
Yet every Tom, Dick and Susan think they can print a business card, maybe get up their own website and all of a sudden be an entrepreneur! See how this doesn’t compute? There is no training, just whatever knowledge might be in your head and depending on what your background is and what business you start, you could be in serious trouble.
This though is why so many businesses fail, they just never invest enough in their own learning on how to be a successful, profitable entrepreneur. In fact only 5% of the US population is making over $100,000 each year, did you know that?
That’s a shame in my eyes and I want to change that.
I’ve done it. I’ve invested hundreds of thousands of dollars in my own learning, mentoring, workshops and masterminds and now I am in the multiple 6-figure range, so I’m one of the 5%.
What about you, where are you?
Where do you want to be? What are you seriously willing to do to get there and when? If you keep telling yourself lies and excuses you may never get there so stop it. Stop wasting your days away doing mindless marketing that isn’t getting you anywhere and figure out what it is you do need to be doing and spending your time on in order to start making some real money in your business.
It’s simple, if you are ready to get serious about your business and put a real marketing and business Action Plan into place and learn EXACTLY how all of these multiple marketing strategies will be implemented into your business either by you or someone you outsource to….I highly encourage you to sign up to talk with me in one of my complimentary JumpStart Your Business Strategy Sessions!
These strategy sessions can really help you get more clarity and focus in your business so you can then turn around and become more profitable pretty quickly.
Oh and you don’t have to have your entire business already going yet, you just have to have the desire to have your own business or some ideas and I guarantee I can help pull it out of you! I look forward to speaking to you soon!
© Copyright 2011 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!