My friend, Alicia White, Founder and Creative Director of Back of the Room Productions™, helps speakers, coaches, consultants, and business owners give their message legs long after they leave the stage through professional branding and powerful products. From speaker sheets to back of the room products, clients receive high-level graphic design and expert branding strategy that leads them to business and speaking success! Today, I’m sharing her post that gives speakers insight about how to get paid even if you are not being paid to speak at an Event, Meeting or Conference.~ Katrina Sawa
There was a time when a public speaker would be hired to speak to an audience. Speakers like Anthony Robbins, Barbara Corcoran and Les Brown could make thousands off of a single appearance on stage. In recent years, this has changed. Trust me these speakers are still getting paid a handsome fee, but it’s the new generation of public speakers that aren’t seeing these grand offers.
There is a significant difference between the highly paid speakers and the new generation. The new generation of speakers is made up of people like you and me: business strategists, life coaches, insurance agents, health advisors, and social media experts.
Why? Because these speakers have found great benefit in public speaking – they can grow their business and share their message to more people at one time. Think about it: a 30-minute presentation to 20 people in one room beats cold calling 20 people in one day.
That’s why I say “YES” to “no fee” engagements. I’m a branding strategist and I have tailored my presentation to provide information and be a resource to the audience. I know that speaking will benefit my success in some way. To get the most out of my speaking I ask of the event host or meeting planner if they can fulfill these requests:
- provide me with back of the room (BOR) presence to sell products and generate leads
- purchase my products or books in advance and gift them to the audience
- introduce me to other organizations that would have my as a speaker
- introduce me to key people that could use my services
- provide an attendee list with contact information for my use
- hold a drawing to give away a product/service
- get a copy of any video or photographs taken of me at the event for my use
Create your own list of requests to leverage your time at the event, not just on stage. There are other strategies to help you get compensated for your expertise and time.
To help you, I am giving away a FREE CHECKLIST on QUALIFYING YOUR EVENT. It’s yours for just signing up in the box on the right on my website: http://www.backoftheroomproductions.com
If you aren’t familiar with back of the room marketing or sales; or maybe what you’re doing isn’t working, let’s talk about that. In my 15 minute free consultation, ask your most challenging question and I’ll give you a ready-to-use strategy and help you define your next step. Schedule your phone call here: www.borp.acuityscheduling.com
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The JumpStart Your Biz Coach
Find out all the details of my Speaker Success Bootcamp happening April 2-3, 2016 here: http://www.LiveBigEvents.com
Let me get my hands on YOUR business and I’ll show you how to JUMPSTART it and FAST!
PS – Come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz. Talk to you soon!