Sneaky Email Subject Lines

What makes you open an email? Is it typically the subject line or are there emails you open just because of who sent it?

Some marketers pay a lot of money to copywriters to create amazing and engaging subject lines. Would you?

Imagine this:

You have an amazing message or story to share. You write it all out very thoughtfully in an email. You know your message or tips/advice, whatever it is that you’re sharing will change the lives of those who read it. You know it!

Yet, no one opens your emails… or like only 10% of the people you send it to open it, therefore only 10% of the people you intended to change their lives, weren’t impacted solely because they just weren’t excited enough or tempted enough to OPEN your email that day.

Instead, they just deleted it or moved it to trash.

Out of the 10% who did open it, 2% of those people replied back saying how moved they were, or that you helped them in some way.

Isn’t that what we want to have happen? Yet with 100% of the people we intend to see our message, right?

Well, you can have better results with your open rates in your email. You can get more engagement with your subscribers, clients and followers.

The key is getting a LOT more CREATIVE with your subject lines!


Now, I am no where near getting 100% open rate myself, nor do I even have 50% open rate and frankly that breaks my heart because I know that so much of the advice that I share can change the lives of those who read it too.

All I can do though is keep trying to “get your attention.” Sometimes that means I have to get a little sneaky or tricky with the subject lines!

Someone complained about my subject line recently “This made me think of you”. It was sort of sneaky I guess… but it was given to me by the interview series host that I am a part of and I know they probably paid a copyrighter to come up with this stuff so I used it. Plus, I added in text inside the email to really show how I thought it would apply to everyone who was on my list. I changed what they gave me a little bit to fit everyone here on my list, I thought.

When I thought about this though, I thought maybe I should share a little about “what makes up a good subject line” for your emails… I’ll bet everyone could use some good ideas for this!

I feel that there are 3 ways to write email subject lines, and mixing the first 2 of these styles up is good (from what I can tell).

  1. Plain and simple – Say what you mean and mean what you say. This is what I try to do more often than not. But please don’t put “Here’s my Newsletter”.
    1. Book launch is today
    2. Want to schedule a call?
    3. Event is open for registration now
    4. 5 tips for better client attraction
    5. 3 ways to build a website
    6. Please take my survey
    7. Webinar on Branding is tonight 5pm PST
  2. Sneaky – this is where people are more vague in their subject lines to get you to be curious and open to learn more or ‘find out’
    1. Have you tried this?
    2. Want to know my secret?
    3. This made me mad
    4. Time to CELEBRATE!
    5. Last call! Deadline today!
    6. Great news…
  3. Lie – this isn’t recommended actually but do you see people doing this? They ask you to open because of one reason then try to sell you in there for something else that has nothing to do with what the subject said. Nothing wrong with making offers in emails, just don’t bait and switch people I think.
  4. And what about all those emojis!?!?
    1. It’s fun to see emojis in email subject lines, my system won’t do it though so it’s annoying… some will, some won’t, but I would use them if you’re able!
    2. Or you can use brackets [ ] or *** in front of or around your subject line text too, anything you can do to make YOUR emails stand out in the bunch that come through people’s inboxes every day.

What do YOU think about email subject lines?

What do you like or don’t like?

Be careful though NOT doing in YOUR marketing what you “don’t like” as that may not work. You still want to do what WORKS.

Here’s to better email results for you and me – thanks for reading this!! Pass it on. 😉

What’s Next?



I’d love to invite you to consider attending my next Love & Money LIVE! event happening April 20-22, 2020, in Sacramento California. It’s three days of really mastering all of this and more.

Like I said I’ve been running this event since 2009 and every year it gets better and better, plus every year there are new speakers that I bring in that share insight on a few key things we need to do or be as an entrepreneur. Plus, I change up the content based on what new things I’ve learned and have implemented in my life and business.

Many people come back to my events over and over and over again because they always are at a new place in their life and their business and are ready for the next steps, and that’s exactly what they get.

You can read more about it on this page, watch the video to see a little bit about what you’ll learn and experience. Plus, during the event attendees get to share what they do, they get to make easy yes offers to other attendees, and the majority of people walk out with more money in their pocket than when they arrived.

You’ll be amazed how different this event is from other business, marketing, or inspirational events are. It’s worth thousands of dollars to transform your business the way that we show you how but luckily that’s not what you have to pay!

This year I’m doing something different too, I’m giving a FREE GUEST TICKET with every ticket purchased ONLY FOR MY SUBSCRIBERS AND FRIENDS LIKE YOU!! 

So, you can bring a friend, you can bring your significant other which is a really good idea to do frankly, or you can even bring an assistant who can help you get the details organized of the moneymaking activities that you will want to add when you get home.

To get your FREE GUEST TICKET YOU MUST REGISTER by the last day of Janaury though… no exceptions. There’s a 3 month payment plan if you need it also by the way so I’m making this super easy for you. When you register I’ll contact you for your guest’s info or you can decide who that will be later even, just get yourself signed up now!

Find out more and register here now, only 60 seats total being sold including guests.

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000


PS –  You can always Like my Facebook page here or sign up for my email newsletters here.

About Katrina Sawa

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