Do you realize that developing content for your business is a crucial aspect of marketing?
If so and it’s relatively easy for you to develop content, then great.
But if you didn’t know this or have trouble coming up with what to write or post or record then here’s a quick tip for you that I do occasionally when I run out of time to write up an article for my newsletter or record a quick tip for my Biz Tip Videos on YouTube.
I guess, first of all, I should explain how important it is to even write or develop content in the first place. Doing this whether it’s audio, video or written content is good to drive more traffic to your website first off.
You want to post this information or link it to your site somehow, you want to post videos on a YouTube Channel, post articles on your blog and then even find places to submit your content to also such as this magazine or other online websites and media. You can be an expert contributor to this magazine or something similar in your industry, just look around for what’s available to you in your marketplace.
So the tip is to develop a question around what you want to create content about, a bigger subject or a niche theme. You then post that question on your Facebook personal profile or your business page or both to see what the comments are and to spark dialog and interaction with those following you.
For example, I wrote another article recently from a question I posted one day that got over 45 comments on it. The question was: What do you do when you get “in a funk” (you know what I mean…), how do you “snap yourself out of it” or do you?
The advice and recommendations started pouring in immediately. Notice that it wasn’t a business-oriented question or something that pertained exactly to what I do. But I do experience many clients and small business owners who get into funks and it’s hard to coach them unless I can help them snap out of it. So in that sense, it was relevant.
The day I posted that question was the day I was thinking about recording a video for my email newsletter on this same topic but I was trying to come up with the 6, 7 or 8 ways to share. I obviously had a few ways I would share or suggest in that video of things to help people get out of a funk but when I looked at the responses from the question, there were over 20 different ideas and ways to get out of a funk from all the people who commented on the post.
Within an hour of posting that question on Facebook, I had an article written about that topic, I posted it as a blog post on my blog, I had recorded a video on it, uploaded the video to my YouTube channel and then sent the video out with a link to it and the blog post too out in an email newsletter. Amazing!
You can do this too! It’s this simple.
What kinds of questions do you ask?
Well, you’ll have to try it and see but what I find is that open ended questions of course are always better and give you more “meat” to work with, rather than yes or no questions. Make them NON-business oriented too if you can if you want even more response! The questions I ask about, what people need to jumpstart their business or which marketing strategies do they want to learn more about, unfortunately hardly get any response.
We want responses, comments and personal interaction on Facebook and other social media sites. Try this and see what happens!
For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!
About the Author
© Copyright 2014 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever. Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork, ABC and the CW. Get her Free Entrepreneur’s Success Kit + couple other gifts online at www.JumpStartYourMarketing.com/freegifts!