- It could be that you aren’t sure how to be more efficient or automated or what to do to get you there.
- It could be that you’re more of a free spirit and systems and structure sound hard, foreign or horrible at best.
- Or it could be that you just don’t recognize that you need them.
Systems and structure (sometimes only need to be done one time too!) if put into place in various areas of your business will definitely help you get out of frustration and overwhelm about so much to do!
What I mean by systems and structure is not specific software or programs of some kind necessarily. It’s the strategy and process behind what you’re doing in your business, marketing, follow up and sales. Systems and structure like the ones I’m referring to could lie on your website, shopping cart, software or even offline systems for things that need to happen to run and market your business more effectively and efficiently.
Typically, entrepreneurs who are more creative types of big picture thinkers don’t tend to gravitate towards these types of details whereas those more educated or detail oriented entrepreneurs take too much time with these details and often don’t get to the necessary sales and marketing activities which is not good either.
Let me share a few key reasons why, if you’re someone who’s a bit more resistant (or oblivious) to creating and implementing systems and structure, you want to start paying attention pretty quickly.
- Gain more hours back in your day.
- Reach and impact many more people and prospects.
- Sell more and make more money regularly.
- Become more known and elevate your expert status.
- Get more exposure and visibility.
- If something tragic happens in your life you will have the time and ability to handle it.
No one thinks anything tragic will happen to them of course, but I’d like to have you please rethink that. If I was talking to you right now in person I would tell you my story and why it’s made me so passionate about helping other entrepreneurs embrace and implement more systems and structure into their business. What I can tell you is that things were going along great about two years ago. In fact, I had just met the man of my dreams.
But within two years, I had to have two full hip replacement surgeries (at age 42 and 43) and my fiancé has had kidney stones and now an even more urgent medical issue, he developed cancer in his tonsil. (If you’re worried about him, it seems as if he will be ok with a couple surgeries, we’re hoping for no radiation and chemo.)
All of these issues we never anticipated or thought would happen to us but they did. All of them also took us out of our work or business for a minimum of a week if not a lot longer in the case of my surgeries and possibly the current situation.
Luckily I do have many systems and structures in place as well as a pretty decent size team that helped me get stuff done and keep the marketing going while I was out of the office. It did still however cause my income to drop during those times regardless since most of my sales are still made personally by me. My fiancé doesn’t necessarily have a lot of systems in place however. He has one or two people in his office that he can ask to do things for him if necessary but not too much automated marketing or structure to consistently bring in more leads.
I wanted to talk about this today because if anything, I mean anything, happens to you or someone you love (not to mention unforeseen issues due to mother nature or home repairs), you could be faced with challenges with continuing to generate leads, sales and revenue. I want to make sure YOU are prepared as much as possible just in case. Trust me, do this now, don’t put it off; you just never know what’s going to happen or when and life is too short too to not enjoy it as much as possible now. Systems will do that for you also.
Action Step: Watch a recent video I recorded all about Embracing Systems, then come talk, with me
© Copyright 2014 K. Sawa Marketing International Inc.
WANT TO USE THIS CONTENT IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products all that help you start, grow and market your business the right way from the start. She’s the author of Love Yourself Successful and she’s been featured on various news talk shows and Oprah and Friends XMRadioNetwork. Go online now to get started with her F.ree Entrepreneur’s Success Kit plus 3 additional gifts at https://www.jumpstartyourmarketing.com/freegifts!