Guest Blogger: Ava Diamond

Selling from the stage has gotten a bad rap.  We’ve all been to presentations where we were promised information on a particular topic yet there was little if any content, and lots of hard sell. So you might have made some decisions right in that moment that you’d never do that to an audience.

If you made that decision, that’s great.  Because the hard sell/minimal content model does not serve your  audience, does not build long term relationships, and will not build your business in the way that most of us want to. But that doesn’t mean you won’t sell from the stage. You’ll just do it differently.

The smartest (and wealthiest) entrepreneurs know that money follows service. 

4 Tips to Serve Your Audience and Sell More— this could double your sales!

1. Decide to provide great content every time you speak.  You will showcase your expertise, build trust with the audience, and be seen as a valued resource.  Your audience will think, “Wow, if she’s giving all this great content in this one speech, imagine what I’d learn if I did a program or coached with her!”

2.  Share your story so your audience can connect with you.  Share where you started.  Show them the obstacles you encountered along the way, and how you overcame them.  Share the lessons you learned.  Show them how you developed your framework, system, or process from your life lessons

3. Skillfully seed during your talk, and make an offer that will help them take it further, and implement what you’ve been teaching.  You can’t tell them everything they need to know in just one hour.  To really be able to implement and make changes in their lives or their businesses, they need to learn more and do more.  That’s where you come in.

Make the perfect offer for that audience.  From your research, you know what they’re struggling with, and you craft a solution for them.  You offer them something that will solve their problem, dissolve their frustration, and end their struggle.  You offer this in the spirit of service, knowing how much it will help them.  You come from your heart with a pure desire to serve, and you align their investment level with the value you’ll provide (this is important).

4.  Master your craft.  Great speeches are written and rewritten.  They are practiced.  They are delivered with great skill and passion.  They follow a structure, include great examples and stories, and use skillful sales techniques.

If you don’t know how to do this, get help.  But do this well…really well.  It’s the fastest way to bring clients and cash into your business. If you’d like to explore how I can help you with this, just reach out to me.

The people you can help are waiting for you.  They’re waiting for the solution you offer. 

They can’t solve their problem unless you make them an offer that they can say “yes” to!  So your making them an offer gives them a way to make their lives better, to grow their business, or to improve their lives.

You owe it to them!  They want your help.

Giving people a way to work with you beyond the speech is a valuable service that you offer.  The better you are at making that offer, the more people you can help with your expertise.

Click here for a template to help you craft your Speech that Sells™.

I host my own Blog Talk Radio show called JumpStart Your Business NOW! on Blog Talk Radio from 11:00 – 11:30 am (PST) / 1:00 pm (EST) every Tuesday. If you want to call into the show and ask a question just dial (347) 843-4152


Ava Diamond, Speaker Mentor and messaging Strategist and founder of Big Impact Speaking, works with big vision entrepreneurs to increase their income, influence, and impact through speaking.

She draws on her seventeen years as a professional speaker to help her clients laser-focus their message, identify their perfect audience, craft their signature talk, and deliver it powerfully from the stage.

She is on a mission to help business owners rock their speaking so they become known as the “go-to” expert in their field and get all the clients they want.

Learn more about Ava at

Join Ava on my BlogTalkRadio show on Tuesday, October 8th, 2013 at 11:00 am PT. You can listen to the interview by clicking HERE.

About Katrina Sawa

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs (and a few men!) who want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! She does a whole lot more than just marketing coaching these days however, she looks at your entire business from the big picture all the way down to the nitty gritty detail of what you need to do and say to start up, grow and market your business.

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