Guest Author: Ely Delaney
We all hear a lot about the phrase “Do What You Love”.
That is sound advice but how does that work with your marketing? What’s the message that you really share with your prospects?
You’ve got to not only love what you do but you’ve got to have an “Infectious Drive”tm about it. You have to be so excited about what you do and how you’re helping add value to the world that your energy gets everyone around you excited as well.
We all want to Go Viral but why does something go viral? It’s because we have so much enthusiasm that people are drawn to be part of it. They want to be part of whatever you’ve got. It’s not the product. It’s the passion behind the product that really counts.
Think about the last time you saw an infomercial. They ooze enthusiasm in the commercial. I bet you were tempted. Even if you had no need to the Widget 3000. Even though if you ordered in the next 10 minutes you got 10 more for free!
I joke about this but their energy drives people to pull out their credit cards every day of the week.
Now, that’s an infomercial that cost millions to produce with paid actors. That’s not you or your product, but you have something different. You have genuine excitement. You have a vision. You have passion to help people.
Maybe you’re not on late night TV being watched by thousands but even if it’s one person at a time, they can see that energy and excitement. They love what you have to offer, not because of the widget, but because of your vision and how you have a drive that gets them excited as well.
Remember that everything we do it marketing. From selling your products or services to trying to get out of the speeding ticket. It’s all marketing and your energy and enthusiasm will make or break the sale.
Think about why you started your business. What got you excited about it. Share that story. Share why you do what you do. Those are the things that make a lasting impression in the minds and hearts of your prospects, clients, and everyone else in your network.
THAT’S what creates an “Infectious Drive” to those around you!
Ely Delaney is the co-founder of YourMarketingUniversity.com.
He simplifies the complex when it comes to marketing your business and becoming THE expert in your industry.