This week I met with a publicity expert friend of mine to do some brainstorming on how to get the word out more about my book…. the thing with publicity is you do your best and cross your fingers someone cares. Love it! 😉

Then I helped her outline her business models more so she had more clarity around what she offered, who would care and how to package and sell what she wants to do.

This is a big issue for many small businesses – you think you’ve explained or shown it well on your website what exactly you do but people still aren’t sure or still aren’t buying…

Watch this week’s video on how to maybe tweak what you’re doing to not only are YOU more clear on what you do and how to express it, but it makes complete sense to your PROSPECTS too AND makes them want to give you their credit card.

Click here or the video image now.


(Remember the coupon code: 200OFF)

One thing that seems to work for ALL my clients in getting more clarity and focus around what you’re doing and how to offer, promote or sell it is to talk with me one-on-one in a laser coaching session.

I’m telling you this is priceless. If you’re getting blank stares at networking events or no one really ever takes you up on your special offers and you can’t understand why. No one signs up for your drawings or seems to want to set up calls with you to find out more then you probably aren’t communicating what you do in an effective manner.

Watch the video please, it will help you. Then really consider taking me up on the special offer above too because this rate won’t last long and I want to help more of you make more money as fast as possible. It could be as easy as tweaking what you’re already doing just a bit to monetize more of your current marketing efforts!

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Whether you’ve already started recording video and using video in the marketing of your business or not, there are a few key things you may want to make sure you’re doing in order to maximize your exposure and time.

Video is highly searchable by the search engines online and it’s becoming one of the hottest ways for someone to experience you. It’s not going away so you want to start embracing it!

How to shoot videos:

  1. Buy a webcam or flip camera or use the one on your desktop or laptop.
  2. Get in a room with good lighting and not too much distraction in the background
  3. Put on extra makeup for the camera
  4. Have someone hold the camera or set up with stand if using portable one
  5. Turn on and talk – its that simple!
  6. Download to your computer or save
  7. Open an account on
  8. Upload your videos, weekly if possible to YouTube – adding keywords and a written description of what you’re talking about with link to web page
  9. Make sure your YouTube account is set up to automatically feed into your social networks using an RSS feed so it gets repurposed in multiple places

Quick outline of what to say in promotional videos:

  • Quick introduction – your name, title, business and website url plus what you’re going to share (i.e. quick biz tip or similar)
  • Content or tip – share something useful, helpful or interesting
  • Close with a call to action – what do you want them to do? Go sign up on your website for information, call you, register for an event or teleclass?

Don’t worry about what you look like. Be personal, memorable and vulnerable. Encourage interaction with your audience and you will build followers. You can do this!

It’s TIME to get SERIOUS about building your business and being more successful rather than just hap-hazzardly marketing and growing it!

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Speaking allows you to build credibility and trust FASTER with prospects.

Speaking allows you to have a platform to be the expert.

Speaking allows you the opportunity to build your list by either doing a drawing, giving something away or even selling and making money when applicable.


There are a ton of reasons you want to start speaking if you aren’t already AND reasons why you want to get MORE GIGS too. If you’re not constantly focused on that being a revenue generating activity – you should be.

Here is my media/speaking page for you to use as a model too FYI.

If you aren’t seeing the kinds of results you want from whatever you may be currently doing in your marketing or business right now then I want to help you.

If you aren’t really doing what you’re meant to be doing or charging what you know you’re worth then I want to help you.

Let’s figure out a plan together, outline your next steps as well as the marketing and revenue generating activities you need to be doing EVERY DAY in your business to reach your goals.



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I hope you’re off and had a fun, relaxing weekend. I know I did.

Check out the video message for what I was up to this weekend and for some tips on about the difference between speaking for free or a fee and why you should care and where you can see me live this week plus so much more.

Click here or the video image

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I hope you’ve had an awesome summer (or winter for those of you in other countries!)? It seems like many of you tend to not work so hard during the summer months, is that true?

So are you ready to get BACK TO BUILDING YOUR BUSINESS OR WHAT? I say YES! If you have systems in place, you can take time off and you’re still building your business – is YOUR business a smooth running, money making machine on its own yet?

(Click here or the video image to HEAR what I have to say about Direct, Segmented & Targeted Marketing Strategies)

I wanted to talk about how to be more strategic with your marketing by segmenting your list and targeting specific groups of people, prospects and referral sources. I gave a couple of examples on the video on what to do with that and why.

The main reason is that your messages are more relevant.

The other reason is so its more personal to the recipient.

Much of what you could be sending, saying or posting in your marketing could just not be hitting the hot buttons of who’s seeing your messages.

You aren’t talking to ENOUGH people either – I know that for a fact because no business owner is.

You may need to do 50-300% MORE MARKETING
than you’re doing now to actually reach the amount of people you need to reach to be able to get the percentage of those people who will respond to engage with you in order to get the right number of people to buy your products and services in order to hit the money goals you may have.

Its a numbers game but are you hitting big enough numbers? Do you even know? If you don’t know your numbers – how many people you need to reach every month in order to hit your goals then I want to help you.

If you aren’t seeing the kinds of results you want
from whatever you may be currently doing in your marketing or business right now then I want to help you.

If you aren’t really doing what you’re meant to be doing or charging what you know you’re worth then I want to help you.

Let’s figure out a plan together,
outline your next steps as well as the marketing and revenue generating activities you need to be doing EVERY DAY in your business to reach your goals.

Don’t be scared to talk to me because you think you’re not ready yet. Or you think I’m going to just pile more work on you when you’re already too busy. I hear those excuses all the time.

Trust me, my goal is to make this business EASIER for you and more streamlined, strategic, more creative, fun and WAY MORE PROFITABLE for you. You ARE working too hard. Let me help you.

GET STARTED SOMEWHERE! Click here for all the details!

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Ok so I had to stop everything I was doing and record this quick video message for you….its totally worth the click I promise plus you’ll see me in glasses LOL! There’s gold in this video trust me and probably LOST REVENUE from you doing some of these things….click the image to watch my VIDEO RANT NOW.

Now if after viewing this video you thought, “Katrina, great points here”, then you definitely need to register for my Free Teleclass this coming Tuesday, August 14th at 5 pm PST / 8 pm EST.

P.S. Yes, the call will be recorded and anyone who registers will get that recording but I will be making SPECIAL OFFERS ONLY for those LIVE on the call! (And trust me, I have great technology so I know if you’re there or not.)

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I’m involved with an organization called the Women Speakers Association. There are some huge benefits to being a member of this organization that are way too long to list here but they’re doing a membership drive right now and actually July 31st will be THE LAST DAY you can become a FOUNDING MEMBER of Women Speakers Association (extra benefits!)…a thriving and fast-growing community of innovative leaders, change-agents and women with a message in 120 countries on 6 continents!

GROW YOUR VISIBILITY…Increase your opportunities to GET SEEN, BOOKED and PAID…Connect,  Collaborate and Mastermind with a global network of power-house women who are dedicated to YOU getting your message out into the world!

Don’t miss out! JOIN BY JULY 31ST and lock yourself in as a FOUNDING MEMBER at the VERY LOW membership fee of ONLY $9.99/mo! Now you can always join as a free member too so you choose but go get active in there today!


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