Want to know how to do weekly video tips for your own business like me? It’s pretty easy actually, listen in to hear how I do it, my tricks and tips and more!

Now, make sure you’re receiving my emails and my video tips so you can get some other ideas for YOUR videos….sign up on the top of the page or go get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts.

Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com.

My live events are always a ton of fun AND a lot of attendees MAKE MONEY at them too (I show you how!) 

Talk to you soon!

 

                                  
Katrina Sawa  
The JumpStart Your Biz Coach
(916) 872-4000
info@jumpstartyourmarketing.com

 


 

“She has always been there for me…”

 “I first met Katrina back in 2005 when I was starting up my business in Folsom. She gave me so much information and ideas that I have been continuously using them for the last 8 years! Of course I consulted with her since that time, but one of the things that I am so grateful for is that she is still here!  Still helping people grow their business.  Still offering her services and willing to help out when needed.  She helped me not only with my local hypnotherapy services, but also helped me launch my hypnosis CDs and mp3 recordings on a national scale. I can’t tell you how many times over the last 8 years I have been frustrated by services that have come and gone and now offer no support or encouragement.  She has always been there for me and I greatly appreciate the fact that her steady support and services will be there in the future as well.  In fact, I received so much pertinent data from her that I am still implementing what she suggested 8 years ago. Not that I have been ignoring what she originally said, it’s just that she gave me so many valuable insights and suggestions that it could take years to implement all of them.  And that was a great way to grow my business at a rate that suited my needs.  There are so many aspects to having your own business that it is comforting to know that when I am ready to take the next step that she is there with the knowledge and the plan to help me achieve those goals.  If you are ready to move forward with your business, please give her a call and let her help you become even more successful.” ~David GreenwoodGreenwood Hypnotherapy http://www.GreenwoodHypnotherapy.com
 


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

 

 

 

Please Share, Follow and Like:
error

Whether you’ve already started recording video and using videos in the marketing of your business or not, there are a few key things you may want to make sure you’re doing in order to maximize your exposure and time.

Video is highly searchable by the search engines online and it’s becoming one of the hottest ways for someone to experience you. It’s not going away so you want to start embracing it!

The top 4 reasons you want to start doing more video if you aren’t yet are:

  1. People get to experience you on a more personal basis without you having to be there with them.
  2. You can share more of your content that attracts prospects anytime you want and it can literally be seen by anyone anywhere in the world!
  3. Having videos gives you more of an edge over your competition and establishes you more of an expert in your industry.
  4. You can develop paid trainings people can buy online while you sleep!

How to shoot videos:

  1. Buy a webcam or flip camera or use the one on your desktop or laptop to get started.
  2. Get in a room with good lighting and an aesthetically pleasing background
  3. Put on extra makeup for the camera
  4. Have someone hold the camera or set it up with stand if using a portable one
  5. Turn on record and talk – its that simple!
  6. Download to your computer or save
  7. Open an account on YouTube.com
  8. Upload your videos, weekly if possible to YouTube – adding keywords and a written description of what you’re talking about with link to a web page on your website to find out more
  9. Make sure your YouTube account is set up to automatically feed into your social networks using an RSS feed so it gets repurposed in multiple places

What NOT to worry about when doing videos:

  • When you’re just starting out, don’t pay a lot of money to get videos done, get your groove first for free then pay for a professional video on your website when “you’re ready” to really shine and you have a good call to action and script.
  • What you look like or sound like – no one is as critical as you will be.
  • Buying expensive audio or video equipment. Do what I suggest above for creating your videos for free first. Then when you get your groove or have more of a concrete strategy you can buy upgraded equipment.

Quick outline of what to say in promotional videos:

  • Quick introduction – your name, title, business and website url plus what you’re going to share (i.e. quick biz tip or similar)
  • Content or tip – share something useful, helpful or interesting in a minute or two if you can
  • Close with a call to action – what do you want them to do? Go sign up on your website for information, call you, register for an event or teleclass?

Don’t worry about what you look like. Be personal, memorable and vulnerable. Encourage interaction with your audience and you will build followers. You can do this!

 

 

For more information on how to JumpStart your small business with creative ideas on all sorts of proven marketing strategies, developing systems, higher end programs, events and more, grab your free business-building gifts online at www.KatrinaSawa.com/freegifts

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com

Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

Please Share, Follow and Like:
error

I hope you’ve caught the last couple articles in this series, even if you haven’t started doing video yet in your business – for marketing, your website, tips, engaging clients and more. This seriously is something you don’t want to ignore anymore. And if you’re already doing videos in your business, you may catch a few tips here that can enhance your videos, capture you more viewers and convert more paying customers!

In my business and marketing coaching business, I hear a lot of excuses as to why someone isn’t or doesn’t want to do video yet in their business. I do. I hear it all!

But that doesn’t mean there isn’t a way to get around those obstacles or fears that you may have and learn how to maximize what you’re doing on video to get the biggest bang for your buck so-to-speak.

The 3 biggest obstacles or excuses that I hear entrepreneurs make about recording or promoting videos:

  1. Mindset – you don’t think you look or sound good on video (article 1 of 3)
  2. Strategy – you aren’t sure what to say, share or promote on video (article 2 of 3)
  3. Systems – you aren’t that tech savvy or aren’t sure what software or technology to use to record your video and get it out there

In this article, the two preceding it, I share a bunch of tips for combating each one of these so hopefully this helps you get started using video now!

Tips for getting comfortable using the technology is always a big deterrent to getting started doing videos in business. If you want to learn how to get the right stuff without spending a mint and what else to do with your videos once they are created and uploaded, try these suggestions:

  • Look on your computer or chosen electronic device first for:
    1. Quicktime Player, iMovie or some other recording software – I love and use Quicktime Player on my Mac desktop all the time, it’s very easy to use. Download it for free for Mac or PC.
    2. YouTube easy upload buttons, apps or plug-ins – I actually just upload my videos directly from my desktop to YouTube first, then I can easily grab the embed code from there to add it to my website or some other webpage if necessary. You can also record directly on YouTube, no download required.
    3. iMovie also allows you to edit your videos – but frankly it’s a bit techy even for me so I just don’t edit my videos, I do them until they’re “good enough”.
    4. Photoshop will allow you to add graphics or words and links to the top of your video or create an image to go with your video with clickable links but this software is a bit expensive and more designer friendly.
  • Don’t buy anything too expensive right out of the gate for device, camera, webcam, software, program or microphone. Learn what you’re doing, saying and sending first; get comfortable doing videos, come up with a regular strategy and schedule and THEN if you want, invest more in your technology in my opinion. You may just need a nice, reasonably priced microphone, that’s it other than the program to record it, which should be free or included on your computer.
  • Practice with what you have on hand first – your webcam, your smartphone, tablet or laptop, just get comfortable doing video. No one even has to see the first few if you don’t want to but don’t wait for perfect, just get info, tips and yourself out there!
  • Good lighting and sound quality are the most important things say most video viewers. They typically don’t stick around to watch if they can’t hear you, your sound is too low or too garbled. Then a secret to lighting is to bring in a little end table light, take off the lampshade and stick in front of you but behind the camera, or have a window in front of you or some other light source but not behind you. And tilting the camera a bit so it’s looking down at you is better than looking up at you.
  • Try recording with the speaker on your phone or computer first to see if it’s good enough and clear. If not, you can pick up inexpensive microphones that plug into your desktop or laptop for better sound quality, I like the Logitech brand myself.
  • Save all your videos to your computer as well as putting them on YouTube if appropriate.
  • YouTube is for sharing with the world obviously but even sharing tips and content from your articles, ezines, products, events, books and more is good because it will just be snippets of that content that then you can share how to buy or invest in from there.
  • Write a good video title and description on your YouTube page and include a URL at the top of the description so it’s the first thing people see when viewing your videos.
  • Add as many tags as YouTube will let you upon uploading, include your main keywords, your name, business name and topic. Use close to the same tags on each video you upload so more of your videos pull up on the sidebar of each page.
  • Share your videos on social sites too, put it everywhere, no one watches everywhere.
  • Repurpose your video in your email newsletter, post on your blog or video page of your website then write an article about it or transcribe your video and use the written version of it as content too for emails, tweets, posts and more!
  •  

    I RECORDED A VIDEO SHARING MORE ABOUT THIS STEP – TECHNOLOGY & SYSTEMS – CLICK THE VIDEO BELOW TO WATCH !!

    Remember, your promotional videos only have to be 2-3 minutes unless they are training videos or videos for regular clients. Longer videos are ok for some people who really are interested in the content but not typically for new people just being introduced to you.

    The key is to just get started. Record one and send it out to a few clients or friends that you trust to review it and give you feedback.Perfection is NOT the best strategy here or you may never get anything done and out.

    If you missed the first two articles in this series on Getting Started Using Videos in Business, go check them out. In the first two, I shared:

    • Tips to Make Yourself Look and Feel Better When Recording Video
    • Tips to figure out the Strategy for why and what you’re going to do with your videos or say on your videos

     

    Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

    Join me in
     November and let’s jumpstart your business!
    Go to www.LiveBigEvents.com for all the details and sign up today!
    Here’s to creating and enjoying the business and life of your dreams!


    Katrina Sawa

    The JumpStart Your Biz Coach, Speaker &

    Author of the book, Love Yourself Successful

    916-872-4000

    katrina@jumpstartyourmarketing.com

    “Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

    P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
    P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
    P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
    Please Share, Follow and Like:
    error

    What are you waiting for? Seriously! I want to help you get started (or refine and monetize the use of) using videos in your business and marketing…

    Please don’t pass by this article if you haven’t started doing video yet in your business – for marketing, your website, tips, engaging clients and more. This seriously is something you don’t want to ignore anymore. And if you’re already doing videos in your business, you may catch a few tips here that can enhance your videos, capture you more viewers and convert more paying customers!

    In my business and marketing coaching business you can imagine that I hear a lot of excuses as to why someone isn’t or doesn’t want to do video yet in their business. I do. I hear it all!

    But that doesn’t mean there isn’t a way to get around those obstacles or fears that you may have and learn how to maximize what you’re doing on video to get the biggest bang for your buck so-to-speak.

    The 3 biggest obstacles or excuses that I hear entrepreneurs make about recording or promoting videos:

    1. Mindset – you don’t think you look or sound good on video
    2. Strategy – you aren’t sure what to say, share or promote on video
    3. Systems – you aren’t that tech savvy or aren’t sure what software or technology to use to record your video and get it out there

    In this article and the following 2 articles, I will share a bunch of tips for combatting each one of these so hopefully this helps you get started using video now!

    Tips to Combat the Mindset Resistance – you don’t think you look or sound good on video. If you want to make yourself look or feel better when recording video, try these suggestions:

    • Your Appearance – Do your hair like you would for a night out on the town. Double up on or darken your makeup application so it’s pretty heavy, light makeup hardly shows up at all on video, trust me, it won’t look like you’re Tammy Fay Baker. Use Visine for your eyes if they tend to be red or tired. Focus on under eye makeup too if you tend to have dark circles, use white or light under eye makeup.
    • Your Outfit – Make sure it’s not too busy of a pattern you’re wearing or it will detract from your face. If you’re newer to shooting video, try just shooting from the chest up but if you do choose to stand, watch for slimming outfits or black bottoms and a colored shirt. Black and white shirts tend not to be the best option. Try to accent yourself with fun jewelry that pops if you want to make more of a statement. And scarves hide wrinkled necks if you are concerned about that.
    • Your Surroundings – Your background is important, make sure the props, pictures, walls, artwork, furniture in the frame or in the background are suitable for public viewing. People could judge you on your surroundings for example if you have laundry on the floor or a messy desk, etc. It’s also very strategic to place something that brands your business, yourself or one of your products, books or programs in the back or side of you too.

    In fact, I recorded a video about this first step –>>

    In the next two articles, I’ll be sharing:

    • Tips for Creating Content for Your Videos
    • Tips for Getting Comfortable with Technology

    Please don’t ignore this, take heed to my suggestions and just get started doing some videos. Remember, not that many people in the beginning will even see them so you’re safe! Then just keep getting better and better at them; don’t give up, make this at least a monthly habit!

     

    Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

    Join me in
     November and let’s jumpstart your business!
    Go to www.LiveBigEvents.com for all the details and sign up today! 

    Here’s to creating and enjoying the business and life of your dreams!


    Katrina Sawa

    The JumpStart Your Biz Coach, Speaker &

    Author of the book, Love Yourself Successful

    916-872-4000

    katrina@jumpstartyourmarketing.com

    “Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

    P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
    P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
    Please Share, Follow and Like:
    error

    Hi there,

    I’ve been doing a lot of surveys lately on what entrepreneurs need and/or are struggling with right now so I’ve planned out a series of videos all about how to combat some of these issues…along with some really great tips to improve in your marketing, sales and more. So I hope you’ll open and watch ALL the emails that come along…

    Seriously, my goal is to help you build a smooth-running, moneymaking business doing what you love. Let me help you!! www.AskKat.biz.

    Watch today’s video (CLICK HERE)

    This week’s video ezine is all about managing your time, getting out of overwhelm and prioritizing your to do’s and tasks for marketing, project management, development and more. Listen in to find out ways you’re missing out on sales and customers due to possibly lack of time management and how to fix it. Check it out and tell me what you think!

    Check it out and tell me what you think – share your thoughts in the comments below!

    Have a great rest of your week!

    Katrina Sawa
    The JumpStart Your Biz Coach
    916-872-4000
    katrina@jumpstartyourmarketing.com
    “Kicking YOU and YOUR Business Into High Gear!”P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
    P.P.S.  Have you seen what I’m offering in my Brand New Live Big Mastermind for 2014? If not and you’re searching for a mentor, mastermind or support for this coming year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com!
    Please Share, Follow and Like:
    error

    Hi there,

    We had so much fun at my home the other night for our little get-together with my friend Kathleen Ronald. (More pics on Facebook)

    Sorry for those who wanted to come but were too far away…don’t forget to mark your calendar NOW for April 3,4,5 2014 so you can attend my next live training event here in Sacramento, plan it now!

    Watch today’s video(CLICK HERE)

    On this video I talk about what you really need to be doing with social media in order to get your current followers, friends and fans to become paying customers or referral sources for you. You definitely want to listen in, this was one of the TOP QUESTIONS I got on a recent Facebook survey….

    Check it out and tell me what you think!

    I’m in LA this week at my own mastermind group working on my business….can’t wait to help YOU work on YOUR business soon!

    Have a great rest of your week!

     

    Please Share, Follow and Like:
    error

    Hi there,

    I hope you’re enjoying fall and getting ready for a spooky Halloween!

    And now for your Spooky Surprise…

    Get FREE Access Today to one of my most popular Webinars: 10 Steps to Jumpstart Your Business in 90 Days!

    Limited time offer….

    Click here now!

    Watch today’s video

    (CLICK HERE)

    On this video I talk about how to get more social media followers, friends, fans and connections. You definitely want to listen in, this was one of the TOP QUESTIONS I got on a recent Facebook survey….

    Check it out and tell me what you think!

    Have a great rest of your week!

    Please Share, Follow and Like:
    error
    I want to share a video with you I did earlier this week recording my Jumpstart Your Business Now Radio Show for 3 reasons:
    1. The radio show this week was me doing a Solo Show without a guest which means I gave a 30 min mini training session! You definitley want to go watch it.
    2. I’m looking for guests for my 2014 shows! You can find out how to apply to be a guest here now.
    3. I wanted you to also notice first hand how I leveraged this show….I hold it for free live each week, I promote it on social media and my blog and emails, I took the video of this and posted it on youtube, pinterest and then linked it out again to my social sites in different posts automatically. If you’re not doing all of this, it’s super easy to put the systems in place and can make a BIG difference with results in your marketing efforts! …I would love to help you with similar things as this plus so much more this year too in my Live Big Mastermind!
    PS there there is ONE MORE fun live event happening very soon in Sacramento….it’s a Networking Extravaganza with my good friend Kathleen Ronald who is coming up from LA to do a 1/2 day workshop with me for YOU! Scroll down for this and other event info.

    Watch the video (CLICK HEREOn this special LIVE, video of my radio show I wanted to give a free short training about launching, running and participating in leveraged business models and programs. Really, any business owner in ANY industry can do some sort of leveraged business model that can bring in additional income streams into your business. You just may not know what that looks like for YOU. Watch this one-time show and training on what else could be possible for you. I share all kinds of ways to leverage your expertise, skills and knowledge into other ways to generate income for yourself.Check it out and tell me what you think! I also talked about my Live Big Mastermind which is my main annual group program that I run and enrollment for that is now…go check it out if you’re considering joining a group for yourself this coming year and fill out the quick form on there to talk with me about it: http://www.LiveBigMastermind.com.

    Have a great weekend!

     
    Katrina Sawa 
    The JumpStart Your Biz Coach 
    (916) 872-4000 
    info@jumpstartyourmarketing.com

    Please Share, Follow and Like:
    error

    I’m really having fun with creating new videos this month – have you seen them all? They are ALL different, don’t miss one, you never know what quick tidbit of information you’re going to gleem from one of these videos.

    I’ve been doing a lot of mini planning meetings this week from a promotion that I had going and it’s fun, hearing what people want to accomplish and then give them ideas and strategies to even go bigger than what they’d thought! I love this stuff!
    PS there are 2 fun live events this month in Sacramento….one with the Women Speakers Association and one with my good friend Kathleen Ronald who is coming up from LA to do a 1/2 day workshop with me for YOU! Click on over to my blog for a list of those events and others.

    Watch today’s video (CLICK HERE) all about how to embrace your inner planning diva…yes you can. I know planning is not always the fun and sexy stuff in our business but if you think about it, this is when you get to be creative and think really BIG! It’s fun, watch my video and get some ideas for yourself this coming year.

    I’m excited about talking with any of you who want to find out about my 2014 Live Big Mastermind group….go watch the video about this Freshly REVISED annual transformational program that can totally change your life!

    Click here to find out more –>> www.LiveBigMastermind.com 

    Fill out the quick form on that page and I’ll be in touch to talk with you soon…meanwhile I’m off to speak at the eWomenNetwork in Colorado Springs tomorrow and Friday – pray for me that it doesn’t snow! This California girl isn’t a big fan of snow! 😉

     

     

     

    Katrina Sawa

    The Jumpstart Your Biz Coach

    916-872-4000

    info@jumpstartyourmarketing.com

    P.S. Been thinking about working with me but haven’t taken that leap yet or inquired yet about how that would work?

    Seriously consider talking with me about the NEW Live Big Mastermind….I’ve made quite a few changes to the program for this coming year and can’t wait to work with a great group of highly motivated entrepreneurs (this program will be my MAIN focus in 2014, you won’t see a lot of other virtual programs or free events anymore….take a look!).

    Please Share, Follow and Like:
    error