Thanks to amazing clients like Marlena Uhrik – I love what I do!
Marlena is a home stager, real estate investor, author and speaker on many topics including those and others from her books around helping children with mindfulness and another one focused on grandparents.
Watch the video where she shares about her life “after retirement” and how easy she makes it look while running a thriving business in her 70’s!!
What to learn more about becoming an author? Instead… Com talk with me in a free chat about books and what being an author can do for you in your business this year and beyond… it can forever change you!!
—> Want to join a community of other motivated entrepreneurs for networking & masterminding every single month? Check out the new International Entrepreneur Network and Join Today for just $7/mo! www.iEntrepreneurNetwork.com
Writing about my worst year in business is hard, because I’m better at talking about it. That’s why I made a video. It’s a story that I tell a lot at my live events. It was such a transformational year for me. I hope the lessons that I learned and share in this video will be helpful for you, too.
Don’t want to hear about my worst year in business?
Do it anyway! Don’t be too busy to overlook something that can support you whether you’re struggling, thriving, overwhelmed or in a funk. Afterall, we all go through good times, so/so times and bad times while building our businesses. Sometimes learning how other people navigate the ups and downs can really help us learn what to do and not do when it’s our turn!
(PS This story also has to do with my best year ever! You’ll see. I hope you watch and share with me your takeaways.)
If you’re reading this and you STILL HAVEN’T WATCHED that video about my Worst Year in Business Ever, then I urge you take a few moments to go watch it now and you’ll see more of what I mean here… Stop being too busy for your own good and take the time to get the support and clear advice that YOU need to grow this business faster, will you?
I just did a talk in Washington D.C. last week all about Successful Video Marketing. I shared some shocking video statistics and gave some really tangible ways for the audience to create videos easily and quickly and WHICH KINDS OF VIDEO to do also.
So when I returned, I decided to do a Facebook Live for those of you following me all about video marketing as well… did you catch it? If not I’ve linked it on my blog this week and you can catch it here.
My friend Marcia O’Malley and I were sharing tips on how to become a lot more successful in your business by using video in various ways to attract clients, share your message, make offers, engage followers and educate clients.
6 REASONS TO EMBRACE VIDEO MARKETING:
1. Provide Education & Training
2. Increase Efficiency & Productivity
3. Communicate with Customers
4. Deliver Content or Instruction
5. Increase Sales
6. Expand Your Reach
There are so many ways video can enhance what you’re doing in your business and enhance your customer’s experience.
TYPES OF VIDEOS YOU COULD PRODUCE:
1. Raw & Uncut
2. Produced & Edited
5. FAQ / About
6. For Profit
7. Content / Social
WATCH TODAY’S VIDEO TO SEE IF IT GIVES YOU IDEAS FOR YOURSELF.
–>>> Comment and share what YOU do to maximize YOUR video marketing too!
–>>> Then join us at the next Speaker Success Bootcamp June 27-29, 2019 in Sacramento, CA to find out how to maximize and monetize your video marketing, speaking, FB lives, networking, live event marketing and so much more!
I find that more people will watch and respond to my videos on Facebook for example than read or respond to most of my business-oriented posts.
What kinds of videos can you do?
Here’s a list of what I do and/or am planning to do more of:
Tips regarding something in your business for social media posts, YouTube, your blog and emails
Sales pitches for landing pages, sales pages, emails and more
Tutorial videos to explain something more in depth on your website or wherever
Curriculum videos for a paid program
Facebook live videos – these would be different than the tips or other videos above that you might also post on Facebook or related sites. These will get the most views since they lie right on Facebook:
Now you have Live video available on YouTube, LinkedIn and Instagram too
Speaker videos – record everything you do, virtual or in person
Videos of you speaking on stage at any event
Speaker Sizzle Reel
Speaker Introduction Video
Speaker Media Reel
Testimonial videos – of you giving kudos to someone else or a program, etc. or of your customers giving testimonials for you
Now, I know what you’re saying… That’s great and all, Katrina, but I just don’t know how to get started or what to do. I’m not that techy and I really don’t know what to say.
3 Steps to Using Video Marketing to Grow Your Business:
Just press record – you have to just start by trying it out. Open the webcam on your computer for starters and just press record and start messing around with your intro and a few key points you might want to make. Then you can graduate to recording something more specific and/or doing Facebook Live videos. The key is to just get started.
Repurpose your videos everywhere – this means make sure you make the most of all the content you record. You can transcribe your videos for a written blog post, email, ebook or article. You can post your videos on YouTube, your website, your blog, link inside an email, post to your social sites and more.
Monetize your videos – this is when you start getting serious about making sure that your videos drive traffic to your website, blog, landing pages, free gift opt in pages, sales pages, calls with you and even click to buy links directly from the video itself. There is a whole lot to know on how to maximize your videos including using keyword research, positioning, script writing, SEO and more.
I hope you still aren’t planning on waiting to do more video if you’re already recording them now or waiting to just get started. I’d hate to see you get left in the Internet Dust by your competitors!
Video Marketing isn’t going away so please start embracing it now. I promise if you do just a few of the things I mentioned here you’ll get more response in your marketing for your business.
Come talk with me in a complimentary business strategy session and let’s discuss video marketing, your business’ marketing, your systems or sales processes! We’ll see what we can do about getting you on track for having your best year ever! Go to www.AskKat.biz now and sign up and I’ll talk to you soon!
“Showing You HOW to Make a LOT More Money Doing What You Love!
P.S. Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?
If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th. It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/
I have some clients who are not yet doing video or livestreaming and they really need to take advantage of this powerful medium. I invited the Video Queen, Monique Johnson to join me in a recent Facebook Live to talk about Everything Video but that video has since expired now. But read on for some quick tips and then make sure you follow me on Facebook as well as Monique here.
As you know, networking is important for the growth of your business, but let’s face it – you are not going to be able to reach as many people at going to networking events as you can when you are broadcasting Live or with a Video online. When you appear on video or a Facebook Live, it’s like an opportunity to reach (or to network) with many more people who are from several geographic areas, not only those who are in your local area.
When you are broadcasting or doing a video online, it’s like you’re attending a networking event and you are the featured speaker!
I met my friend, Monique Johnson, at an event where we were both speaking and her presentation blew me away. She is an expert in Video Production and in using Video and broadcasting Live. Monique helps her clients and students get more clients by showing them how to use and harness the power of Social Video.
I got together with Monique on a Facebook Live recently to discuss “Everything Video”. Monique shared several great tips about Live Videos and stressed the importance of repurposing your video or Live content on your social media platforms. Here are a few of Monique’s tips that we cover in this broadcast:
It’s important that your Live Videos don’t die on the platform you broadcasted them on – Repurpose them.
Each platform has different limits for Video and Live streaming. What you are publishing YouTube isn’t the same as what you will be publishing on Instagram.
If your Video is longer than the length the platform you want to share it on will allow, you simply edit it to show shorter videos like snippets, teasers, and highlights.
You don’t have to invest in a lot of expensive equipment to get started. A smartphone is all you need.
Do you know all of the broadcast limit of each social media platform?
If you missed our Facebook Live, go follow us online and catch the next one!
Be sure to check out Monique’s Group to learn more about creating Videos and Live Streams for your business.
Today I’m sharing a couple of important tips in this episode of “Ideas I Get While in the Shower”.
These are things that I thought about today – things that I have to make sure are done too! I want to make sure you are aware and not neglecting things you have to pay attention to.
The two things I want to talk to you about today is your website and your email marketing.
Your Website – this is your most important marketing tool but many business owners are not using it effectively. Also, you have to keep your website updated, especially if it’s a WordPress website. If you haven’t looked at the back end of your website for a while, you really should do that soon! It’s critical.
Your Email Marketing – Sure you need forms on your website but there are so many bots that spammers use to scrap email addresses these day. You don’t want Spammers on your email list. Many people are getting email subscribers in their list that are obviously spammers.
Listen to the video below to learn more about keeping these tools updated when I share my “Ideas I Get While in the Shower – Episode 2”
Keeping your systems updated is critical to your business. Do you have systems in place yet to help you automate your business? Come talk with me about this and more in a complimentary business strategy session by clicking here: AskKat.biz
Go to Jumpstart Your Marketing.comand sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.
PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!
I’m sharing tips today about how to do quick video tips for your business. They can be like the Video Biz Tips I share with you. Or your videos can be another income stream for you.
There are so many people in business who are NOT doing video yet and I’m urging you to get started NOW! It’s past time for you to embrace video. This post is definitely for you.
If you are already doing video in your business, these video biz tips may still be helpful to you because as you know, it’s not always easy to come up with things to talk about.
First of all, you need to get past the notion that you have to wait until you have everything in place and it’s just right. You can video, off the cuff. I regularly get many revenue producing ideas for myself, my clients, and my mastermind members. And, just the other day, I did a video to share some of the ideas I had while in the shower.
Video can be used to share info and tips. It can also be used as a revenue producing resource. If there is something you know or know how to do and you can teach others, why not record it on video and create a program or online course.
Video is an AMAZING resource. It’s free to use for marketing purposes – well it is right now.
Click the video below to hear more tips and ideas about “What to Share on YOUR Video Tips!”
Are you on my email list? I don’t send a lot of emails, but when I do send them, I share a couple of tips that I think you will be interested in. Make sure you get on my email list, if you’re not already, because I’ve created a new program that will be starting soon and I’ll be sharing the info to those who are paying attention to my emails. It’s an online course where you’ll learn a lot of revenue generating tips, most of them are online. You’ll learn how to reach more people without working so hard.
Go to Jumpstart Your Marketing.comand sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.
Today I’m sharing tips about Facebook Live Videos and I want to let you in on a little secret! There are several social media gurus in the marketplace who are charging people right now for the information I’m giving away here in this video below!
There’s a lot of hype about Facebook Live Videos now. Have you tried it or produced one? Do you know how to create one on your smart phone? Do you know what to say and how long your Facebook Live video should be? Many people aren’t using Facebook Live because they are resistant to new technology, which is a topic that I work on with my Live Big Mastermind group – to get them comfortable with new technology.
People want to get to know the REAL YOU! They want to get to Know You, Like You, Trust You & Connect with you Faster and Facebook LIVE is a great way to make that happen!
Have a clear idea of what you what to say before you start your Facebook LIVE. Show some personality. It’s really simple – it doesn’t have to be PERFECT. View the video to get the simple steps to start using Facebook LIVE and all of my juicy tips to make your Facebook Live engaging! Engagement is what you are aiming for to build relationships.
Check out the video below for more detail about How to Do Facebook Live Videos & More – with Free Tips!!
How to Do Facebook Live Videos & More – with Free Tips!
Are you feeling a little more confident about producing Facebook Live Videos? You can do it – Just do it!
By the Way: I attended a conference this past weekend and produced several Facebook Live Video posts during the time period of Dec 8 – 11th, 2016. Check them out at on my Facebook Profile at https://www.facebook.com/katrinasawa to see what I did and to get some ideas for your next Facebook Live Video! You’ll need to scroll to those dates but it will be obviously that they are Facebook Live Videos. Check ’em out!
If you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me. This is still a great time to schedule a chat with me. Why? Because I’ve opened up some additional coaching slots this month so now’s the time to start working to make more money or to start planning for next month, next quarter, next year!!! Just go to askkat.biz and sign up with a session with me.
Are you thinking about joining a Mastermind Group?If so, I highly encourage you to go to LiveBigMastermind.com to see all of the benefits that membership in my mastermind group offers you! You’ll find a sign up box on the page for you to schedule a time to talk with me so we can determine if this Mastermind Group would be a good fit for you. And, there’s NO OBLIGATION just to have a chat with me, REALLY!
GET READY NOW FOR: JumpStart Your Biz in a Weekend Intensive – in Sacramento, Mar/Apr 2017!
Be a part of an intimate group of highly motivated entrepreneurs and business owners at my JumpStart Your Biz in a Weekend Intensive! If you need better marketing results & a better overall business plan FAST or you know someone who does, here’s your chance! Check out all of the training you will receive at this Event in Mar/Apr 2017. ACT FAST – and you can get $100 OFF the Early Bird Pricing even! (Use Promo Code 100OFF at checkout) Check it out NOW at:www.JumpstartYourBizinaWeekend.com
Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com.
My live events are always a ton of fun AND a lot of attendees MAKE MONEY at them too (I show you how!)
“I first met Katrina back in 2005 when I was starting up my business in Folsom. She gave me so much information and ideas that I have been continuously using them for the last 8 years! Of course I consulted with her since that time, but one of the things that I am so grateful for is that she is still here! Still helping people grow their business. Still offering her services and willing to help out when needed. She helped me not only with my local hypnotherapy services, but also helped me launch my hypnosis CDs and mp3 recordings on a national scale. I can’t tell you how many times over the last 8 years I have been frustrated by services that have come and gone and now offer no support or encouragement. She has always been there for me and I greatly appreciate the fact that her steady support and services will be there in the future as well. In fact, I received so much pertinent data from her that I am still implementing what she suggested 8 years ago. Not that I have been ignoring what she originally said, it’s just that she gave me so many valuable insights and suggestions that it could take years to implement all of them. And that was a great way to grow my business at a rate that suited my needs. There are so many aspects to having your own business that it is comforting to know that when I am ready to take the next step that she is there with the knowledge and the plan to help me achieve those goals. If you are ready to move forward with your business, please give her a call and let her help you become even more successful.” ~David GreenwoodGreenwood Hypnotherapy http://www.GreenwoodHypnotherapy.com
Whether you’ve already started recording video and using videos in the marketing of your business or not, there are a few key things you may want to make sure you’re doing in order to maximize your exposure and time.
Video is highly searchable by the search engines online and it’s becoming one of the hottest ways for someone to experience you. It’s not going away so you want to start embracing it!
The top 4 reasons you want to start doing more video if you aren’t yet are:
People get to experience you on a more personal basis without you having to be there with them.
You can share more of your content that attracts prospects anytime you want and it can literally be seen by anyone anywhere in the world!
Having videos gives you more of an edge over your competition and establishes you more of an expert in your industry.
You can develop paid trainings people can buy online while you sleep!
How to shoot videos:
Buy a webcam or flip camera or use the one on your desktop or laptop to get started.
Get in a room with good lighting and an aesthetically pleasing background
Put on extra makeup for the camera
Have someone hold the camera or set it up with stand if using a portable one
Turn on record and talk – its that simple!
Download to your computer or save
Open an account on YouTube.com
Upload your videos, weekly if possible to YouTube – adding keywords and a written description of what you’re talking about with link to a web page on your website to find out more
Make sure your YouTube account is set up to automatically feed into your social networks using an RSS feed so it gets repurposed in multiple places
What NOT to worry about when doing videos:
When you’re just starting out, don’t pay a lot of money to get videos done, get your groove first for free then pay for a professional video on your website when “you’re ready” to really shine and you have a good call to action and script.
What you look like or sound like – no one is as critical as you will be.
Buying expensive audio or video equipment. Do what I suggest above for creating your videos for free first. Then when you get your groove or have more of a concrete strategy you can buy upgraded equipment.
Quick outline of what to say in promotional videos:
Quick introduction – your name, title, business and website url plus what you’re going to share (i.e. quick biz tip or similar)
Content or tip – share something useful, helpful or interesting in a minute or two if you can
Close with a call to action – what do you want them to do? Go sign up on your website for information, call you, register for an event or teleclass?
Don’t worry about what you look like. Be personal, memorable and vulnerable. Encourage interaction with your audience and you will build followers. You can do this!
For more information on how to JumpStart your small business with creative ideas on all sorts of proven marketing strategies, developing systems, higher end programs, events and more, grab your free business-building gifts online at www.KatrinaSawa.com/freegifts.
P.S. Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com