Catch this Facebook Live with me and my friend PeggyLee Hanson! PeggyLee is one of the speakers at my 2019 Speaker Success Bootcamp this week. On this video we are sharing all about book publishing, being an author, compilation books, speaking… it’s all so vital to being a true expert in your industry!
Get tips for what to write, how to publish and Kindle publishing needs!
One thing we talked a lot about is the FORMATTING of your ebook or print book.

Formatting your book or ebook correctly is absolutely vital to having it read or purchased and especially to getting RAVE REVIEWS!

No reader likes a poorly formatted book or one that’s hard to navigate without easy online click to chapter links for example with ebooks.
The visual experience of your book is something to spend a little time and money on for sure.

Here are a few formatting tips for ebooks:

  1. Make the content easy to read, meaning use words most people use and write like you talk perhaps
  2. Put bulletpoints in and paragraph breaks often so it’s not just paragraph after paragraph of content
  3. Make it easy to click to each chapter from within the Table of Contents
  4. Be careful adding too many pictures, it will make your file very large and not as easily downloadable for users, most ebook readers prefer text only
  5. Add links to pages in your website for easy clicking and opting in for free stuff!
Here are a few formatting tips for print books:
  1. Have enough white space so the text isn’t all crunched together please, that’s just annoying
  2. Have easy to scan copy with lots of smaller paragraphs just like in the ebooks, bulletpoints, numbers perhaps if you’re sharing steps to something and even pictures I think. 
  3. Pictures will add pages to your book if you haven’t written something very long or if you want to spread out the copy a bit. Be careful using pictures that are only good if used in color, color is VERY EXPENSIVE to print in a book! Think about adding a color version to your book on your website perhaps if the pictures really are better in color, then you can link to it from your chapters and also hopefully get people on your email list!
  4. Please remember to drive people to your website whatever you do… add in things perhaps like “Action Steps” at the end of each chapter, or a “Book Resources Download Page” for audios, video content and more. 
  5. Use a header and footer for your pages, it can change for left or right sided pages also so you can alternate what’s on those, but use that space to include your business name, website or title of your book even. 
Want to become an author easier too in 2019? Contact either PeggyLee or myself to help you write your own book OR Check out both of our compilation book opportunities and let US do the work for you in getting published in the next year or so…
PeggyLee’s Courage Under Siege book and free writing guide:  http://bit.ly/freechapterwritingguide
Katrina’s Jumpstart Your _____ book:  https://jumpstartyourmarketing.com/jumpstartcompilation/

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

I just did a talk in Washington D.C. last week all about Successful Video Marketing. I shared some shocking video statistics and gave some really tangible ways for the audience to create videos easily and quickly and WHICH KINDS OF VIDEO to do also. 

So when I returned, I decided to do a Facebook Live for those of you following me all about video marketing as well… did you catch it? If not I’ve linked it on my blog this week and you can catch it here.

My friend Marcia O’Malley and I were sharing tips on how to become a lot more successful in your business by using video in various ways to attract clients, share your message, make offers, engage followers and educate clients.

6 REASONS TO EMBRACE VIDEO MARKETING:

1. Provide Education & Training

2. Increase Efficiency & Productivity

3. Communicate with Customers

4. Deliver Content or Instruction

5. Increase Sales

6. Expand Your Reach

There are so many ways video can enhance what you’re doing in your business and enhance your customer’s experience.

TYPES OF VIDEOS YOU COULD PRODUCE:

1. Raw & Uncut

2. Produced & Edited

3. Promotional

4. Testimonials

5. FAQ / About

6. For Profit

7. Content / Social

WATCH TODAY’S VIDEO TO SEE IF IT GIVES YOU IDEAS FOR YOURSELF.

Then reach out and let’s chat!! I can support you around a LOT more than just marketing and business stuff you know. I help with the ENTIRE JOURNEY. I’ll do a FREE Call with you this month… just answer the questions here to get started. XOXO

–>>> Comment and share what YOU do to maximize YOUR video marketing too!

–>>> Then join us at the next Speaker Success Bootcamp June 27-29, 2019 in Sacramento, CA to find out how to maximize and monetize your video marketing, speaking, FB lives, networking, live event marketing and so much more!

REGISTER TODAY FOR JUST $197 or $597 for VIP at www.JumpstartSpeakerEvent.com!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Why should you do more video in your business?

 Well… here’s a few reasons:

  1.  It’s basically a free marketing strategy. Yes, you could pay a videographer or video editor to produce or complete your videos but you sure don’t have to in most cases.
  2. YouTube is one of the largest search engines on the Internet now and you need to be there.
  3. It’s faster to explain something complicated or complex on your website or with customers.
  4. It’s easier and faster to get to the point of your message so you can keep the attention of your visitors, followers, subscribers or customers.
  5. Oh and…. 85% of the US internet audience watches videos online.

I find that more people will watch and respond to my videos on Facebook for example than read or respond to most of my business-oriented posts.

What kinds of videos can you do?

Here’s a list of what I do and/or am planning to do more of:

  • Tips regarding something in your business for social media posts, YouTube, your blog and emails
  • Sales pitches for landing pages, sales pages, emails and more
  • Tutorial videos to explain something more in depth on your website or wherever
  • Curriculum videos for a paid program
  • Facebook live videos – these would be different than the tips or other videos above that you might also post on Facebook or related sites. These will get the most views since they lie right on Facebook:
    • Now you have Live video available on YouTube, LinkedIn and Instagram too
  • Speaker videos – record everything you do, virtual or in person
    • Videos of you speaking on stage at any event
    • Speaker Sizzle Reel
    • Speaker Introduction Video
    • Speaker Media Reel
  • Testimonial videos – of you giving kudos to someone else or a program, etc. or of your customers giving testimonials for you

Now, I know what you’re saying… That’s great and all, Katrina, but I just don’t know how to get started or what to do. I’m not that techy and I really don’t know what to say.

3 Steps to Using Video Marketing to Grow Your Business:

  1.  Just press record – you have to just start by trying it out. Open the webcam on your computer for starters and just press record and start messing around with your intro and a few key points you might want to make. Then you can graduate to recording something more specific and/or doing Facebook Live videos. The key is to just get started.
  2. Repurpose your videos everywhere – this means make sure you make the most of all the content you record. You can transcribe your videos for a written blog post, email, ebook or article. You can post your videos on YouTube, your website, your blog, link inside an email, post to your social sites and more.
  3. Monetize your videos – this is when you start getting serious about making sure that your videos drive traffic to your website, blog, landing pages, free gift opt in pages, sales pages, calls with you and even click to buy links directly from the video itself. There is a whole lot to know on how to maximize your videos including using keyword research, positioning, script writing, SEO and more.

I hope you still aren’t planning on waiting to do more video if you’re already recording them now or waiting to just get started. I’d hate to see you get left in the Internet Dust by your competitors!

Video Marketing isn’t going away so please start embracing it now. I promise if you do just a few of the things I mentioned here you’ll get more response in your marketing for your business.

Come talk with me in a complimentary business strategy session and let’s discuss video marketing, your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

Are you avoiding doing Video and Live Streaming?

I have some clients who are not yet doing video or livestreaming and they really need to take advantage of this powerful medium.  I invited the Video Queen, Monique Johnson to join me in a recent Facebook Live to talk about Everything Video but that video has since expired now. But read on for some quick tips and then make sure you follow me on Facebook as well as Monique here.

As you know, networking is important for the growth of your business, but let’s face it – you are not going to be able to reach as many people at going to networking events as you can when you are broadcasting Live or with a Video online. When you appear on video or a Facebook Live, it’s like an opportunity to reach (or to network) with many more people who are from several geographic areas, not only those who are in your local area.

When you are broadcasting or doing a video online, it’s like you’re attending a networking event and you are the featured speaker!

I met my friend, Monique Johnson, at an event where we were both speaking and her presentation blew me away.  She is  an expert in Video Production and in using Video and broadcasting Live.  Monique helps her clients and students get more clients by showing them how to use and harness the power of Social Video.

I got together with Monique on a Facebook Live recently to discuss “Everything Video”.  Monique shared several great tips about Live Videos and stressed the importance of repurposing your video or Live content on your social media platforms.  Here are a few of Monique’s tips that we cover in this broadcast:

  • It’s important that your Live Videos don’t die on the platform you broadcasted them on – Repurpose them.
  • Each platform has different limits for Video and Live streaming.  What you are publishing YouTube isn’t the same as what you will be publishing on Instagram.
  • If your Video is longer than the length the platform you want to share it on will allow, you simply edit it to show shorter videos like snippets, teasers, and highlights.
  • You don’t have to invest in a lot of expensive equipment to get started.  A smartphone is all you need.

Do you know all of the broadcast limit of each social media platform?

If you missed our Facebook Live, go follow us online and catch the next one!

Be sure to check out Monique’s Group to learn more about creating Videos and Live Streams for your business.

Come on! It’s YOUR Time to shine online!!

xoxo Katrina

Here’s to Creating A More Successful Business!

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

 

 

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Today I’m sharing a couple of important tips in this episode of “Ideas I Get While in the Shower”.

These are things that I thought about today – things that I have to make sure are done too!  I want to make sure you are aware and not neglecting things you have to pay attention to.

The two things I want to talk to you about today is your website and your email marketing.

    1. Your Website  –  this is your most important marketing tool but many business owners are not using it effectively.  Also, you have to keep your website updated, especially if it’s a WordPress website.  If you haven’t looked at the back end of your website for a while, you really should do that soon!  It’s critical.
    2. Your Email Marketing  – Sure you need forms on your website but there are so many bots that spammers use to scrap email addresses these day.  You don’t want Spammers on your email list. Many people are getting email subscribers in their list that are obviously spammers.

Listen to the video below to learn more about keeping these tools updated when I share my “Ideas I Get While in the Shower – Episode 2”

Keeping your systems updated is critical to your business.  Do you have systems in place yet to help you automate your business?   Come talk with me about this and more in a complimentary business strategy session by clicking here: AskKat.biz

Go to Jumpstart Your Marketing.com and sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.

Here’s to Your Success!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!


I’m sharing tips today about how to do quick video tips for your business. They can be like the Video Biz Tips I share with you. Or your videos can be another income stream for you.

There are so many people in business who are NOT doing video yet and I’m urging you to get started NOW! It’s past time for you to embrace video. This post is definitely for you.

If you are already doing video in your business, these video biz tips may still be helpful to you because as you know, it’s not always easy to come up with things to talk about.

First of all, you need to get past the notion that you have to wait until you have everything in place and it’s just right. You can video, off the cuff. I regularly get many revenue producing ideas for myself, my clients, and my mastermind members. And, just the other day, I did a video to share some of the ideas I had while in the shower.

Video can be used to share info and tips. It can also be used as a revenue producing resource. If there is something you know or know how to do and you can teach others, why not record it on video and create a program or online course.

Video is an AMAZING resource. It’s free to use for marketing purposes – well it is right now.

Click the video below to hear more tips and ideas about “What to Share on YOUR Video Tips!”

Are you on my email list? I don’t send a lot of emails, but when I do send them, I share a couple of tips that I think you will be interested in. Make sure you get on my email list, if you’re not already, because I’ve created a new program that will be starting soon and I’ll be sharing the info to those who are paying attention to my emails. It’s an online course where you’ll learn a lot of revenue generating tips, most of them are online. You’ll learn how to reach more people without working so hard.

Go to Jumpstart Your Marketing.com and sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.

Looking forward to talking to you soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


Today I’m sharing tips about Facebook Live Videos and I want to let you in on a little secret! There are several social media gurus in the marketplace who are charging people right now for the information I’m giving away here in this video below!

There’s a lot of hype about Facebook Live Videos now.  Have you tried it or produced one?  Do you know how to create one on your smart phone?  Do you know what to say and how long your Facebook Live video should be?  Many people aren’t using Facebook Live because they are resistant to new technology, which is a topic that I work on with my Live Big Mastermind group – to get them comfortable with new technology.

facebook live videoPeople want to get to know the REAL YOU!  They want to get to Know You, Like You, Trust You & Connect with you Faster and Facebook LIVE is a great way to make that happen!

Have a clear idea of what you what to say before you start your Facebook LIVE. Show some personality. It’s really simple – it doesn’t have to be PERFECT. View the video to get the simple steps to start using Facebook LIVE and all of my juicy tips to make your Facebook Live engaging! Engagement is what you are aiming for to build relationships.

Check out the video below for more detail about How to Do Facebook Live Videos & More – with Free Tips!!

How to Do Facebook Live Videos & More – with Free Tips!

Are you feeling a little more confident about producing Facebook Live Videos? You can do it – Just do it!

By the Way: I attended a conference this past weekend and produced several Facebook Live Video posts during the time period of Dec 8 – 11th, 2016. Check them out at on my Facebook Profile at https://www.facebook.com/katrinasawa to see what I did and to get some ideas for your next Facebook Live Video! You’ll need to scroll to those dates but it will be obviously that they are Facebook Live Videos. Check ’em out!


free session If you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me.  This is still a great time to schedule a chat with me. Why?  Because I’ve opened up some additional coaching slots this month so now’s the time to start working to make more money or to start planning for next month, next quarter, next year!!!  Just go to askkat.biz and sign up with a session with me.


KS-LiveBigMastermind-Header

 

Are you thinking about joining a Mastermind Group? If so, I highly encourage you to go to LiveBigMastermind.com to see all of the benefits that membership in my mastermind group offers you!  You’ll find a sign up box on the page for you to schedule a time to talk with me so we can determine if this Mastermind Group would be a good fit for you.  And, there’s NO OBLIGATION just to have a chat with me, REALLY!

 



GET READY NOW FOR:  JumpStart Your Biz in a Weekend Intensive – in Sacramento, Mar/Apr 2017!  

jumpstart your biz in a weekendBe a part of an intimate group of highly motivated entrepreneurs and business owners at my JumpStart Your Biz in a Weekend Intensive!  If you need better marketing results & a better overall business plan FAST or you know someone who does, here’s your chance!  Check out all of the training you will receive at this Event in Mar/Apr 2017. ACT FAST –  and you can get $100 OFF the Early Bird Pricing even!  (Use Promo Code 100OFF at checkout)  Check it out NOW at: www.JumpstartYourBizinaWeekend.com

Here’s to your Success! 

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

Want to know how to do weekly video tips for your own business like me? It’s pretty easy actually, listen in to hear how I do it, my tricks and tips and more!

Now, make sure you’re receiving my emails and my video tips so you can get some other ideas for YOUR videos….sign up on the top of the page or go get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts.

Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com.

My live events are always a ton of fun AND a lot of attendees MAKE MONEY at them too (I show you how!) 

Talk to you soon!

 

                                  
Katrina Sawa  
The JumpStart Your Biz Coach
(916) 872-4000
info@jumpstartyourmarketing.com

 


 

“She has always been there for me…”

 “I first met Katrina back in 2005 when I was starting up my business in Folsom. She gave me so much information and ideas that I have been continuously using them for the last 8 years! Of course I consulted with her since that time, but one of the things that I am so grateful for is that she is still here!  Still helping people grow their business.  Still offering her services and willing to help out when needed.  She helped me not only with my local hypnotherapy services, but also helped me launch my hypnosis CDs and mp3 recordings on a national scale. I can’t tell you how many times over the last 8 years I have been frustrated by services that have come and gone and now offer no support or encouragement.  She has always been there for me and I greatly appreciate the fact that her steady support and services will be there in the future as well.  In fact, I received so much pertinent data from her that I am still implementing what she suggested 8 years ago. Not that I have been ignoring what she originally said, it’s just that she gave me so many valuable insights and suggestions that it could take years to implement all of them.  And that was a great way to grow my business at a rate that suited my needs.  There are so many aspects to having your own business that it is comforting to know that when I am ready to take the next step that she is there with the knowledge and the plan to help me achieve those goals.  If you are ready to move forward with your business, please give her a call and let her help you become even more successful.” ~David GreenwoodGreenwood Hypnotherapy http://www.GreenwoodHypnotherapy.com
 


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

 

 

 

Whether you’ve already started recording video and using videos in the marketing of your business or not, there are a few key things you may want to make sure you’re doing in order to maximize your exposure and time.

Video is highly searchable by the search engines online and it’s becoming one of the hottest ways for someone to experience you. It’s not going away so you want to start embracing it!

The top 4 reasons you want to start doing more video if you aren’t yet are:

  1. People get to experience you on a more personal basis without you having to be there with them.
  2. You can share more of your content that attracts prospects anytime you want and it can literally be seen by anyone anywhere in the world!
  3. Having videos gives you more of an edge over your competition and establishes you more of an expert in your industry.
  4. You can develop paid trainings people can buy online while you sleep!

How to shoot videos:

  1. Buy a webcam or flip camera or use the one on your desktop or laptop to get started.
  2. Get in a room with good lighting and an aesthetically pleasing background
  3. Put on extra makeup for the camera
  4. Have someone hold the camera or set it up with stand if using a portable one
  5. Turn on record and talk – its that simple!
  6. Download to your computer or save
  7. Open an account on YouTube.com
  8. Upload your videos, weekly if possible to YouTube – adding keywords and a written description of what you’re talking about with link to a web page on your website to find out more
  9. Make sure your YouTube account is set up to automatically feed into your social networks using an RSS feed so it gets repurposed in multiple places

What NOT to worry about when doing videos:

  • When you’re just starting out, don’t pay a lot of money to get videos done, get your groove first for free then pay for a professional video on your website when “you’re ready” to really shine and you have a good call to action and script.
  • What you look like or sound like – no one is as critical as you will be.
  • Buying expensive audio or video equipment. Do what I suggest above for creating your videos for free first. Then when you get your groove or have more of a concrete strategy you can buy upgraded equipment.

Quick outline of what to say in promotional videos:

  • Quick introduction – your name, title, business and website url plus what you’re going to share (i.e. quick biz tip or similar)
  • Content or tip – share something useful, helpful or interesting in a minute or two if you can
  • Close with a call to action – what do you want them to do? Go sign up on your website for information, call you, register for an event or teleclass?

Don’t worry about what you look like. Be personal, memorable and vulnerable. Encourage interaction with your audience and you will build followers. You can do this!

 

 

For more information on how to JumpStart your small business with creative ideas on all sorts of proven marketing strategies, developing systems, higher end programs, events and more, grab your free business-building gifts online at www.KatrinaSawa.com/freegifts

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com

Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

I hope you’ve caught the last couple articles in this series, even if you haven’t started doing video yet in your business – for marketing, your website, tips, engaging clients and more. This seriously is something you don’t want to ignore anymore. And if you’re already doing videos in your business, you may catch a few tips here that can enhance your videos, capture you more viewers and convert more paying customers!

In my business and marketing coaching business, I hear a lot of excuses as to why someone isn’t or doesn’t want to do video yet in their business. I do. I hear it all!

But that doesn’t mean there isn’t a way to get around those obstacles or fears that you may have and learn how to maximize what you’re doing on video to get the biggest bang for your buck so-to-speak.

The 3 biggest obstacles or excuses that I hear entrepreneurs make about recording or promoting videos:

  1. Mindset – you don’t think you look or sound good on video (article 1 of 3)
  2. Strategy – you aren’t sure what to say, share or promote on video (article 2 of 3)
  3. Systems – you aren’t that tech savvy or aren’t sure what software or technology to use to record your video and get it out there

In this article, the two preceding it, I share a bunch of tips for combating each one of these so hopefully this helps you get started using video now!

Tips for getting comfortable using the technology is always a big deterrent to getting started doing videos in business. If you want to learn how to get the right stuff without spending a mint and what else to do with your videos once they are created and uploaded, try these suggestions:

  • Look on your computer or chosen electronic device first for:
    1. Quicktime Player, iMovie or some other recording software – I love and use Quicktime Player on my Mac desktop all the time, it’s very easy to use. Download it for free for Mac or PC.
    2. YouTube easy upload buttons, apps or plug-ins – I actually just upload my videos directly from my desktop to YouTube first, then I can easily grab the embed code from there to add it to my website or some other webpage if necessary. You can also record directly on YouTube, no download required.
    3. iMovie also allows you to edit your videos – but frankly it’s a bit techy even for me so I just don’t edit my videos, I do them until they’re “good enough”.
    4. Photoshop will allow you to add graphics or words and links to the top of your video or create an image to go with your video with clickable links but this software is a bit expensive and more designer friendly.
  • Don’t buy anything too expensive right out of the gate for device, camera, webcam, software, program or microphone. Learn what you’re doing, saying and sending first; get comfortable doing videos, come up with a regular strategy and schedule and THEN if you want, invest more in your technology in my opinion. You may just need a nice, reasonably priced microphone, that’s it other than the program to record it, which should be free or included on your computer.
  • Practice with what you have on hand first – your webcam, your smartphone, tablet or laptop, just get comfortable doing video. No one even has to see the first few if you don’t want to but don’t wait for perfect, just get info, tips and yourself out there!
  • Good lighting and sound quality are the most important things say most video viewers. They typically don’t stick around to watch if they can’t hear you, your sound is too low or too garbled. Then a secret to lighting is to bring in a little end table light, take off the lampshade and stick in front of you but behind the camera, or have a window in front of you or some other light source but not behind you. And tilting the camera a bit so it’s looking down at you is better than looking up at you.
  • Try recording with the speaker on your phone or computer first to see if it’s good enough and clear. If not, you can pick up inexpensive microphones that plug into your desktop or laptop for better sound quality, I like the Logitech brand myself.
  • Save all your videos to your computer as well as putting them on YouTube if appropriate.
  • YouTube is for sharing with the world obviously but even sharing tips and content from your articles, ezines, products, events, books and more is good because it will just be snippets of that content that then you can share how to buy or invest in from there.
  • Write a good video title and description on your YouTube page and include a URL at the top of the description so it’s the first thing people see when viewing your videos.
  • Add as many tags as YouTube will let you upon uploading, include your main keywords, your name, business name and topic. Use close to the same tags on each video you upload so more of your videos pull up on the sidebar of each page.
  • Share your videos on social sites too, put it everywhere, no one watches everywhere.
  • Repurpose your video in your email newsletter, post on your blog or video page of your website then write an article about it or transcribe your video and use the written version of it as content too for emails, tweets, posts and more!
  •  

    I RECORDED A VIDEO SHARING MORE ABOUT THIS STEP – TECHNOLOGY & SYSTEMS – CLICK THE VIDEO BELOW TO WATCH !!

    Remember, your promotional videos only have to be 2-3 minutes unless they are training videos or videos for regular clients. Longer videos are ok for some people who really are interested in the content but not typically for new people just being introduced to you.

    The key is to just get started. Record one and send it out to a few clients or friends that you trust to review it and give you feedback.Perfection is NOT the best strategy here or you may never get anything done and out.

    If you missed the first two articles in this series on Getting Started Using Videos in Business, go check them out. In the first two, I shared:

    • Tips to Make Yourself Look and Feel Better When Recording Video
    • Tips to figure out the Strategy for why and what you’re going to do with your videos or say on your videos

     

    Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

    Join me in
     November and let’s jumpstart your business!
    Go to www.LiveBigEvents.com for all the details and sign up today!
    Here’s to creating and enjoying the business and life of your dreams!


    Katrina Sawa

    The JumpStart Your Biz Coach, Speaker &

    Author of the book, Love Yourself Successful

    916-872-4000

    katrina@jumpstartyourmarketing.com

    “Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

    P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
    P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
    P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!