Catch this Facebook Live with me and my friend PeggyLee Hanson where we discuss book formatting, publishing, being an author, compilation books, and speaking… it’s all so vital to being a true expert in your industry! PeggyLee is one of the speakers at my 2019 Speaker Success Bootcamp this week.
Get tips for WHAT to write, how to publish and Kindle publishing needs.
One thing we talked a lot about is BOOK FORMATTING – of your ebook or print book.
Proper book formatting is absolutely vital to having it read or purchased and especially to getting RAVE REVIEWS!
No reader likes a poorly formatted book or one that’s hard to navigate without easy online click to chapter links for example with ebooks.
The visual experience of your book is something to spend a little time and money on for sure.
Here are a few book formatting tips for ebooks:
Make the content easy to read, meaning use words most people use and write like you talk perhaps
Put bulletpoints in and paragraph breaks often so it’s not just paragraph after paragraph of content
Make it easy to click to each chapter from within the Table of Contents
Be careful adding too many pictures, it will make your file very large and not as easily downloadable for users, most ebook readers prefer text only
Add links to pages in your website for easy clicking and opting in for free stuff!
Here are a few book formatting tips for print books:
Have enough white space so the text isn’t all crunched together please, that’s just annoying
Have easy to scan copy with lots of smaller paragraphs just like in the ebooks, bulletpoints, numbers perhaps if you’re sharing steps to something and even pictures I think.
Pictures will add pages to your book if you haven’t written something very long or if you want to spread out the copy a bit. Be careful using pictures that are only good if used in color, color is VERY EXPENSIVE to print in a book! Think about adding a color version to your book on your website perhaps if the pictures really are better in color, then you can link to it from your chapters and also hopefully get people on your email list!
Please remember to drive people to your website whatever you do… add in things perhaps like “Action Steps” at the end of each chapter, or a “Book Resources Download Page” for audios, video content and more.
Use a header and footer for your pages, it can change for left or right sided pages also so you can alternate what’s on those, but use that space to include your business name, website or title of your book even.
Want to become an author easier too in 2019? Contact either PeggyLee or myself to help you write your own book OR Check out both of our compilation book opportunities and let US do the work for you in getting published in the next year or so…
Today I’m talking about a quick tip about using handouts when speaking. If you’ve followed me even for a short period of time, you know that I use speaking as my #1 marketing strategy in my own business. And I teach it to my clients and other entrepreneurs as well.
Speaking is really the #1 Fastest Path to Cash. You can leverage your time and expertise by talking on a video (like this one you are viewing), a telesummit, a webinar or in person at a conference, at a meeting or even a very small group. I’ve spoken to a room of as little as 5 people in the room (including myself and the host) and as many as 3,000. You can get started anywhere. So today, I want to teach you about using handouts in your speaking presentation, specifically offline but you can use these strategies for online speaking too. If you are using handouts when you are speaking online, you’ll drive people to a pdf that has a special link. You can use this strategy if you are even speaking on a radio show or a podcast too. Check out the video below to learn the 7 Ways to Create Effective Handouts for Speaking Gigs. I’m showing you examples on this video too! Click the video below to learn about “Creating Effective Handouts for Speaking Gigs”.
So get your materials prepared and use them at your next Speaking Gig!
If you are interested in more tips to monetize more of your speaking opportunities, make sure to sign up for my Speaker Success Webinar. It’s a FREE webinar coming up on June 7th at 12p.m. PST. You’ll learn my 6 Steps to Speaker Success in this webinar. If you miss it when it’s LIVE, it’s being recorded so you can listen to it later. But you have to sign up. Just go to LiveBigEvents.com/webinar-speakersuccess
And I have a Speaker Training event coming up in Sacramento this July – you’ll see all of the information about my Speaker Success Bootcamp when you go to my LiveBigEvents.com website. This training is LIVE and in person and is packed with the information you need to be a more successful speaker, whether you are new to speaking or are currently a speaker. Here’s to Your Success!
Have you been trying to get yourself some speaking opportunities (I call them gigs) but you’re not having the best of luck getting booked?
Are you wondering how becoming a speaker will generate more business for you or why it’s such an important marketing strategy?
Well, I’ll tell you; I get most of my coaching clients and even most of my paying customers for other products and programs from speaking gigs. Sometimes they hear me speak in person at a conference or business event. Sometimes they hear me speak over the phone on a teleclass or webinar. Either way, being a speaker allows me to be the expert in my industry or on my topic. It brings credibility to what I do, who I am and it allows people to experience me quicker than if there were to just read a page or two on my website.
When people get to hear you or watch you for a longer period of time than just a quick hello or introduction it gives them more of a sense of what you do, how you can help them and they can make a more informed decision on if or how they want to work with you. I highly recommend adding speaking to your overall marketing strategies if you’re a small business owner.
In fact, I have a speaker training course on this topic because all my coaching clients need to learn what to do to become a speaker.
The following is that 6 Step Process.
Step 1: Determine WHO you’ll talk to and what do they want to hear. Ask yourself “What are you an expert in? or Who is your target market and where will we find groups of them? What do they care about exactly that relates somewhat to what you do?“ Do a search on Google, meetup.com, look for associations or other organizations with events, conferences and even online events and telesummits!
Step 2: Develop your speaking topics and speaker sheet. It’s important to BE PREPARED for speaking opportunities at all times if you expect to get any. You want to have a professional speaker sheet ready to email someone who wants to book you that includes your topics, descriptions, bullets of what they’ll learn, your bio, picture and contact information at the very least. Having a video of yourself on stage is also good.
Step 3: Strategize on where to get gigs. You’ll need to build a list of potential events, organizations or meetings that you can speak for locally, nationally and virtually. There are easy ways to find places but you need to do your due diligence if you want to get booked. Then you could delegate the contacting of those people and places but it’s not always that easy to find someone who really understands what to ask or say to do this, trust me, I’ve tried; I find that I’m always the best person to look for and contact people to get myself booked.
Step 4: Craft your presentations. It’s important to create your speaking presentations so that they are educational, informative, memorable and they make the audience take the action you want them to take at the end. Whether you’re making a sales pitch at the end or not, how you design your talk is crucial to your success, please don’t wing this.
Step 5: Design your accompanying marketing materials. Often times you’ll want handouts, flyers, order forms or table display materials for when you attend a live speaking event (as well as virtual – what to do online). Again, if you’re not prepared with these things then you’ll most likely waste your time doing the speaking in the first place. One thing I like to suggest when speaking to a group of people who aren’t that familiar with you is to have and make an “Easy YES Offer”. This is something low priced and easy for someone to buy that gives them a ‘taste’ of what you offer to ‘try you out’.
Step 6: Following up after a speaking gig. Most speakers don’t do this well at all and it could be more important than what you do AT the event itself. Developing a kick-butt follow up plan for after an event will provide ongoing lead generation and sales. Most of my sales come in the follow up process but don’t rely only on email marketing these days, you have to do phone calling, direct mail and even connect with prospects on social media sites too as they may only see one of these four attempts!
Hopefully this gives you some idea on what to get started doing to jumpstart yourself as a speaker.
Remember though, speaking is just ONE type of marketing strategy that you may want to do in your small business. Generally, you need to do 5-15 marketing strategies every month in order to maximize your potential.
This webinar will be recorded so if you find this article after that date you can still register and receive instant access to the replay! Don’t wait to learn how to monetize speaking more in your business or you’ll miss out on THOUSANDS OF POTENTIAL SALES!!
If you want more specific examples, steps and samples of ways to do this as well as many other types of marketing, then you really want to sign up to receive my free weekly video biz tips, articles and more! Plus you’ll also receive a few freebies to help you jumpstart your marketing and your business, go to http://www.JumpstartYourMarketing.com/freegifts
My quick video biz tip for you today is to ask…Are you already speaking? Or do you know you should be speaking in your business to get more exposure, get leads and clients, make sales, make more money?
Whatever the reason, speaking is the #1 Fastest Path to Cash. Whether you can admit that or embrace it is up to you, but I highly recommend you put becoming a speaker or learning to be a better speaker on your to-do list for this year!
You should learn to position yourself so you can sell from the stage or from the back of the room as well as speaking more online and offline. For example, this free video tip for you is actually a speaking gig! One that I created for myself. I’m just trying to prove a point – you don’t have to get booked into a conference where hundreds to thousands of people will be in the audience. Sure, that would be a great gig! And I realize that not everyone clicks to watch videos. But, you should be prepared to do any type of speaking gig.
As a speaker, you’ll need to know several ways to be prepared because many times a speaker will not be permitted to sell from the stage. There are things you can do to negotiate ways you can generate leads.
Check out the video below to learn 3 Things a Speaker Can a On Stage (Virtual or In-Person) to Build your List and Get More Clients. These are all things that are inexpensive or you can do them for free.
Click the video below to learn “3 Ways to Get Leads When Speaking”.
There are many ways to get paid speaking gigs too! These tips I have just shared with you today are Lead Generators to build more awareness and get you more exposure.
Come to my Webinar because I’m going to share SO MUCH MORE! I have a 6 Step System on how to Make Money from Speaking. Sign up today at www.livebigevents.com/webinar-speakersuccess . The Webinar is on June 7th at 12:00 p.m. PST. and is being recorded so you can attend LIVE or listen to the recording. But you have to sign up to get the recording.
Remember, sometimes an opportunity to speak to a group may come up and you’ll want to be prepared. This Webinar will give you insight to handle that. And if you are currently speaking, join us on the Webinar anyway because I’ve got some tips and ideas you’ve probably not even thought of yet!
Are you ready to make money from speaking? I’m sharing information about what you need to have ready to go for any opportunity.
Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you’re already speaking then great, what I’m sharing in this article could be a good reminder for you.
If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?”
Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone likes, trusts and is able to connect with you personally.
One of the biggest mistakes I see many speakers making however, is that they are rarely ever prepared for opportunities that may arise at any time.
Being prepared as a speaker will get you into more doors, position yourself as a professional to the people booking you to speak and it will allow you less stress and freedom to take advantage of all kinds of opportunities whenever they come up.
Here are a few things you want to make sure you have prepared:
Professional speaker sheet – with your bio and/or introduction and your talk title and description at the very least. You can add references, additional talk descriptions, testimonials and places you’ve spoken too if you like and you have.
Professional head shot – easily downloadable from your website or emailable
One to five (max) talk topics and descriptions – you can have more than one if it makes sense for your business and what you speak on are all complimentary to some extent. If you’re just starting out, start with one signature talk however to make your life easier.
Cover letter or email prewritten and ready to go – include all attachments and information someone would need to decide whether they want to book you as a speaker or guest
Page on your website talking about you as a speaker – include your talk titles, places you’ve spoken, videos of you speaking and more information someone looking for a speaker could download easily on their own.
Speaker videos – make sure you have at least one video of you speaking on stage or in front of a group; many events and bookers won’t even consider you without this these days.
Choosing the right signature talk you’d think is the easy part, however it can be the most crucial part of this whole equation, especially if you want to monetize your talk and your time.
You need to prepare what you’ll talk on based on what action you ultimately want the audience to take with you. Do you want them to sign up for your free gift or newsletter? Buy your book or product? Register for your event?
It’s important that you reverse engineer your talk based on what you want the audience to buy or sign up for. This is crucial and another big mistake I see many speakers making. They give a great talk then tag on a pitch to sell something totally different to the end and it feels like a sales pitch. Not good.
If you want to figure out how to set your business up the right way from the start whether you’ve already started or not, along with the most effective marketing strategies… I invite you to join me for a Free Speaker Success Webinar happening June 7th at Noon PST. (It will be recorded in case you can’t come live so sign up regardless!)
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. Katrina is the creator of the JumpStart Your Marketing™ System, JumpStart Your Business in 90 Days System and 7 Step Love & Money System of which she holds a live event on every year. She works with motivated women entrepreneurs who want to start, grow and market your business the right way from the start. Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline marketing strategies, plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach who has been featured on the Oprah and Friends XMRadioNetwork, News10 and Good Day Sacramento. Get her FreeEntrepreneur’s Success Kit at www.JumpStartYourMarketing.com.
Are you wondering WHERE YOU STAND in your marketing…