I was recently featured on Tracey Osborne’s Daring Woman podcast.

Life is full of ups and downs. Broken relationships, broken hearts, broken spirits. But imagine the possibilities of a life filled with joy, happiness and meaning. How do you get a jumpstart on a new life? Join Tracey Osbourn and Katrina Sawa on this podcast today. These two long time acquaintances get together and learn more about one another, and share some steps you can take to ignite your passion and jumpstart a new, exciting life!

Click Here to listen now!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S. If you are new to me or want to truly “TRY ME OUT”… Join the BRAND NEW International Entrepreneur Network for just $7/month and get help on our twice monthly zoom mastermind calls or inside the private Facebook group immediately! This is a community for masterminding, collaboration, resources, support and more. Plus founding members will have special access and visibility to the rest of the group moving forward, become a Founding Member today at www.iEntrepreneurNetwork.com!

If you’ve been following me for a while and/or are ready for a bigger step, come to a 1-on-1 call with me and let’s talk about coaching options! Schedule at www.AskKat.biz today.

Do you struggle with sales or selling?

I’m not perfect at it but I think I’ve been pretty successful at it over the last 33 years and all the different jobs I’ve held as well as with my own business.

How did I learn initially about sales and selling?

I think, being an only child craving attention, helped to form my strategic negotiating skills.

Then in my first handful of jobs, Ice Cream Scooper at Thrifty’s, Sales Associate in a clothing store in the mall and as a waitress in various restaurants, it was about the sell up or add on sale as well as building relationships.

I learned early on the power of the “like, trust, connect factor”.

College helped more with shaping my “consistent, stick-to-it habits”, having to stay consistent with my classes and studies in order to pass, which is a must in sales.

Then after college came a few paid sales trainings, either in the corporate hiring process or just on my own with Zig Ziglar and Brian Tracy cassettes leading the pack.

I learned to get really good at the consultative sales approach and talking though objections as they called it then. (Some people now call that “Dancing with Concerns”.) Basically, you learn as much as you can about your customer, find out what their biggest challenges or struggles are, and then figure out how you can solve them.

This approach still works today. Many of you are probably doing this to a certain extent now, however the marketplace has shifted over just the last 5 years or so and even just since January of this year.

Do you feel the shift?

It’s not just about:

  • Prospecting
  • Following up
  • Consulting and
  • Closing anymore

It’s more about:

  • Attracting community
  • Giving, Giving, Giving
  • Sharing, Sharing, Sharing
  • Nurturing and relating
  • Inviting to join/buy/become a part of/experience
  • Striving for referrals back to the community

You still need the basic sales skills however:

  • Negotiating
  • Dancing with concerns
  • Offering or Introducing upsells, addons
  • Showing massive value that you bring/offer
  • Consultative conversations, videos, tutorials
  • Ability and courage to ask for the sale/make offers and invitations when appropriate
  • Problem solving
  • Listening
  • Confidence to charge your worth
  • Persistent and consistent follow through and follow up – this last one is soooo important!
  • You just may want to present some of these skills in a different manner is all.

It’s possible that some of your ideal clients have been “sold to” before in good or not-so-good or friendly ways and they could be gun-shy.

Maybe that’s been true for a few of you regarding me? It’s ok, I get it. Just like I hope though that your ideal clients let go of that when it comes to hiring YOU so they can get the support they need from you. I hope you can let go of that and TRUST ME to help and support you. Because I get where you are, what you’re going through, where you want to be and most importantly, why you’re not there yet.

By the way, it’s not being salesy if you continue asking someone if they would be interested or if you don’t immediately stop a sales conversation once someone gives their first ‘no’. You could be stopping too soon and enabling them to stay “in their story”.

If you are truly here to help those you serve with your gifts and talents then you have to be persistent and confident in your approach. You can’t back down just because YOU are uncomfortable. Often times we do have to push people out of their comfort zone so they can start believing in themselves.

In addition, you also often have to help your potential clients “find money” to hire you or buy from you. That means, asking about their finances and giving them ideas for ways they CAN invest with you rather than letting them get off with saying “I can’t afford it”. Many people use that as an excuse to get you off the phone when they just don’t see the VALUE yet, don’t TRUST you yet or haven’t felt like you can truly solve their problem yet.

Getting really good at the “SALES CONVERSATION” is a critical skill that all entrepreneurs must learn, I don’t care what business or industry you are in. There is NO way around learning this and becoming better at sales.

Just like it’s easy for you to see exactly what YOUR ideal clients need, I’m extremely good at helping you figure out:

CREATE BULLET LISTS:

  • Your exact next steps
  • Your blocks
  • Solutions to your challenges
  • The WORDS you can use to do better in sales conversations, marketing and more

This is why one of the best things I’ve found over the last 6 or so years that you can do to attract and connect with more of your ideal clients is to have an option for them to “TRY YOU OUT”.

Some people are skeptical and want to make sure first a few things about you such as:

  • What you say is true
  • You do deliver
  • You walk your talk
  • You’ll “get them”
  • They can trust you
  • Do you have a “TRY ME OUT” option? Is it working? If you don’t have one or you do and it’s not working, it might need a little tweaking to be more of what your people want. OH, and your “TRY ME OUT” option is not always a call with you by the way… some people consider that way too much (on a first date).

A little tweaking can make a big difference. You may have to test a few approaches out. But I’m going to caution you here because when I was in advertising sales for the local newspaper, a business couldn’t just run an ad one day or one week and get massive results. They needed more frequency. And even now, you can’t just NOT DO a marketing strategy because YOU don’t like it, you have to do what works.

For example, if you don’t like it when people call you, email you or send you stuff in the mail, that doesn’t mean you can decide NOT to do those things when marketing your business. In fact, all of these three strategies are pretty critical still. You just have to do them in a way that works for you and your ideal clients.

If this all makes sense to you and it could be POSSIBLE that there are some “missing pieces” to YOUR sales process then why not “TRY ME OUT”!

Let me help you figure out what those are for you (sooner than later)?

Here are 2 options – PICK ONE!

If you are new to me or want to truly “TRY ME OUT”… Join the BRAND NEW International Entrepreneur Network for just $7/month and get help on our twice monthly zoom mastermind calls or inside the private Facebook group immediately! This is a community for masterminding, collaboration, resources, support and more. Plus founding members will have special access and visibility to the rest of the group moving forward, become a Founding Member today at www.iEntrepreneurNetwork.com!

If you’ve been following me for a while and/or are ready for a bigger step, come to a 1-on-1 call with me and let’s talk about coaching options! Schedule at www.AskKat.biz today.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

I’m excited to talk to you today about Sales Conversations.

I know, you don’t want to be a salesperson, you don’t want to be “salesy”. But you must have sales conversations in your business – there’s no way around it. Good Luck finding a salesperson who cares as much about your business as you do! Bottom Line – you need to hone your sales skills, no matter what industry or business you are in.

sales conversationsI’ve had years of training and experience in Sales and Marketing – that’s why I can deliver this type of coaching to my clients quickly and effectively. If you are not persistent in delivering information and consistent in asking questions of your prospective clients; if you are not having the sales conversations that you should be, you are missing out on making thousands of dollars.

I have a much longer sales conversation model that I teach to my 1on1 clients and my mastermind group.  But in today’s video, I’m giving you Steps to Effective Sales Conversations, so click the video below, take notes, and start using these methods today! If you are missing ANY of these steps, regardless of the price point of your product or service, you are missing opportunities to make more money.

Check out the video below for more detail about my “11 Steps to Effective Sales Conversations”!

“11 Steps to Effective Sales Conversations”
Now you have enough information to have effective Sales Conversations!

 

I usually share these tips with only my high end clients or at my LIVE events.  So if you like what you’ve heard today, you should consider coming to my next event. There’s so much more we should talk about, including Sales Conversations. I’d love to invite you to my next event, Jumpstart Your Biz in a Weekend, on March 31st, April 1st & 2nd, 2017 in Sacramento, CA.  jumpstart your biz in a weekendInformation about this and all of my events throughout the year can be found at LiveBigEvents.com. You’ll receive the best deals if you sign up as soon as I launch an Event.

So head on over to Live Big Events and sign up for the Jumpstart Your Biz in a Weekend Event!  Event starts on March 31st, 2017!

 

Talk to you Soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

 

Today’s video tip is about Creating Better Converting Sales Conversations.

It’s a task that as an entrepreneur, some aren’t always that strong with….sales conversations.

If you struggle with how to either get more people to sales conversations with you or having them say YES to you, then check out today’s video tip.

These 5 keys will help you tremendously when talking with prospects whether it’s on the phone, in person or via email or online.

1. Connect & Build More Rapport
2. Ask Questions, Listen & Don’t Preach
3. Don’t Share Your Pricing Too Soon
4. Remain Indifferent
5.. Offer “This or That”

Listen in to hear me explain all this more!

Click on the video below to hear more –>

Video Biz Tip: 5 Keys for Better Converting Sales Conversations

TAKE SOME ACTION TODAY!

Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:

  1. Come talk with me about this and more in a FREE 1on1 session by clicking here: https://jumpstartyourmarketing.com/strategysession/
  2. Go grab some additional FREE Resources online at https://jumpstartyourmarketing.com/freetrainings/
  3. Or attend one of my next live training events in Sacramento, CA – find out more about them here.

LIveBigEventsHeader-2016

Talk you to soon!

 

Sawa-Katrina-Book-Headshot

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events – May, July or Nov! Go to www.LiveBigEvents.com for dates and info!  

 

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FEATURED EVENT:

entrepreneur opportunityDon’t miss my next Jumpstart Your Biz in a Weekend 3 day training here in Sacramento on July 22-24th.  If you need more clients now, need better systems for your lead generation, marketing, follow up and sales processes, need more referrals, speaking gigs, you want to know how to focus on social media, be more effective at networking events, learn how to transform your website – THIS EVENT IS FOR YOU!!   I’m going to share my secrets to help you develop strategies that will  bring you more leads and what’s involved with having a smooth-running, moneymaking system of a business. Get more information and register today at www.JumpstartYourBizinaWeekend.com.

 

No matter what industry you’re in or which products and services you sell, you have to be a salesperson in your business. Stop trying to avoid selling.

I realize some of you don’t want to be too salesy or annoying in your approach but you may not be doing enough to even get a sale if you’re too worried about that.

Are you the type of business owner who:

  • Tells people you meet “If you’re interested, give me a call” rather than “I see you’re interested, how about we set up a time to talk about it?” or something similar to take the prospect to the next step.
  • Hands out your business card or brochure to a person you’re having a conversation with to explain what you do rather than talks to them or asks them questions to find out their interest level.
  • Gets someone in a free consult or free initial call with a prospect and then end up coaching them or giving them solutions so they’re “full” and aren’t interested in buying more.

There are a whole host of other actions or “non-actions” a wishy washy salesperson does or doesn’t do but those are some of the biggies I see with my clients.

This isn’t going to get you the success or revenue that you’re hoping for in your business however. You can be much more aggressive with your sales conversations and actions without being pushy or salesy. It’s very easy if you learn how and you especially learn “what to say”.

I have to work on this myself too, I’m not the perfect salesperson. But I reach out and invest in myself and to hone my sales skills often. Many entrepreneurs DO NOT.

Watch the video below and see if you resonate with making any of these BIG Mistakes in YOUR sales conversations (or lack of them). Then DO SOMETHING ABOUT IT WILL YA! Stop waiting for you to magically get better at sales and learn HOW to get better at it faster.  – Click the video image now to watch!



Stop stressing about what to do and how to do it in your business so that you can pay your bills. Instead learn an easy system to start, grow, run and market your business that allows you to attract more of your ideal clients who will pay you exactly what you’re worth (if not more) right away. Feel more confident and know that what you’re doing will work and bring you results.

For more information on how to jumpstart your business, your marketing and your life too, come talk with me to see if or how I can support you in jumpstarting your business. Go fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult very soon! Go to www.AskKat.biz now.

I go through all of the nitty gritty details of everything you need to become successful in your business, your marketing strategies, sales processes, online marketing techniques, website copy and design suggestions, how to get speaking, become an author, and more in one event than you’ve ever experienced.

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S.  Would you like to come talk with me first to see if or how I can help you jumpstart your business? If so, fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult very soon! Go to www.AskKat.biz now.

© Copyright 2014 K. Sawa Marketing International Inc.

Join me on March 18, 2014 for a NEW Free Webinar: on my NEW Jumpstart Your Marketing & Sales System!

Regardless of what type of business you have or when you started it, you’re just probably not doing enough marketing or sales.

If you’re trying way too hard to make the amount of money that you thought you should be making by now then this webinar is for you.

If you’re just starting your business – THIS WEBINAR WILL SAVE YOU MONTHS, IF NOT YEARS OF TIME, & THOUSANDS OF DOLLARS INVESTED IN THE WRONG PLACES. You just have to trust me on that, you see, I’ve been there.

I’ve invested hundreds of thousands of dollars on my business including workshops, programs, trainings, mentors and masterminds in the last 8+ years in my business but no one ever taught me as much as I teach clients all in one place (and in the order of importance I might add!).

In fact I keep evolving my programs based on new ideas, technology and trainings that I’ve learned and continue investing in to hone my skills. I recommend you do the same. But make sure you spend your time wisely with those of us who have actually made good money (and still ARE) doing what we teach! Many people teach stuff they aren’t even doing anymore…that’s not me.

I invite you to join me for a FREE Webinar on my NEW Jumpstart Your Marketing & Sales System – it’s for Entrepreneurs who want to monetize more of what you’re doing, automate and leverage more in your biz too so you can create your happiest life ever!

I’ll talk to you soon!

 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

One of the biggest things I see with entrepreneurs in February is that they typically get into a funk.

They set lofty goals maybe in January that still aren’t really coming to fruition or they’ve already backed out of the resolutions they’ve set and for whatever reason get into a funk about business stuff or personal (which in turn affects their business too).

 

Some of the things that can put us into that funk include:

  • Realizing that what we’re doing to grow our business isn’t working
  • Having negative people around you and saying unsupportive things
  • Not having the funds to invest in or do the things you KNOW you need to do
  • Just plain NOT KNOWING WHAT TO DO

I did a little poll on Facebook recently along with asked some friends, peers and clients:

“What do you do when you get in a funk?”

“And what do you do to snap yourself out of it?”

 

Here are 20 ways I found or that came up in that poll that could help you when that FUNK hits you too:

  1. Pray
  2. Say some positive affirmations
  3. Read a chapter in an inspirational book
  4. Get out into nature
  5. Pamper yourself with a massage or pedicure
  6. Call a supportive friend, peer or mentor
  7. Read thank you notes, letters and cards
  8. Review the testimonials of your clients on your website
  9. Watch an inspirational video on YouTube
  10. Shift your plans or appointments for the day and go do something fun or play instead
  11. Get to a networking event to socialize and brainstorm with others
  12. Set a NEW goal and take some action towards it
  13. Get hugs
  14. Exercise
  15. Nurture yourself on the inside
  16. Take a nap
  17. Wallow in it all for a little bit – set a timer for just how long and feel it
  18. Get a caffeine fix
  19. Straighten your office, get organized
  20. Watch a funny movie

 

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.bizLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!  Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April, 2014. Visit www.LiveBigEvents.com for all the details. 

 

Talk to you soon!

Katrina Sawa

The Jumpstart Your Biz Coach

 

More About Me:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com/freegifts.

Get marketing tips, business plans and your questions answered in a FREE Q&A! 

It’s an Open Q&A & Laser Coaching Call because I know so many of you have burning questions you want to know about around starting, growing, marketing or automating your business.

It happens THIS Thursday, November 14th at 5 pm PST so sign up and join me – you can ask a question, participate or you can just be a fly on the wall listening in to other people. There will be live laser coaching on this call just like I do in my Live Big Mastermind group calls.

You can pick my brain on ANYTHING to do with your business, sales, marketing, website, target audience, follow up, social media, mindset and so much more!

Do NOT pass up this one-time and LAST TIME opportunity to talk with me for FREE about your business this year!

I’m writing this article on What To Do When You’re Down to Your Last Few Hundred Bucks because it’s been a common theme lately with some of the small business owners I’ve met, and even some of my own clients when they first start working with me.

None of us want to get in business to fail. We certainly don’t want to go back and get a J.O.B. either. So what do you do when your business just hasn’t produced a lot of revenue yet or you started out and maybe invested the money you did have in some of the wrong places?

No one likes to talk about this either, like it’s not happening or something. Don’t be embarrassed if this is you because it’s pretty common. Entrepreneurs are starting businesses with less and less money all the time. And while building your business on “a shoestring budget” is totally possible, it’s not necessarily a good plan.

So, what do you do when you’re down to your last few hundred or thousand dollars? I know it’s scary, I’ve been there a few times during my stint as an entrepreneur. 

  • Do you quit the business and go back and get a J.O.B. quickly to make some steady income? Maybe but from what I’ve seen it can take just as much time to find a good new job as it is to seriously do what it takes to ramp up a business for positive cash flow.
  • Do you sell stuff in your house, garage or storage unit? Maybe if you can, I have!
  • Do you ask relatives or friends to borrow some cash to get you by? Maybe if you can, I have done that too a couple times throughout my eleven years in business so far.
  • Do you contemplate bankruptcy or which bills NOT to pay? I’ve been there too…
  • Do you stress out, stop taking care of yourself and argue with your loved ones? Hopefully not, as that won’t really help the situation. It’s hard not to though I know.

I suggest you do some or all of the following (and possibly some of the above as well):

  • First, you want to have faith. Have faith that you’re meant to do what it is that you’re doing, that the clients and money will come, that you will be able to pay the bills and have faith in yourself to be shown what to do to make it happen.
  • Second, you want to take advantage of whatever is right in front of your face for fast cash or savings. What can you sell? How can you reduce expenses in your business or your household? Cancel a few things for example.
  • Third, I’d recommend you dial for dollars…meaning call everyone you know, business or otherwise and initiate some sales, offer special deals to buy this week, ask for referrals and more. Remember these are WARM calls, not cold calls when you already know the person or are in the same organization, etc. This includes calls to your social media “friends” as appropriate; don’t just send a message when you need to create cash though, pick up the phone.
  • Next and actually concurrently, I’d recommend getting out networking. When you meet or see people in person, those who could potentially become a customer or client, the relationship building process goes much faster and you can usually get clients pretty quickly if you meet enough people each week. Make sure you have something they can buy today when you find a hot prospect.
  • Finally, it truly may serve you best to spend a few of your last dollars on the right training you need to learn how to do all this if you’re not sure how or what to say or sell. Free stuff will only get you so far. Having a real business and marketing plan that you can follow and focus on week after week will ultimately lead you to a much more successful business. There are affordable options, you just have to look for them.

Of course there a couple dozen other marketing strategies you can try as well but these are the fastest path to cash in my opinion. Then once you do all of this, you can add other lead generation, marketing and sales strategies to the mix for long term business sustainability and profitability.

For more information on how to jumpstart your business, your marketing and your life, come and talk with me in a complimentary business strategy session. You’ll be surprised how much clarity you’ll get out of just this one session. I can help you look at the big picture, goals all the way down to the smallest implementable detail. To sign up for this, go to www.AskKat.biz

 

About the Author

© Copyright 2013 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!

Are You Ready to Make Some HUGE Shifts in Your Business to Build The Business & Lifestyle That You Were Hoping You’d Have When You First Started Your Business?

Then it takes looking at EVERYTHING in your business – the BIG Picture, the marketing, the systems, the sales processes, your customer base, referral sources, your online presence, website and even your own mindset around it all!

You deserve it and you deserve more. You deserve to create the business of your dreams and you can. 

I understand you may have worked with other marketing or business coaches before or you’ve tried many different ways of marketing your business with little to no results so you could be asking…..

So, Kat, Why Are You Different and Why Should I Listen to You?

Mainly because I have such a diverse amount of knowledge on all kinds of different marketing and technological strategies that there isn’t any type of business or professional that I can’t come up with new, affordable and effective ways to market your business for.

Plus its not just about marketing, its about developing the right programs, products and services, having the right mindset and being clear that you’re not going to build this yourself, you need a team.