How are you positioning yourself?  How are you presenting yourself?

I see a lot of entrepreneurs who are:

  • trying to create their own website;
  • trying to create their own marketing materials;
  • struggling to create packages and pricing yourself;

It’s critical that you do certain things to set yourself up as an expert.   And this is what I mean by positioning yourself.

Positioning can mean a few different things.  Several years ago, positioning equated with charging a higher fee and the more one on one access you gave your clients, the higher your fee should be.

Be careful with this because I found that some people felt alienated when I positioned myself like this.

You may already be trying to position yourself as an expert but there are some things you may not have thought of.

Click on the video to learn my “5 Keys to Positioning Yourself as an Expert” 

Are you someone who is working too hard, but not making the money you need to make in your business? If you are, it could be due to a positioning mistake, maybe one I’ve mentioned here.

There may be something else holding you back from getting the clients you need. If so, I encourage you to go to my website at https://jumpstartyourmarketing.com – you’ll find several resources to help you there.

Or come to one of my LIVE events – I have 2 more events coming up this year. Head over to www.LiveBigEvents.com to get the schedule.

If you prefer, schedule a complimentary business strategy session with me at www.AskKat.biz – I’d love to help you.

Talk to You Again Soon!

 

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:   Learn everything from A-Z to start, grow, market, develop systems for and make money with the business you love!  Join us at my “Jumpstart Your Biz in a Weekend” Live Event – Nov 1st – 3rd, here in Sacramento. This is the perfect event for start up biz owners, those thinking of starting a business and anyone who is in business currently who isn’t yet making the money that they want.

Go to:  www.jumpstartyourbizweekend.com  to get more details and register NOW to get the BEST RATE!

 

live event

 

 

 

I recently shared this broadcast on Facebook Live about Pricing for Profits. The intent of this broadcast was to share some great content about Pricing your Products, Services, and Programs with my guest, Carrie Greene of Carrie Greene Coaching. Carrie was ready to join us but, due to technical difficulties on my part, was unable to log into the broadcast. We’ll try to reschedule soon, hopefully April.

And yes, you’ll quickly notice that I’m sick when you start viewing this video but I’m sharing a lot of valuable tips and strategies here about Pricing your Products, Services and Programs. So I’m encouraging you to stay tuned!

Let’s dive right into Strategy!

First, I recommend you offer a variety of products or services with different levels of pricing.

Let me explain:

You should have a “low-end”, Easy YES offer. This is something that is so good that people say YES & pay you on the spot! Your offer must be crystal clear and it’s best if it’s priced under $100. Depending on the what you are offering, the price could be under $200.   The point of the Easy YES offer is to give prospects a way to try you out, to try out what you are offering and to see what it’s like to work with you.

You should have additional offerings (products, programs, or services) with price points higher than your Easy YES offer and lower than your “high-end” Program or Services.

You also need to create a Signature Product, Program, or Service if you don’t already have one. This is something you’ve created and it’s easily relatable to your Brand.

Click here to view the video and learn additional strategies, tips, and examples about Pricing for Profits.

 

So are you charging what you are WORTH? Is there a Mindset issue that blocking you from raising your rates so you can continue to offer value to your clients while charging what you are really worth? You can structure your programs, services and your prices – It’s Your Business.

To recap, there are several steps that go into Pricing your Products,, Programs, and Services so YOU can make a profit. From brainstorming about ways to deliver the program or product you’re creating, and what is included in the offer to determining the value, what you will charge and how you will sell it.

And finally, there are Sales Conversations that you’ll need to have and Sales Conversations is a topic that I LOVE to coach my clients on for example, what to do, what to say, and navigating objections that WILL come up.

These topics and so many others to help you make more money in your Business will be covered at my Love & Money LIVE! event coming up in a few days. Registration closes on Saturday, March 31st. Head over to www.loveandmoneylive.com to take a look at everything we will cover.

If you look around on Facebook, you’ll see my posts that contains discount ticket offers for my Love & Money LIVE! event. If you go to Facebook and Comment “EVENTS” on this post, I will send you a link to register at the discounted price! I have three other LIVE events scheduled this year, so go check out the dates at www.LiveBigEvents.com and start making your plans now!

Here’s to Creating the Business of your Dreams!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

I hear this frequently from some of my clients when I suggest they raise their rates or develop high end programs… “No One Will Pay That”. And today I want to Dispel the Myth.

dispel the myth no one will pay for thatWhat’s the deal with you not charging more for your services and products?

Why don’t you have a HIGH TICKET program or offering?

Is it possible this objection is all in your head? I think it might be. So stop making excuses and start doing the right things to create more sales and revenue.

I believe there are several things you can do to find the clients who WILL pay a higher price for your products and services. Perhaps you just need to get outside of your comfort zone.

If so, stop that negative thinking!!! I’m sharing several tips to help you understand and get clarity on how and why you CAN charge more money so listen to this video message now. You’re only hurting yourself by thinking or saying “No One Will Pay for That!”

Check out the video below for more detail about my Tips for Dispelling the Myth: “No One Will Pay That”!

Tips for Dispelling the Myth: “No One Will Pay That”

Now you understand how you CAN charge more money for your products and services!

If you have questions about charging what you are worth – come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz.

Talk to you Soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


PLAN NOW TO ATTEND:  JumpStart Your Biz in a Weekend Intensive – in Sacramento, Mar/Apr 2017!  

jumpstart your biz in a weekendBe a part of an intimate group of highly motivated entrepreneurs and business owners at my JumpStart Your Biz in a Weekend Intensive!  If you need better marketing results & a better overall business plan FAST or you know someone who does, here’s your chance!  Check out all of the training you will receive at this Event in Mar/Apr 2017. Early Bird Pricing still available but slots are filling up so Check it out NOW at: www.JumpstartYourBizinaWeekend.com

 

Do you really know what you’re making per hour after all is said and done? 

I’ve worked with hundreds of women entrepreneurs who THINK they really know how much money they make. When we really break it down to all the time they’re spending before, during and after the sale, many times they’re shocked to see what that price tag really is.  Sometimes it’s even less than working in a fast food restaurant!

So I ask you:

  • How much money do you ACTUALLY  make per hour?  Is it above minimum wage?
  • Have you ever taken the time to ask yourself WHY you have you priced yourself (or your products and services) the way you have?
  • When was the last time you looked at your pricing to make sure that it matches up with the VALUE that you’re offering?

Regardless of what you’re doing or what business you’re in I can almost 99% guarantee that you’re NOT CHARGING ENOUGH!

How can I say that? Because I’ve seen it hundreds of times with hundreds of other entrepreneurs in all kinds of industries and types of businesses and frankly it’s a shame.  Too many people are scared into thinking that no one is going to buy from us right now (in this economy) or that people aren’t spending what they used to.

There are PLENTY OF PEOPLE who are willing to pay you what you’re (really) worth but there are some things that need to be put in place in your own life so that you can feel confident asking for and getting those higher rates.  You need to believe that you are worth it.   You need to be completely happy in your personal life too or you will only get to a certain level of revenues and then most likely get stuck.

Because I see so many entrepreneurs struggling with these issues right now, I recorded a new audio training about all of this.

On it, I share how you can:

  • Stop settling and actually take charge of what you want
  • Charge what you’re worth and get it
  • Uplevel yourself to the expert you’re destined to be
  • Have less stress and worry about having so much to do and being overwhelmed
  • Enjoy enhanced communication and relationship boundaries to live a life full of happiness and passion

I want you to have the business you LOVE, make the money you WANT, and enjoy the relationships you DESERVE.  

Go get access to a free call I did recently that will share with you my 5 Steps to Living a BIG Life and how that will help you make more money, charge what you’re worth, have a better personal life too in the process! Click here to get access to that recording now!

 

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

 

Join me on March 18, 2014 for a NEW Free Webinar: on my NEW Jumpstart Your Marketing & Sales System!

Regardless of what type of business you have or when you started it, you’re just probably not doing enough marketing or sales.

If you’re trying way too hard to make the amount of money that you thought you should be making by now then this webinar is for you.

If you’re just starting your business – THIS WEBINAR WILL SAVE YOU MONTHS, IF NOT YEARS OF TIME, & THOUSANDS OF DOLLARS INVESTED IN THE WRONG PLACES. You just have to trust me on that, you see, I’ve been there.

I’ve invested hundreds of thousands of dollars on my business including workshops, programs, trainings, mentors and masterminds in the last 8+ years in my business but no one ever taught me as much as I teach clients all in one place (and in the order of importance I might add!).

In fact I keep evolving my programs based on new ideas, technology and trainings that I’ve learned and continue investing in to hone my skills. I recommend you do the same. But make sure you spend your time wisely with those of us who have actually made good money (and still ARE) doing what we teach! Many people teach stuff they aren’t even doing anymore…that’s not me.

I invite you to join me for a FREE Webinar on my NEW Jumpstart Your Marketing & Sales System – it’s for Entrepreneurs who want to monetize more of what you’re doing, automate and leverage more in your biz too so you can create your happiest life ever!

I’ll talk to you soon!

 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
I want to share a video with you I did earlier this week recording my Jumpstart Your Business Now Radio Show for 3 reasons:
  1. The radio show this week was me doing a Solo Show without a guest which means I gave a 30 min mini training session! You definitley want to go watch it.
  2. I’m looking for guests for my 2014 shows! You can find out how to apply to be a guest here now.
  3. I wanted you to also notice first hand how I leveraged this show….I hold it for free live each week, I promote it on social media and my blog and emails, I took the video of this and posted it on youtube, pinterest and then linked it out again to my social sites in different posts automatically. If you’re not doing all of this, it’s super easy to put the systems in place and can make a BIG difference with results in your marketing efforts! …I would love to help you with similar things as this plus so much more this year too in my Live Big Mastermind!
PS there there is ONE MORE fun live event happening very soon in Sacramento….it’s a Networking Extravaganza with my good friend Kathleen Ronald who is coming up from LA to do a 1/2 day workshop with me for YOU! Scroll down for this and other event info.

Watch the video (CLICK HEREOn this special LIVE, video of my radio show I wanted to give a free short training about launching, running and participating in leveraged business models and programs. Really, any business owner in ANY industry can do some sort of leveraged business model that can bring in additional income streams into your business. You just may not know what that looks like for YOU. Watch this one-time show and training on what else could be possible for you. I share all kinds of ways to leverage your expertise, skills and knowledge into other ways to generate income for yourself.Check it out and tell me what you think! I also talked about my Live Big Mastermind which is my main annual group program that I run and enrollment for that is now…go check it out if you’re considering joining a group for yourself this coming year and fill out the quick form on there to talk with me about it: http://www.LiveBigMastermind.com.

Have a great weekend!

 
Katrina Sawa 
The JumpStart Your Biz Coach 
(916) 872-4000 
info@jumpstartyourmarketing.com

When I go to Dallas for eWomenNetwork, I’m joining up with 3 of my friends and we’ll have a super big booth in the expo area; in fact we’re calling ourselves the Women’s Business Empowerment Collective because we’ve come together this summer to help 1000’s of entrepreneurs take their businesses to the next level as fast as possible.

We’ve put together a BIG PRIZE PACKAGE WORTH $11,259 that includes all of each of our top products, books, programs, trainings and live events!

Yes, ONE LUCKY entrepreneur will walk away with this entire prize package!

But the great part is that EVERYONE WHO ENTERS ONLINE OR AT THE CONFERENCE (so you don’t have to go to Dallas to enter, you can enter NOW here: www.EWNC2013FreeGift.com) – EVERYONE WHO ENTERS this drawing will win hundred’s of dollars in free product and gifts instantly.

GO ENTER TO WIN ASAP SO YOU DON’T FORGET!!  GO TO  –>  www.EWNC2013FreeGift.com

Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you’re already speaking then great, what I’m sharing in this article could be a good reminder for you.

If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?”

Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone likes, trusts and is able to connect with you personally.

One of the biggest mistakes I see many speakers making however, is that they are rarely ever prepared for opportunities that may arise at any time.

Being prepared as a speaker will get you into more doors, position yourself as a professional to the people booking you to speak and it will allow you less stress and freedom to take advantage of all kinds of opportunities whenever they come up.

Here are a few things you want to make sure you have prepared:

  1. Professional speaker sheet – with your bio and/or introduction and your talk title and description at the very least. You can add references, additional talk descriptions and places you’ve spoken too if you like and you have.
  2. Professional head shot – easily downloadable from your website or emailable
  3. One to five (max) talk topics and descriptions – you can have more than one if it makes sense for your business and what you speak on are all complimentary to some extent. If you’re just starting out, start with one signature talk however to make your life easier.
  4. Cover letter or email prewritten and ready to go – include all attachments and information someone would need to decide whether they want to book you as a speaker or guest.
  5. (Optional) Page on your website talking about you as a speaker – include your talk titles, places you’ve spoken, possibly videos of you speaking and more information someone looking for a speaker could download easily on their own.

Choosing the right signature talk you’d think is the easy part, however it can be the most crucial part of this whole equation, especially if you want to monetize your talk and your time.

You need to prepare what you’ll talk on based on what action you ultimately want the audience to take with you. Do you want them to sign up for your free newsletter? Buy your book or product? Register for your event?

It’s important that you reverse engineer your talk based on what you want the audience to buy or sign up for. This is crucial and another big mistake I see many speakers making. They give a great talk then tag on a pitch to sell something totally different to the end and it feels like a sales pitch. Not good.

 

If you want more information on how to incorporate speaking into your business as a marketing tool and business model then go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.

Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you’re not being too salesy, pushy or annoying AND you’re still building great relationships with qualified prospects!

I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you ‘hate’ networking!

Click Here to read my top 20 in person networking tips that I share with all my clients whether they’re already networking or not. I hope these help you to get out there and build more relationships that eventually then turn into clients or sales! (For online networking tips, check out my Profit From Social Media System on my website!

Is networking difficult for you?

Do you want to figure out how to really maximize your networking and thus the follow up that goes afterwards in order to really build your business and make more money?

If so, go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.

In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now….

In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads. I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now: email, phone, mail, social media or in person right? So, what do you do after you meet a potential client or even a potential referral source? Do
you pile up those business cards on your desk until they get so old you have to just throw them away since they wouldn’t be of any use anymore? Or do you follow up and how?

Follow my 10 simple steps below and you will for sure build better relationships with those you meet as well as have more top of mind awareness with them.

Here are 10 Simple Follow Up Procedures you can implement in your business TODAY! (for service, product, online or retail):

1. Take immediate action: Always call or email within 48 hours of meeting someone telling them it was nice to meet them, asking about their business and finding out how you can refer
business to each other and help each other’s businesses grow.

2. Take more than one action: In addition to doing #1, also slip something in the mail to them – an introduction letter and a brochure, a thank you note (handwritten of course),
something to entice them to get on your list online or a flyer about your special promotion.

3. Use email wisely: Add them to your email database (if appropriate and IF you are heeding correct spam laws in your correspondence) and make sure they get an email notice
within 1 week. *Do NOT add them to a mass email newsletter unless they verbally agree to receive it or opt themselves in online.*

4. Keep your ears and eyes out for others: Drop in the mail or attach by email a document, resource or article you found that you’d been discussing or something you recently read that
would be of interest or pertinent to them.

5. Keep your database up to date: Enter them into your database (in the computer) so when you send out your next mailer they will be on the list to receive it. If you don’t have a database or a shopping cart to house your contacts, you should get one (ACT, Outlook) or start an Excel spreadsheet for starters. You’ll also need an email marketing service where you
can house contacts but try to choose ONE system. You can outsource this task. *Do NOT add them to an email newsletter list however if they have NOT agreed to get it or opted in
online to receive it.

6. Send more than one mailing: Send out another piece of mail or email within 2 weeks of when you sent the first one; this can be more casual, a postcard, flyer or another follow up
letter asking for referrals in case they don’t think they can use your services right now.

7. Call again: Call, not necessarily to make the sale, but to further build that relationship, chat about opportunities to refer to each other, etc. In-person meetings could be good in case
they forget what you look like however many times these days its much more efficient and acceptable to “meet” again over the phone.

8. Make a creative impression: If you’re really trying to get their business and you’re not getting anywhere, drop by a promotional product (s) with your card and brochure again or send
it in the mail. Make sure your promotional product stands out from your competition and is unique or memorable.

9. Systematize your follow up: Make sure you sort your database by Hot, Warm and Cold leads and then also by either where you met them (i.e.; Your City’s Chamber of Commerce, professional or service organization, social media site, etc.) or some other system (like referral source vs. prospect) so that when you mail or email to them regularly you can do so to small groups at a time with a unique message. Mail to your database quarterly and email them monthly at minimum (monthly and twice monthly is preferred).

10. Plan year-round promotions: Send out holiday cards not only for December, but maybe for Easter, the 4th of July or which ever holidays you feel like and then possibly their birthdays too. There are companies who send out cards for you, online sources you can use easily and there are websites that remind you when someone’s birthday is to make this easy.

These tips are for any type of business, retail, online, service or product. I am always curious as to how a store is going to follow up with me. I shop there, I write a check, and they have my address and phone number – yet 9 out of 10 times – absolutely NO follow up marketing! Only do the larger stores put me on their mailing list and send me mailers and/or emails (like Linens & Things, Cost Plus and Fashion Bug); these retailers know just when I come in because I normally always get another coupon in the mail right after to come back again. The one that does follow up with me understands that repeat business is 5-10 times easier to get than new business.

So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over
time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.
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Check out the current SUMMER 3-PART TELESERIES on the 3 Simple Steps to Attracting Clients and Making More Money. For $97 you can listen to me share how to accomplish all this follow up in your business, what to say in it all and how to attract 1000s more leads every month too. Go to www.JumpstartYourMarketing.com/3SimpleSteps and register now!