You’re invited to the free teleclass on Online Marketing Secrets June 30th with Katrina Sawa and Michelle Hoglan:

How to Make People Want What You’ve Got When They See You Online”

Free Teleclass, Tuesday, June 30th 4 pm PST – REGISTER NOW!

The top questions from small business owners right now are “How do I find clients” and “How can I make more money?” and how can I do all of this online without spending a whole lot of money on marketing?

So, how do you do it? How do you continuously attract and find new clients online, build a sustainable business and loyal following so that leads, sales and referrals come in on a consistent basis, every month?

The answer is that “you have to have the right systems set up and strategies in place to create a successful business”. You can’t just be throwing darts at new ideas and things you hear about doing every other week. That’s called hap-hazzard marketing not target marketing.

OnlineMarketingImageSystems and strategies to:

  • Generate more consistent leads and referrals
  • Be everywhere with lots of exposure on your business
  • Engage and interact often with prospects, clients and referral sources
  • Propel your business with expert status and reviews online
  • Follow up like crazy to nurture and educate
  • Compel clients to take action
  • Urge prospects to work with you now, instead of putting it off for “someday”
  • Automate, delegate and systematize each marketing action you take so you can do less and get more results

But where do you start?

Find out on this ONE-TIME TRAINING with two online marketing experts for entrepreneurs, Katrina Sawa and Michelle Hoglan. (recording available if you can’t make it live).

registertoday-black-down

Register Today 

 

MichelleHoglan

Michelle Hoglan, Top Hat Creative Marketing

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

 

Are you an entrepreneur who’s trying to build your email list? Are you unsure of what to do to make that happen FASTER? Well if this is you, then check out this post! 

I’ve been an entrepreneur since 2002. I’ve taken numerous courses and trainings, hired mentors, been in masterminds, etc. to upwards of $170,000 in investments in my business.

One of the many marketing and lead generation strategies I learned along the way that I still do today, 8 years later is to hold teleclasses & webinars live just about every single month.

I hope you realize how important speaking can be to YOUR business too. And speaking in this way can catapult your business tremendously in many ways. Let me share how… 

  • First of all, holding your own teleclasses & webinars gets you in front of dozens if not hundreds of potential prospects all at one time therefore extremely leveraging your time
  • It allows you the opportunity in many cases to make an offer from the platform you’re on due to the increased like-trust-connect factor of your participants
  • When you market these types of calls and presentations you have the opportunity to reach potential prospects around the world, not just in your local area
  • Teleclasses & webinars (if done well and include the right content) can increase your visibility and exposure on your online platforms and social media as well as position you more as an expert in your field

Why the majority of entrepreneurs DO NOT HOLD THEIR OWN Teleclasses & Webinars:

  • Fear of the unknown
  • Not sure what to say or how to present in that manner or any manner if they’re not speaking much already
  • Apprehensive of the technology needs required to hold such presentations
  • Not sure how to get people to attend (hence market the presentation)
  • Lack of confidence that anyone would want to listen to you anyway

How can you get over these issues and challenges if this is you?

  • You have to ask for support and guidance first of all, this type of marketing strategy is SIMPLE for those of us who do it and can show anyone HOW pretty quickly IF YOU ASK
  • You commit to doing it and just push through
  • You get some support around what to say during your presentation and how to present in a way that makes people want to stick around the listen in the whole time
  • You get some support and guidance around how to present an offer, even if it’s a free offer or call you want participants to take care of
  • You realize quickly how much this could grow your business if you just start doing it

Speaking in your business through these online portholes so to speak can work if you do a few things right:

  • First, plot out the topics you could cover in such a manner
  • Make sure those topics are what your target prospects want to hear more about by possibly surveying them or asking
  • Next, plot out the dates and times you will hold your events and choose which options are right for you – teleclasses, webinars, Google Hangouts, other?
  • Write out the topic description and come up with a hooky title (DO NOT DEVELOP THE ENTIRE PRESENTATION AT THIS TIME!)
  • Thirdly, learn a little about the technology and what you’ll need to effectively host your own teleclass or webinar and how you will present it online for prospects to enroll in your class and get on your email list in the process
  • Next, get up a registration page and process in place to take registrations, getting people on your list
  • Fourth, start marketing the event anywhere and everywhere you can think of – online and offline (see me for a full marketing plan if you aren’t sure!)
  • And finally, now you build out your content, once you know people are coming and you need to deliver – there is a specific way to lay out your content, putting certain things in the intro, the middle and the close or you may not see people stick around until the end or take the action you want them to take.
  • Oh and don’t forget to REMIND attendees to come to the call! People always forget that step!

Here’s a link to go listen in to a free call I did on the topic of Jumpstarting Yourself as a Dynamic Speaker which will help you get more comfortable speaking in general or developing your talk or presentation – feel free to go listen into that now!

Then this video shares a some juicy tips on how to make more sales from the stage or at least build your list from your speaking gigs but you can apply this to teleclasses and webinars also. Enjoy!

For more information on how to jumpstart your business, your marketing and your life too, come talk with me to see if or how I can support you in jumpstarting your business. Go fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult soon! Go to www.AskKat.biz now.

I go through all of the nitty gritty details of everything you need to become successful in your business, your marketing strategies, sales processes, online marketing techniques, website copy and design suggestions, how to get speaking, become an author, and more in one event than you’ve ever experienced.

Or go get free access to a teleclass I did just for speakers and new speakers here: https://jumpstartyourmarketing.com/jumpstartspeakingteleclass/

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

Your Love & Money Mentor, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz! Or check out my next live 3 day training April 9-11, 2015 at www.LiveBigEvents.com where you’ll learn all about this strategy and sooooooo much more!

P.P.P.S. Make sure you leave a comment below on today’s blog or contact me if you have any questions!

 

 

We’re continuing the 3-part video series on How to Start Doing Videos in Your Business Now…

Here’s the second video on Doing
Videos in Your Business –>>
   


 

As I started talking to you about last week, I want you to STOP PROCRASTINATING doing videos in your marketing and business and not only learn how to do them, develop content for them but also have them work FOR you to convert paying clients! I started a 3 part video series on that topic last week, today I talked about creating a content strategy. 

Please let me know how I can support you in growing, systematizing, marketing and monetizing your business! 

Have a great week!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
I want to start talking to you about too and urging you to do in your marketing and business is doing videos. I started a 3 part video series on the topic. How to know what to say, wear, info about lighting, technology needs and even how to get the videos out once they’re done.

Watch for more videos on that coming soon…but here’s the first video on Doing Videos in Your Business –>> 
 
Check out these recent articles I’ve written:
  1. You May Have Three Purposes – learn how you may have not only one purpose but three and how that can shift what you’re doing in your business! CLICK HERE TO READ.
  2. 7 Updated Online Marketing & Social Media Trends – It’s time to evolve your marketing plan and strategy, especially if you haven’t updated it in a while or if you have no real strategy at all. CLICK HERE TO READ.

One Day Mini-Mastermind Meetings (in person)

The next ones happen:
  • Friday, July 25th from 10-3
  • Wednesday, August 27th from 10-3 
  • Monday, September 22 from 10-3
They will all be held in the greater Sacramento or Roseville, CA areas, exact meeting locations will be sent only to those who register. Contact me now if you’re interested in one of those spots. Max 10 people per date and they are filling up – oh and they’re $250 for the whole day with me too or discounted if you do more than one!

 

 

Please let me know how I can support you in growing, systematizing, marketing and monetizing your business! 

Have a great holiday weekend for those of us in the US – whoo hoo!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
I just returned from a really great online marketing and social media conference that took place in Dallas this weekend and I’m sharing more about the 7 KEY trends I learned there, some massive updates and statistics for social media marketing that all of you should be paying attention to for your online marketing in a NEW ARTICLE I wrote (not a video this week because the airline lost my luggage and I couldn’t really do my hair today LOL). Click here to read the article!
So the update on the Canadian Spam Law thing (from this weekend and some other folks I’m following) is this:
  • You do want to make sure you have a double opt in for all Canadians, and as much as I don’t like it because it deters opt ins sometimes, you may want to make sure you have a double opt in for ALL new subscribers moving forward because some people in the industry seem to think other countries will follow suit. (If you aren’t sure what a double opt in is, reply and ask me and tell me what program you’re using for email marketing.)
  • There is a 3 year grace period. And from my understanding they will give you some leeway getting your email list to compliant levels BUT I would NOT wait.
  • Again, here is the website to go to for info:  http://www.crtc.gc.ca/eng/casl-lcap.htm
  • Be careful just sending one canned email to your entire list in my opinion (without a clear branded strategy on this) telling them to click to re-subscribe to your list and not explaining why or who you are, etc. which is what most systems do if you just “engage” the double opt in. We are preparing a campaign for this roll out and an entire strategy which actually leads into a few other things so pay attention in July.
  • Read last week’s ezine and watch the video from that (June 25) if you want more info too.

 

Now, besides the super cool special offer (for $97!) below and the new article today on my blog….

There is something else I wanted to remind you of because these dates are filling up, and for these prices, you can understand why!

The next ones happen:
  • Friday, July 25th from 10-3
  • Wednesday, August 27th from 10-3 
  • Monday, September 22 from 10-3
They will all be held in the greater Sacramento or Roseville, CA areas, exact meeting locations will be sent only to those who register. Contact me now if you’re interested in one of those spots. Max 10 people per date and they are filling up – oh and they’re $250 for the whole day with me too or discounted if you do more than one!
 
PLUS – That stupid, crazy, easy yes offer on the video from two weeks ago that only a few people took advantage of because you probably weren’t paying attention is going to be available through the holiday weekend, so July 7th will be the LAST DAY to take advantage of it ($97!)…..AWESOME offer for working with me 1on1, live and virtually….aren’t you curious? Check out that week’s video about creating special offers here.

Please let me know how I can support you in growing, systematizing, marketing and monetizing your business! 

Have a great holiday weekend for those of us in the US – whoo hoo!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!

It’s time to evolve your marketing plan and strategy, especially if you haven’t updated it in a while or if you have no real strategy at all.

Rough Pic of 2014 Conference Screen Shot

Being an entrepreneur in this day and age there is NO getting around being online, being visible, credible, knowledgable and informative. Let’s face it, if you’re not already embracing most social media platforms for whatever reason, it’s time to start paying attention and get interactive online. But it’s more than just “being” on social media, there is a lot more to pay attention to and this can help.

I recently returned from a pretty big social media and digital marketing conference and there were a few key things that I gleaned from this event that I’m going to implement more or pay attention to when updating my marketing strategy (right now, not later, but now) and I thought you may want to know what these updated trends are as well. And the reason I’ve dated them here is because this stuff changes fast so make sure YOU are getting updates like this from your own team or mentors regularly (or connect with me and get mine).

7 Updated Online Marketing Trends – July 2014

  1. Facebook business pages no longer have good reach, they are now set up for more of a pay-to-reach type of opportunity. It used to be, as recent as October 2013, that your posts would get a reach of 10-12% of your total fans. Now, in April of 2014, only 6 months later, Facebook has changed our pages and we’re only seeing an average of 1-2% reach. Why is that? Facebook obviously wanted us to enjoy having this opportunity to reach our fans and followers but now they want to get paid for that. You can’t blame them but WE, the entrepreneur, have to evolve where we’re focusing our efforts in order to continue reaching enough prospects, new leads and customers online. Remember, you want to use Facebook as just a marketing tool, posting and commenting isn’t always what works on these platforms, it’s the actual one-to-one connecting that works, make sure you have a strategy for doing that effectively on social sites to enough people each month.
  2. Almost 5 billion pieces of content are shared daily on Facebook and 500 million tweets are shared each day on Twitter. How interactive are YOU on these sites and others?
  3. 84% of people you’re marketing to trust recommendations from people they know which means you want to build a loyal following with people who will share and refer you. You may also consider that any paid advertising you do could work less due to this fact as well. What are YOU doing to educate and keep in touch with your database each month?
  4. 100 hours of videos are uploaded to YouTube every minute. How much of that is video you produced and are sharing? This is probably one of THE most CRITICAL marketing strategies you want to figure out how to add effectively to your plan this year.
  5. Podcasts are becoming so popular that some of the new car makers are installing podcast players and stations into car radios along side the AM/FM stations. 39 million Americans have listened to a podcast in the last month.
  6. Pic courtesy of The App Chicks http://theappchicks.com/

    Mobile viewers make up more than 40% of all YouTube global watch-time, more than 1 billion videos are uploaded per day. Is YOUR site mobile friendly where someone doesn’t actually have to move the site around to see what’s on it, really mobile friendly not just visible via mobile? There’s a difference. And are you on YouTube with videos and podcasts where your prospects can listen and watch you on the go?

  7. Buyers are 70% of the way to a buying decision BEFORE they agree to talk with you which means you must have a very impressive, credible, functional and action-oriented website and overall online presence. Do you?

Most of all however, for all types of marketing, the goal should be to get them into your mailing and email database so that you can continue to market to them. You’ve got to build relationships with them over time; that’s the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

So join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!

Join me on March 18, 2014 for a NEW Free Webinar: on my NEW Jumpstart Your Marketing & Sales System!

Regardless of what type of business you have or when you started it, you’re just probably not doing enough marketing or sales.

If you’re trying way too hard to make the amount of money that you thought you should be making by now then this webinar is for you.

If you’re just starting your business – THIS WEBINAR WILL SAVE YOU MONTHS, IF NOT YEARS OF TIME, & THOUSANDS OF DOLLARS INVESTED IN THE WRONG PLACES. You just have to trust me on that, you see, I’ve been there.

I’ve invested hundreds of thousands of dollars on my business including workshops, programs, trainings, mentors and masterminds in the last 8+ years in my business but no one ever taught me as much as I teach clients all in one place (and in the order of importance I might add!).

In fact I keep evolving my programs based on new ideas, technology and trainings that I’ve learned and continue investing in to hone my skills. I recommend you do the same. But make sure you spend your time wisely with those of us who have actually made good money (and still ARE) doing what we teach! Many people teach stuff they aren’t even doing anymore…that’s not me.

I invite you to join me for a FREE Webinar on my NEW Jumpstart Your Marketing & Sales System – it’s for Entrepreneurs who want to monetize more of what you’re doing, automate and leverage more in your biz too so you can create your happiest life ever!

I’ll talk to you soon!

 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

Creating and promoting your own teleseminars or webinars every month in your small business could be the #1 lead generating strategy that works for you this year. I recommend you consider adding this.

This can be a very quick way to get introduced to thousands of people and prospects in your target market. It’s relatively easy to create a teleseminar or webinar and get it out there to the masses. Here’s a quick system for doing this every single month consistently to be seen, heard and known more in your business.

STEP 1:  Develop the idea for what you’ll speak or present on:  What does your ideal target market want to learn more about that you can present on? Choose something they want to learn, not necessarily something you know they need to learn. Determine if you need to show visuals during your presentation or not which means you would want to do a webinar verses a teleseminar. Doing a teleclass or teleseminar is easier to start with.

Note:  Test the waters first if you’re not sure what topic to present on. Post a few comments or questions to your friends and followers on social media or conduct a survey to your email subscriber list or just call a few key clients and ask them.

STEP 2:  Create the page on your website where you’ll drive people to opt in to get access to your teleseminar or webinar. The main reason we want to do these is to get more subscribers to our email newsletter list so you do want to make people opt in somehow. If you don’t have a shopping cart hooked up to your website or an email marketing service to make adding that opt in box functionality easy then you can use forms and plug-ins on WordPress if your site if built on WordPress. If you don’t yet have a site or you’re finding this step difficult, reach out and email me and let me find a solution for you so this doesn’t get you stuck.

STEP 3:  Choosing when to do this and how far out to give yourself for proper promotion is a very important aspect of being successful with this type of marketing strategy. I typically recommend choosing your date at least two to three weeks after you know your opt in page will be ready to promote to give yourself enough time to get enough signups. The day and time of your presentation doesn’t matter as much as it used to although you do want to take into account specific needs and characteristics of your target market. For example, are they home and busy with kids early mornings or mid-afternoons or do they hold a job still from 9-5? You may want to think about those things before choosing your time of day and week.

STEP 4:  The Set Up. Which technology will you use? Conference lines are free for most calls you’ll do verses most webinar services cost money. Setting up emails to inform and remind registrants of the call in information. I recommend you remind them a few times prior to the event as well as follow up with them a few times afterwards to make sure they take advantage of your offer or at least listen in to the replay if you’re offering it. This is where a lot of people fail; they don’t do hardly any follow up after the presentation if they do any at all. This is where the majority of my sales take place; it’s in the follow up.

STEP 5:  Start telling people about your event – MARKET IT LIKE CRAZY! I’m going to share more marketing and promotion tips in Part 2 of this article, check back in a week or so to find out more!

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.bizLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year! 

Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April 3, 4 & 5, 2014. Visit www.LiveBigEvents.com for all the details. 

 


 

About the Author

© Copyright 2014 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

 

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!