Join me on March 18, 2014 for a NEW Free Webinar: on my NEW Jumpstart Your Marketing & Sales System!

Regardless of what type of business you have or when you started it, you’re just probably not doing enough marketing or sales.

If you’re trying way too hard to make the amount of money that you thought you should be making by now then this webinar is for you.

If you’re just starting your business – THIS WEBINAR WILL SAVE YOU MONTHS, IF NOT YEARS OF TIME, & THOUSANDS OF DOLLARS INVESTED IN THE WRONG PLACES. You just have to trust me on that, you see, I’ve been there.

I’ve invested hundreds of thousands of dollars on my business including workshops, programs, trainings, mentors and masterminds in the last 8+ years in my business but no one ever taught me as much as I teach clients all in one place (and in the order of importance I might add!).

In fact I keep evolving my programs based on new ideas, technology and trainings that I’ve learned and continue investing in to hone my skills. I recommend you do the same. But make sure you spend your time wisely with those of us who have actually made good money (and still ARE) doing what we teach! Many people teach stuff they aren’t even doing anymore…that’s not me.

I invite you to join me for a FREE Webinar on my NEW Jumpstart Your Marketing & Sales System – it’s for Entrepreneurs who want to monetize more of what you’re doing, automate and leverage more in your biz too so you can create your happiest life ever!

I’ll talk to you soon!

 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
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Guest article by: Louise Crooks, who appeared on the JumpStartYourBusinessNow Radio Show with host Katrina Sawa today, October 29th, 2013 at 11:00 am PST. Listen to the interview by clicking here.

There has been a lot of confusing marketing going on about niching recently in the coaching community, which might have gotten you a bit befuddled.

I want to put the record straight, and give you a few tips too!

Ultimately what any coach or healer wants, and I hope I’m speaking for you, is to help as many clients as possible and have a thriving practice.  Am I right?

Here is the truth:  whether you call it target market, niche or ideal client – the reality is that you need a focus coaching a group of people with specific challenges in common, all wanting the same thing.   And if you’re aligned with their values, spirituality or political persuasion well that is just peachy.

Ok I’m being a bit irreverent but I’m a bit ticked off with all this double speak confusing the life out of coaches when it comes to creating a niche.  When in fact it’s pivotal to your success.

One of the cornerstones to building a successful practice is to choose that special group of people you want to work with.

Why?   Because when you focus on them and their specific challenges and you start speaking directly to them in language that they can understand, they will without hesitation raise their hand and say ‘Jane/John knows exactly what I’m going through, and she /he is the person to help me’. 

Here are some examples:

  • ‘I’m a coach working with women going through divorce , wanting to get through the rollercoaster ride in one piece with the possibility of happiness again.
  • I’m a corporate coach working with middle managers who are new to management and making a hash of it –  helping them to communicate effectively with their team, earn their respect, and produce great results.
  • I’m a birthing hypnotherapist and  I help pregnant women prepare for giving birth confidently without meds, pain or fear.
  • I’m a relationship  coach helping men in mid-life build their confidence and find their  2nd time round soulmate.
  • I’m a nutritionist helping Moms deal with children who have severe allergies, and finding solutions through food and ditching prescription meds.

It’s a little different to ‘I’m a coach, and I help women move from where they are now to where they want to be’.   Or ‘I’m a hypnotherapist and I help people deal with stress, smoking cessation, weight-loss, phobias  and on and on.’   

The more general and unspecific you are about the group of people you’re focusing on, their challenges and the solution they want, the less likely people will work with you. You’ll be seen as a ‘Jack of all Trades, Master of None’.   It’s really as simple as that. Because you’re not connecting or creating trust.

Here are a couple tips to help you decide who your ideal client is (your niche) and start seeing some results.

1)      Think of a time that was pivotal to your growth, and how you might be able to support people going through the same thing.  This could be a huge challenge, change, illness or shift.

2)      Think about something you’re extremely passionate about or get on your soap-box about…where you want to make difference.

The truth is that often our ideal clients reflect who we once were.  Eg: struggled conceive or couldn’t find a job, or went broke, or got divorced.  Remember a turning point in your life.

They could be people we have a deep connection to because of something we’ve experienced with someone close to us eg: parent with cancer, or sister being bullied.

Or they could be people we’re able support because of expertise we acquired along the way whether formally through school, or through the ‘school of hard-knocks’.

Ironically, the narrower your focus, the more success is likely.  For a lot of coaches and healers, letting go of a more general focus or multiple groups, is difficult. Many have been where you may be.  But it’s not forever, put one on the backburner, and focus on that one focus that has more of a calling to you now. Give it your all and see what happens.

And remember, whatever those marketing ‘gurus’ are calling it, just know that having that focus will help you do more of what you’re meant to do in the world and help more people.

Woohoo!  Post your comments.  This is a juicy topic and we’d love to hear your thoughts.

If you’re ready, and want to tap into the wisdom of Louise Crooks,  and nail down this one piece of the puzzle of building your business, or want to explore her KeystoClarity! System for Success, check out her website www.keystoclarity.com and leave a message for her on the sliding VM tab on the right side of the page.  I know she’d love to hear from you.

ABOUT THE AUTHOR:

Louise Crooks, aka The KeystoClarity! Coach, is an intuitive Holistic Business Coach, speaker and author, and supports soul-driven coaches and healing professionals, in creating exponential and aligned VISIBILITY to get their message out into the world, getting the attention of their IDEAL clients, creating a comfy lifestyle, and making a difference at the same time.

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I want to share a video with you I did earlier this week recording my Jumpstart Your Business Now Radio Show for 3 reasons:
  1. The radio show this week was me doing a Solo Show without a guest which means I gave a 30 min mini training session! You definitley want to go watch it.
  2. I’m looking for guests for my 2014 shows! You can find out how to apply to be a guest here now.
  3. I wanted you to also notice first hand how I leveraged this show….I hold it for free live each week, I promote it on social media and my blog and emails, I took the video of this and posted it on youtube, pinterest and then linked it out again to my social sites in different posts automatically. If you’re not doing all of this, it’s super easy to put the systems in place and can make a BIG difference with results in your marketing efforts! …I would love to help you with similar things as this plus so much more this year too in my Live Big Mastermind!
PS there there is ONE MORE fun live event happening very soon in Sacramento….it’s a Networking Extravaganza with my good friend Kathleen Ronald who is coming up from LA to do a 1/2 day workshop with me for YOU! Scroll down for this and other event info.

Watch the video (CLICK HEREOn this special LIVE, video of my radio show I wanted to give a free short training about launching, running and participating in leveraged business models and programs. Really, any business owner in ANY industry can do some sort of leveraged business model that can bring in additional income streams into your business. You just may not know what that looks like for YOU. Watch this one-time show and training on what else could be possible for you. I share all kinds of ways to leverage your expertise, skills and knowledge into other ways to generate income for yourself.Check it out and tell me what you think! I also talked about my Live Big Mastermind which is my main annual group program that I run and enrollment for that is now…go check it out if you’re considering joining a group for yourself this coming year and fill out the quick form on there to talk with me about it: http://www.LiveBigMastermind.com.

Have a great weekend!

 
Katrina Sawa 
The JumpStart Your Biz Coach 
(916) 872-4000 
info@jumpstartyourmarketing.com

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Hi there, its Katrina Sawa here with a special blog post for subscribers and followers and friends!  

With the half way mark of 2013 just a few weeks away, I know that many of you are looking at ways to finally jumpstart your business into high gear.

 

Maybe you’re getting to the point where you know it’s finally time to take your business seriously and get the training and help you need. Maybe you’re just at a crossroads and aren’t sure which path to take without some personal direction.

 

Well, you’re not alone. I don’t know anyone who’s built a successful, smooth-running, consistent lead-generating, moneymaking machine of a business without getting the training and/or coaching they need for their specific situation. There’s a lot to do, set up, build and manage as a small business owner and boy can it be overwhelming….I know, I’ve been there too and every once in a while I still reach out to coaches and mentors to help me through a rough patch.

 

I‘ve received quite a few emails and I’ve spoken personally with dozens of you in the last few weeks and I hear that you’re a bit confused as to which of my programs, products or services is the best fit for you based on where you’re at right now or what you need help with most. You want a big picture business and marketing coach but you aren’t sure who or if I am the right fit for you?

 

Therefore, I thought I’d put some of my most popular programs and services in ONE email for you today so you can get a better feel for what’s available for you! (They are in order of price low to high FYI but I definitely wouldn’t make your decision based on that.)

 



Option 1: Jumpstart Your Website Webinar – Happens Quarterly! 
Growing your business by having more repeat business and referrals isn’t hard to do! But you ABSOLUTELY MUST have an effective, professionally designed and professionally written website as ONE very important component of your entire, overall marketing plan! No matter what type of business you’re in, this is really important….on this webinar I work closely with just 10 of you to show you EXACTLY what to do to uplevel, change up, develop new and/or tweak your site for more response.

 


Option 2: Silver Mentor Program – Monthly Coaching and Membership 
Need ongoing accountability, resources, advice and ongoing trainings to help you get to the next level in your business, then the next, then the next? This month to month membership programs teaches you NEW and PROVEN marketing and business building strategies to help you grow your business. Plus you have access to my advice, laser coaching and more with the online member forum and open Q&A Calls.

 


Option 3: Jumpstart Your Biz Workshop Series – Online Marketing Focus!– Happens June 1st! 

The second workshop of this series is happeningJune 1st and it’s all about ONLINE MARKETING, WEBSITES, SOCIAL MEDIA, BLOGGING, VIDEO MARKETING & Anything Electronic or Techy in Your Biz. I have 20 seats open if you want to regsiter and get this stuff “handled” or in place in your business. Saturday, June 1 – Topics Discussed: web design and development, technology needs training, copywriting for websites and marketing materials, social media and online marketing to direct traffic to your site, converting and opting in more subscribers to your site, systems for marketing and sales within your site or backend, blogging, video marketing and more (this will be good even if you don’t have control over your website like in a network marketing situation so you need this too, trust me) 

 


 

 
Option 4: 6-Figure Business Makeover – Entrepreneurial Group Training Program – Next class runs June 3 – July 8
This short-term, high access group program will only be 20 entrepreneurs max so that each of you get laser coaching on each call for 6 weeks. This program is for current business owners and seasoned business owners to get the specific advice you need to tweak what you’re doing and monetize or systematize more of what you’re already doing. It’s 6 weeks of all laser coaching calls with me so it’s very focused on what YOU need NOW most.

 


This is a do-it-yourself at your own pace type of program BUT it’s my most powerful, all inclusive training that I’ve ever done AND it includes TONS of BONUSES right now in launch mode so I threw it in here because you can also “work with me” when you invest in this program if you do it quick and are one of the next 6 people to sign up for this – you get all the bonuses listed on the page which include the 6 Figure Business Makeover, the Silver Program and 24/7 access to me personally through mid-July.

 


Option 6: VIP Day with Me 
If you like getting advice FAST and all at once for the most part, this VIP Day is for you. It will be big picture planning in person near my home in the Sacramento, CA area (or I could do them virtually as needed but in person is way more fun and productive). It’s also the how-to, nitty gritty detailed advice you need to get all the big plans done and in place. We can plot out your next big program, product or launch, we can turn you into a speaker in one day, we can help you outline your book and how to get it marketed, we can also help start ups get systems and client attraction activities in place. It depends where you are and what you need but we work fast and furiously in one day plus a couple follow up calls to give you and your business a BIG jumpstart.

 


If you know you need ONE mentor for a while and you need to “get stuff done” then this could be the perfect fit for you. I’m all about implementation and getting stuff done that will help you attract more clients, make more money and enjoy a happier lifestyle for yourself and your loved ones. You receive homework after our calls every other week, you have constant access to me throughout our time together and occasionally I also throw in other bonus programs, products or event access to my 1on1 coaching clients too.

 


Option 8: The Live Big Mastermind – Enrollment Open Now, 8 Spots Available!
This is my only annual group and 1on1 coaching program, this is A-Z as well but you get me on speed dial all year plus the support of up to 11 other highly motivated and caring entrepreneurs along the way. This program you get all my templates and resources that I use to make your life easy. There are 3 group calls a month so you are never alone in the running of your business. There are live retreats and masterminds, you have full FREE Access to just about all my other programs and events too to maximum growth and success!

  

 




If you have any questions on ANY of this please don’t hesitate to email or call me. I’m happy to discuss any of these options (or other products, etc.) with you if you still are unsure. I look forward to partnering with you on your journey to complete happiness and success this year! 


 

Katrina Sawa 
The JumpStart Your Biz Coach 
And Love & Money Mentor 
(916) 872-4000 
info@jumpstartyourmarketing.com

 

P.S. I hope to have the chance to work with you this year! 


 

 

“I have been a member of Katrina’s Mastermind group for the past year. I cannot tell you what a blessing this has been to me and my business. Being a very creative right brained Astrologer, Intuitive reader, healer and silk painter, I had no clue on how to promote my business. I now have a beautiful, functional website, I am doing teleclasses and newsletters monthly and I have learned how to promote myself. My business is growing steadily and I cannot tell you enough good things about Katrina and her style of coaching. I would not be where I am today without her expertise! Her coaching style is so nurturing and she gives so much!  Her knowledge of marketing just blows me away! Joining Katrina’s mastermind group was one of the best decisions I could have made for my career. Through this program I have gained the confidence to see success for myself.” ~ Debra Sholly, Astrologer, Intuitive Healer, Baton Rouge, LA www.WhiteDoveIntuitiveAwakenings.com

 

“When I first began working with Katrina, I had some serious gaps in my knowledge of how to market my business online. Not only did I not know how to do anything  but the few things I did know how to do I had HUGE resistance to. I couldn’t get myself to do anything. Well, the other day I kicked off a new program, and something clicked into place. I feel like this has become TREMENDOUSLY easier for me. It was such a huge hump to get over and was so overwhelming- from coming up with a program, doing a call, planning emails, marketing on social media, reaching out for help, reaching out to individuals- and not to mention actually creating the darn program. Now it not only feels more simple, but it also feels FUN! I wasn’t expecting that. Ha. And that’s all because I hired Katrina. No way I would’ve gotten to this point on my own.” ~ Miranda Zukowski, Fitness Coach and Personal Trainer, New Jersey www.MirzukFitness.com

 

 



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When I first found out how much money I could truly make as a coach and entrepreneur I was shocked.

No one in my family that I knew of ever made over $150,000 or so. It wasn’t in my thinking that I’d probably do that in my lifetime but now it’s a reality (and then some!).

One of my first mentors in the Internet Marketing world taught me about living life to the fullest. But also living it like you had it all today and not waiting for it to come to live a full life, but to live it now.

Now, granted, when this all came about the economy was booming and entrepreneurs I met were making tons of money. People were spending money on the Internet like crazy and if you were remotely savvy with your business online you could do well.

So I learned about “Living the Life” when times were good. What I was shown was that living the life meant to:

  • Fly first class
  • Stay in the nicest hotels
  • Treat myself to massages and pampering often
  • Take regular vacations
  • Experience fine dining
  • Splurge on myself and give generously to others as well
  • Upgrade to VIP status whenever possible

Keep in mind I came from a world of buying in bulk, using coupons and shopping for good deals. It was strange splurging so much to me, fun but strange. I spent a lot of money during those few years in my business and life and with that mentor’s guidance.

Unfortunately it didn’t really result in a more profitable business by doing all that, just the depletion of much of my savings. The money wasn’t coming in as fast as “they” said it would even though I was doing all the right things and I wondered, “Was this really living the life?”

What did living the life mean to me?

A few years ago when the economy started to take a turn, I did a lot of soul searching and work on myself and what I truly wanted.

I discovered my definition of living the life.

Living the life now means to me:

  • Enjoying life’s experiences with someone you love so deeply
  • Surrounding yourself with positive people, family, friends and good times
  • Not having to worry about bills and money
  • Being able to buy basically what I want when I want it but using coupons and special offers to get MORE bang for my buck
  • Having the benefit of good health
  • And upgrading to club levels in hotels or to first class on occasion when a good deal falls in my lap (which I wrote this initially from a first class flight I got for an extra $90!)

I deserve to life the life of my dreams and so do you….so go make it happen!

Aren’t sure how to do this or make this all happen for yourself? Come and talk with me in a complimentary business strategy session where we’ll look at where you are in your life and your business and where you want to go. You’ll walk away with at least better clarity and awareness of what’s possible and how plus possibly much, much more. Go to www.AskKat.biz  for the info and sign up today – its FREE!

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Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you’re already speaking then great, what I’m sharing in this article could be a good reminder for you.

If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?”

Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone likes, trusts and is able to connect with you personally.

One of the biggest mistakes I see many speakers making however, is that they are rarely ever prepared for opportunities that may arise at any time.

Being prepared as a speaker will get you into more doors, position yourself as a professional to the people booking you to speak and it will allow you less stress and freedom to take advantage of all kinds of opportunities whenever they come up.

Here are a few things you want to make sure you have prepared:

  1. Professional speaker sheet – with your bio and/or introduction and your talk title and description at the very least. You can add references, additional talk descriptions and places you’ve spoken too if you like and you have.
  2. Professional head shot – easily downloadable from your website or emailable
  3. One to five (max) talk topics and descriptions – you can have more than one if it makes sense for your business and what you speak on are all complimentary to some extent. If you’re just starting out, start with one signature talk however to make your life easier.
  4. Cover letter or email prewritten and ready to go – include all attachments and information someone would need to decide whether they want to book you as a speaker or guest.
  5. (Optional) Page on your website talking about you as a speaker – include your talk titles, places you’ve spoken, possibly videos of you speaking and more information someone looking for a speaker could download easily on their own.

Choosing the right signature talk you’d think is the easy part, however it can be the most crucial part of this whole equation, especially if you want to monetize your talk and your time.

You need to prepare what you’ll talk on based on what action you ultimately want the audience to take with you. Do you want them to sign up for your free newsletter? Buy your book or product? Register for your event?

It’s important that you reverse engineer your talk based on what you want the audience to buy or sign up for. This is crucial and another big mistake I see many speakers making. They give a great talk then tag on a pitch to sell something totally different to the end and it feels like a sales pitch. Not good.

 

If you want more information on how to incorporate speaking into your business as a marketing tool and business model then go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.

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Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you’re not being too salesy, pushy or annoying AND you’re still building great relationships with qualified prospects!

I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you ‘hate’ networking!

Click Here to read my top 20 in person networking tips that I share with all my clients whether they’re already networking or not. I hope these help you to get out there and build more relationships that eventually then turn into clients or sales! (For online networking tips, check out my Profit From Social Media System on my website!

Is networking difficult for you?

Do you want to figure out how to really maximize your networking and thus the follow up that goes afterwards in order to really build your business and make more money?

If so, go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.

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In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now….

In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads. I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now: email, phone, mail, social media or in person right? So, what do you do after you meet a potential client or even a potential referral source? Do
you pile up those business cards on your desk until they get so old you have to just throw them away since they wouldn’t be of any use anymore? Or do you follow up and how?

Follow my 10 simple steps below and you will for sure build better relationships with those you meet as well as have more top of mind awareness with them.

Here are 10 Simple Follow Up Procedures you can implement in your business TODAY! (for service, product, online or retail):

1. Take immediate action: Always call or email within 48 hours of meeting someone telling them it was nice to meet them, asking about their business and finding out how you can refer
business to each other and help each other’s businesses grow.

2. Take more than one action: In addition to doing #1, also slip something in the mail to them – an introduction letter and a brochure, a thank you note (handwritten of course),
something to entice them to get on your list online or a flyer about your special promotion.

3. Use email wisely: Add them to your email database (if appropriate and IF you are heeding correct spam laws in your correspondence) and make sure they get an email notice
within 1 week. *Do NOT add them to a mass email newsletter unless they verbally agree to receive it or opt themselves in online.*

4. Keep your ears and eyes out for others: Drop in the mail or attach by email a document, resource or article you found that you’d been discussing or something you recently read that
would be of interest or pertinent to them.

5. Keep your database up to date: Enter them into your database (in the computer) so when you send out your next mailer they will be on the list to receive it. If you don’t have a database or a shopping cart to house your contacts, you should get one (ACT, Outlook) or start an Excel spreadsheet for starters. You’ll also need an email marketing service where you
can house contacts but try to choose ONE system. You can outsource this task. *Do NOT add them to an email newsletter list however if they have NOT agreed to get it or opted in
online to receive it.

6. Send more than one mailing: Send out another piece of mail or email within 2 weeks of when you sent the first one; this can be more casual, a postcard, flyer or another follow up
letter asking for referrals in case they don’t think they can use your services right now.

7. Call again: Call, not necessarily to make the sale, but to further build that relationship, chat about opportunities to refer to each other, etc. In-person meetings could be good in case
they forget what you look like however many times these days its much more efficient and acceptable to “meet” again over the phone.

8. Make a creative impression: If you’re really trying to get their business and you’re not getting anywhere, drop by a promotional product (s) with your card and brochure again or send
it in the mail. Make sure your promotional product stands out from your competition and is unique or memorable.

9. Systematize your follow up: Make sure you sort your database by Hot, Warm and Cold leads and then also by either where you met them (i.e.; Your City’s Chamber of Commerce, professional or service organization, social media site, etc.) or some other system (like referral source vs. prospect) so that when you mail or email to them regularly you can do so to small groups at a time with a unique message. Mail to your database quarterly and email them monthly at minimum (monthly and twice monthly is preferred).

10. Plan year-round promotions: Send out holiday cards not only for December, but maybe for Easter, the 4th of July or which ever holidays you feel like and then possibly their birthdays too. There are companies who send out cards for you, online sources you can use easily and there are websites that remind you when someone’s birthday is to make this easy.

These tips are for any type of business, retail, online, service or product. I am always curious as to how a store is going to follow up with me. I shop there, I write a check, and they have my address and phone number – yet 9 out of 10 times – absolutely NO follow up marketing! Only do the larger stores put me on their mailing list and send me mailers and/or emails (like Linens & Things, Cost Plus and Fashion Bug); these retailers know just when I come in because I normally always get another coupon in the mail right after to come back again. The one that does follow up with me understands that repeat business is 5-10 times easier to get than new business.

So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over
time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.
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Check out the current SUMMER 3-PART TELESERIES on the 3 Simple Steps to Attracting Clients and Making More Money. For $97 you can listen to me share how to accomplish all this follow up in your business, what to say in it all and how to attract 1000s more leads every month too. Go to www.JumpstartYourMarketing.com/3SimpleSteps and register now!

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Over the last couple of weeks I’ve been talking with you about Mastermind programs. Why you should join, what they are, what the are not and which one would be the best fit for you. But ultimately….

What it all comes down to is how do you most like to learn and how are you most productive?

You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money.

I, for example, am NOT a good product learner. I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever unless I pass it on to an assistant to read and learn and then THEY can implement whatever it is or give me the ‘cliff notes’.

Instead, I learn best by working one-on-one with a Mentor who’s doing what I want to do or going where I want to go. You know…

• Someone who’s still in the trenches themselves.
• Someone who’s investing in themselves as they ask me to invest in them.
• Someone who’s learning from other big thinkers and money makers so that knowledge will trickle on down to me as well.

I learn well in a workshop atmosphere too but then if I don’t quickly act on the information I  learn, it just sits on my shelf once again. Having a Mentor and true Mastermind group to hold me accountable, help guide me in all my big ideas and implementation is truly the glue for me that holds my business together while it accelerates at the speed of light from one level to the next, and the next, and the next.

Do you learn best by teleclasses, group trainings, workshops and online self-administer recordings and interaction or do you need or want more one-on-one mentoring, advice, guidance, resources, feedback and recommendations from your mentor or coach?

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Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference.

As most of you know, I’ve been offering my Live Big Mastermind program to you for 3 years now as MY next step in my business. This is my FAVORITE program to run and involves some of my FAVORITE clients who end up moving FAST!

THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you who want to get where you want to go FASTER as well. Now I mentioned a TRUE Mastermind, what is that you might ask and what’s the difference?

Aren’t all Mastermind groups the same? NNNNNOOOOOOOO!!!!

Click here to read the rest of the article and find out why…

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