Why should you do more video in your business?

 Well… here’s a few reasons:

  1.  It’s basically a free marketing strategy. Yes, you could pay a videographer or video editor to produce or complete your videos but you sure don’t have to in most cases.
  2. YouTube is one of the largest search engines on the Internet now and you need to be there.
  3. It’s faster to explain something complicated or complex on your website or with customers.
  4. It’s easier and faster to get to the point of your message so you can keep the attention of your visitors, followers, subscribers or customers.
  5. Oh and…. 85% of the US internet audience watches videos online.

I find that more people will watch and respond to my videos on Facebook for example than read or respond to most of my business-oriented posts.

What kinds of videos can you do?

Here’s a list of what I do and/or am planning to do more of:

  • Tips regarding something in your business for social media posts, YouTube, your blog and emails
  • Sales pitches for landing pages, sales pages, emails and more
  • Tutorial videos to explain something more in depth on your website or wherever
  • Curriculum videos for a paid program
  • Facebook live videos – these would be different than the tips or other videos above that you might also post on Facebook or related sites. These will get the most views since they lie right on Facebook:
    • Now you have Live video available on YouTube, LinkedIn and Instagram too
  • Speaker videos – record everything you do, virtual or in person
    • Videos of you speaking on stage at any event
    • Speaker Sizzle Reel
    • Speaker Introduction Video
    • Speaker Media Reel
  • Testimonial videos – of you giving kudos to someone else or a program, etc. or of your customers giving testimonials for you

Now, I know what you’re saying… That’s great and all, Katrina, but I just don’t know how to get started or what to do. I’m not that techy and I really don’t know what to say.

3 Steps to Using Video Marketing to Grow Your Business:

  1.  Just press record – you have to just start by trying it out. Open the webcam on your computer for starters and just press record and start messing around with your intro and a few key points you might want to make. Then you can graduate to recording something more specific and/or doing Facebook Live videos. The key is to just get started.
  2. Repurpose your videos everywhere – this means make sure you make the most of all the content you record. You can transcribe your videos for a written blog post, email, ebook or article. You can post your videos on YouTube, your website, your blog, link inside an email, post to your social sites and more.
  3. Monetize your videos – this is when you start getting serious about making sure that your videos drive traffic to your website, blog, landing pages, free gift opt in pages, sales pages, calls with you and even click to buy links directly from the video itself. There is a whole lot to know on how to maximize your videos including using keyword research, positioning, script writing, SEO and more.

I hope you still aren’t planning on waiting to do more video if you’re already recording them now or waiting to just get started. I’d hate to see you get left in the Internet Dust by your competitors!

Video Marketing isn’t going away so please start embracing it now. I promise if you do just a few of the things I mentioned here you’ll get more response in your marketing for your business.

Come talk with me in a complimentary business strategy session and let’s discuss video marketing, your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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As a business owner, one of the most important things you can do to stay top of mind with your contacts, potential clients, and referral sources is to develop simple follow up systems. You are wasting the time you spent gathering new leads plus valuable marketing dollars if you don’t follow up with these people.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 50 business cards from new contacts on a good week. Now however, that I’m more focused on the online part of my business and working globally with clients, I do more nationwide networking and online social networking.

However, I do the same things as before in the follow up. It’s important for you to realize whether you’re a brick and mortar business, service based business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you how to make this easy so it will get done.

Here’s my 6 Step Ultimate Marketing Follow Up System:

Implement this in your business TODAY, see more sales TOMORROW!

1. DATABASE ORGANIZATION: Organizing your new contacts is one of the most important tasks to do. You don’t have to invest a lot in a database. In fact you can start with an excel spreadsheet, entering your contacts and business card information week by week.

2. DEVELOP MESSAGES & MATERIALS: Writing your follow up marketing pieces is one of the most difficult parts of this whole equation for most small business owners. Your mailings, emails and even phone scripts need to be written with the hot buttons of your target market in mind. What do they care about most in regards to your products or services?

3. DEVELOP YOUR SYSTEM: Your system includes the frequency and number of times you will touch them. A touch can be either a direct mail piece of some kind, an email note or email newsletter, a follow up call, a message or friend request on social media, a drop by or even a fax. You want to determine what and how many times you’ll do each follow up activity for everyone you meet.

4. DELEGATE, AUTOMATE & MANAGE: Take the 20-28 touch system you created and delegate as much of it as humanly possible to an in office assistant, another employee (if they have time) or a Virtual Assistant or marketing person so you know it will get done. Some follow up can be automated if you have computer software, shopping carts or online services and scheduling software.

5. TRACK, ANALYZE & REVISE: Most often small businesses will do marketing such as the strategies I’m suggesting here in your follow up system yet they will never track to see if what they’re doing is working. Therefore they continue doing the same things over and over again. Sometimes your results won’t become apparent until after you’ve done the thing a few times (ie: frequency is important).

6. CONTINUE BUILDING YOUR LIST & REPEAT: Once you have a system set up for managing massive amounts of new contacts, then you can turn on the marketing hose I call it. That means you can market like crazy. Your goal should be to get in front of a LOT more of your ideal prospects every month in many different ways. I suggest going for a goal of 1000 new people to meet or connect with every month.

These tips are for any type of business, retail, online, service or product. So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.

Are you Ready to FINALLY Develop a Clear, Easy to Implement Follow Up System and Marketing Systems in General that GET RESULTS?

Follow up is just ONE of the many things we need to do in our marketing as entrepreneurs but it’s pretty vital, otherwise the marketing that you’re doing becomes almost a waste of time.

Come talk with me in a complimentary business strategy session and let’s discuss your business’ marketing, follow up and sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Here’s to your Best Year Ever!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

 

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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Where do you want to be 3, 5, 10 years from now?  What’s keeping you from enjoying the lifestyle you really want? Or from designing a profitable business around doing what you love?

Worry? Stress? Doubt? Money? Time? Others? Mindset?

I believe anyone can build the business of their dreams doing what they love IF they learn how to do so.

Most people however, when they set out to start up their own business, just think they can print a business card and design a quick website and have a business make them money. That’s not reality however.

The truth is, it takes time and training to be a business owner. We aren’t all born with the “how to know how to start and run a successful business” gene. We need to learn what to do and how to do it.

Take a nurse for example. If you wanted to become a nurse, you wouldn’t just walk into a hospital in some scrubs you bought for yourself and start poking people with needles right? You’d go to Nursing School for a few years to learn EXACTLY WHAT TO DO and how to do your job.

And even an attorney has to go to Law School. They can’t just walk into a courtroom and start trying a case! That would be against the law plus they’d most likely lose their case since they wouldn’t know what they’re doing right?

Yet entrepreneurs often think they can walk into their own business and start helping clients or selling their products and services without proper training. Now if you have previous sales and marketing training from another job or school, you could probably get somewhat far making money, you could. But you’ll get stuck somewhere. Most likely it will be in how to run your business efficiently and how not to be in chaos in the back end.

And for those without any or much sales and marketing training at all but maybe you know the backend systems, processes, financial end of it all, etc. you will most likely not know how to effectively sell or convert enough clients into your services in order to reach your goals.

There is so much to know when you start up your own business that it just makes sense to get help. It’s a lot faster too. Don’t fall into this trap and get stuck wasting time or money in the wrong places and not seeing results soon.

Here are 5 Simple Steps to Turning Your Ideas & Passions Into a Moneymaking Business:

#1:  Define your vision – think really BIG! (the new plan)

#2:  Choose your model (s) – do what feels right today

  • The Key to Designing Your Business Around the Kind of Lifestyle You Want to Live is…LEVERAGE
  • What can you add: membership model, group program, live event, online classes, teleclasses/webinars, ebooks and products, etc.?

#3: Basic business set up – technology, systems, team

  • Get the Help & Training You Need to Develop the Big Picture Plan for Your Business
  • Learn & Create Systems
    • Implement automated processes online for sales, follow up, communication, lead generation, etc.
  • Develop & Prewrite Templates
    • Write templates for follow up and other marketing tasks to delegate or reach more people faster
  • Duplicate & Replace Yourself
    • At home or work – hire someone to clean house or mow the lawn plus add team members

#4: Jumpstart your marketing – take massive imperfect action, implement like crazy

  •  Get in front of more people, more often and in more ways – massive marketing and lead generation is needed, more than most people think!
  •  Make it easier for people to buy – use online technology and your website as the hub of your business but also have Easy Yes Offers in person to make fast cash.
  •  Create your interactive, relationship marketing, follow up and sales system so that you can funnel more of the right prospects in at one time, not having to touch them all individually yourself right off the bat.

#5: Evolve – reflect, revise & what’s next?

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Strategy now before it’s too late!

Here’s to building a business doing what you LOVE!!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Learn HOW & WHAT to do to get your business more online marketing friendly & up to date so you can be found more and grow your business at my Jumpstart Your Biz Online Live Event on Dec 13th, 2018!   This will be a hands-on workshop where you bring your laptops, passwords and we get into your website, social sites, email marketing, shopping carts, updating them all and making it all more efficient and smooth-running and more!

Registration is now open: Go to:  www.jumpstartyourbizonline.com to get more details and register NOW!

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How does Freedom, Play and Fun look to you as a business owner?

Does your business give you the Freedom you need to Play and have Fun?

I recently joined a Livestream with Maria Appleqvist and Rhoda Liebig and this was the topic we focused on.

It’s very difficult, if not impossible, for business owners to focus on Freedom, Play and Fun, if they are stressing to make money. Many business owners have so much money stress;  they are always worried about paying their bills. I address this with many of my clients too.

Can you relate to this?

The problem is that many business owners have a roller-coaster cash flow – they have peaks and valleys in the cash flow. My goal is to get my clients to the level where they have a consistent revenue generating business. Once their income levels out, we work on increasing the revenue to the next level.

The key is to have consistent income. It becomes much easier to focus on Freedom, Play and Fun when you’re no longer worried if you have enough money coming in to pay your bills.

The keys to a consistent money-making machine of a business are:

  • Automating
  • Systems
  • Team – or Delegating
  • And Marketing – you have to do a lot more marketing to reach more people.

You have to learn how to be more efficient and effective with your marketing and your operations to grow your business and to manage it.  These are areas that I help my clients with.

I’ve been in business for almost 16 years and I’ve learned a lot from the mentors and masterminds I’ve had or been involved in.  And I learned by making my own mistakes.  I’ve been fortunate to see behind the scenes of several millionaire’s operations.

Once you get everything set up to flow smoothly and generate income consistently, you’ll have the freedom to leave your office to go out and connect with more people. You’ll need to make those valuable connections to help you grow your business.

Step #1 of my Jumpstart Your Marketing System is that you get in front of more people, more often and in more ways. And it WORKS!

Click here to view the video – you’ll learn more strategies and find out how YOU too can have more Freedom to Play and have Fun!

Leave your comments, let me know what you think!

Here’s to Building the Business of your Dreams! 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

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SPEAKING is the Number 1 marketing strategy to attract more clients these days.  Speaking in your business can help you grow and scale your business to make it consistently profitable.

I’ve been speaking for several years both locally and for speaking gigs that I travel to. Being a speaker doesn’t always mean you are speaking from the stage.  Today, technology has made it possible to have virtual speaking gigs. For example, I also appear on others’ radio shows & podcasts.  I broadcast using Facebook Live and I do webinars and teleclasses.

speaker successI also host the “Sacramento Speakers and Entrepreneurs Network” where members and guests receive focused Speaker Training.  We also have speakers present in person at our live meetings and online in our virtual meetings or Webinars as you can see in the photo of a recent Virtual Meeting on Zoom.

It makes no difference whether you are speaking in person to a group at an event or meeting, whether you are hosting your own event where you are speaking in person, or whether you are speaking virtually – You Are Still Speaking.

Many of you have heard me say “Speaking is your Fastest Path to Cash” and it really is! I’ve been Speaking for several years and it has helped me attract more clients and sell more of my programs and products which has resulted in growth of my business and more income.

I am so passionate about helping others learn to be sought-out speakers, to avoid mistakes that many speakers make, and to use this strategy effectively. I have created programs and I host a LIVE Event/workshop to show entrepreneurs how to get comfortable and confident with presenting their talk, how to deliver their talks, what they need to market themselves to get more bookings, to use PowerPoint effectively, how to monetize their talks, follow-up, and more.

If you have started speaking a little but your efforts haven’t resulted in making enough money to justify your time, this Event is for you. Maybe you are thinking about speaking in your business but you have no idea what topics you should speak about, you don’t know how to present your talk, how to handle back of the room displays and sales, or maybe the thought of standing up before others to speak makes you a bit uncomfortable. If any of this resonates, this Event is for you!

My “Speaker Success Bootcamp” LIVE event, is a hands-on, interactive workshop in Sacramento, June 14th-16th . Some of the topics will help uncover gaps that many speakers experience that hinder their ability to be successful, including:

  • How you are missing out on thousands of dollars in sales and new clients every single month depending on what you offer/sell;
  • What’s lacking to build credibility and exposure for yourself and your business;
  • How you are missing out on thousands of dollars in sales and new clients because you don’t know how to effectively close sales from the stage, back of the room or in your follow up;
  • Why it’s difficult for you to get repeat invitations due to poorly designed presentations or talks that aren’t content or audience focused;
  • AND SO MUCH MORE!!!!

My VIP attendees will also receive BONUSES that all speakers need. One HUGE BONUS that I include is a 5 Minute Recorded Video of YOU on STAGE Rocking Your Talk. All speakers need video of your presentation(s) on your website because promotors want to see what you look like, sound like and how you deliver your message. This bonus alone has a value of up to $1,400.

speaker successOne of my clients has attended this workshop twice and she already has two videos of her speaking on stage uploaded on her website!  If you already have one or two videos of yourself, you can use this one for filler or to create a fun SIZZLE REEL!!

Because there is so much covered in this workshop, you’ll receive 3- days of training, coaching and guidance to help you emerge as a Dynamic Speaker.

I’ve recently opened Registration for this Event and I’m offering Super Early Bird Rates to the first 50 people who register. You can attend this 3-day workshop with a General Admission Ticket and get the Live training for just $97.

And if you are ready to step out and GO BIG by purchasing the VIP ticket, you will receive:

  • An extra session before the event starts where you will get dialed in and crystal clear;
  • My “Jumpstart Speaker Training System” – a 6 week home study course that you can start working on before the event, if you’d like;
  • And the mega bonus – the 5-minute Recorded Video of You Rocking your Talk on stage.

The VIP ticket is your Best Value and the option most serious speakers will choose. It is also special priced at $597. for a limited time until the first 50 people sign up.

If you’ve been thinking about Speaker Training, you WANT someone who has the experience to coach you and train you. You want someone who’s made the mistakes when they were starting out in the speaking arena and who has learned what works and what doesn’t.

So head over to the Event Information & Registration Page today      at   www.jumpstartyourmarketing.com/speakersuccessbootcam/

Take a look at everything that I’m offering in this Workshop.  Register soon to take advantage of these super low rates and to get the VIP BONUSES if you register for the VIP ticket.

I’m looking forward to seeing you there to guide you on your Path to Becoming a Sought-After Speaker!  This training will be a game-changer for you!

Here’s to Your Speaking Success!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS:  Are you trying to figure out how to start up a new business, get more clients quickly or systematize things you are doing so you can stop working so darn hard?  Head over to my Jumpstart Your Biz Masterclass to sign up for the next 2 hour session on Friday, March 30th from 9:30am – 11:00am PST.  Get the strategies and advice you need for a low investment of $79.00   Go sign up at JumpstartYourMarketing.com/Masterclass  to reserve your spot in March!

PPPS:  Are You Frustrated, Overwhelmed or Feeling Stuck in Your Business Trying to Figure Out How to Get More Clients, Get More Exposure or Make More Money?  Are You Ready to Have More LOVE in Your Life with Supportive People Who Encourage You and your Business Dreams?  Join me and other like-minded, entrepreneurs who want to Change their Lives and Make more Money at my Love & Money LIVE! event, April 5th-7th in Sacramento.   Go to www.LoveandMoneyLive.com  to get details and register. 

 

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Many entrepreneurs find themselves stuck after hitting a plateau in their business. It’s frustrating when you feel you’ve hit a wall!

I understand the feeling that many entrepreneurs and business owners face – you think you’re doing all of the right things to take your business to the next level, but the results just don’t come. I really wish that I’d had access to this training series in the early stages of my business.

If this describes where you’ve found yourself at the beginning of the year, then I’m happy to tell you about an online interview series that my friend, David Durham has organized called “The Rocket Entrepreneur: Blast Past Plateau and Make More Money Than Ever in 2018”.

And it couldn’t have come at a better time!

The Rocket Entrepreneur telesummit will be live starting January 15th. One expert interview will be launched each day and these interviews are short and to-the-point conversations with entrepreneurs who have made not only millions – but also significant breakthroughs!  That’s why I am so thrilled to be sharing my specific strategies, tips and tools that helped me breakthrough in my business when I felt stuck. And there are 25 other experts who will be sharing their expertise with you too!

Each interview replay will be available for 72 hours and once this training event has ended, all of the interviews will be available for 72 hours.

So, are you ready to make 2018 your most profitable year yet as an entrepreneur??

Get FREE access and join us starting January 15th to hear me, David and other self-made millionaires, leading influencers, and thought leaders who are ready to give you their secrets. Just so you know, you will be able to watch from your home, office or while you are on the go.

I have a spot reserved just for you to attend. Click here to register for this valuable virtual training event!

Here’s To Your Success!! 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS:  Ready to find out what’s really stopping you from attaining a much more profitable business? Then please go schedule a call with me, it’s urgent that you figure this out sooner than later. Go sign up at www.AskKat.biz now.

PPPS:  Want to surround yourself with a bunch of like-minded, entrepreneurial go-getters? Join me at one of my live trainings this year! Go find out when they are and plot the dates on your calendar now. www.LiveBigEvents.com 

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***This is a Guest blog post about referral marketing is by Coach/Speaker, Mickey Griffith.  

“The Road to Hell is paved with good intentions.”

How many times have we heard that? In school, in business, at home when we hear ourselves saying it to our children or ourselves? Reminding ourselves that we shouldn’t leave things undone. Get busy. Get in motion. Get something done, don’t just talk about it. So then, what it should really say is, “The Road to Hell is paved with procrastination.”

The Road to Success is paved with good intentions! Especially when it comes to referral marketing.

If building referral marketing success is a process of developing and using business contacts as a way to build business, then the road to Success should be paved with good intentions. Or more specifically; good intent. Having good intentions is the base gravel for the road and dictates the strength of the foundation on which the referral marketing traffic is going to travel.

What is your true intent in regards to your referral marketing activities? Are you engaged in a process of motivating your referral partners by truly helping them, or are you just doing the minimum to maintain the relationship?

People will eventually see through a facade. Are you practicing open, honest communication with those in your referral network? Having a foundation of good intentions is essential in traveling a smooth road to referral marketing success.

Honest, good intent will help you avoid common referral marketing mistakes.

Good intent will keep you from pouncing on potential new referrals, pushing them away or forcing a referral that isn’t quite ready yet. Try to make sure the true intent was not just to make yourself look good in your referral network.

Passing a referral at your meeting might feel good, but it does not help the person being referred and can in fact damage the very relationship you’re trying to build.

This one should be easy, but is often overlooked, especially by those new to the referral marketing process: Good intent should keep you from meeting with people in your referral network for a one-to-one and then trying to sell them your goods or services.

The one-to-one meeting is about building a relationship and if you are immediately trying to sell to people in your referral network, it will quickly be public knowledge that your intent is really just to sell.

Where the rubber meets the road. Sometimes looking in the mirror can be tough, but try doing a thorough examination. Be careful not to misdiagnose your intent.

Are you really involving yourself to help others as a means of growing your own business? Notice the “help others” comes first in that statement. Selfless giving is not always hereditary, it can be developed, and it really is essential to building good will with people you are trying to do business with by referral.

Finally, old adages don’t die easily. The road to hell is paved with procrastination. New habits take exercise and the more you exercise good intentions the more success you should see, just ahead.

Keep Shining!

Mickey Griffith

About Mickey Griffith

referral marketingMickey Griffith is a speaker and coach. He brings to the audience his passion for business behavior, relationship management, and leadership principles. With more than 20 years of marketing experience, and a specialty in referral marketing, Mickey inspires entrepreneurs with valuable tools to grow their business. As an engaging speaker, his mission is to create more productive, meaningful improvement in business and organizational relationships.  Find out more about Mickey’s business at sacramento.asentiv.com

I hope you enjoyed this guest post.

Talk to You Again Soon!! 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to find out what’s really stopping you from attaining a much more profitable business? Then please go schedule a call with me, it’s urgent that you figure this out sooner than later. Go sign up at www.AskKat.biz now.


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You’re invited to celebrate Women in Business at The Amazing Women of Influence Summit

Are you’re feeling discouraged or overwhelmed by the challenges of running your own personal business? This summit may be just what you need!

amazing women of influence summitThe Amazing Women of Influence Summit is a FREE 16-day Virtual Event where you can get tips and strategies each day from 30 successful women in business and I’m one of them! Serena Carcasole will be interviewing me and 29 other leading women entrepreneurs who have gained incredible success, from six figure to multi-million dollar businesses. Don’t miss our hottest business tips while we share our stories of struggle, growth, and success.

This is your invitation to join us on Monday, June 19th! You’ll get strategies from some of the top women in business on marketing, selling, branding, self-help, relationships, and prosperity. Be refreshed and recharged as we celebrate a new era of women entrepreneurs. And you’ll have access to dozens of FREE BUSINESS BUILDING AND LIFE CHANGING GIFTS!

Be inspired and transformed!  

Click here to register for The Amazing Women of Influence Summit!

 

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

speaker success bootcampHave you heard about my Speaker Training event coming up in Sacramento, starting July 21st? You’ll see all of the information about my “Speaker Success Bootcamp” when you go to my LiveBigEvents.com website. This training is LIVE and in person and is packed with the information you need to be a more successful speaker, whether you are new to speaking or are currently a speaker. Special Valuable Bonuses included in the VIP Package!!

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Have you been trying to get yourself some speaking opportunities (I call them gigs) but you’re not having the best of luck getting booked?

Are you wondering how becoming a speaker will generate more business for you or why it’s such an important marketing strategy?

Well, I’ll tell you; I get most of my coaching clients and even most of my paying customers for other products and programs from speaking gigs. Sometimes they hear me speak in person at a conference or business event. Sometimes they hear me speak over the phone on a teleclass or webinar. Either way, being a speaker allows me to be the expert in my industry or on my topic. It brings credibility to what I do, who I am and it allows people to experience me quicker than if there were to just read a page or two on my website.

speakingWhen people get to hear you or watch you for a longer period of time than just a quick hello or introduction it gives them more of a sense of what you do, how you can help them and they can make a more informed decision on if or how they want to work with you. I highly recommend adding speaking to your overall marketing strategies if you’re a small business owner.

When people hear your speak, it gives them a better sense of what you do and how you can help them. Click To Tweet

In fact, I have a speaker training course on this topic because all my coaching clients need to learn what to do to become a speaker.

The following is that 6 Step Process.

  • Step 1: Determine WHO you’ll talk to and what do they want to hear. Ask yourself “What are you an expert in? or Who is your target market and where will we find groups of them? What do they care about exactly that relates somewhat to what you do?“ Do a search on Google, meetup.com, look for associations or other organizations with events, conferences and even online events and telesummits!
  • Step 2: Develop your speaking topics and speaker sheet. It’s important to BE PREPARED for speaking opportunities at all times if you expect to get any. You want to have a professional speaker sheet ready to email someone who wants to book you that includes your topics, descriptions, bullets of what they’ll learn, your bio, picture and contact information at the very least. Having a video of yourself on stage is also good.
  • Step 3: Strategize on where to get gigs. You’ll need to build a list of potential events, organizations or meetings that you can speak for locally, nationally and virtually. There are easy ways to find places but you need to do your due diligence if you want to get booked. Then you could delegate the contacting of those people and places but it’s not always that easy to find someone who really understands what to ask or say to do this, trust me, I’ve tried; I find that I’m always the best person to look for and contact people to get myself booked.
  • Step 4: Craft your presentations. It’s important to create your speaking presentations so that they are educational, informative, memorable and they make the audience take the action you want them to take at the end. Whether you’re making a sales pitch at the end or not, how you design your talk is crucial to your success, please don’t wing this.
  • Step 5: Design your accompanying marketing materials. Often times you’ll want handouts, flyers, order forms or table display materials for when you attend a live speaking event (as well as virtual – what to do online). Again, if you’re not prepared with these things then you’ll most likely waste your time doing the speaking in the first place. One thing I like to suggest when speaking to a group of people who aren’t that familiar with you is to have and make an “Easy YES Offer”. This is something low priced and easy for someone to buy that gives them a ‘taste’ of what you offer to ‘try you out’.
  • Step 6: Following up after a speaking gig. Most speakers don’t do this well at all and it could be more important than what you do AT the event itself. Developing a kick-butt follow up plan for after an event will provide ongoing lead generation and sales. Most of my sales come in the follow up process but don’t rely only on email marketing these days, you have to do phone calling, direct mail and even connect with prospects on social media sites too as they may only see one of these four attempts!

Hopefully this gives you some idea on what to get started doing to jumpstart yourself as a speaker.

Remember though, speaking is just ONE type of marketing strategy that you may want to do in your small business. Generally, you need to do 5-15 marketing strategies every month in order to maximize your potential.

To learn more about this 6 Step Speaker Success Process, join me on a complimentary webinar on June 7, 2017 by registering here now: http://livebigevents.com/webinar-speakersuccess/

This webinar will be recorded so if you find this article after that date you can still register and receive instant access to the replay! Don’t wait to learn how to monetize speaking more in your business or you’ll miss out on THOUSANDS OF POTENTIAL SALES!!

If you want more specific examples, steps and samples of ways to do this as well as many other types of marketing, then you really want to sign up to receive my free weekly video biz tips, articles and more! Plus you’ll also receive a few freebies to help you jumpstart your marketing and your business, go to http://www.JumpstartYourMarketing.com/freegifts

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 


Are you wondering WHERE YOU STAND in your marketing…

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Are you ready to make money from speaking? I’m sharing information about what you need to have ready to go for any opportunity.

Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you’re already speaking then great, what I’m sharing in this article could be a good reminder for you.

speakingIf you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?”

Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone likes, trusts and is able to connect with you personally.

Speaking allows you to be the expert in front of your prospects and peers. Click To Tweet

One of the biggest mistakes I see many speakers making however, is that they are rarely ever prepared for opportunities that may arise at any time.

Being prepared as a speaker will get you into more doors, position yourself as a professional to the people booking you to speak and it will allow you less stress and freedom to take advantage of all kinds of opportunities whenever they come up.

Here are a few things you want to make sure you have prepared:

  1. Professional speaker sheet – with your bio and/or introduction and your talk title and description at the very least. You can add references, additional talk descriptions, testimonials and places you’ve spoken too if you like and you have.
  2. Professional head shot – easily downloadable from your website or emailable
  3. One to five (max) talk topics and descriptions – you can have more than one if it makes sense for your business and what you speak on are all complimentary to some extent. If you’re just starting out, start with one signature talk however to make your life easier.
  4. Cover letter or email prewritten and ready to go – include all attachments and information someone would need to decide whether they want to book you as a speaker or guest
  5. Page on your website talking about you as a speaker – include your talk titles, places you’ve spoken, videos of you speaking and more information someone looking for a speaker could download easily on their own.
  6. Speaker videos – make sure you have at least one video of you speaking on stage or in front of a group; many events and bookers won’t even consider you without this these days.

Choosing the right signature talk you’d think is the easy part, however it can be the most crucial part of this whole equation, especially if you want to monetize your talk and your time.

You need to prepare what you’ll talk on based on what action you ultimately want the audience to take with you. Do you want them to sign up for your free gift or newsletter? Buy your book or product? Register for your event?

It’s important that you reverse engineer your talk based on what you want the audience to buy or sign up for. This is crucial and another big mistake I see many speakers making. They give a great talk then tag on a pitch to sell something totally different to the end and it feels like a sales pitch. Not good.

make money from speakingIf you want to figure out how to set your business up the right way from the start whether you’ve already started or not, along with the most effective marketing strategies… I invite you to join me for a Free Speaker Success Webinar happening June 7th at Noon PST. (It will be recorded in case you can’t come live so sign up regardless!)

REGISTER HERE NOW: http://livebigevents.com/webinar-speakersuccess/

Here’s to Your Success!    

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


About the Author
© Copyright 2017 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. Katrina is the creator of the JumpStart Your Marketing™ System, JumpStart Your Business in 90 Days System and 7 Step Love & Money System of which she holds a live event on every year. She works with motivated women entrepreneurs who want to start, grow and market your business the right way from the start. Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline marketing strategies, plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach who has been featured on the Oprah and Friends XMRadioNetwork, News10 and Good Day Sacramento. Get her Free Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com.



Are you wondering WHERE YOU STAND in your marketing…

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