Get marketing tips, business plans and your questions answered in a FREE Q&A!
It’s an Open Q&A & Laser Coaching Call because I know so many of you have burning questions you want to know about around starting, growing, marketing or automating your business.
It happens THIS Thursday, November 14th at 5 pm PST so sign up and join me – you can ask a question, participate or you can just be a fly on the wall listening in to other people. There will be live laser coaching on this call just like I do in my Live Big Mastermind group calls.
You can pick my brain on ANYTHING to do with your business, sales, marketing, website, target audience, follow up, social media, mindset and so much more!
Do NOT pass up this one-time and LAST TIME opportunity to talk with me for FREE about your business this year!
On this video I talk about what you really need to be doing with social media in order to get your current followers, friends and fans to become paying customers or referral sources for you. You definitely want to listen in, this was one of the TOP QUESTIONS I got on a recent Facebook survey….
Check it out and tell me what you think!
I’m in LA this week at my own mastermind group working on my business….can’t wait to help YOU work on YOUR business soon!
I’m writing this article on What To Do When You’re Down to Your Last Few Hundred Bucks because it’s been a common theme lately with some of the small business owners I’ve met, and even some of my own clients when they first start working with me.
None of us want to get in business to fail. We certainly don’t want to go back and get a J.O.B. either. So what do you do when your business just hasn’t produced a lot of revenue yet or you started out and maybe invested the money you did have in some of the wrong places?
No one likes to talk about this either, like it’s not happening or something. Don’t be embarrassed if this is you because it’s pretty common. Entrepreneurs are starting businesses with less and less money all the time. And while building your business on “a shoestring budget” is totally possible, it’s not necessarily a good plan.
So, what do you do when you’re down to your last few hundred or thousand dollars? I know it’s scary, I’ve been there a few times during my stint as an entrepreneur.
Do you quit the business and go back and get a J.O.B. quickly to make some steady income? Maybe but from what I’ve seen it can take just as much time to find a good new job as it is to seriously do what it takes to ramp up a business for positive cash flow.
Do you sell stuff in your house, garage or storage unit? Maybe if you can, I have!
Do you ask relatives or friends to borrow some cash to get you by? Maybe if you can, I have done that too a couple times throughout my eleven years in business so far.
Do you contemplate bankruptcy or which bills NOT to pay? I’ve been there too…
Do you stress out, stop taking care of yourself and argue with your loved ones? Hopefully not, as that won’t really help the situation. It’s hard not to though I know.
I suggest you do some or all of the following (and possibly some of the above as well):
First, you want to have faith. Have faith that you’re meant to do what it is that you’re doing, that the clients and money will come, that you will be able to pay the bills and have faith in yourself to be shown what to do to make it happen.
Second, you want to take advantage of whatever is right in front of your face for fast cash or savings. What can you sell? How can you reduce expenses in your business or your household? Cancel a few things for example.
Third, I’d recommend you dial for dollars…meaning call everyone you know, business or otherwise and initiate some sales, offer special deals to buy this week, ask for referrals and more. Remember these are WARM calls, not cold calls when you already know the person or are in the same organization, etc. This includes calls to your social media “friends” as appropriate; don’t just send a message when you need to create cash though, pick up the phone.
Next and actually concurrently, I’d recommend getting out networking. When you meet or see people in person, those who could potentially become a customer or client, the relationship building process goes much faster and you can usually get clients pretty quickly if you meet enough people each week. Make sure you have something they can buy today when you find a hot prospect.
Finally, it truly may serve you best to spend a few of your last dollars on the right training you need to learn how to do all this if you’re not sure how or what to say or sell. Free stuff will only get you so far. Having a real business and marketing plan that you can follow and focus on week after week will ultimately lead you to a much more successful business. There are affordable options, you just have to look for them.
Of course there a couple dozen other marketing strategies you can try as well but these are the fastest path to cash in my opinion. Then once you do all of this, you can add other lead generation, marketing and sales strategies to the mix for long term business sustainability and profitability.
For more information on how to jumpstart your business, your marketing and your life, come and talk with me in a complimentary business strategy session. You’ll be surprised how much clarity you’ll get out of just this one session. I can help you look at the big picture, goals all the way down to the smallest implementable detail. To sign up for this, go to www.AskKat.biz.
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businessesinto high gear. She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever. Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento. Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!
Hi there, It’s Katrina Sawa here with a quick announcement in case you missed this…
This Monday, Nov 4th, my good friend Kathleen Ronald is doing a joint LIVE EVENT with me here in Sacramento – AT MY HOME!
I’ve never had an event at my home but for her, and the small group we want to work with, this seemed like the perfect place to host our joint event. Plus I love to entertain and it’s been a while so I’m excited! So for those of you who live nearby Sacramento, for just $10 you can join us. It will be a Networking Extravaganza & Power Training where you’ll learn how to maximize your networking and your follow up and so much more in this 3 hour jam-packed, interactive evening event.
P.S. I’ve made quite a few changes to the Live Big Mastermind Program for this coming year and can’t wait to work with a great group of highly motivated entrepreneurs (this program will be my MAIN focus in 2014, you won’t see a lot of other virtual programs or free events anymore….take a look!).
On this video I talk about how to get more social media followers, friends, fans and connections. You definitely want to listen in, this was one of the TOP QUESTIONS I got on a recent Facebook survey….
Kids today are exposed to more issues than we could have ever imagined growing up.
Look no further than the headlines and you will have your proof. One reoccurring theme that shows up is the negative effects of low self-esteem in children and the serious consequences of them.
Most of our kids are not even aware of their self-esteem, and without the essential tool of awareness, they are destined to relive old belief patterns and repeat negative behaviors over and over again. Now that just STINKS!
What if through the use of simple, fun, exciting and entertaining exercises you could help improve kid’s self-esteem almost instantly? What if you were given the tools and techniques that kids LOVED to practice and actually apply? Well, your wait is over.
In this heavily researched book,STINKIN’ THINKIN’ STINKS, Bill King provides kids, parents and educators the equipment necessary to deal with the issues our youth is faced with today. This is not just a book, it is a paradigm shift.
Bill’s approach is to use humor to break down the barriers many people. The idea is to try to reach people where they are instead of cramming positive thinking down their throats. By using humor, the book catches the attention of the reader and holds it all the way to the end.
This is a revolutionary book that provides kids with proven steps necessary to deal with the struggles our youth are faced with today. STINKIN’ THINKIN’ STINKS offers a fun new accessible approach to exterminating negativity while inviting YOU to change YOUR LIFE for the better!
TODAY ONLY DURING THE OFFICIAL LAUNCH OF “STINKIN’ THINKIN’ STINKS” YOU’LL RECEIVE HUNDREDS OF DOLLARS OF BONUS GIFTS WITH YOUR PURCHASE OF THIS FUN AND LIFE CHANGING BOOK!
P.S. This refreshingly fun new book will still be available after the special launch event, but the special bonus gifts are only available for 24 hours—so order your copy today!Click here for more information about the book, bonus gifts and ordering!
I wanted you to also notice first hand how I leveraged this show….I hold it for free live each week, I promote it on social media and my blog and emails, I took the video of this and posted it on youtube, pinterest and then linked it out again to my social sites in different posts automatically. If you’re not doing all of this, it’s super easy to put the systems in place and can make a BIG difference with results in your marketing efforts! …I would love to help you with similar things as this plus so much more this year too in my Live Big Mastermind!
PS there there is ONE MORE fun live event happening very soon in Sacramento….it’s a Networking Extravaganza with my good friend Kathleen Ronald who is coming up from LA to do a 1/2 day workshop with me for YOU! Scroll down for this and other event info.
Watch the video (CLICK HERE) On this special LIVE, video of my radio show I wanted to give a free short training about launching, running and participating in leveraged business models and programs. Really, any business owner in ANY industry can do some sort of leveraged business model that can bring in additional income streams into your business. You just may not know what that looks like for YOU. Watch this one-time show and training on what else could be possible for you. I share all kinds of ways to leverage your expertise, skills and knowledge into other ways to generate income for yourself.Check it out and tell me what you think! I also talked about my Live Big Mastermind which is my main annual group program that I run and enrollment for that is now…go check it out if you’re considering joining a group for yourself this coming year and fill out the quick form on there to talk with me about it: http://www.LiveBigMastermind.com.
As a seasoned networker who built my multiple six figure coaching business initially by networking and follow up, I had to learn how to meet as many people as possible in order to have more leads to develop each month. Ten years ago when I started my business I attended an average of 14 networking events every month.
While the follow up of all the leads you get at such events is a crucial component of making this work, without enough leads to follow up on, you’ll basically get nowhere fast.
Therefore, here are a few key tips on how to make the most of your time at your next networking event – Working the Room!
1. Be Prepared: Go with a goal of how many connections you want to make for leads and referral sources. Carry enough business cards. Have an enticing special offer or freebie someone can agree to receive from you when they agree to be signed up for your email list. You don’t need to have the free gifts on hand as long as you can email it later. If you do carry a free gift with you, you may get more leads however. I like to give out audio recordings on CD’s, free checklists for marketing strategies or little promotional products that people will use, not boring ones like pens and paper.
2. Work It Baby: Try not to spend more than five minutes with any one person. If you get someone who goes on and on and on you want to break in and interrupt them and ask them what types of people they wanted to meet here tonight. When they indicate who they would like to meet, glance around the room to find someone to introduce them to and pass them off. The goal is to get other people’s business cards. Giving out yours is not as important because you can always follow up and send them one. Plus when you ask for others’ cards and you ask more questions of them, they tend to like, trust and connect with you better. Don’t talk a lot about yourself.
3. Get Results: Always keep in mind who you’re looking to meet and when you run into them, ask if they’d like to talk with you later and get to know each other. Set an appointment right then, grab their card and move on. Don’t try to have a long-winded or in-depth “get-to-know-you” conversation in the middle of a networking event. Schedlue those for later and make as many as you can. In addition to booking follow up appointments whenever possible, you want to get verbal agreements to add people to your email list so that you can continue to market and follow up with them after the event.
Katrina Sawa is known as The Jumpstart Your Business Coach because she literally kicks her clients and their businesses into high gear and fast. She is a speaker, coach and best-selling author of the book, Love Yourself Successful. You can find out more about Katrina plus grab four free gifts including her Do-It-Yourself Marketing Planning Guide and a complimentary Business Strategy Session with her by going to http://www.JumpstartYourMarketing.com/freegifts.
The top questions from entrepreneurs are “How do I find clients” and “How can I make more money?”
So how do you do it? How do you continuously attract and find new clients, build the business that excites you and make more money … all at the same time?
Entrepreneurs get distracted with so many ideas and options that you either do nothing or you do too many things at once but none of them very well.
Don’t be fooled by all the tricks in the internet marketing world out there….if you’re in business and NOT seeing the kind of income you want to make then this is the perfect strategy for you to hone your skills in. I KNOW you’re not doing enough networking, relationship marketing or maximizing it when you do network. No one does….
Networking is STILL THE FASTEST PATH TO CASH for myself and any of my clients who need to generate business quickly.
So what is the fastest way to cash, and what about building relationships?
You need to meet as many people as you can and then keep in touch with them consistently and persistently in order to stay on top of their minds at all times. So, networking is the fastest way to build your list of customers and prospects and even referral sources. There are online networking strategies these days as well as offline, on this webinar we will touch on both.
Where can you start?
1:Find More Places to Network: More local events, luncheons, meetings, conferences plus national or regional ones too. I recommend making a habit of attending one larger conference or 2-4 day event every quarter at least. Then monthly locally you can attend anywhere from 1-4 per week in most areas if you look hard enough. All the people you meet may not be exact prospects but you could find a lot of prospects, referral sources, opportunities to be a speaker and many other opportunities you wouldn’t have with less networking. One tip on where to find more networking groups or meetings is to search beyond your local chambers, go to meetup.com and do a search for the keywords that would be of interest to your target market, do a search on Google for groups with your specific focus or even search on Facebook or LInkedin.
2: Have a Clear Strategy For Working the Room: To just attend is not good enough, you want to go with a goal of how many people you want to meet, what other goals you can achieve, like how many potential referral sources you want to meet too. Sometimes you also want to become an exhibitor or sponsor of an event, not just an attendee for added exposure and added opportunity to showcase yourself and what you do. One tip for working the room is to ask lots of questions of everyone else and talk more about them than yourself. Asking for everyone’s cards so you can follow up later but even suggesting to them then that you’d love to set up a follow up, get-to-know-ya type of a call.
3:Make Sure You Always Follow Up Like Crazy: This is where most business owners fall down and don’t actually maximize their time networking in the first place. Most sales will be made on the follow up. Most opportunities for speaking gigs or joint ventures will be made on the follow up. Calling to follow up is the best strategy but you also want to follow up via email and direct mail too. If you really want to make a big impression or get to someone quickly and they’re not responding then go search them out on Facebook or your favorite social media site and send them a message there too. One tip about follow up is to NOT add everyone you meet to your email newsletters or a subscription via email however, that is spamming and not good etiquette. If someone asks for you to send them your info or be added to your list then of course you can oblige. Finally, you want to follow up more than one time in each way, minimum of 2 direct mail attempts, emails and phone calls for best response.
Hopefully that helps you figure out how to fit more networking into your schedule and how to maximize your time too. Remember, if you’re not that busy in your business and you need clients; your time spent networking could be the biggest bang for your buck and time to build your business quickly. This is why having a strategic business coach can really help you; we don’t let you go crazy implementing the wrong things first, we help you get focused.
For more information on how to jumpstart your marketing, your business or your life, make sure you’re receiving Katrina’s emails, video tips and more. She gives a bunch of free gifts when you check her out online at http://www.JumpstartYourMarketing.com/freegifts and you can even talk with her for free in a jumpstart your business strategy session through that page too.
One of the things I’m going to work on for myself this week is evaluating my business models and what I’m selling. I’m thinking it’s time to change it up a bit plus I need to develop some new love and money business models, my club, etc.
I’m sharing this with you to share that no matter where you are in your business these days, you always want to be open to the evolution of it.
In today’s video training I’m talking about developing your signature system, business models and more. I hope you take a look and see what YOU can do to evaluate where YOU are in your business right now. I hope it inspires you to think and play bigger! Let me know your thoughts too, I’d love to hear what you’re doing. CLICK HERE TO WATCH!