It’s Time to Update Your Email Marketing Strategy

For Better Results!!

Times have changed and email marketing is NOT working as well as it used to. With social media, many of your followers and contacts want to hear from you in different ways.  You may be doing more on social media but have you lost sight of what’s important in your email marketing?clip-art-email-marketing-co[1]

Whether you’re currently sending an email newsletter in your business or if you haven’t started one yet; I guarantee you’re missing some crucial aspects of it or you’re forgetting to do a few things that could be affecting your open rate, your click through rate and your unsubscribe rate.

With this digital collection, I can help you learn more about how “The Rules of Email Marketing Have Changed”.

What You Will Learn When You Purchase This Digital Product Collection

  • Learn how to structure your email newsletter (ezine) and how to make it simple to get done every month in my 2 part build your own ezine class included,
  • Figure out what tools and functionality you MUST be using in your email marketing strategy so you aren’t considered spamming PLUS so you get the highest open rates,
  • Develop a quick and easy ezine outline so you can make sure yours gets done on time and that you know what to do,
  • Generate a huge content topic list to pull from when writer’s block sets in,
  • Repurpose everything you put in your ezine into other marketing formats such as your blog, Facebook posts, tweets and article marketing websites – this saves you time and allows you to reach entire new audiences with your content,
  • Determine what and when to delegate some of your email marketing in order for you to concentrate on bigger and more important marketing tasks in your business,
  • Make simple changes in your email marketing practices so that you’re attracting the attention from your subscribers that you want but with what they want to see,
  • Develop a simple way to find out how your subscribers want to hear from you moving forward AND what they want to learn from you too!

This is not ONLY for those who haven’t yet started an ezine, but it’s also for those of you if you already have an ezine going in your business. You want to learn how to maximize it, delegate it, automate it, get more sales from it, repurpose the content from it and so much more!

What is Included in this “The Rules of Email Marketing Have Changed” Product Collection:

You find a wealth of information included this collection of Audios, Videos and an eBook.

Effective email marketing is still crucial BUT there are some key strategies and things you must do to get the best results as times have changed and your marketing needs to change with it.

Click here to Get your Digital Collection today and begin focusing on this very important aspect of marketing your business! 

 

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It’s time to evolve your marketing plan and strategy, especially if you haven’t updated it in a while or if you have no real strategy at all.

Rough Pic of 2014 Conference Screen Shot

Being an entrepreneur in this day and age there is NO getting around being online, being visible, credible, knowledgable and informative. Let’s face it, if you’re not already embracing most social media platforms for whatever reason, it’s time to start paying attention and get interactive online. But it’s more than just “being” on social media, there is a lot more to pay attention to and this can help.

I recently returned from a pretty big social media and digital marketing conference and there were a few key things that I gleaned from this event that I’m going to implement more or pay attention to when updating my marketing strategy (right now, not later, but now) and I thought you may want to know what these updated trends are as well. And the reason I’ve dated them here is because this stuff changes fast so make sure YOU are getting updates like this from your own team or mentors regularly (or connect with me and get mine).

7 Updated Online Marketing Trends – July 2014

  1. Facebook business pages no longer have good reach, they are now set up for more of a pay-to-reach type of opportunity. It used to be, as recent as October 2013, that your posts would get a reach of 10-12% of your total fans. Now, in April of 2014, only 6 months later, Facebook has changed our pages and we’re only seeing an average of 1-2% reach. Why is that? Facebook obviously wanted us to enjoy having this opportunity to reach our fans and followers but now they want to get paid for that. You can’t blame them but WE, the entrepreneur, have to evolve where we’re focusing our efforts in order to continue reaching enough prospects, new leads and customers online. Remember, you want to use Facebook as just a marketing tool, posting and commenting isn’t always what works on these platforms, it’s the actual one-to-one connecting that works, make sure you have a strategy for doing that effectively on social sites to enough people each month.
  2. Almost 5 billion pieces of content are shared daily on Facebook and 500 million tweets are shared each day on Twitter. How interactive are YOU on these sites and others?
  3. 84% of people you’re marketing to trust recommendations from people they know which means you want to build a loyal following with people who will share and refer you. You may also consider that any paid advertising you do could work less due to this fact as well. What are YOU doing to educate and keep in touch with your database each month?
  4. 100 hours of videos are uploaded to YouTube every minute. How much of that is video you produced and are sharing? This is probably one of THE most CRITICAL marketing strategies you want to figure out how to add effectively to your plan this year.
  5. Podcasts are becoming so popular that some of the new car makers are installing podcast players and stations into car radios along side the AM/FM stations. 39 million Americans have listened to a podcast in the last month.
  6. Pic courtesy of The App Chicks http://theappchicks.com/

    Mobile viewers make up more than 40% of all YouTube global watch-time, more than 1 billion videos are uploaded per day. Is YOUR site mobile friendly where someone doesn’t actually have to move the site around to see what’s on it, really mobile friendly not just visible via mobile? There’s a difference. And are you on YouTube with videos and podcasts where your prospects can listen and watch you on the go?

  7. Buyers are 70% of the way to a buying decision BEFORE they agree to talk with you which means you must have a very impressive, credible, functional and action-oriented website and overall online presence. Do you?

Most of all however, for all types of marketing, the goal should be to get them into your mailing and email database so that you can continue to market to them. You’ve got to build relationships with them over time; that’s the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

So join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!
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Today I’m talking about something that’s pretty urgent, in fact my team just became aware of this last night and I wanted to pass on what we know to YOU so YOU can make the necessary adjustments to your marketing IMMEDIATELY. Do NOT pass this info up, watch and read so you can fix your emails and systems right away and not get caught spamming.

If you are sending emails to ANY list of people at all, even if they have clearly “opted in” on your website prior to July 1st, if you have ANYONE on your list or plan to possibly have people join from Canada, you must implement a double opt in approach on your sign up pages! Apparently this applies only to those from Canada right now but if you are only collecting names and emails or just email addresses, you may have no idea where your subscribers are so I would NOT assume they couldn’t be from Canada

I know I have a lot of subscribers from Canada….so watch out in the next week or so for more correspondence from me that YOU may have to take action on in order to continue receiving emails from me! You may also want to watch what I send out and do along with a few of the other online marketers too that you may follow so you can get a better feel on what YOU should do. But don’t not do anything…it’s an unfortunate change we have to make but necessary and timely.

I will also be sending out a survey very soon too, its about time I checked in with all of you to see what I’m delivering to you and HOW I’m delivering it is working for you and what else you may be interested in seeing, hearing more about, etc. I’d really appreciate it if you took a few moments to fill that out when it comes. Thanks in advance!

**** CLICK HERE TO WATCH TODAY’S VIDEO **** 
URGENT New Spam Law for Email Marketing Effective July 1st! 

Since I wrote about this in my ezine I have 3 more articles to share with you about this topic if you care to read them and learn more:

Want my help navigating what to do about this and more? Sign up for my complimentary business strategy session and we’ll talk about this and more ASAP! Go to www.AskKat.biz now.

I decided to hold a SUMMER SCHOOL type of thing where I’ll be doing a series of 4 ONE-DAY Mini Mastermind Meetings (in person).
The June 20th one SOLD OUT!
There are still spots open for:
  • Friday, July 25th from 10-3
  • Wednesday, August 27th from 10-3 
  • Monday, September 22 from 10-3
They will all be held in the greater Sacramento or Roseville, CA areas, exact meeting locations will be sent only to those who register. Contact me now if you’re interested in one of those spots. Max 10 people per date and they are filling up – oh and they’re $250 for the whole day with me too or discounted if you do more than one!
 
PLUS – That stupid, crazy, easy yes offer on the video from two weeks ago that only a few people took advantage of because you probably weren’t paying attention is going to be available through the holiday weekend, so July 7th will be the LAST DAY to take advantage of it ($97!)…..AWESOME offer for working with me 1on1, live and virtually….aren’t you curious? Check out that week’s video about creating special offers here.

I’d love to hear your feedback and take aways from the video!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!
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In today’s video, I share some hot tips about social media as well as a couple of tips that you don’t want to be doing on Facebook.
Here’s a quick summary of the tips – watch the video for full info:
  1. Be careful using Facebook for your client / private groups (have a backup).
  2. Sending messages to say “please go like my page…” – this one is a pet peeve of mine, your messages asking to like your page is not an effective use of your time.
  3. Take the online relationship offline and connect.
  4. Make sure your contact info is complete!

Now, besides the super cool special offer (for $97!) on the video today, there is something else I wanted to bring to your attention.
I decided to hold a SUMMER SCHOOL type of thing where I’ll be doing a series of 4 ONE-DAY Mini Mastermind Meetings (in person).
The June 20th one is already SOLD OUT.
But I’ve still got spots open for:
  • Friday, July 25th from 10-3
  • Wednesday, August 27th from 10-3 
  • Monday, September 22 from 10-3
They will all be held in the greater Sacramento or Roseville, CA areas, exact meeting locations will be sent only to those who register. Contact me now if you’re interested in one of those spots. Max 10 people per date and they are filling up – oh and they’re $250 for the whole day with me too or discounted if you do more than one!

Please let me know how I can support you in growing, marketing and monetizing your business!

I’d love to hear your feedback and take aways from the video!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!
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It’s time. Time to uncover your true greatness. Time to start sharing your gifts with the world, and time to embrace & bring your authentic self more forward in your life!

Whew! That’s a lot to consider, isn’t it? Overwhelming even. And perhaps you are thinking “Sure Kat, I’d love to share my gifts with the world, but I don’t know what they are!” Or “I’d love to find my authentic self, but I’m not even sure who that is!”

That’s where Rebecca Hall Gruyter and I come in. On April 16 we will be hosting a FREE teleclass where we will empower you with the tools to:

  • Find out what to look at in your business or your life that could help bring more of your authentic self out.
  • Uncover your true greatness within you, what that looks like, what your gifts are and how you can share them with others.
  • Discover multiple ways you can bring your authentic message and brilliance to the world.
  • Immediately start implementing action steps to embrace and bring your authentic self forward in your life.

And guess what? When you are able to be more authentic in all that you do, say and strive to be….magic starts to happen!

I’ll talk to you soon!

 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
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Join me on March 18, 2014 for a NEW Free Webinar: on my NEW Jumpstart Your Marketing & Sales System!

Regardless of what type of business you have or when you started it, you’re just probably not doing enough marketing or sales.

If you’re trying way too hard to make the amount of money that you thought you should be making by now then this webinar is for you.

If you’re just starting your business – THIS WEBINAR WILL SAVE YOU MONTHS, IF NOT YEARS OF TIME, & THOUSANDS OF DOLLARS INVESTED IN THE WRONG PLACES. You just have to trust me on that, you see, I’ve been there.

I’ve invested hundreds of thousands of dollars on my business including workshops, programs, trainings, mentors and masterminds in the last 8+ years in my business but no one ever taught me as much as I teach clients all in one place (and in the order of importance I might add!).

In fact I keep evolving my programs based on new ideas, technology and trainings that I’ve learned and continue investing in to hone my skills. I recommend you do the same. But make sure you spend your time wisely with those of us who have actually made good money (and still ARE) doing what we teach! Many people teach stuff they aren’t even doing anymore…that’s not me.

I invite you to join me for a FREE Webinar on my NEW Jumpstart Your Marketing & Sales System – it’s for Entrepreneurs who want to monetize more of what you’re doing, automate and leverage more in your biz too so you can create your happiest life ever!

I’ll talk to you soon!

 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
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Hi there,

I’ve been doing a lot of surveys lately on what entrepreneurs need and/or are struggling with right now so I’ve planned out a series of videos all about how to combat some of these issues…along with some really great tips to improve in your marketing, sales and more. So I hope you’ll open and watch ALL the emails that come along…

Seriously, my goal is to help you build a smooth-running, moneymaking business doing what you love. Let me help you!! www.AskKat.biz.

Watch today’s video (CLICK HERE)

This week’s video ezine is all about managing your time, getting out of overwhelm and prioritizing your to do’s and tasks for marketing, project management, development and more. Listen in to find out ways you’re missing out on sales and customers due to possibly lack of time management and how to fix it. Check it out and tell me what you think!

Check it out and tell me what you think – share your thoughts in the comments below!

Have a great rest of your week!

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S.  Have you seen what I’m offering in my Brand New Live Big Mastermind for 2014? If not and you’re searching for a mentor, mastermind or support for this coming year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com!
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It’s becoming very common, I see, for entrepreneurs, especially women entrepreneurs, to focus solely on their business and/or their career, yet forget one of the most important things they really should focus on. You need to focus on yourself, ladies. It’s time to stop just doing things for everyone else, and it’s time to start focusing on yourself. 

I promise you that when you do this, you will attract more clients. You will make more money. And you will become more successful. However, I also guarantee that if you do not place a certain level of importance on yourself”?your health, your well-being, your love life, your environment, your support system, your time with your family, and your time for self care”?if you don’t focus on these things more, you won’t make the kind of money you really want to make in your business.

It’s just not possible. Instead of focusing on everyone else and everything else to ‘busy up’ your day, thinking that’s what you need to do in order to build your business, have a great life, and make more money, you need to fit in some self-help. Self-help can include many different things to many different women. Here are a few things that my clients, as well as myself, are trying to implement more of in our day-to-day lives so that we can be the most successful businesswomen possible.

  1. Exercise and nutrition. It’s important to eat right and put the right things in your body, to get moving so you’re not stagnant, and to take the time for this. It’s not that difficult to make sure you have healthy chicken, seafood, or vegetables in your refrigerator that you can access every day. If you work from home it’s much easier to eat healthier. If you’re on the go, you need to prep food so you can take it with you, possibly in a container or ice chest. You also need to drink lots of water. You have to pay attention to these things or before you know it you’ll be 50 pounds overweight and unhappy with your body, and that all directly reflects how much money you’re going to make, I promise you.
  2. Time alone / Self-care. So many of us wish we could get a massage, stop to read a book for an hour a day, do our meditation or yoga, take a walk, go for a swim, get to the gym, play with the kids. Whatever your self-care requirements and desires are, why aren’t you making time for them? It can be done in as little as one to two hours a day. Maybe you block out time in the early morning hours, and you block out time before bed to unwind. This is vital to your success because it will feed your soul; therefore, your attraction factor will increase tremendously for clients who see that you are the ideal person to work with or buy from.
  3. Learning and self-development. This is one of the biggest things I think we all do in certain respects. You may listen to a speaker at a luncheon or a teleclass on the phone once or twice a month. Maybe you do read a book pretty often. However, how much are you really investing to implement the things you’re learning, the “aha’s” you’re having? Are you putting those ideas and thoughts into action in your life? Or, are they just motivating you for minutes and then leaving your mind?

These three are areas that I see 90% of my female clients and women entrepreneurs avoiding or ignoring in their day to day. I hate to see that because these are the areas that could ultimately double the revenues in your business if you paid more attention to them. It’s not always about doing more marketing, promotion, or sales. Sometimes it’s about being the best person you can be and being kind to yourself along the way.

If you’re interested in finding out more about how to incorporate these areas into your life and about how they will automatically increase your business, I would love to talk with you in a complimentary business strategy session. I focus on all areas of your business and your life because it all makes a difference to your success. If you’re interested in having one of these private sessions with me, please fill out the questionnaire at www.AskKat.biz now, and I will be in touch. I’ll talk to you soon.

 



© Copyright 2011 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at http://www.jumpstartyourmarketing.com/gifts!

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Get marketing tips, business plans and your questions answered in a FREE Q&A! 

It’s an Open Q&A & Laser Coaching Call because I know so many of you have burning questions you want to know about around starting, growing, marketing or automating your business.

It happens THIS Thursday, November 14th at 5 pm PST so sign up and join me – you can ask a question, participate or you can just be a fly on the wall listening in to other people. There will be live laser coaching on this call just like I do in my Live Big Mastermind group calls.

You can pick my brain on ANYTHING to do with your business, sales, marketing, website, target audience, follow up, social media, mindset and so much more!

Do NOT pass up this one-time and LAST TIME opportunity to talk with me for FREE about your business this year!

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Hi there,

We had so much fun at my home the other night for our little get-together with my friend Kathleen Ronald. (More pics on Facebook)

Sorry for those who wanted to come but were too far away…don’t forget to mark your calendar NOW for April 3,4,5 2014 so you can attend my next live training event here in Sacramento, plan it now!

Watch today’s video(CLICK HERE)

On this video I talk about what you really need to be doing with social media in order to get your current followers, friends and fans to become paying customers or referral sources for you. You definitely want to listen in, this was one of the TOP QUESTIONS I got on a recent Facebook survey….

Check it out and tell me what you think!

I’m in LA this week at my own mastermind group working on my business….can’t wait to help YOU work on YOUR business soon!

Have a great rest of your week!

 

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