What Does a Vending Machine Have to Do with Your Marketing Message?

 

Are you able to change up your message like you can click a button on a vending machine and get a different snack?

 
I used this analogy today with a client. She felt confused and unclear about her message, what she was saying to people she met out at networking events and the overall message too about what she speaks about (she’s a speaker).
 
I personally, change up my message all the time, depending on who I’m speaking to, whether it’s one person or a group, whether it’s a 30 second commercial or a speaking gig.
 
The message I may have speaking to a group of mom entrepreneurs will definitely be different than the message I would have with a group of authors or writers as would it also be different with a group of professionals that have a JOB who are looking to start their own business.
 
All three different groups of people (or individuals with the same scenario frankly) will have different interests, problems, questions and solutions that they are looking for and it might actually be more like a dozen or more different types of groups or people/industries of business owners that I speak to on any given month. I don’t niche the “type” of client that I work with, I niche the “scenario” they are in with their business.
 
I’ll bet you run into the same thing, right? Not that you don’t want to niche what you do but you can serve more than one type of customer I’m sure.
 
Think about your messages then being like snacks that you’d get from a vending machine. When in front of one group, you press the button for Doritos and the Doritos fall out, when in front of a different group, you want the Oreos so you click for Oreos.
 
If you aren’t there yet, with the ability to be able to alter or tweak your “message” on a dime/whim then you will be. It’s something to start keeping on top of mind to practice because it’s helpful to be able to pull out one “script” so to speak for one situation and a different script for another situation.
 
It’s important to be able to switch your message to speak directly to the hot buttons of that specific person or group.
 
As someone who’s been in business for almost 17 years now, I’m really good at knowing EXACTLY what to say and when to say it to whom. I punch those darn vending machines buttons all day every day spitting out different “scripts” or messages/information to different people all the time and I’m pretty comfortable doing it. It wasn’t always this easy though. It took a lot of time and practice and tweaking my message frankly.
 
It also took patience and understanding of MYSELF that it was ok to do this. Sometimes people pressure you into having just ONE message and I say no. The more you can “segment” your messages to certain groups, the more response and engagement you’ll have.
 
Be open to the evolution of you, your business, your message, your offerings, your target audience, your vision, your goals and just be open. You’re on a journey and it will never be perfect and you will never be done. Just accept that and keep moving! You’ve got this!!

Together we can accomplish it all, alone you will see challenges and perhaps not know how to overcome them. It’s time to step into your bigger, badder self and take charge of your business, your life, your income and your legacy. Let’s do this together, shall we?

Email me or comment below if you want to talk, learn more, attend an event, ask me for help… please, don’t just sit by and “continue watching” your life pass you by. You can do this and this is YOUR YEAR!

Come talk with me in a complimentary business strategy session and let’s discuss your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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I really enjoyed talking about how to make Fast Cash by creating Easy YES Offers with Minette Riordan and Brad Dobson, co-founders of The Path to Profit Academy and Podcast for Creative Entrepreneurs.

What a FUN Interview!

I created the concept of an Easy YES Offer a few years ago when I had positioned myself to sell mostly high end programs. In fact, the price of my lowest end program was $200. I attended a workshop where the focus was “making money today”. My intention was to sell my $2,000 program and I offered a flashdrive containing some more of my trainings and programs as a BONUS!   My ‘ah ha’ moment came when people were asking to buy the bonus, instead of the $2,000 program. I sold several of the flashdrives that day for a lower price than the program, but I ended up with Fast Cash.

It’s something I encourage attendees to use at my LIVE events. It’s an offer that’s specifically designed as to make people say YES and buy on the spot! It’s designed to make FAST CASH. It’s not just a lead magnet although you can use a freebie as an alternative with those who don’t accept your Fast Cash Offer. It works best when you make the offer irresistible!

For example, I’ve had people make Fast Cash Offer at my Events that cost $50 and six people bought it – that’s a quick $300. Others have designed offers that cost more.

These offers are for those who need clients! There are several ways to structure these offers!

Click on the video below to get specific ideas about creating your EASY YES OFFER, sales funnels, the importance of systems and MORE !

 

 

So what type of Easy YES Offer will you create?

Get 3 FREE Gifts to help you generate more revenue and build your business in my Jumpstart Your Biz Kit to help you generate more revenue. You find it at:  jumpstartyourmarketing.com/bizkit/

If you are ready to put more Love in your Life and more Money in your Business, I invite you to join us at my Love & Money LIVE! event in Sacramento on April 5th – 7th.  Bring your FAST CASH OFFER!  We have new content and amazing speakers to inspire you to transform your Life and your Business.  Take a look at what we cover at https://jumpstartyourmarketing.com/loveandmoneylive  

Talk to You Again Soon!! 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS:  Ready to find out what’s really stopping you from attaining a much more profitable business? Then please go schedule a call with me, it’s urgent that you figure this out sooner than later. Go sign up at www.AskKat.biz now.

PPPS:  Want to learn how to get more LOVE in your LIFE & MONEY in your BUSINESS! while surrounding yourself with a bunch of like-minded, entrepreneurial go-getters? Join me at my next LIVE BIG training event – Love & Money LIVE! on April 5th – 7th, 2018.   Go to  https://jumpstartyourmarketing.com/loveandmoneylive to register NOW!  You can view the dates of my other Live Events in 2018 at  www.LiveBigEvents.com 

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Marketing isn’t static, it’s always changing and there are different types of marketing that will be good for you to use going forward. So, today’s tips are about what’s going on in marketing and how to effectively manage your marketing.

I’m talking about the marketing before the sales process – the lead generation and follow-up to get your prospects into your sales process; your sales funnel.

As many of you know, I talk about marketing a lot. At my next Live Event, Love & Money LIVE! – the event where we will focus on getting more Love in your life and more Money in your business – I’m going to talk about Online Marketing vs Offline Marketing. Why? Because when you talk about marketing strategies, you have to talk about both.

Many people today talk only about online marketing and I think that’s a huge mistake. I find most of my clients as a result of my offline marketing efforts. Most of my 6-figure business was built using offline marketing.

So, if you have been in business for a while and you’re not making enough money, the question is: Are you using only online marketing strategies? If you’ve answered yes, there are some offline marketing strategies you should be using.

The #1 Strategy that you can do that incorporates both online and offline marketing is Speaking! You should be speaking about your business no matter what industry or business you are in.

Click the video to hear how you CAN start speaking in your business and get speaking gigs and “Online vs Offline Marketing” tips.

 

 

I’ve also created other ways to speak about my business online and you can too! One new thing I’ve started offering is a 2 hour coaching session – my Jumpstart Your Business Masterclass. These Masterclass sessions are on the last Friday of each month (except holiday months like November and December). This is a very economical way for business owners to get the coaching they need – each session is only $79 and there is no long-term commitment. And it’s a way for them to get to know me!

I will be bringing more information about “how to” do things to grow your business via Video, my Blog and emails, but the best way to get my marketing strategies is to attend one of my LIVE events, like my Love & Money LIVE! event on April 5th – 7th. Go to JumpstartYourMarketing.com/events to see my events schedule.

Whatever you do, don’t wait to get the right marketing strategies to help you grow your business. Come to one of the Masterclasses or to one of my LIVE events! Get the Big Picture strategies that you need to focus on this year!

Talk to You Again Soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS:  Ready to find out what’s really stopping you from attaining a much more profitable business? Then please go schedule a call with me, it’s urgent that you figure this out sooner than later. Go sign up at www.AskKat.biz now.

PPPS:  Join me and other like-minded, entrepreneurs who want to Change their Lives and Make more Money at my Love & Money LIVE! event, April 5th-7th in Sacramento.  Fast Action Takers get the Best Price Offer of $197.  This offer is good through February 9th, 2018.  Go to JumpstartYourMarketing.com/LoveandMoneyLive

If you can’t attend the first Live Event of the year, check the Event Schedule at www.LiveBigEvents.com  and plot the dates on your calendar now.  

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Why should you consider changing your business model to include Leveraged Programs?

Are you tired of working wayyyyy too hard? Do you have a LOT of gifts and expertise to share with clients but you can’t serve as many by just working 1on1 anymore, it’s time to change up your business models and programs?

I’ve spoken with thousands of entrepreneurs in my life about their businesses and most recently, one of the biggest issues I see is that you aren’t making the kind of money you really could make because of many reasons but one of the biggies could be that you still aren’t good at working with multiple people at one time in a group environment of some kind, membership, mastermind or group program.

Either you just aren’t sure how to effectively position it, structure it, sell it, price it or market it or more or you don’t have one yet in which case you want to listen into this video today for some tips and things to think about BEFORE you create it.

 

Click the video below to hear more about “Designing Your Leveraged Program”.

 

I also mention on this video that in the month of January I sent an email or two (you have to be one of my email subscribers) and offered a FREE Coaching Session for a few lucky people. All you had to do is reply to that email… did YOU get that email?

If not, don’t worry just yet…. what you want to do is sign up for my emails here: http://www.JumpstartYourBizKit.com Then when you get the thank you email, REPLY TO IT with “free coaching call?” in the subject. Then I will forward that email to you so YOU can get a chance to do one of those calls.

If you’re watching this WAY after January 2018 then you still may want to do this and reference you saw my video on Leveraged Programs and I may still offer that to you (anything is possible!).

You can also join me at one of my upcoming live trainings in Northern California where we talk all about this and more! Info on events for entrepreneurs, go to http://www.LiveBigEvents.com

 

Talk to You Again Soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS:  Ready to find out what’s really stopping you from attaining a much more profitable business? Then please go schedule a call with me, it’s urgent that you figure this out sooner than later. Go sign up at www.AskKat.biz now.

PPPS:  Want to surround yourself with a bunch of like-minded, entrepreneurial go-getters? Join me at one of my live trainings this year! Go find out when they are and plot the dates on your calendar now. www.LiveBigEvents.com 

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It’s January which means it’s a great time to discuss your plans for the new year. Today I’m talking about the difference between visioning and planning.

Most of you have probably completed your Big Picture Planning for 2018.  Maybe you’ve also worked on a Vision Board. I’m sure some of you already have a picture in your mind where you want to be at the end of this year. That’s all great!

My interpretation of Visioning is seeing yourself where you want to be with Big Picture Items, Events or things that you want that are not tied to something measurable like a time line or a number goal.

With visioning, we see big things we want to happen, but we just don’t know how or when they will happen. For example:

  • About 10 years ago I wanted a Lexus. I didn’t have enough money to buy it at that time. Once I did have enough money to pay cash for it, I bought my Lexus.
  • I also had Oprah on my Vision Board about 9 years ago. I wanted to meet Oprah and be on her show. An opportunity presented itself where I could go to Chicago to see a couple of tapings of her show and while there, I was invited to be on her Radio Show.

Like many of you, I keep my Vision Boards next to my workspace so I can see them every day!

Planning is very important for your business and personal life. I’m not talking about resolutions but plans that help you reach your goals.

Click the video below to hear more about my tips and the tools I use for Visioning and Planning.

I hope these examples have helped you think more about your Visioning and Planning. If you’d like to have a conversation with me about your planning, your marketing or your business, just go to AskKat.biz to sign up for a call with me. I want to see more entrepreneurs succeed doing what you love. I’m here to serve you to help you make money.

Another way to get more help is to sign up for one of my Jumpstart Your Business Masterclass sessions. I hold these sessions on the last Friday of each month. You’ll get laser coaching from me during the session and lots of tips that you can implement quickly. Just go to my website at JumpstartYourMarketing.com/events and click on one of the Masterclass sessions of the calendar to find out how to sign up.

Talk to You Again Soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS:  Ready to find out what’s really stopping you from attaining a much more profitable business? Then please go schedule a call with me, it’s urgent that you figure this out sooner than later. Go sign up at www.AskKat.biz now.

PPPS:  Want to surround yourself with a bunch of like-minded, entrepreneurial go-getters? Join me at one of my live trainings this year! Go find out when they are and plot the dates on your calendar now. www.LiveBigEvents.com 

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Today I want to give you some Holiday Marketing Tips to help you get more clients!

It’s crunch time, we are nearing the middle of December, and you want end the year strong with more income that you’ve made so far in your business, right?. Who doesn’t?

But what is actually going on in December? Lots of distractions, that’s what! Holiday parties, holiday luncheons, holiday shopping expos, and so on. But think about it, there is not a lot of business networking going on during the month.

So what is your plan to find those prospects who are actually ready and willing to buy from you in December, something that is not holiday oriented or a holiday gift to buy?

The number one goal is to get people on the phone with you! If you are an online marketer, are all of your prospects also online? Are you sure they are seeing all of the things on your website that you have for sale?

And what about your higher priced offerings. When people have their mind on the holidays, they are less likely to click the button to purchase your $200 offering. People who are going to pay a few hundred dollars or a few thousand dollars with you will most likely want to have a conversation with you first.

So how will you generate someone’s interest to have a phone conversation with you?

Click the video below to learn more Marketing Tips for the Holidays – #1 Thing to do to Get Clients!

 

Get more personal, pick up the telephone, and have a conversation. Reach out to people, one by one to schedule those conversations and I think you’ll find more success during this month even though many people are focused on the holidays!

If you want more information about how I can help you Jumpstart Your Business, come to a call with me. I can help you prioritize and organize your plans, get focus and clarity, help you plot out your Big Picture for the following year, and so much more. Don’t wait because my calendar is filling up fast. Come to a call with me this month. I want to help you make a Big impact, make Big changes, and make Big money in the coming year. Go to AskKat.biz to schedule your call with me.

Talk to You Again Soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS:  Ready to find out what’s really stopping you from attaining a much more profitable business? Then please go schedule a call with me, it’s urgent that you figure this out sooner than later. Go sign up at www.AskKat.biz now.

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Today I’m sharing a couple of important tips in this episode of “Ideas I Get While in the Shower”.

These are things that I thought about today – things that I have to make sure are done too!  I want to make sure you are aware and not neglecting things you have to pay attention to.

The two things I want to talk to you about today is your website and your email marketing.

    1. Your Website  –  this is your most important marketing tool but many business owners are not using it effectively.  Also, you have to keep your website updated, especially if it’s a WordPress website.  If you haven’t looked at the back end of your website for a while, you really should do that soon!  It’s critical.
    2. Your Email Marketing  – Sure you need forms on your website but there are so many bots that spammers use to scrap email addresses these day.  You don’t want Spammers on your email list. Many people are getting email subscribers in their list that are obviously spammers.

Listen to the video below to learn more about keeping these tools updated when I share my “Ideas I Get While in the Shower – Episode 2”

Keeping your systems updated is critical to your business.  Do you have systems in place yet to help you automate your business?   Come talk with me about this and more in a complimentary business strategy session by clicking here: AskKat.biz

Go to Jumpstart Your Marketing.com and sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.

Here’s to Your Success!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!


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Ideas in the Shower #1

I’m off to go Camping for the weekend in Yosemite with my family and one of my clients and her family too but first I wanted to share a few fun ideas I had in the shower…

This is something that actually happens to me almost every single morning, even weekends, is that I get ideas in the shower. Do you? I get some of my best ideas while in the shower!

Most of the time the ideas are for my business, sometimes for clients, sometimes they’re ideas for creating content around or for my events and so much more!

I love the time I have in the shower, even if it’s just a quick shower, I use it as my “meditation” time honestly…. some people need 10-30 minutes of meditation to get downloads coming in for them, I need about 90 seconds, it’s great!

Click the video below to hear an example of some of the recent “Ideas I Get While in the Shower”

So what do you think?  Are you thinking about some new ideas now?  I talk to a lot of people and can think of ideas quickly that will help them make more money doing what they love!

If you’d like to talk to me more about about strategies to help you make more money in your biz, just head over to askkat.biz – sign up for a call and let’s talk about you and your business! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


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I’m excited to bring you a new video tip about how to Maximize Leads when you travel for business!

When you travel to events and speaking gigs, you want to meet the most amount of people, prospects, and referral sources that you can while on your trip! If you are not currently traveling for your business, you can still implement these strategies that I do in your local area while networking or attending an event that’s close to home. These tips will work whether you are traveling locally, regionally, nationally, or internationally.

Many of my clients have been asking me questions about what I do to maximize my leads when traveling because they are starting to travel more for their business too.

Of course, many of the things I do are guerrilla marketing strategies and they depend on the amount of time I’m in another city, the length of the event, and so on. You have to be flexible and review at the event schedule beforehand to make the best use of your time.

Click the video below to learn my secrets on “How to Maximize Leads When You Travel for Biz”

 

So what do you think? I encourage you to take advantage of these free or low cost tips because THEY WORK! You have the opportunity to get more clients and possibly pay for your trip.

If you’d like to talk to me more about these or other strategies to help you make more money in your biz, just head over to askkat.biz – sign up for a call and let’s talk about you and your business! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


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Today’s tip is in response to many questions I’ve received from my coaching clients and Live Big Mastermind clients that can be best handled with a direct marketing approach.

If you want to target prospects who you don’t know or those in industries that are different from your own, these tips are for you!

No one “likes” to cold call, I get that. But direct marketing to a prospect list will work if you are creative and memorable – you have to Stand Out!

First of all, don’t send an email to someone you don’t know or who doesn’t know you. This is a huge mistake that many people make. You email will likely not be opened; most people will delete it without opening it. I use a different approach because it takes multiple touches to attract the attention of the prospect, referral sources, someone who books speakers, etc. My marketing and sales experience began in offline marketing, so this is one area that I learned to do quite well.

Click the video below to get more “Direct Marketing Tips to Target Prospects”

Now you have a better idea of some things you need to be successful with Direct Marketing. If you’d like to chat with me in a complimentary strategy session about this approach or any other aspect of offline and online marketing, just go to askkat.biz to sign up and I’ll be in touch with you soon! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


 

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