General Meeting for Tuesday, December 11, 2012. Guest speaker: Katrina Sawa

Katrina Sawa

Business Coach
K. Sawa Marketing International Inc.
JumpStart Your MarketingTM
Date: 12/11/2012 – 9:30am – 11:30am
Location: Gerber Road One-Stop
(See special instructions below)

Katrina Sawa will walk you through her proven 5-step process: ‘Business Start Up Step-by-Step’.

This is a Step-by-Step Presentation on How to Affordably Create a Passion-Driven Business around what you’re passionate about, skilled at or knowledgeable about so you don’t have to just go get another J.O.B.!

  • Have you given any thought to WHAT ELSE is possible for you rather than just experiencing the day-to-day of a regular job?
  • Have you thought about doing your own business but it just seems too much of a pipe-dream or far away thought?
  • Would you like to know the least expensive, most effective ways to get a business up and running AND making money around what you know how to do now or are really passionate about?
  • Are you frustrated with the lack of available jobs at your level and just want to start making money soon?

No, this isn’t a magic pill approach or concept; it’s plain and simple, proven business-building strategies that are guaranteed to give you a better quality of life – doing what you love to do!

Would you like to know EXACTLY what to do, how to do it, where to spend your time or money, how create, build and market a business so you can start earning income for yourself and making your own hours today?

I realize that this may be NEW INFORMATION to you….that you CAN indeed have your own business. I’m not trying to say its super easy, its not.

But its also not as scary or hard as you may think. You just need to know what you don’t know is available to you or what’s out there or maybe brainstorm some ideas with someone who thinks differently than you.

This can happen much sooner than you realize – Don’t WAIT to start your own business if that’s really something you want to do, do it now. NOW, when you are NOT in the perfect JOB or maybe you’re unemployed and searching….NOW is the perfect time to launch a new business.

Why? Because you have the TIME it will take to devote to getting started. When you have a JOB, there is little to no time left to do this and it could take you years to get a business up and running making money. Do it now while you have the time to FOCUS and TAKE ACTION.

During this presentation, attendees will learn the EXACT STEPS you need to take to build a passion-driven, freedom-based, money-making business from the idea stage to the full-fledged business stage.

Attendees will learn and be able to implement IMMEDIATELY:

  • A Simple 5-step system to taking your ideas and passions and turning it into a money-making business model in less than a week!
  • A Proven 3-step system to start attracting customers right away
  • The exact technology and marketing you MUST invest in or put in place to get started and why or it won’t work
  • How to know which and incorporate ‘the right’ business models that fit what you want to create

Attendees will benefit in huge ways from this presentation such as:

  • Increased confidence to charge what you’re worth and get it
  • Increased awareness and faith in what’s possible for you, your dreams and your potential business
  • Focused, clear action steps that you can implement with little effort or training now to get clients
  • Clarity on what next steps you REALLY need to take and which you should wait on
  • Empowered and smarter thinking about the way you run your business
  • Knowledge of which marketing strategies will work to attract more of your ideal clients

Special Instructions for New Members

In addition to registering your membership in our organization, new members must register with the Sacramento Works One-Stop Career Center. Therefore, the first time you attend a meeting at the center, come early and bring your social security card and identification. You can begin the registration process online before you arrive by visiting and clicking the REGISTER button.

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Remember a few days ago, I proudly shared with you that I was a Published Expert in Christine Marmoy’s new and fresh Women’s Edge Magazine? Well, now it’s OUT and it’s already being shared all over the world!

Have you already grabbed yours?

The Women’s Edge Magazine……It’s FREE

I strongly encourage you to read it, because I know you’ll just love it! It’s packed full of tasty, rich content and powerful resources to help you turn the tables around in your business. Just so you know, the best inventions in the world came about from a little spark of inspiration.

Grab your copy then come and meet me inside! I also know that all the other experts collaborating in this Magazine will bring you tremendous value. You’ll get to keep it, and you’ll certainly read it more than once!

You have dreams, you have hopes, you have a vision.  Somewhere in between all this you got scared, tired and maybe even disappointed and downhearted….let’s do something together today so you can leave all that pain and negativity behind you and start moving ahead in the right direction.

The Women’s Edge Magazine is not just another piece of content; it’s the beginning of a New Story for you and for all the women who dare to jump in! Drive the movement forward with us….and get access to juicy ‘add-ons’ along the way.

Tweet about it! Use this link:

The Women’s Edge Magazine……It’s FREE!

Katrina Sawa

P.S. The Women’s Edge Magazine is only the beginning of something really big.

Are you ready to join us?

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Ever wondered how you could make it into the spotlight? How you could share your wisdom in a really meaningful way?

Well, check this out because you are in for a treat! This issue of the mag is full of amazing tips on how to birth your success through speaking on stage, owning your radio show or publishing your book!

My business friend, Christine Marmoy, invited me to be (are you ready for this)….a Published Expert in her ‘Unleash Innovation for Wild Results’ Women’s Edge Magazine!

Yep, I get to share a bold moment with you…just to show you how things can unfold when we dare to look at the world from a different angle.

Christine is all about collaboration and innovation while remaining true to the Diva that you really are!  The Women’s Edge Magazine stands for her mission in a much bigger way.

If you feel like throwing in the towel, if you feel ‘juiceless’, running on ‘empty’ as in ‘What the heck is wrong with me?’…. then you need a good zesty dose of the Women’s Edge Philosophy.

  • Boost Your MOTIVATION
  • Learn NEW WAYS
  • Dare to be BOLD
  • Access to RESOURCES
  • Discover another PATH!

You’ll get access to 17 wonderful Experts who, just like me, had the privilege of sharing their brilliance with you. Sometimes, it takes just a little stretch, a little bit of daring to achieve that big DREAM!

The Women’s Edge Magazine……It’s FREE!

Each of the women showcased in this Women’s Edge Magazine has been exactly where you are at some point in their business life and now they are in the mag! (Do you see the collaboration?)

Food for thought, ladies ……Daring IS Cashing ($$$)!

This Magazine is not just another compilation of random articles! It’s the beginning of a movement, of a community that Christine wants to facilitate so you dare to do things another way to get different RESULTS!

Collaboration + Innovative Ways = $$$ (and Time)

I’m so proud to be sharing my achievement with you of being published in this mag and to be part of Christine’s Women’s Edge movement, because if you know her, then you know that she really DOES IT! She sets her ideas on fire and shares them big time! So don’t delay, discover other ways, better ways to propel your business upwards and grab your copy right now.

The Women’s Edge Magazine……It’s FREE!

This Magazine is one SO not to be missed, trust me!

Katrina Sawa

P.S. Help us drive the Women’s Edge Movement forward….share it! Click to Tweet (Use this link

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Katrina will be interviewed by Terris Riley on Look Who’s BOBLing NOW?

Look Who’s BOBLing NOW? with host Terris Riley

Monday, June 11th at 9:00 am

Are You Trying to Start a New Business, Beef Up Your Current Sales or Want to Get Your Current Business to Have a Better Online Presence?

Terris Riley will ask Katrina Sawa to show us how.

You can listen live to the show by going here.




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Have you wondered why you rarely get calls from your postcards, flyers, letters, ads and even follow up from your biz cards?

Usually it’s because the content of the piece (the marketing piece) wasn’t compelling enough.

Most small businesses have no idea how to write, design or structure their print marketing materials. It’s not your fault, you’ve just never been taught. Creating marketing pieces that get results is a learned skill.

I come from the advertising world and have done extensive training on how to structure and design print materials, ads and even online promotions too.

The key to designing print materials that work is to make sure of 3 things:

  1. You always have an attention getting headline
  2. You always have an irresistible offer and easy way to take advantage of that offer
  3. You stop putting so much other unimportant information in the piece to begin with

The biggest mistake I see business owners making with their print materials is putting way too much emphasis on your company logo or contact information. No one cares about your logo first of all unless you’re a big name company and you need it for recognition and image branding. Small business owners can’t afford to do enough advertising and marketing they would need to do to just do what I call image marketing.

And the contact information is not important until they care about your offer, then they’ll look to see where and how they can get it.

What you do want to focus on is hitting the pain points or hot buttons of your ideal customer – what do they care about in regards to your product or service? That’s what your headline would be about – to grab their attention.

Then most people think a good offer would be a discount or percentage off but you don’t always have to lose money to get someone to take action with you.

In addition, I do recommend you do a certain amount of direct mail as a small business as part of your regular follow up system to new contacts but also to your database every other month or quarter at least for maximum impact. It’s a great way in this day and age of internet marketing to actually stand out more. You don’t stand out as much anymore online, it’s too flooded with information. Therefore, you’ll need a few key print marketing materials to use in these ways (not necessarily a brochure however so be careful)

If you’re interested in talking to me in a complimentary business strategy session to find out what else you might be missing out on or what else you could tweak in your business to monetize it more – go to for the details and I’ll talk to you soon!

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Katrina will be interviewed by Deborah A Bailey on Women Entrepreneur Radio

Women Entrepreneur Radio with Deborah A Bailey

Wednesday, May 23rd at 5:00pm (PT)/ 8:00 pm (ET)

Women Entrepreneurs Radio™ features stories of transitions from women who have followed their dream to become entrepreneurs. Coach Deborah Bailey provides candid discussions with today’s top entrepreneurs, authors and industry experts.

You can listen live to the show by going here.




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Katrina will be interviewed by Tamara Dorris from Sacramento Smiles on Blog Talk Radio.

Sacramento Smiles with Tamara Dorris

Wednesday, May 16th at 10:00 am (PT)

Tamara Dorris is dedicated to highlighting local businesses, providing real estate updates, and interviews authors and experts who can help listeners everywhere improve their lives. Tamara is a long-time real estate professional & personal development author,committed to supporting Sacramento with positive, effective action!

You can listen live to the show by going here.



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What’s one of the biggest things you can do RIGHT NOW for FREE to jumpstart your business and make more money FAST?
It’s to focus on building quality referral relationships, partnerships, affiliates and then leveraging those relationships into win-win results – for you and for them!

Why don’t most business owners focus more energy on this ONE marketing strategy?
Lack of time AND what to say or do to attract those relationships or what to do with them once you’ve made them!

Come to this presentation to learn:

– How to find great referral sources and joint venture partners on social media fast
– What to say to them to make them want to “play” with you
– What to do with them once you make that initial connection
– How to systematize and outsource this entire process to reach hundreds or thousands of new JV prospects every month

Thursday – May 3rd – 11:00 AM

Interview by Cathy Allessandra of Innovative Women in Business

Listen to interview here

Or call in during the interview: (718) 508-9260

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ADMIT IT….You have a big stack of business cards sitting on your desk of people you want to follow up with BUT HAVEN’T, don’t you?
I know you do because 99.9% of most small business owners do. You do realize that you‟re missing out on a TON OF SALES, right? You‟re probably missing out on a few joint venture or referral source opportunities, too….and who knows, all that LACK of FOLLOW UP could have brought you an extra $1000, $2000 or even $5000 in revenues just this week!

Attendees will learn and be able to implement IMMEDIATELY:
– The easiest, quickest ways to build an effective follow up system
– What exactly you should be sending, mailing, emailing and saying
– How to delegate and automate the majority of it so it all gets done
– Then learn Kat’s 3 Simple Step System to attract even more prospects & clients in this (or any) economy

If you are in the Sacramento area you can catch me giving a presentation about how to avoid your follow up, come join me!

Thursday – April 5 – 11:30 AM to 1:00 PM

Speaker – Katrina Sawa, The JumpStart Your Biz Coach
Topic – STOP Avoiding Your Follow Up

Plates Café & Catering

(Located in Depot Park)
14 Business Park Way
Building 149
Sacramento, CA 95828
Click Here to Register


Thursday – April 12 – 11:30 AM to 1:00 PM

Speaker – Katrina Sawa, The JumpStart Your Biz Coach
Topic – STOP Avoiding Your Follow Up

The Old Spaghetti Factory
731 Sunrise Ave.
Roseville, CA 95661
(916) 773-3950
Click Here to Register

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Katrina will be appearing on these radio show this week.

Tough Talk with Tony GamboneFriday, September 2, 2011 1:00 pm (PT)

Tough Talk Radio Network is dedicated to providing a platform that allows opportunities for guests, hosts and sponsors to market themselves through the internet radio medium.

Katrina will be interviewed by Tony Gambone from Tough Talk Radio Network.  He will be asking her why she is so passionate about what she does.  You can listen live to the show by going here.


Profit From Social Media: 3 Simple Yet Crucial Secrets on How to FINALLY Make Money With Your Social Media Marketing EffortsSunday, September 4, 2011 3:00 pm (PT)

Are you spending more than 30 min a day on your social media profiles and sites but not seeing any return on your time invested?

Katrina will be on The Brass Ring Radio Show  hosted by Gina Ghioldi talking about Social Media.  You can listen live to the show on Sunday 09/04/11 at 6:00 PM by going to or listen on the radio in the Boston area on WBNW AM 1120 and WESO AM 970. If you miss the show you can listen via podcast and iTunes on Monday, September 5, 2011.


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