Creating and promoting your own teleseminars or webinars every month in your small business could be the #1 lead generating strategy that works for you this year. I recommend you consider adding this.
This can be a very quick way to get introduced to thousands of people and prospects in your target market. It’s relatively easy to create a teleseminar or webinar and get it out there to the masses. Here’s a quick system for doing this every single month consistently to be seen, heard and known more in your business.
STEP 1: Develop the idea for what you’ll speak or present on: What does your ideal target market want to learn more about that you can present on? Choose something they want to learn, not necessarily something you know they need to learn. Determine if you need to show visuals during your presentation or not which means you would want to do a webinar verses a teleseminar. Doing a teleclass or teleseminar is easier to start with.
Note: Test the waters first if you’re not sure what topic to present on. Post a few comments or questions to your friends and followers on social media or conduct a survey to your email subscriber list or just call a few key clients and ask them.
STEP 2: Create the page on your website where you’ll drive people to opt in to get access to your teleseminar or webinar. The main reason we want to do these is to get more subscribers to our email newsletter list so you do want to make people opt in somehow. If you don’t have a shopping cart hooked up to your website or an email marketing service to make adding that opt in box functionality easy then you can use forms and plug-ins on WordPress if your site if built on WordPress. If you don’t yet have a site or you’re finding this step difficult, reach out and email me and let me find a solution for you so this doesn’t get you stuck.
STEP 3: Choosing when to do this and how far out to give yourself for proper promotion is a very important aspect of being successful with this type of marketing strategy. I typically recommend choosing your date at least two to three weeks after you know your opt in page will be ready to promote to give yourself enough time to get enough signups. The day and time of your presentation doesn’t matter as much as it used to although you do want to take into account specific needs and characteristics of your target market. For example, are they home and busy with kids early mornings or mid-afternoons or do they hold a job still from 9-5? You may want to think about those things before choosing your time of day and week.
STEP 4: The Set Up. Which technology will you use? Conference lines are free for most calls you’ll do verses most webinar services cost money. Setting up emails to inform and remind registrants of the call in information. I recommend you remind them a few times prior to the event as well as follow up with them a few times afterwards to make sure they take advantage of your offer or at least listen in to the replay if you’re offering it. This is where a lot of people fail; they don’t do hardly any follow up after the presentation if they do any at all. This is where the majority of my sales take place; it’s in the follow up.
STEP 5: Start telling people about your event – MARKET IT LIKE CRAZY! I’m going to share more marketing and promotion tips in Part 2 of this article, check back in a week or so to find out more!
For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!
Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April 3, 4 & 5, 2014. Visit www.LiveBigEvents.com for all the details.
About the Author
© Copyright 2014 K. Sawa Marketing international Inc.
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Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever. Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento. Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!