Your thoughts on virtual trainings and courses

Recently I was prepping my materials and PowerPoint for my Speaker Success Bootcamp and it reminded me to ask you about virtual trainings and courses. Virtual trainings and courses can be the course YOU TAKE to help you learn how to run your business OR they can be the courses you OFFER for sale yourself.

  • Do you use virtual trainings and courses in your business? Host them?
  • Want to hold some?
  • Think you could make a lot more residual income if you offered virtual trainings and courses?
  • Do you attend virtual trainings and courses or buy them yourself?
  • All good questions right?

I think we all want to find some residual income streams, am I right? There’s some easy business models that fit the bill for this such as:

  • Affiliate Marketing (making money referring programs, products, systems and technology) – I make a few hundred dollars a month right now using affiliate marketing. Some of my friends make thousands each month; it’s a much bigger strategy for them.
  • Membership Programs (having people pay you a monthly fee to get recurring training or knowledge of some sort from you) – I’m inching up with my Int’l Entrepreneur Network now for this, at $7/month, you can make a nice bit of cash each month if you can get a few hundred people (or even a few thousand!). It’s not as easy as it sounds however.
  • Then there’s creating and running virtual trainings and courses, perhaps doing them over and over again live OR boxing them up into Home Study Programs or Courses after you do them live. I have a few of those and I’m actually thinking of bringing some LIVE trainings back this year and next year. I’d love to hear your thoughts about a few of the programs that could help you jumpstart your business this year? I created a quick poll on Facebook. Will you go take the poll for me?? I’d really appreciate your input.

— >>>> Take Kat’s Quick One Question Poll Now <<<< —

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JOIN ME for upcoming calls – look on my event page, or review recent ones on my YouTube!

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Here’s a quick tip about creating virtual trainings and courses:

FIRST: Figure out which type of program will fit YOU, Your Lifestyle, Your Personality and Your Clients. That means, brainstorm about and determine if you should host an ongoing program, or what I call a “start/stop program” that has a specific start date and end date (could be more difficult to fill on time if you’re new to this). Do you want a short term (3-6 week) or longer term program (90 days)? Do you like the 30 day challenge model with daily interaction? The decision is yours however you want to decide carefully based on many factors:

  • How you like to deliver
  • How your clients like to attend or consume info
  • How likely it is that you have hot prospects
  • Price you want to charge
    • Will this be a lower priced offering to get people to “try you out” or a deeper, more comprehensive training farther down your “funnel” and more expensive?

Streamlining, systematizing and delegating more in your business can allow you more free time, vacation time and self-care or family time you know. It is possible, but you have to make time to implement these kinds of offers in your business.

YOU can do this and I can help!! 😉 Reach out and let’s chat!! I can support you around a LOT more than just marketing and business stuff you know. I help with the ENTIRE JOURNEY. I’ll do a FREE Call with you this month… just answer the questions here to get started. XOXO Here’s to creating and enjoying a life full of lots of LOVE & MONEY!!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

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Hi there,

I hope you’re enjoying fall and getting ready for a spooky Halloween!

And now for your Spooky Surprise…

Get FREE Access Today to one of my most popular Webinars: 10 Steps to Jumpstart Your Business in 90 Days!

Limited time offer….

Click here now!

Watch today’s video

(CLICK HERE)

On this video I talk about how to get more social media followers, friends, fans and connections. You definitely want to listen in, this was one of the TOP QUESTIONS I got on a recent Facebook survey….

Check it out and tell me what you think!

Have a great rest of your week!

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What’s Up With Kat?

What a nice Father’s Day weekend we had. Although Jason and I didn’t have Riley this weekend, I still spoiled him with a date night, concert in the park and more. What did you do with your special “dad”?

I’m prepping for a new program I’m launching the end of this month….some of my clients have been waiting for me to do this….I can’t tell you just yet what it is but make sure you’re opening the emails!!

Speaking of emails…did you register yet for the free teleclass I’m having this week on speaking and next week with my friend Sonia Miller? If not, scroll down and sign up so you don’t miss out. They will both be recorded if you can’t make them live.

I know there’s a ton of free info out there but if you’ve ever been to any of my calls you know I give a lot of valuable content, not just the fluff. Sonia does too!

Also speaking of emails, are you doing enough? I know you may be tired of getting so many in your own inbox but that doesn’t mean you shouldn’t be sending them! Most of my clients are definitely NOT sending enough emails and keeping in touch enough with their database which is why I bring this up. You’re most likely not doing enough either I’ll bet.

Featured Product:

For some help with your email marketing, did you know that I have a great little training product just around email marketing? It’s called “Email Marketing Rules Have Changed” and there’s even a video on the webpage to share more about why you want to focus more on this marketing strategy. Go check it out (PS the product is only a $35 investment): Email Marketing Rules Have Changed



Finally, I have a NEW Business Video Tip of the Week – All About Group Programs (it’s part #2 from two weeks ago) – In this part of the video I’m specifically talking about the membership type models that you see out on the internet these days. I have two of these types of programs myself in fact. There are good and bad things about running this type of program to leverage your time more in your business, watch and learn.  Go watch this week’s short video training here.

Have a great week!

 
Katrina Sawa 
The JumpStart Your Biz Coach 
916-872-4000 
katrina@jumpstartyourmarketing.com

PS – Next week I have 4 slots open to do complimentary business strategy sessions for those of you who haven’t yet had one AND who you’re serious about jumpstarting your business pretty quickly over the rest of this year. Apply now at www.AskKat.biz.
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Hi there, its Katrina Sawa here with a special blog post for subscribers and followers and friends!  

With the half way mark of 2013 just a few weeks away, I know that many of you are looking at ways to finally jumpstart your business into high gear.

 

Maybe you’re getting to the point where you know it’s finally time to take your business seriously and get the training and help you need. Maybe you’re just at a crossroads and aren’t sure which path to take without some personal direction.

 

Well, you’re not alone. I don’t know anyone who’s built a successful, smooth-running, consistent lead-generating, moneymaking machine of a business without getting the training and/or coaching they need for their specific situation. There’s a lot to do, set up, build and manage as a small business owner and boy can it be overwhelming….I know, I’ve been there too and every once in a while I still reach out to coaches and mentors to help me through a rough patch.

 

I‘ve received quite a few emails and I’ve spoken personally with dozens of you in the last few weeks and I hear that you’re a bit confused as to which of my programs, products or services is the best fit for you based on where you’re at right now or what you need help with most. You want a big picture business and marketing coach but you aren’t sure who or if I am the right fit for you?

 

Therefore, I thought I’d put some of my most popular programs and services in ONE email for you today so you can get a better feel for what’s available for you! (They are in order of price low to high FYI but I definitely wouldn’t make your decision based on that.)

 



Option 1: Jumpstart Your Website Webinar – Happens Quarterly! 
Growing your business by having more repeat business and referrals isn’t hard to do! But you ABSOLUTELY MUST have an effective, professionally designed and professionally written website as ONE very important component of your entire, overall marketing plan! No matter what type of business you’re in, this is really important….on this webinar I work closely with just 10 of you to show you EXACTLY what to do to uplevel, change up, develop new and/or tweak your site for more response.

 


Option 2: Silver Mentor Program – Monthly Coaching and Membership 
Need ongoing accountability, resources, advice and ongoing trainings to help you get to the next level in your business, then the next, then the next? This month to month membership programs teaches you NEW and PROVEN marketing and business building strategies to help you grow your business. Plus you have access to my advice, laser coaching and more with the online member forum and open Q&A Calls.

 


Option 3: Jumpstart Your Biz Workshop Series – Online Marketing Focus!– Happens June 1st! 

The second workshop of this series is happeningJune 1st and it’s all about ONLINE MARKETING, WEBSITES, SOCIAL MEDIA, BLOGGING, VIDEO MARKETING & Anything Electronic or Techy in Your Biz. I have 20 seats open if you want to regsiter and get this stuff “handled” or in place in your business. Saturday, June 1 – Topics Discussed: web design and development, technology needs training, copywriting for websites and marketing materials, social media and online marketing to direct traffic to your site, converting and opting in more subscribers to your site, systems for marketing and sales within your site or backend, blogging, video marketing and more (this will be good even if you don’t have control over your website like in a network marketing situation so you need this too, trust me) 

 


 

 
Option 4: 6-Figure Business Makeover – Entrepreneurial Group Training Program – Next class runs June 3 – July 8
This short-term, high access group program will only be 20 entrepreneurs max so that each of you get laser coaching on each call for 6 weeks. This program is for current business owners and seasoned business owners to get the specific advice you need to tweak what you’re doing and monetize or systematize more of what you’re already doing. It’s 6 weeks of all laser coaching calls with me so it’s very focused on what YOU need NOW most.

 


This is a do-it-yourself at your own pace type of program BUT it’s my most powerful, all inclusive training that I’ve ever done AND it includes TONS of BONUSES right now in launch mode so I threw it in here because you can also “work with me” when you invest in this program if you do it quick and are one of the next 6 people to sign up for this – you get all the bonuses listed on the page which include the 6 Figure Business Makeover, the Silver Program and 24/7 access to me personally through mid-July.

 


Option 6: VIP Day with Me 
If you like getting advice FAST and all at once for the most part, this VIP Day is for you. It will be big picture planning in person near my home in the Sacramento, CA area (or I could do them virtually as needed but in person is way more fun and productive). It’s also the how-to, nitty gritty detailed advice you need to get all the big plans done and in place. We can plot out your next big program, product or launch, we can turn you into a speaker in one day, we can help you outline your book and how to get it marketed, we can also help start ups get systems and client attraction activities in place. It depends where you are and what you need but we work fast and furiously in one day plus a couple follow up calls to give you and your business a BIG jumpstart.

 


If you know you need ONE mentor for a while and you need to “get stuff done” then this could be the perfect fit for you. I’m all about implementation and getting stuff done that will help you attract more clients, make more money and enjoy a happier lifestyle for yourself and your loved ones. You receive homework after our calls every other week, you have constant access to me throughout our time together and occasionally I also throw in other bonus programs, products or event access to my 1on1 coaching clients too.

 


Option 8: The Live Big Mastermind – Enrollment Open Now, 8 Spots Available!
This is my only annual group and 1on1 coaching program, this is A-Z as well but you get me on speed dial all year plus the support of up to 11 other highly motivated and caring entrepreneurs along the way. This program you get all my templates and resources that I use to make your life easy. There are 3 group calls a month so you are never alone in the running of your business. There are live retreats and masterminds, you have full FREE Access to just about all my other programs and events too to maximum growth and success!

  

 




If you have any questions on ANY of this please don’t hesitate to email or call me. I’m happy to discuss any of these options (or other products, etc.) with you if you still are unsure. I look forward to partnering with you on your journey to complete happiness and success this year! 


 

Katrina Sawa 
The JumpStart Your Biz Coach 
And Love & Money Mentor 
(916) 872-4000 
info@jumpstartyourmarketing.com

 

P.S. I hope to have the chance to work with you this year! 


 

 

“I have been a member of Katrina’s Mastermind group for the past year. I cannot tell you what a blessing this has been to me and my business. Being a very creative right brained Astrologer, Intuitive reader, healer and silk painter, I had no clue on how to promote my business. I now have a beautiful, functional website, I am doing teleclasses and newsletters monthly and I have learned how to promote myself. My business is growing steadily and I cannot tell you enough good things about Katrina and her style of coaching. I would not be where I am today without her expertise! Her coaching style is so nurturing and she gives so much!  Her knowledge of marketing just blows me away! Joining Katrina’s mastermind group was one of the best decisions I could have made for my career. Through this program I have gained the confidence to see success for myself.” ~ Debra Sholly, Astrologer, Intuitive Healer, Baton Rouge, LA www.WhiteDoveIntuitiveAwakenings.com

 

“When I first began working with Katrina, I had some serious gaps in my knowledge of how to market my business online. Not only did I not know how to do anything  but the few things I did know how to do I had HUGE resistance to. I couldn’t get myself to do anything. Well, the other day I kicked off a new program, and something clicked into place. I feel like this has become TREMENDOUSLY easier for me. It was such a huge hump to get over and was so overwhelming- from coming up with a program, doing a call, planning emails, marketing on social media, reaching out for help, reaching out to individuals- and not to mention actually creating the darn program. Now it not only feels more simple, but it also feels FUN! I wasn’t expecting that. Ha. And that’s all because I hired Katrina. No way I would’ve gotten to this point on my own.” ~ Miranda Zukowski, Fitness Coach and Personal Trainer, New Jersey www.MirzukFitness.com

 

 



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We’re almost to the half way mark for the year and boy is it flying by!

I wanted to let you in on a little secret that I’m doing right now in my business and it’s about getting back to the basics.

Yes, you heard it here first….the queen of doing all kinds of stuff in her biz is still doing the basics!

Why? Because that what works! (in any economy)

You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON’T right now….

It’s time to ‘Get Back to the Basics’ of what works in your business, the types of things you’re selling, your marketing, your follow up and your overall effective work habits.

In the last few months every business owner I’ve spoken to has all had the same questions:

“What can I do that will bring me more business, nothing is working?”

“Where should I be focusing in my business, I feel like I’m spinning my wheels?”

“How do I get out of overwhelm? There’s so much to do!”

Well, you’re not alone. However there’s a lot of hypy sales stuff out there that sounds great and sounds like it could help you make millions of dollars but will it really work for YOUR type of business and YOU?

Can you risk it financially right now to ‘try it out’?

Most of you I know cannot; neither do I want to take some of those risks so I’m with you here.

What I’m suggesting is getting back to the basics, getting back to building and cultivating relationships with everyone you know. I know you know this, but I’ll bet you’re NOT REALLY DOING THIS?

No entrepreneur I see is doing enough personal connecting, following up, promotion and marketing and most of this little to no money.

You need the RIGHT PLAN of action to show you which steps to take so you can get moving – you need to do BOTH offline and online marketing activities these days to really get where you need to go. That plan needs to consist of many basics – its the marketing basics that will pull you through this tough time. It’s the marketing basics that I’ve been doing since day one in my business and will continue to do every year….because they work.

Basics of Offline Marketing Could Include:

  • Networking
  • Speaking
  • Drop-bys
  • Direct Mail
  • Phone calls
  • Advertising
  • Referral rewards
  • In store Promotions
  • Publicity
  • Live Events / Tradeshows
Basics of Online Marketing Could Include:
  • Social Media
  • Websites – professionally built and copywritten
  • Opt-in boxes, online offers
  • Shopping Carts, Email Marketing Programs
  • Blogging
  • Video Marketing – youtube
  • Article Marketing
  • Webinars / Teleclasses
  • eBooks and info-products
  • Search engine optimization
  • Web directories
And more on each really….there is so much one small business can do these days but how do you know what to implement FIRST!?
If you implement the above strategies OUT OF ORDER in your business then you may waste a lot of time and money without seeing RESULTS. I want to prevent that from happening to you….

 

Join me at my next 1-day workshop on June 1st all about online marketing and electronic media such as videos, email marketing, blogging and more.  (In April we talked about offline marketing) In this workshop in June you’ll take home a plan to implement all the online basics of marketing and business systems that you will need to totally transform your business. I’m going to show you step-by-step what and how to do the things that I’ve been doing and my clients have been doing for years to build and grow successful businesses. Find out all about it here.

 

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa, The JumpStart Your Biz Coach

Katrina Sawa, The JumpStart Your Biz Coach

Katrina Sawa

The JumpStart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/gifts! 

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If your website is NOT bringing you lots of quality leads EVERY MONTH, then you may want some advice on how to FIX it so your site does it’s job. Your website should be designed, written and positioned to bring in leads and convert them successfully into paying customers consistently every month.

Just because you have a website doesn’t mean people know it’s there – you have to market it. And just because people come to your website, doesn’t mean people will buy, contact you or sign up for anything – most of the time, they won’t.

 

The TOP 3 THINGS to Look For On Your Website Are:

  1. Does my website speak directly to my ideal target client within 3 seconds of them landing on my site? Seriously? Whatever they were searching for or have problems with or needing solutions for has to be so visible and obvious and stand out like a sore thumb when they land on your site. You can’t make them read paragraphs of information before they know if they’re on the right site or not; they won’t do that. They won’t call you either the first time they land on your site, you have to get them to engage immediately with video, forms, and other interactive functionality and headlines, etc.
  2. Do I ask visitors to take action on EVERY page of my website for something I want them to do? You have to invite them to engage with you, sign up for something, send in information, buy something, etc. If you don’t ASK them or entice them on the pages they won’t take action, plain and simple.
  3. Do I have a clear and easy way for someone to get FREE information or resources IMMEDIATELY when they land on my site? On ANY page of my site? Building a list of interested prospects should be your #1 goal of your website. Most websites I look at do not do this effectively.

Go watch this video I recorded recently that shares a few key things that your website should have on it, do and more. CLICK HERE TO WATCH OR CLICK THE VIDEO IMAGE NOW.

Find out how to Jumpstart Your Website fast and affordably on this video now and stop wasting valuable time!

There are 2 ways I can help you FIX your website and fast!

  1. Join me in my next Jumpstart Your Website Webinar happening Monday, March 25 from 12-2 pm PST. I only take 10 business owners on this webinar because there is a little bit of training involved during the two hours but most of the time is seriously devoted to talking out changes to each participant’s site on the spot on the phone. This is priceless information that you can’t get access to often. I give you the sales and marketing strategy side of what needs to happen with your site to get more consistent leads and paying customers. Find out more about this webinar at https://www.jumpstartyourmarketing.com/websitewebinar.
  2. The second way is to work with me one-on-one to help you update your site. On a 1 hour+ recorded call with me, we will talk out all the necessary changes or pages to add, copy to fix, functionality to add, and so much more. You can take that recording back to your web designer if you want or I have people who can make the recommended changes also if need be. For info on this option, go to http://www.JumpstartYourWebsite.net.

I look forward to helping you grow your business to its full extent this year!

Let me know if you have any questions, post a comment below or contact me today!

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/gifts
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Learn everything you need to know to start up, grow, expand and market your small business or online business the right way from the start.

Stop wasting time and money in the WRONG PLACES or with the WRONG PEOPLE AND PROGRAMS!

I’ve put together everything I know about how I built by multi-six-figure coaching and information marketing business into ONE 90 day program and the best part is that there is also TOTAL ACCESS TO ME in this program too!

No other ‘guru’ or ‘expert’ out there teaching EVERYTHING I do in such a comprehensive, step-by-step way PLUS none of them give you as much ACCESS to them to ask questions and get personal advice than I do.  This is what you need as an entrepreneur, you need the training but you also need to know how it applies directly to YOUR business with direct

Go find out now what this program consists of, how you can be hand selected by me to attend and more, go to the JumpStart Your Business in 90 Days Virtual Bootcamp webpage now!

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Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you’re already speaking then great, what I’m sharing in this article could be a good reminder for you.

If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?”

Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone likes, trusts and is able to connect with you personally.

One of the biggest mistakes I see many speakers making however, is that they are rarely ever prepared for opportunities that may arise at any time.

Being prepared as a speaker will get you into more doors, position yourself as a professional to the people booking you to speak and it will allow you less stress and freedom to take advantage of all kinds of opportunities whenever they come up.

Here are a few things you want to make sure you have prepared:

  1. Professional speaker sheet – with your bio and/or introduction and your talk title and description at the very least. You can add references, additional talk descriptions and places you’ve spoken too if you like and you have.
  2. Professional head shot – easily downloadable from your website or emailable
  3. One to five (max) talk topics and descriptions – you can have more than one if it makes sense for your business and what you speak on are all complimentary to some extent. If you’re just starting out, start with one signature talk however to make your life easier.
  4. Cover letter or email prewritten and ready to go – include all attachments and information someone would need to decide whether they want to book you as a speaker or guest.
  5. (Optional) Page on your website talking about you as a speaker – include your talk titles, places you’ve spoken, possibly videos of you speaking and more information someone looking for a speaker could download easily on their own.

Choosing the right signature talk you’d think is the easy part, however it can be the most crucial part of this whole equation, especially if you want to monetize your talk and your time.

You need to prepare what you’ll talk on based on what action you ultimately want the audience to take with you. Do you want them to sign up for your free newsletter? Buy your book or product? Register for your event?

It’s important that you reverse engineer your talk based on what you want the audience to buy or sign up for. This is crucial and another big mistake I see many speakers making. They give a great talk then tag on a pitch to sell something totally different to the end and it feels like a sales pitch. Not good.

 

If you want more information on how to incorporate speaking into your business as a marketing tool and business model then go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.

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Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you’re not being too salesy, pushy or annoying AND you’re still building great relationships with qualified prospects!

I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you ‘hate’ networking!

Click Here to read my top 20 in person networking tips that I share with all my clients whether they’re already networking or not. I hope these help you to get out there and build more relationships that eventually then turn into clients or sales! (For online networking tips, check out my Profit From Social Media System on my website!

Is networking difficult for you?

Do you want to figure out how to really maximize your networking and thus the follow up that goes afterwards in order to really build your business and make more money?

If so, go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.

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In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now….

In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads. I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now: email, phone, mail, social media or in person right? So, what do you do after you meet a potential client or even a potential referral source? Do
you pile up those business cards on your desk until they get so old you have to just throw them away since they wouldn’t be of any use anymore? Or do you follow up and how?

Follow my 10 simple steps below and you will for sure build better relationships with those you meet as well as have more top of mind awareness with them.

Here are 10 Simple Follow Up Procedures you can implement in your business TODAY! (for service, product, online or retail):

1. Take immediate action: Always call or email within 48 hours of meeting someone telling them it was nice to meet them, asking about their business and finding out how you can refer
business to each other and help each other’s businesses grow.

2. Take more than one action: In addition to doing #1, also slip something in the mail to them – an introduction letter and a brochure, a thank you note (handwritten of course),
something to entice them to get on your list online or a flyer about your special promotion.

3. Use email wisely: Add them to your email database (if appropriate and IF you are heeding correct spam laws in your correspondence) and make sure they get an email notice
within 1 week. *Do NOT add them to a mass email newsletter unless they verbally agree to receive it or opt themselves in online.*

4. Keep your ears and eyes out for others: Drop in the mail or attach by email a document, resource or article you found that you’d been discussing or something you recently read that
would be of interest or pertinent to them.

5. Keep your database up to date: Enter them into your database (in the computer) so when you send out your next mailer they will be on the list to receive it. If you don’t have a database or a shopping cart to house your contacts, you should get one (ACT, Outlook) or start an Excel spreadsheet for starters. You’ll also need an email marketing service where you
can house contacts but try to choose ONE system. You can outsource this task. *Do NOT add them to an email newsletter list however if they have NOT agreed to get it or opted in
online to receive it.

6. Send more than one mailing: Send out another piece of mail or email within 2 weeks of when you sent the first one; this can be more casual, a postcard, flyer or another follow up
letter asking for referrals in case they don’t think they can use your services right now.

7. Call again: Call, not necessarily to make the sale, but to further build that relationship, chat about opportunities to refer to each other, etc. In-person meetings could be good in case
they forget what you look like however many times these days its much more efficient and acceptable to “meet” again over the phone.

8. Make a creative impression: If you’re really trying to get their business and you’re not getting anywhere, drop by a promotional product (s) with your card and brochure again or send
it in the mail. Make sure your promotional product stands out from your competition and is unique or memorable.

9. Systematize your follow up: Make sure you sort your database by Hot, Warm and Cold leads and then also by either where you met them (i.e.; Your City’s Chamber of Commerce, professional or service organization, social media site, etc.) or some other system (like referral source vs. prospect) so that when you mail or email to them regularly you can do so to small groups at a time with a unique message. Mail to your database quarterly and email them monthly at minimum (monthly and twice monthly is preferred).

10. Plan year-round promotions: Send out holiday cards not only for December, but maybe for Easter, the 4th of July or which ever holidays you feel like and then possibly their birthdays too. There are companies who send out cards for you, online sources you can use easily and there are websites that remind you when someone’s birthday is to make this easy.

These tips are for any type of business, retail, online, service or product. I am always curious as to how a store is going to follow up with me. I shop there, I write a check, and they have my address and phone number – yet 9 out of 10 times – absolutely NO follow up marketing! Only do the larger stores put me on their mailing list and send me mailers and/or emails (like Linens & Things, Cost Plus and Fashion Bug); these retailers know just when I come in because I normally always get another coupon in the mail right after to come back again. The one that does follow up with me understands that repeat business is 5-10 times easier to get than new business.

So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over
time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.
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Check out the current SUMMER 3-PART TELESERIES on the 3 Simple Steps to Attracting Clients and Making More Money. For $97 you can listen to me share how to accomplish all this follow up in your business, what to say in it all and how to attract 1000s more leads every month too. Go to www.JumpstartYourMarketing.com/3SimpleSteps and register now!

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