Your thoughts on virtual trainings and courses

Recently I was prepping my materials and PowerPoint for my Speaker Success Bootcamp and it reminded me to ask you about virtual trainings and courses. Virtual trainings and courses can be the course YOU TAKE to help you learn how to run your business OR they can be the courses you OFFER for sale yourself.

  • Do you use virtual trainings and courses in your business? Host them?
  • Want to hold some?
  • Think you could make a lot more residual income if you offered virtual trainings and courses?
  • Do you attend virtual trainings and courses or buy them yourself?
  • All good questions right?

I think we all want to find some residual income streams, am I right? There’s some easy business models that fit the bill for this such as:

  • Affiliate Marketing (making money referring programs, products, systems and technology) – I make a few hundred dollars a month right now using affiliate marketing. Some of my friends make thousands each month; it’s a much bigger strategy for them.
  • Membership Programs (having people pay you a monthly fee to get recurring training or knowledge of some sort from you) – I’m inching up with my Int’l Entrepreneur Network now for this, at $7/month, you can make a nice bit of cash each month if you can get a few hundred people (or even a few thousand!). It’s not as easy as it sounds however.
  • Then there’s creating and running virtual trainings and courses, perhaps doing them over and over again live OR boxing them up into Home Study Programs or Courses after you do them live. I have a few of those and I’m actually thinking of bringing some LIVE trainings back this year and next year. I’d love to hear your thoughts about a few of the programs that could help you jumpstart your business this year? I created a quick poll on Facebook. Will you go take the poll for me?? I’d really appreciate your input.

— >>>> Take Kat’s Quick One Question Poll Now <<<< —


JOIN ME for upcoming calls – look on my event page, or review recent ones on my YouTube!


Here’s a quick tip about creating virtual trainings and courses:

FIRST: Figure out which type of program will fit YOU, Your Lifestyle, Your Personality and Your Clients. That means, brainstorm about and determine if you should host an ongoing program, or what I call a “start/stop program” that has a specific start date and end date (could be more difficult to fill on time if you’re new to this). Do you want a short term (3-6 week) or longer term program (90 days)? Do you like the 30 day challenge model with daily interaction? The decision is yours however you want to decide carefully based on many factors:

  • How you like to deliver
  • How your clients like to attend or consume info
  • How likely it is that you have hot prospects
  • Price you want to charge
    • Will this be a lower priced offering to get people to “try you out” or a deeper, more comprehensive training farther down your “funnel” and more expensive?

Streamlining, systematizing and delegating more in your business can allow you more free time, vacation time and self-care or family time you know. It is possible, but you have to make time to implement these kinds of offers in your business.

YOU can do this and I can help!! 😉 Reach out and let’s chat!! I can support you around a LOT more than just marketing and business stuff you know. I help with the ENTIRE JOURNEY. I’ll do a FREE Call with you this month… just answer the questions here to get started. XOXO Here’s to creating and enjoying a life full of lots of LOVE & MONEY!!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Showing You HOW to Make a LOT More Money Doing What You Love!

This is a question I get asked a lot, “how do you decide what format to do for your group program, event or other paid leveraged training?”

In my last article I shared the first four of 10 options and things you may want to consider when deciding which types of business models to develop. There are a lot that do not sell well and others that sell easily but many people aren’t that familiar with. So what do you do if you’re trying to add another revenue stream to your business or attempting to stop working so hard just working one-on-one?

Make sure you read Part 1 of this article located on this site first, then read this one is my suggestion or you’ll miss certain things to consider.


Watch a quick video message from me about a BIG REALIZATION I had recently that made me want to SIMPLIFY!  —->>>>



Here are the other six of 10 options and things to consider when structuring your next leveraged program, product, service or event in case you haven’t thought them all through:

    • One-on-One or All Group?
      • If you’re new to doing group programs and offerings then you might feel like it’s going to be hard to deliver enough value to a group since you’ve only worked previously in one-on-one situations. Consider for the first time out, giving one or two one-on-one sessions with you then as a bonus. You’ll feel more comfortable, you’ll drive up the actual value of the program too in the process.
    • Pay in Full or Payment Plans?
      • Always offer a payment plan but don’t make it seem like it’s a monthly fee for a set program or they may think they can cancel in the middle. Also it’s a good idea to offer extra incentives for people to pay in full so that you can collect the entire fees up front and you don’t have to act as the bank. But I see more payment plan payments than pay in full clients so I do highly recommend offering them.
    • Memberships
      • Typically you see membership options in place for associations or organizations you may belong to professionally or personally. There are also entrepreneurs who offer a membership as a way to get residual income. It’s a never-ending recurring payment plan for a service that is ongoing. Usually you’ll see this in a range of pricing from $9.99/mo to $99/mo. Every once in a while you’ll see a membership that is a few hundreds of dollars each month but that will usually include a coaching option or event, retreat, etc. The problem with most memberships is that it’s not that easy to fill one or keep people in it for very long so you will always be marketing to fill this type of program. I still like this as a business model but I don’t recommend clients focus on this as their main source of income if it’s at a lower fee.
    • Masterminds
      • A true mastermind from the Napolean Hill days means a group and collaboration of minds. I’ve been a part of a few different mastermind programs in my journey as an entrepreneur, some high priced, low access, some high access, low price and some no cost and flakey. In my mind, a good format for a mastermind is a well-priced annual program with some training and high access. The reason people join a mastermind is to brainstorm with others, get good advice about a subject, topic or from a specific person and to be a part of a community in the process so they have people to hold them accountable. It’s hard to do all that for free or low cost. I believe entrepreneurs who charge very little for their time and call their program a mastermind or don’t charge at all, are undervaluing themselves.
    • Live Events or VIP Days?
      • I could write a book about live events and how to do them, plan for them, market them and price them. I’ve learned a lot and in the beginning I learned a $100,000 lesson that I don’t want you to have to learn as well. All I can say is that when you want to do more than a 1-4 hour seminar, and stretch yourself to a 2, 3 or 4 day event or retreat that you recruit a mentor who’s done it before and can tell you what to do and not to do. VIP days however are easy peasy. Pick a price, what you want to charge for a day with you either in person or virtually is fine, and post it on your website and start talking about it. You’ll never sell a VIP day if you don’t have one to offer right?
    • Licensing or Certification?
      • There is a fine line between licensing and certification programs. I am definitely not the expert on these types of leveraged offerings however what I do know is this…if you have a specific process or system that you teach now to your clients that could be taught by others and those others could start their own business teaching your system or process or teach it under you, then you may want to look into these. There is a bit of legwork to do to prepare to sell your content in this way but it could pay off tremendously with the right plan.

Now that you have structured and developed your new leveraged program, product or service what’s the best way to sell it you may ask?

Great question and the answer is any and every way that you can.

You may think that if you write a stellar sales page for the program and post it on your website that it will sell like hotcakes but that couldn’t be farther from the truth. You have to market that page, your program and if it costs more than $500 to invest in the program or offering then you most likely will have to have a phone conversation with each prospect before they’ll be willing to invest in it.

You can sell it from speaking gigs, the stage, teleclasses, webinars, one-on-one consultations, phone call follow up, video and more! Know that it could take a lot more people than you think to talk with in order to sell them, especially if what you’re offering costs more than $2000.

If you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a Free One-Time Coaching Call, find out about that here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at!

This is a question I get asked a lot, “how do you decide what format to do for your group program, event or other paid leveraged training?”

After all, there are so many options right? You may have seen some or even been a part of others. Some you may like as an attendee, others you may not have appreciated the format or structure of however.

What I’d first like to remind you of is NOT to make decisions for what you’ll provide or offer your prospects and clients based on what YOU like or don’t like. We don’t want to do that in our marketing decisions or the development of our offerings.

Instead, we want to design programs, leveraged offerings and events in a way that our ideal client would want to experience them. Your ideal client may have a different learning style than you.

Watch a quick video message from me about systems, leveraged offerings and more in your business,



Here are the first 4 of 10 options and things to consider when structuring your next leveraged program, product, service or event in case you haven’t thought them all through:

  • Online or In Person?
    • If you want to hold an event and you’ve never had one before, I urge you to get some help doing one in person because there are a lot of things you can do wrong the first time out and a lot of money you could spend on it that isn’t necessary if you’re not careful or you don’t know what you don’t know. I won’t discourage you from doing a live training, workshop or retreat however I’d recommend doing a virtual or over the phone/online group training FIRST to get the hang of it, the marketing and see how it sells.
  • Interactive or Training?
    • Depending on your ideal clients and prospects, some may need or want to have at least some sort of access to you during the process. You may want to consider at least offering some type of open Q&A time or online question/answer opportunity. I know my clients need to be able to talk with me about the things they’re doing in their business, it’s just faster than trying to figure it out on their own or just taking general direction and training so I offer both on typically all of my group trainings.
  • Stop/Start, Specific Dates or Ongoing?
    • This is a huge thing to decide before you launch a new program, will it be a month-to-month type membership fee and program where someone can jump into it anytime or will it have a set start and stop date where they’ll miss out on content if they miss a call or meeting? It’s important to decide this early on in your promotion period so you know how far out to start selling. If you can sell it anytime, then you have nothing to worry about but if you want it to start on a particular date then you need to give yourself enough time to market it effectively to get the number of people you want.
  • Resources, Forum, Q&A?
    • What other things do you include in your program? As I mentioned before, the learning style is important to consider here, if someone is a more introverted person, they may be ok going through content on their own but if not, you may want to include a place online where they can communicate with you and other participants like in a community forum. Keep in mind that you don’t have control over anything you do or post on Facebook, so it’s not the best option to use for your paid program communities but for now, it’s still a good option.

Next week I’ll cover Part 2 and the other 6 options to structuring your leveraged programs plus how to best sell them.

Meanwhile, if you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a One-Time Coaching Call, find out about that and all the “extra bonuses you’d get” here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at!

Join me on March 18, 2014 for a NEW Free Webinar: on my NEW Jumpstart Your Marketing & Sales System!

Regardless of what type of business you have or when you started it, you’re just probably not doing enough marketing or sales.

If you’re trying way too hard to make the amount of money that you thought you should be making by now then this webinar is for you.

If you’re just starting your business – THIS WEBINAR WILL SAVE YOU MONTHS, IF NOT YEARS OF TIME, & THOUSANDS OF DOLLARS INVESTED IN THE WRONG PLACES. You just have to trust me on that, you see, I’ve been there.

I’ve invested hundreds of thousands of dollars on my business including workshops, programs, trainings, mentors and masterminds in the last 8+ years in my business but no one ever taught me as much as I teach clients all in one place (and in the order of importance I might add!).

In fact I keep evolving my programs based on new ideas, technology and trainings that I’ve learned and continue investing in to hone my skills. I recommend you do the same. But make sure you spend your time wisely with those of us who have actually made good money (and still ARE) doing what we teach! Many people teach stuff they aren’t even doing anymore…that’s not me.

I invite you to join me for a FREE Webinar on my NEW Jumpstart Your Marketing & Sales System – it’s for Entrepreneurs who want to monetize more of what you’re doing, automate and leverage more in your biz too so you can create your happiest life ever!

I’ll talk to you soon!


Katrina Sawa
The JumpStart Your Biz Coach
“Kicking YOU and YOUR Business Into High Gear!”P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at!

Hi there,

I hope you’re enjoying fall and getting ready for a spooky Halloween!

And now for your Spooky Surprise…

Get FREE Access Today to one of my most popular Webinars: 10 Steps to Jumpstart Your Business in 90 Days!

Limited time offer….

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Watch today’s video


On this video I talk about how to get more social media followers, friends, fans and connections. You definitely want to listen in, this was one of the TOP QUESTIONS I got on a recent Facebook survey….

Check it out and tell me what you think!

Have a great rest of your week!

I want to share a video with you I did earlier this week recording my Jumpstart Your Business Now Radio Show for 3 reasons:
  1. The radio show this week was me doing a Solo Show without a guest which means I gave a 30 min mini training session! You definitley want to go watch it.
  2. I’m looking for guests for my 2014 shows! You can find out how to apply to be a guest here now.
  3. I wanted you to also notice first hand how I leveraged this show….I hold it for free live each week, I promote it on social media and my blog and emails, I took the video of this and posted it on youtube, pinterest and then linked it out again to my social sites in different posts automatically. If you’re not doing all of this, it’s super easy to put the systems in place and can make a BIG difference with results in your marketing efforts! …I would love to help you with similar things as this plus so much more this year too in my Live Big Mastermind!
PS there there is ONE MORE fun live event happening very soon in Sacramento….it’s a Networking Extravaganza with my good friend Kathleen Ronald who is coming up from LA to do a 1/2 day workshop with me for YOU! Scroll down for this and other event info.

Watch the video (CLICK HEREOn this special LIVE, video of my radio show I wanted to give a free short training about launching, running and participating in leveraged business models and programs. Really, any business owner in ANY industry can do some sort of leveraged business model that can bring in additional income streams into your business. You just may not know what that looks like for YOU. Watch this one-time show and training on what else could be possible for you. I share all kinds of ways to leverage your expertise, skills and knowledge into other ways to generate income for yourself.Check it out and tell me what you think! I also talked about my Live Big Mastermind which is my main annual group program that I run and enrollment for that is now…go check it out if you’re considering joining a group for yourself this coming year and fill out the quick form on there to talk with me about it:

Have a great weekend!

Katrina Sawa 
The JumpStart Your Biz Coach 
(916) 872-4000

I host my own Blog Talk Radio show called JumpStart Your Business NOW! on Blog Talk Radio from 11:00 – 11:30 am (PST) / 1:00 pm (EST) every Tuesday. If you want to call into the show and ask a question just dial (347) 843-4152

Show Information:

Running Leveraged Group Programs to Jumpstart Your Business – Solo Show and FREE Training with Katrina Sawa, The Jumpstart Your Biz Coach!

If you’re still doing only one-on-one services as a business model in your business I highly recommend you consider adding some different, leveraged models in this coming year. On this week’s show we’ll be taking a look at what you’re offering, selling and doing every year to see if what you’re doing is working, if people want to buy what you’re selling and see how else you could be packaging what it is that you do or know. I will share which business models are working right now and which aren’t the best. Find out and learn about what else is possible for your business to do this coming year, how you could tweak a few things to get better response, work less or even make more money. Find out more about Kat’s Coaching services at


I recorded today’s solo show on Leveraged Business Models and Programs so you could actually view me instead of just listening in…take a look at the video or listen in with the above link, either way, your choice.



Find out about my Live Big Mastermind program that I spoke about on this show at Enrollment is going on NOW!


Continue Reading…

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Working the Room

As a seasoned networker who built my multiple six figure coaching business initially by networking and follow up, I had to learn how to meet as many people as possible in order to have more leads to develop each month. Ten years ago when I started my business I attended an average of 14 networking events every month.

While the follow up of all the leads you get at such events is a crucial component of making this work, without enough leads to follow up on, you’ll basically get nowhere fast.

Therefore, here are a few key tips on how to make the most of your time at your next networking event – Working the Room!

1. Be Prepared:  Go with a goal of how many connections you want to make for leads and referral sources. Carry enough business cards. Have an enticing special offer or freebie someone can agree to receive from you when they agree to be signed up for your email list. You don’t need to have the free gifts on hand as long as you can email it later. If you do carry a free gift with you, you may get more leads however. I like to give out audio recordings on CD’s, free checklists for marketing strategies or little promotional products that people will use, not boring ones like pens and paper.

2.  Work It Baby:  Try not to spend more than five minutes with any one person. If you get someone who goes on and on and on you want to break in and interrupt them and ask them what types of people they wanted to meet here tonight. When they indicate who they would like to meet, glance around the room to find someone to introduce them to and pass them off. The goal is to get other people’s business cards. Giving out yours is not as important because you can always follow up and send them one. Plus when you ask for others’ cards and you ask more questions of them, they tend to like, trust and connect with you better. Don’t talk a lot about yourself.

3.  Get Results:  Always keep in mind who you’re looking to meet and when you run into them, ask if they’d like to talk with you later and get to know each other. Set an appointment right then, grab their card and move on. Don’t try to have a long-winded or in-depth “get-to-know-you” conversation in the middle of a networking event. Schedlue those for later and make as many as you can. In addition to booking follow up appointments whenever possible, you want to get verbal agreements to add people to your email list so that you can continue to market and follow up with them after the event.


Katrina Sawa is known as The Jumpstart Your Business Coach because she literally kicks her clients and their businesses into high gear and fast. She is a speaker, coach and best-selling author of the book, Love Yourself Successful. You can find out more about Katrina plus grab four free gifts including her Do-It-Yourself Marketing Planning Guide and a complimentary Business Strategy Session with her by going to

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