Do you have a Fear of Speaking…either in person or on video? Why?!
I really want to encourage any of you who have any kind of fear whatsoever about speaking to do whatever it takes this year to get over it.
If you have your own business – speaking can be your FASTEST PATH TO CASH on a regular basis! No joke! But you have to get started. You have to get booked (and/or do your own shows/events).
You have to get clear on your talks, message. You need to make sure you know who it’s for. YOU CAN do this now, it doesn’t have to be scary if you’re shown how to do it and what to talk about for your biz and focus.
Stop self-sabotaging your business’ success by WAITING to speak. Whether you are thinking about how to speak in person or on video and podcasts – it’s all good, it’s all speaking! And if done well.. it will all bring you leads and cash into your business!
Watch this video to learn “How to Get Over Your Fear of Speaking”!
“Showing You HOW to Make a LOT More Money Doing What You Love!”
PS: Learn everything from A-Z to start, grow, market, develop systems for and make money with the business you love! Join us at my “Jumpstart Your Biz in a Weekend” Live Event – Nov 1st – 3rd, here in Sacramento. This is the perfect event for start up biz owners, those thinking of starting a business and anyone who is in business currently who isn’t yet making the money that they want.
1) Marketing Made Simple Giveaway Event! March 5th – March 25th
I’ve teamed up with my friend, Maribel Jimenez and over 40 of the smartest entrepreneurs I know, to giveaway our BEST tools, cheat sheets, and templates on WHAT WORKS in marketing NOW. It’s Simple and Easy to Follow. No fluff, and NO UPSELLS. In fact, I’m giving away a very valuable Follow Up Audio Training & Flowchart PLUS you can enter to win my $2,600 Jumpstart Your Business Package via the drawing that I’m doing. Many of the other experts are also giving away a ton of their higher end programs and products in drawings too. Listen/watch Maribel’s and I’s Facebook Live the other day here for more info. But click here to register for the Marketing Made Simple Giveaway Event and grab your 40+ freebies today! https://csc.isrefer.com/go/mms/a315
2) The Passion To Business Online Show March 5th – March 28th
Do you want to see what it looks like to run a business teaching your passion? I’m one of over 20 entrepreneurs in this interview series. We are sharing our stories of building our businesses that started from a passion. We’re going to tell you how we tested our ideas and turned them into a money making machine so we can help more people. Get access and join us here: https://thepassiontobusinessonlineshow.com/katrina
3) Here are a few Interviews I’ve done recently – video mostly via zoom, podcast:
Public Speakers Association “Your Story” Series One problem that many entrepreneurs have is lack of complete faith. And that’s one thing I did not lack when growing my business… in fact I had so much faith I just kept leaping and leaping through obstacles regardless of the fear. I believe that it will all work out in the end and I have NO Plan B. I’m sharing more about this on the Public Speakers’ Association “Your Story” Series along with more of my journey, my story and how I got where I am today here: https://youtu.be/dN-IYAMcvPo
Sharón Wyeth’s “Know the Name; Know the Genius in You” Radio Show – Sharón is a Professional Name Analyst, Author Creator & Founder of Neimology® Science, and author of the bestselling book, “Know the Name; Know the Person”. On this show not only did I share a ton of tips around marketing, speaking and growing your business but Sharon broke down my name and shared very intriguing details about me and my personality. It was very interesting and funny!! Listen in here.
Holly Porter’s Podcast – Inspiration for an Empowered Life – we talked about all kinds of things on this one, listen in here.
Facebook Live Interview all about Mindset and more with my friend David Durham – you might remember David from the recent telesummit that I was on, “The Rocket Entrepreneur”. Go watch our Facebook live and comment, give us your thoughts! Watch our live broadcast here.
Tonya Hofmann’s Fabulous TV show – Marketing your businesshas changed dramatically over the last few years and you want to keep up or you’ll be lost in the abyss! If you don’t have all the clients that you want or money you need then it’s due to you not marketing enough or in the right ways or both. On today’s show, expert Marketing & Business Coach Katrina Sawa, will be sharing some key things you MUST be doing in 2018 to be seen as a leader in your industry. Watch the video here and leave your comments too.
4) Facebook Live, Topic: Pricing for Profits with Carrie Greene – Monday, March 12th 9:00 am – 9:30am PST
Join us on this Free Facebook Live Presentation: “Pricing for Profits” with two powerhouse business coaches, Katrina Sawa and Carrie Greene.
Learn how to price your programs, products and services to make a lot more money doing what you love. We’re going to share:
How to uplevel your mindset and confidence to charge what you’re worth
What your pricing has to do with Superman
The actual nuts and bolts strategy to pricing your offers.
5) eWomenNetwork in Sonoma, CA – Kat is the speaker on Marketing Basics for Consistent Cash Flow! Tuesday, March 13th for lunch
Are You Finally Ready to Learn EXACTLY What to Do AND HOW to Do It? I’m talking about marketing and selling in your business. These are after all, the two most CRITICAL activities that ANY small business owner (or sales professional in ANY industry) needs to learn and GET REALLY GOOD AT DOING! Maybe you know a lot of the WHAT to do in your marketing, sales and your business…. but what’s missing is the HOW.
Come to this presentation and learn:
The basics of what makes a good marketing plan
Top 10 revenue generating activities every small business owner should be doing weekly if not daily to get more clients consistently
How to automate your marketing so you can reach MORE people with your message and you gifts
6) Global Influence Summit 2018: Go Ahead, Start A Movement – San Diego, CA March 14-16, 2018
Putting Impact into Action
Breakthrough your barriers & claim the missing pieces to uplevel the influence of
your business as a transformational thought leader.
There are all kinds of speakers, breakout sessions, collaborative type of sessions on business, life, health and more. Click here for more info!
7) Rockstar Marketing Bootcamp with Craig Duswalt – Kat is an Exhibitor and Launching her NEW BOOK live at this event! March 22-24, 2018 – Los Angeles
Learn some of the most outside the box marketing strategies delivered in a fun and high-energy way in this large conference with great networking. Join Kat by registering here now.
8)Sip, Talks & Book Signing at McConnell Estates Winery – A night of connection and inspiration, March 29th 5:30 – 8:30 pm PST
Enjoy good wine, conversation, networking, and a few short “TED style talks” about some of these authors and their books. It’s a book signing for all of them plus so much more. Don’t miss this local networking event! Register here now, it’s FREE.
9) Jumpstart Your Marketing 2 Hour Masterclass, Friday, March 30th or April 27th from 9:00am – 11:00am PST
Here’s your opportunity to Pick My Brain! If you have a business or marketing challenge that has you stuck, join us in this Masterclass session. You’ll get the information you need to blast the obstacle out of you way so you can keep moving forward. These sessions occur at the same time on the 4th Friday of each month (except Nov & Dec and March, this one is on the 5th Friday). Priced for any budget at $79 per session. For more details and to sign up, go to: https://jumpstartyourmarketing.com/masterclass/
10) Sacramento Speaker & Entrepreneur Network Events – We host Webinars on Zoom and In Person Lunch events every single month so anyone from anywhere can join us!
The Sacramento Speakers Network is a great place for authors, experts, trainers, coaches, consultants, entrepreneurs, business professionals and professional speakers to network, share resources and exchange ideas. Whether you are an experienced speaker or you’re just getting started, we invite you to join us for a meeting unlike any other you have attended before. The Sacramento Speakers Network is focused on the business of speaking and how to monetize more of what you’re doing in your business or your speaking. The majority of our members are business professionals or owners plus speakers or budding speakers and therefore we all benefit by sharing resources, discussing strategies for generating more business and speaking engagements, networking and building relationships within the group–all while learning advanced business skills.
In person luncheons are $25 with RSVP or $35 at the door and happen on the 1st Wednesday of every month (except July) from 11:30 – 1:30 pm PST in Roseville, CA at the Old Spaghetti Factory on Sunrise Blvd. Next lunch is April 4th.
11) THEN My Event in April – Love & Money LIVE! April 5, 6, & 7, 2018 in Sacramento, CA – Get Access for Just $297 through today, March 9th for Early Bird Pricing!
This event is where you will learn how to transform your business to fit the kind of lifestyle that you want. We talk about what you’re selling, pricing, what’s holding you back, there’s a panel on love relationships so you can finally get the support you need. There’s a ton of training on marketing, sales and money-making activities plus highly successful strategies like podcasting, video marketing, Facebook live, becoming an author and so much more. Then we wrap it up on day three showing you how to automate, delegate and systematize a lot of this to create the life you really want without working so hard. I PROMISE YOU THIS → My Love & Money Live event will be the most comprehensive and content-rich seminar, conference or workshop you will ever attend!
12) Join Katrina in Danville, CA when she speaks April 11th for the Tri Valley Consultants breakfast on the topic of: How to Jumpstart Yourself as a Speaker’
13) Join Katrina on a Facebook Live Interview for Freedom, Play & Fun – How to embrace your power as a leader with Rhonda Liebig and Maria Appleqvist, Tuesday, April 17th at 10 am PST
14) Public Speakers Association Transformational Tip Series, Topic: How to Think and Play Bigger – launches Friday April 20th on youtube.
15) NAWBO California’s Annual Propel Conference is happening in Sacramento, CA April 22-24 – Join me there for some great networking with women from all over the US!
P.P.S. Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up: www.AskKat.biz!
P.P.P.S. Make sure you leave a comment below on today’s blog or contact me if you have any questions!
Many entrepreneurs find themselves stuck after hitting a plateau in their business. It’s frustrating when you feel you’ve hit a wall!
I understand the feeling that many entrepreneurs and business owners face – you think you’re doing all of the right things to take your business to the next level, but the results just don’t come. I really wish that I’d had access to this training series in the early stages of my business.
If this describes where you’ve found yourself at the beginning of the year, then I’m happy to tell you about an online interview series that my friend, David Durham has organized called “The Rocket Entrepreneur: Blast Past Plateau and Make More Money Than Ever in 2018”.
And it couldn’t have come at a better time!
The Rocket Entrepreneur telesummit will be live starting January 15th. One expert interview will be launched each day and these interviews are short and to-the-point conversations with entrepreneurs who have made not only millions – but also significant breakthroughs! That’s why I am so thrilled to be sharing my specific strategies, tips and tools that helped me breakthrough in my business when I felt stuck. And there are 25 other experts who will be sharing their expertise with you too!
Each interview replay will be available for 72 hours and once this training event has ended, all of the interviews will be available for 72 hours.
So, are you ready to make 2018 your most profitable year yet as an entrepreneur??
Get FREE access and join us starting January 15th to hear me, David and other self-made millionaires, leading influencers, and thought leaders who are ready to give you their secrets. Just so you know, you will be able to watch from your home, office or while you are on the go.
PPS: Ready to find out what’s really stopping you from attaining a much more profitable business? Then please go schedule a call with me, it’s urgent that you figure this out sooner than later. Go sign up at www.AskKat.biz now.
PPPS: Want to surround yourself with a bunch of like-minded, entrepreneurial go-getters? Join me at one of my live trainings this year! Go find out when they are and plot the dates on your calendar now. www.LiveBigEvents.com
Today my Idea in the Shower was What If People Charged What They Were Worth?
What if your hourly rate, your package price, or your annual program, or whatever you do was priced really high? I hate to see that some of you are NOT charging what you are worth for your services or products.
When people ask me what they should charge for their program, I answer that “you should charge as much as you can without stuttering”.
So let’s talk about pricing today!
I’ve found that many people starting out look at the marketplace, their competitors’ prices, and they charge something similar or many times, lower, because they are new to the business. That’s not the best thing to do!
For example, many times people who have the education and training needed in an industry but who are new entrepreneurs charge less than someone who has been an entrepreneur in that same industry for a longer period of time, but without the same level of training! Just because they’ve been in business longer doesn’t mean they are better. These new entrepreneurs should be charging what they are worth right out of the gate! They can still negotiate custom packages and pricing or beta test pricing with a lower price. When you are starting out, you need to get some clients to try your service or product; you need to get feedback and testimonials – people who like what you offer and have good things to say about you (so you can get more clients, right).
You need to start thinking outside the box about your pricing!
Click the Video to Listen to More Ideas About Pricing and Charging What You Are Worth
If you want more resources about this topic, go to JumpstartYourMarketing.com/Resources . I’ve recently added a bunch of resources there on the topics most of you need. If you don’t know what you should be amount of money you need to be making in your business, go get my Need Number Worksheet resource. There also my Jumpstart Your Biz Kit which focuses on marketing, there’s a webinar opportunity there, info how to get my Book, and so many other FREE resources. Go check out all of the FREEBIES there!
If you are really serious about building your business – go check out my next LIVE EVENT, my JumpstartYourBizinaWeekend event on Nov 3rd – 5th. We help you BUILD your CONFIDENCE, and show you HOW to MONEY in the Room. We’ll cover how to get started SPEAKING, WRITING A BOOK, and other things you need to do to elevate your business, and redesign your business around the lifestyle you want to live so you are not working so hard. We cover how to get the clients that YOU want to work with, how to AUTOMATE what you are doing. It’s a content packed TRAINING event. I highly recommend you check it out. strong>Last Day to Register – Friday, October 27th, 2017!
PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!
Today’s tip is in response to many questions I’ve received from my coaching clients and Live Big Mastermind clients that can be best handled with a direct marketing approach.
If you want to target prospects who you don’t know or those in industries that are different from your own, these tips are for you!
No one “likes” to cold call, I get that. But direct marketing to a prospect list will work if you are creative and memorable – you have to Stand Out!
First of all, don’t send an email to someone you don’t know or who doesn’t know you. This is a huge mistake that many people make. You email will likely not be opened; most people will delete it without opening it. I use a different approach because it takes multiple touches to attract the attention of the prospect, referral sources, someone who books speakers, etc. My marketing and sales experience began in offline marketing, so this is one area that I learned to do quite well.
Click the video below to get more “Direct Marketing Tips to Target Prospects”
Now you have a better idea of some things you need to be successful with Direct Marketing. If you’d like to chat with me in a complimentary strategy session about this approach or any other aspect of offline and online marketing, just go to askkat.biz to sign up and I’ll be in touch with you soon! I can help you Jumpstart Your Business FAST!
Today I want to talk to you about FOLLOW UP! Yes, you know you not doing enough follow up IF you are doing any at all, right?
I’ve been in business for 15 years now and before that I worked with a couple of organizations where I was out in the community locally in Northern California. I became really good with following up because I knew that I had to continue the conversation to build relationships.
When I started my own business, it seems that all I did was Networking and Follow Up. Why? This was before websites were as popular as they are now AND social media wasn’t even around. But guess what?
Most of my sales and new clients still come from Follow Up!
Click the video below to Get Your Follow Up System in Place for More $$
Want to learn how to Follow Up the RIGHT WAY!
Go as fast as you can to JumpstartYourFollowUp.com. You’ll get my new tool to help you learn how to Follow Up the right way. It’s my Follow Up Flowchart AND my audio training and it’s absolutely FREE! You’re gonna love it! AND, there’s no obligation.
PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings: www.LiveBigEvents.com
Get FREE access to my Jumpstart Yourself as a Dynamic, Sought After Speaker audio to learn the quickest & easiest way to develop your Signature Talk! and so much MORE! Go to JumpstartSpeakerTraining.com NOW!
Today I’m super excited to give you another Video Biz Tip – it’s all about plotting out your Marketing Calendar!
Are you an entrepreneur who is not sure what you should be doing every month or every week? This post and the video below is a snapshot for those of you who are not sure how you should be spending your time or if you are outside of your office and in front of others enough to promote yourself and your business. This is one of the topics we cover in my Live Big Mastermind and at my Live Events, like we just did at my “Jumpstart Your Biz in a Weekend” event a few days ago, see the example in the video. Just remember to plot your marketing calendar and BE CONSISTENT! Consistency is the KEY in a good marketing strategy.
Are you blogging consistently? What about Facebook LIVE videos – are you using this tool to reach the people who want to hear your message? If not, you should be. What about Networking? What events did you have planned for the month? And are you calendaring your Follow-Up after the networking events? If not, you need to start doing that. There’s profit in your follow-up. If you don’t know what to do, I have a system of techniques, templates, and scripts – everything you need to create your own Follow Up system that WORKS!
The video below gives an example of a monthly marketing calendar with detailed explanation.
Check out the video below for more tips on “What’s Your Marketing Calendar Look Like?”
“What’s Your Marketing Calendar Look Like?”
This example is generic. I help my clients customize their marketing calendar that is specific to their business.
There are so many ways you can engage with me personally, such as my LIVE Events, my Live Big Mastermindprogram, and coaching calls. I’m happy to do a one-time coaching call with you to get you on the right track, if you are not ready to dive into a coaching program.
You can also learn what you should be doing on specific parts of your marketing via my recordings and trainings. My “Marketing Basics for Consistent Cash Flow” is an amazing webinar series. It’s a simple, indepth training on the Top 10 Marketing Strategies and it’s affordably priced. You can find it at LiveBigEvents.com and look for the Webinar on the top navigation window on that page.
I’m also launching the Entrepreneur Training Academy very soon so watch for the announcement about that in your inbox or on Social Media. It’s a 6 month program for entrepreneurs to teach you everything you need to know, from A to Z, on how to start, market, and grow your business to make it a consistent, revenue generating business.
Come talk with me in a call where we can see if it’s a good fit to work together on this, it’s free to just check it out, what have you got to lose? Nothing! Sign up for a call with me here now, it’s never too early to think of ideas and plan this out: www.AskKat.biz
Do you have a big stack of business cards sitting on your desk of people you want to follow up with but haven’t. You realize you’re missing out on a
TON OF SALES, right? Is your Follow Up falling flat? You’ve followed up several times with NO results? Why spend endless hours creating a system when you don’t know what works?!?
My Follow-Up System provides you with everything you need to be effective with your Follow-Up. Use my techniques, tips, templates and scripts – Why? Because it WORKS! Get info and purchase your training here.
You CAN host your own live event BUT be careful or you may make some of the same COSTLY mistakes I did when I first did it!!
Hosting your own event will give you extra credibility, exposure and cash flow!! But you want to learn how to launch them the right way and most affordably based on where YOU are in your business, not where the person is at that’s teaching you.
Now I’m not trying to instill fear to keep you from hosting your own event. There are so many affordable ways to host an event!
When I first started hosting events, I didn’t have a resource to guide me or to field my questions. I usually provide this type of coaching for only my high end clients or in my mastermind. I’m sharing some tips in the video below because I see so many entrepreneurs jumping into situations related to hosting events that will ultimately cost them a lot of money.
Here are some things to think about when hosting your own live event:
What do you want to sell AT the event because you won’t make your money from ticket sales?
How many is the minimum that you want in attendance – plan your budget for that?
Will you have other speakers to add to the roster and will you allow them to sell stuff?
Where can you hold it where it won’t cost you an arm and a leg?
What can you teach that isn’t too much info so they leave wanting more?
What else do you need for the event to be successful?
What do you negotiate in a contract if you’re using a hotel or venue with one?
Maybe it’s time to get a mentor who can help you sort through all of this so you can maximize and monetize your time and exposure!?!?!?
Check out the video below for more tips on “When is a Good Time to Host Your Own Event?”!
“When is a Good Time to Host Your Own Event?”
Come talk with me in a call where we can see if it’s a good fit to work together on this, it’s free to just check it out, what have you got to lose? Nothing! Sign up for a call with me here now, it’s never too early to think of ideas and plan this out: www.AskKat.biz
In my quick video tip today, I want to share with you my Secrets to Creating Virtual Programs That Sell ~ hosting your own virtual programs. These are Group programs, they can be done via phone, video or webinar.
This was a big topic of interest with many of the members of my Live Big Mastermind group at our retreat a couple of weeks ago. Many of the questions were around converting one-on-one programs and local programs to a virtual program so they can reach more people globally. They wanted to know how to change from trading dollars for hours and move beyond just serving people locally.
So here are my tips to creating those Virtual Programs:
Mindset – Get Over Your Over- Thinking – you may think that what you have to offer is just not good enough or compelling enough. Or you may be thinking it won’t serve the needs of people when created virtually. Get Over It. Unless you are a hands on practitioner, you CAN do create a great virtual program. Case in point, I have a client who is a piano teacher and they produce learning videos. You don’t have to necessarily provide services in person these days. You just have to get comfortable creating virtual programs. It will save you time and freedom in your schedule and allow you more leverage in paid opportunities. Simply stated – make more money in a shorter amount of time!
Technology – don’t let the fear of learning a new technology hold you back. Figure out what you need to learn. Technology has advanced and is more user friendly.
Knowledge of How to Create your Program – start with your Signature System. Do you take people through a process or modules that you use to teach or coach people? You may need some help brainstorming with someone to pull out the information to create your Signature System. Then you design the Program around it.
The bottom line is this – You can make more money in a different way in a different business model if you’ll just start. Don’t make excuses – forget “it’s just not the right time”, don’t wait until next year.
Check out the video below for more detail about my Secrets to Creating Virtual Programs That Sell!
Video Biz Tip: Secrets to Creating Virtual Programs That Sell !
I share tons of information about this topic in my one-on-one coaching and also at my Live Big Events. I’m all about the how and I’ll tell you how!
If you’d like to know more, make sure you are getting my email newsletter. If you haven’t signed up yet, go to JumpStartYourMarketing.com/freegifts. You’ll get valuable free gifts just for signing up. One of those gifts is to talk to me in a FREE one-on-one strategy session. Don’t feel obligated – if you don’t know me yet, I’m a no pressure kind of gal and I can identify what you need quickly.
Don’t wait, don’t think about it for a month – just DO IT!
Today I want to share with you ways of being prepared when you attend Live Events! One HUGE mistake I’ve observed is that many people focus only on giving people their business card. WRONG! Sure, give people your card if they ask for it but giving people your business card is NOT something you want to concentrate on doing. You should be concentrating on RECEIVING other people’s business cards!
Now – what do you do with all of those cards? Well, I talked about follow up in some of my recent videos and you really should go listen to those videos to know more about what you should actually be doing in your follow up from live events and networking events!
But today, I’m talking about something different – I’m talking about being prepared to MAKE THE SALE! To make and take MONEY when you are at Live Events. If you are a Coach, Consultant, an Author, a Speaker, or maybe you have a network marketing business, there’s probably something you can sell at a Live Event. It’s something you need to have on hand when you attend Live Events! It’s an EASY YES OFFER! The price point is less than $100. The key is to be prepared to take money.
Sure you can accept cash or checks, but you NEED to be prepared to accept credit cards. Swipe attachments on your phone to accept credit cards is ok if you are selling jewelry or something like that. However, if you are an Author, a Coach, Consultant or a Speaker, you REALLY need a shopping cart and you need to have an Order Form! Listen to the video to learn the various types of Order Forms you can create and have on hand and why this is a much better method than directing them to your website.
Keep the Order Form tucked away in your bag – it’s not something you are going to pass around like your business card. But you need to have it ready if someone is a HOT PROSPECT! The EASY YES OFFER is the best way to go.
Check out the video below for more detail about the Ways to Make Money During Live Events!
Video Biz Tip: Ways to Make Money During Live Events!
You should come to one of my upcoming Live Events because this is where I really go DEEP with helping others create their EASY YES OFFER. And it works! Many of my clients have made money on the spot using this type of offer. One of my clients at my July Live Big Event made $1,000 on the spot so I’ve seen in personal how powerful the EASY YES OFFER can be!
So come to one of my Live Events and learn this sales method! My next Live Event is in November 2016 and it’s the Love & Money LIVE event. It’s about getting more LOVE in your life and more MONEY in your business. Go to LiveBigEvents.com to find out MORE and sign up! If you don’t want to wait that long, I would love to work with you in a FREE strategy session ~ you’ll need to sign up for it here at katrinasawa.com/strategysession/ . Or sign up on my email list for great tips. TAKE ACTION! Go to JumpStartYourMarketing.com.