Do you really know who owns those photos, images or even some of the copy from the internet that you grab and use on your website? 

I’ve been sued before BIG time for using copyrighted content copied online unknowingly on a Google search… to the tune of $2000! Yep!

And I couldn’t get out of it even with an attorney! And I took the images right down when asked….they were out for my blood I tell you!

Listen up folks, you could be making this HUGE MISTAKE in your marketing, on your website and on your social sites too.

I want to introduce you to one of my Live Big Mastermind clients, Barb Ingrassia. Barb is a Certified Copyright Manager and plain expert in what you CAN and CANNOT do legally online with photos, content, videos, music and more. Plus she shows you how to PROTECT YOUR OWN COPY AND IMAGES so they don’t get used by other people randomly too.

Here’s what Barb wanted me to share briefly with you….

You need just the right image to make your webpage, blog, brochure “pop.”  Of course you turn to the Internet and do a search; there are hundreds of great photos to choose from.  You find the perfect one: Copy…Paste…Done!  All set… GOOD TO GO!

Right?   Maybe…maybe not.  Content on the ‘net is eligible for copyright protection; it belongs to some one.  ASSUME that any content you find online is copyrighted, until you can determine otherwise.  Using others’ content without permission can result in some “unpleasant surprises:” letters from attorneys informing you that it has come to their attention that you used IMAGE X without a license. The letter may demand that you “cease and desist”—stop using the image and remove it from your website, blog, brochure, etc. Or it may demand payment of licensing fees. This could even lead to very expensive and time-consuming litigation.  (No, “giving credit” to the source is not enough.)

What would that mean for You and Your Business?

Rest assured that there are ways to locate free or “almost free” images that you can use legally. I can help you find them.

For my free report The Ten Biggest Copyright Mistakes That Small Business Owners Make (that could land You in court)…And How To Avoid Them,  please go to my site at www.ManageCopyright.com. You will also receive my twice-monthly newsletter Manage Copyright. Don’t let it manage You!℠

Thank you, Katrina, for this opportunity to help your readers navigate the gray murky maze that is Copyright in the Digital Age.

© 2015  Barbara Ingrassia. All Rights Reserved.

———————–

See, she even puts a copyright notice at the bottom of her little article here! I’m telling you, Barb knows her stuff, you definitely want to grab her report and then find out how to talk with her about what you’re doing online with any of the content you share and use plus your own.

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

 

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Are you looking for sponsorships for your business? Did you know that you can get much of your business expenses? Join us on June 26th to find out all the details!

Some questions to consider when seeking sponsorship:

  1. Do you have a visible following? Think about your subscriber list, your social media, your connections with traditional media. If you can clearly prove you have a following makes a sponsor interested. This doesn’t mean you need huge figures. It’s the quality of the following not the quantity that makes a difference. (See the next question to understand this more.)
  2. Can you show you have an influence with your following? Sponsors will want to see if you have a bond with the people in your ‘tribe.’ Influence means you can give them a call to action, and they will respond. This is exactly why the quality of your following is more important than the quantity. There’s no return on investment if you have 50,000 followers on Twitter but only 2 people are actually reacting to your tweets.
  3. Are YOU willing to invest in a sponsorship relationship? If you think the sponsorship is over as soon as the company has handed you the hard or soft money, then you’re ill prepared for sponsorships. The key is building a lasting relationship.
  4. Can you verify that your sponsors will get a quantifiable return on investment? There’s a right approach and a wrong approach to this. And without help, it can be hard to see what will work. (And by the way, what will work for one potential sponsor may not for another).

If you answerd those questions with a “YES!” you are attractive to potential sponsors and this call will provide you with tips and ideas of how to proceed in landing those sponsors!

Shannon Cherry, a veteran in building connections – including corporate sponsorships, is sharing her sponsorship secrets to help individuals like you get your share of the $17 Billion in corporate sponsorship available. Join us on June 26 for the free webinar: “5 Steps to Get Companies to Sponsor You.”

Discover how Shannon is getting sponsors to pay for just about EVERYTHING she does, including clothes and makeup, computers, gifts for clients, blogging, attending and hosting events and much more.

When you join us on June 26, you’ll discover:

  • Why companies have millions of dollars to dole out
  • Why a company would be interested in you and what you’re doing
  • What you really need to offer to land a sponsorship
  • What a sponsorship can pay for
  • And much, much more!

Go to http://www.onlinemeetingnow4.com/register/?id=bfcdd9c69f to register.

Thursday, June 26, 2014

3:00 pm Pacific / 6:00 pm Eastern 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”
P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
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Guest Article by Shannon Cherry

Most individuals think that corporate sponsorships are only for nonprofits, associations and little leagues. But here’s the thing: if you do any kind of promotions, you can be sponsored. And you’re leaving money on the table if you aren’t benefiting from sponsorships.

Even big name celebrities have sponsors. People including Madonna, Kobe Bryant, and Justin Timberlake… And we know they aren’t charities.

Okay, so you’re not nearly big rock star or sports legend. Is it possible for you, a small business owner, to get sponsorships?

Yes!

You see, the reasons why a company would sponsor a celebrity are the same reasons they would sponsor you.

It used to be that companies would underwrite the costs of a sponsorship for good will. Times have changed. Today, sponsorships are now a valuable marketing tool, and corporations looking for a better return on investment than just that it ‘feels good’ to help out.

The sponsor’s goal is often to get to a specific target market, so if you can answer these questions, you can get a support for something you are already – or planning on – doing:

  1. Do you have a visible following? Think about your subscriber list, your social media, your connections with traditional media. If you can clearly prove you have a following makes a sponsor interested. This doesn’t mean you need huge figures. It’s the quality of the following not the quantity that makes a difference. (See the next question to understand this more.)
  2. Can you show you have an influence with your following? Sponsors will want to see if you have a bond with the people in your ‘tribe.’ Influence means you can give them a call to action, and they will respond. This is exactly why the quality of your following is more important than the quantity. There’s no return on investment if you have 50,000 followers on Twitter but only 2 people are actually reacting to your tweets.
  3. Are YOU willing to invest in a sponsorship relationship? If you think the sponsorship is over as soon as the company has handed you the hard or soft money, then you’re ill prepared for sponsorships. The key is building a lasting relationship.
  4. Can you verify that your sponsors will get a quantifiable return on investment? There’s a right approach and a wrong approach to this. And without help, it can be hard to see what will work. (And by the way, what will work for one potential sponsor may not for another).


Shannon Cherry
, a veteran in building connections – including corporate sponsorships, is sharing her sponsorship secrets to help individuals like you get your share of the $17 Billion in corporate sponsorship available. Join us on June 26 for the free webinar: “5 Steps to Get Companies to Sponsor You.”

Discover how Shannon is getting sponsors to pay for just about EVERYTHING she does, including clothes and makeup, computers, gifts for clients, blogging, attending and hosting events and much more.

When you join us on June 26, you’ll discover:

  • Why companies have millions of dollars to dole out
  • Why a company would be interested in you and what you’re doing
  • What you really need to offer to land a sponsorship
  • What a sponsorship can pay for
  • And much, much more!

Go to http://www.onlinemeetingnow4.com/register/?id=bfcdd9c69f to register.

Thursday, June 26, 2014

3:00 pm Pacific / 6:00 pm Eastern 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”
P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
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Tomorrow, November 12th, I’m being interviewed on the Logical Soul Talk Radio Show hosted by Dr. Michael Craig. Tune in at 3:00 pm PT/6:00 pm ET and learn how to do what you love, love what you do, and kick your assets to higher and higher levels… fast!

Dr. Craig invites authors, life coaches and other experts to reveal their secrets on how you can generate success from coaching, mentoring or from your own small business. This show is about transformation: leaning that you too can access and change inner decisions and eliminate self-sabotage, the biggest “bugaboo” for you as a coach or entrepreneur . . . the major factor that keeps you from full success, wealth, love and happiness! During various shows, Michael will talk about his discovery of “the Logical Soul” and “The Money Matrix Method” – two unique ways of bypassing self-sabotage in life and business.

Call in & dial ‘1’ to raise your hand & ask a question during the show 347-843-4544.

 

 

 

 

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On today’s Driving Your Marketing, The Small Business Entrepreneur Show hosted by Ely Delaney, will be featuring a conversation with rockstar entrepreneur Katrina Sawa, author of Love Yourself Successful, on how to kick your marketing in high gear, get more done, and have a blast doing it.

Geared for small business owners, local businesses, coaches and consultants, you’ll discover the tools, tips, tricks, systems and strategies to create a THRIVING business that you love!

 

 

 

Ely Delaney is the Co-Founder, Dean and Lead Trainer at Your Marketing University, a marketing education company designed specifically to help teach motivated entrepreneurs and business professionals how to take control of their marketing, online and offline. He is also the Creator/Host Of Driving Your Marketing, Entrepreneur, Interviewer, Host, Author, Trainer and Coach.

Katrina Sawa, known as The JumpStart Your Biz Coach, literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time.  Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Get her Free Tips, Free Audio & Free Report online atwww.JumpStartYourMarketing.com/gifts!

 

 

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Guest Blogger: Ava Diamond

Selling from the stage has gotten a bad rap.  We’ve all been to presentations where we were promised information on a particular topic yet there was little if any content, and lots of hard sell. So you might have made some decisions right in that moment that you’d never do that to an audience.

If you made that decision, that’s great.  Because the hard sell/minimal content model does not serve your  audience, does not build long term relationships, and will not build your business in the way that most of us want to. But that doesn’t mean you won’t sell from the stage. You’ll just do it differently.

The smartest (and wealthiest) entrepreneurs know that money follows service. 

4 Tips to Serve Your Audience and Sell More— this could double your sales!

1. Decide to provide great content every time you speak.  You will showcase your expertise, build trust with the audience, and be seen as a valued resource.  Your audience will think, “Wow, if she’s giving all this great content in this one speech, imagine what I’d learn if I did a program or coached with her!”

2.  Share your story so your audience can connect with you.  Share where you started.  Show them the obstacles you encountered along the way, and how you overcame them.  Share the lessons you learned.  Show them how you developed your framework, system, or process from your life lessons

3. Skillfully seed during your talk, and make an offer that will help them take it further, and implement what you’ve been teaching.  You can’t tell them everything they need to know in just one hour.  To really be able to implement and make changes in their lives or their businesses, they need to learn more and do more.  That’s where you come in.

Make the perfect offer for that audience.  From your research, you know what they’re struggling with, and you craft a solution for them.  You offer them something that will solve their problem, dissolve their frustration, and end their struggle.  You offer this in the spirit of service, knowing how much it will help them.  You come from your heart with a pure desire to serve, and you align their investment level with the value you’ll provide (this is important).

4.  Master your craft.  Great speeches are written and rewritten.  They are practiced.  They are delivered with great skill and passion.  They follow a structure, include great examples and stories, and use skillful sales techniques.

If you don’t know how to do this, get help.  But do this well…really well.  It’s the fastest way to bring clients and cash into your business. If you’d like to explore how I can help you with this, just reach out to me.

The people you can help are waiting for you.  They’re waiting for the solution you offer. 

They can’t solve their problem unless you make them an offer that they can say “yes” to!  So your making them an offer gives them a way to make their lives better, to grow their business, or to improve their lives.

You owe it to them!  They want your help.

Giving people a way to work with you beyond the speech is a valuable service that you offer.  The better you are at making that offer, the more people you can help with your expertise.

Click here for a template to help you craft your Speech that Sells™.

I host my own Blog Talk Radio show called JumpStart Your Business NOW! on Blog Talk Radio from 11:00 – 11:30 am (PST) / 1:00 pm (EST) every Tuesday. If you want to call into the show and ask a question just dial (347) 843-4152

 

Ava Diamond, Speaker Mentor and messaging Strategist and founder of Big Impact Speaking, works with big vision entrepreneurs to increase their income, influence, and impact through speaking.

She draws on her seventeen years as a professional speaker to help her clients laser-focus their message, identify their perfect audience, craft their signature talk, and deliver it powerfully from the stage.

She is on a mission to help business owners rock their speaking so they become known as the “go-to” expert in their field and get all the clients they want.

Learn more about Ava at www.bigimpactspeaking.com

Join Ava on my BlogTalkRadio show on Tuesday, October 8th, 2013 at 11:00 am PT. You can listen to the interview by clicking HERE.

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One of the biggest challenges for small business owners when it comes to their website is writing the content for it all. 

This is why sometimes it takes you months and months to get your website up or why your site doesn’t do much for you when it is live.

The content for your website is such a critical part yet you spend so little time on it usually because you don’t know what to do.

I want to give you a quick guide on how to write better content for your website and basically for many of your marketing materials as well.

First of all, it’s important to remember that YOUR WEBSITE IS YOUR MOST IMPORTANT MATRKETNG TOOL. You need to treat it as such.

When done right, your website can bring you more leads than you could ever generate yourself any other way. The key is to develop a strategy for your website and how it will fit in with all the other marketing and sales processes that you have (or need to have) in place. Then when you have the strategy, you add details that allow for more interaction, personality and functionality for you and your visitors including forms, opt in boxes, videos, links and more.

Here’s a quick 3 step process for writing content for your website including your home page, about page, all your services or sales pages and even your contact page or other pages.

First of all, you have to capture the visitor’s attention with a big bold headline on the top of EVERY page. Think about what the visitor is doing on the page you’re writing, be it the home page or the about page, etc. What is their question or concern in their mind when they click on it? Address that question or concern (in their words) on the very top in big, bold colored font. That big bold headline has to entice them enough to keep on reading. If it doesn’t, they could leave your page or your site all together right then without reading another word.

Secondly, the copy you write under the big bold headline still has to talk to the visitor’s hot buttons, what matters most to them and why they’re on your site. That means you want to still write about their concerns and questions, agitating their possible situation in regards to what you do. This is NOT yet where you talk about what you offer, do or what you sell. You still have to get them to engage in the copy more with the first few paragraphs of each page so they do feel confident that they’re in the right place, on the right site and that you could have the solution to what their need is or what they were searching for.

Finally, after you’ve interacted more, engaged more with the visitor in your copy and what matters most to them, now you can let them know that you have the solution they’ve been searching for. This is where you share more possibly about your expertise, your services/products or you take them to the next step of where you want them to go on your site. Sometimes the next step (for example on your home page) should be to just recommend they get on your email list and get your freebie up in the opt in box on the top of the page. On the home page especially is NOT normally where you want to try to sell them. The goal of your home page is to get them on your email list so you can continue to market to them in case they leave your site after that.

There’s a lot more to know about writing good content for your website but if you keep this formula in mind when doing so then you should see a much better response on your website than if you didn’t do this.

If you need more help with your website, copywriting or anything else in your business to grow and market it better why not do a one-on-one Business & Website Planning Session with me…for a LIMITED TIME, you can now do this for $197 – go find out what this includes and what other bonuses you get too! Go to www.JumpstartYourWebsite.net now and let’s make your website WORK FOR YOU rather than just sit there looking pretty (or not so pretty if that’s the case).

 

About the Author

© Copyright 2013 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!

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Guest Author: Ely Delaney 

We all hear a lot about the phrase “Do What You Love”.

That is sound advice but how does that work with your marketing? What’s the message that you really share with your prospects?

You’ve got to not only love what you do but you’ve got to have an “Infectious Drive”tm about it. You have to be so excited about what you do and how you’re helping add value to the world that your energy gets everyone around you excited as well.

We all want to Go Viral but why does something go viral? It’s because we have so much enthusiasm that people are drawn to be part of it. They want to be part of whatever you’ve got. It’s not the product. It’s the passion behind the product that really counts.

Think about the last time you saw an infomercial. They ooze enthusiasm in the commercial. I bet you were tempted. Even if you had no need to the Widget 3000. Even though if you ordered in the next 10 minutes you got 10 more for free!

I joke about this but their energy drives people to pull out their credit cards every day of the week.

Now, that’s an infomercial that cost millions to produce with paid actors. That’s not you or your product, but you have something different. You have genuine excitement. You have a vision. You have passion to help people.

Maybe you’re not on late night TV being watched by thousands but even if it’s one person at a time, they can see that energy and excitement. They love what you have to offer, not because of the widget, but because of your vision and how you have a drive that gets them excited as well.

Remember that everything we do it marketing. From selling your products or services to trying to get out of the speeding ticket. It’s all marketing and your energy and enthusiasm will make or break the sale.

Think about why you started your business. What got you excited about it. Share that story. Share why you do what you do. Those are the things that make a lasting impression in the minds and hearts of your prospects, clients, and everyone else in your network.

THAT’S what creates an “Infectious Drive” to those around you!

Guest Author: 

Ely Delaney is the co-founder of YourMarketingUniversity.com.

He simplifies the complex when it comes to marketing your business and becoming THE expert in your industry.

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Have you been looking for a simple model to turn your message into a money making machine? I bet the answer is a resounding “Yes!”

I will be joining host Melanie Benson-Strick and co-host Tracey Ehman LIVE today at 4:00 pm PT on Twitter for #SpeakerChat, to share here secrets to 6 figure success.

Katrina constantly tells entrepreneurs she meets, “The fastest way to build a successful business is to automate, delegate, systematize, build your list and talk to your list regularly in order to be on top of mind at all times.”

Use the hashtag #SpeakerChat or log in to http://twubs.com/SpeakerChat

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On the next DivaTalkRadio Live Show, host, Kelli Claypool will be interviewing Katrina Sawa, author of Love Yourself Successful – A Woman’s Step-by-Step Guide to Finally Taking Charge of Your Life and Designing the Business of Your Dreams.

Regardless of what type of financial situation you’re in, many entrepreneurs struggle because of lack of love in their life….love and support for or by a significant other, love and confidence in yourself or love for life or your business in general.

Lack of love in any capacity can surely hold you back from making huge monetary gains in your business whether you realize it or not. And this can send your business into a tailspin with little warning!

All the marketing, systems and planning in the world may not be able to pull you through or get you to that next level unless you are completely happy in your personal life too; you will only get to a certain level of revenues and then most likely get stuck.

On her website, Katrina Sawa shares…“If you’re ready to claim the life you really want and deserve and you’re tired of settling, not being supported or just plain old waiting around until ‘someday you’ll go after your dreams’…. then this book will share some key insights on how to do this through better communication with others, more love and understanding of yourself and strategies for taking charge of what you want in your life and your business.”

Be sure to join DivaTalkRadio Show Host, Kelli Claypool and Author, Katrina Sawa on Wednesday, June 13th at 2:00 p.m. Eastern Time. The interactive chatroom will be open during the LIVE call, so be sure to invite all of your friends to join you in listening to our show. Here’s the direct link to the live show: http://DivaTalkRadio.com/live

 

Here’s the page to go buy Kat’s book www.LoveYourselfSuccessful.com!

 

 

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