Do you really know who owns those photos, images or even some of the copy from the internet that you grab and use on your website?
I’ve been sued before BIG time for using copyrighted content copied online unknowingly on a Google search… to the tune of $2000! Yep!
Listen up folks, you could be making this HUGE MISTAKE in your marketing, on your website and on your social sites too.
I want to introduce you to one of my Live Big Mastermind clients, Barb Ingrassia. Barb is a Certified Copyright Manager and plain expert in what you CAN and CANNOT do legally online with photos, content, videos, music and more. Plus she shows you how to PROTECT YOUR OWN COPY AND IMAGES so they don’t get used by other people randomly too.
Here’s what Barb wanted me to share briefly with you….
You need just the right image to make your webpage, blog, brochure “pop.” Of course you turn to the Internet and do a search; there are hundreds of great photos to choose from. You find the perfect one: Copy…Paste…Done! All set… GOOD TO GO!
Right? Maybe…maybe not. Content on the ‘net is eligible for copyright protection; it belongs to some one. ASSUME that any content you find online is copyrighted, until you can determine otherwise. Using others’ content without permission can result in some “unpleasant surprises:” letters from attorneys informing you that it has come to their attention that you used IMAGE X without a license. The letter may demand that you “cease and desist”—stop using the image and remove it from your website, blog, brochure, etc. Or it may demand payment of licensing fees. This could even lead to very expensive and time-consuming litigation. (No, “giving credit” to the source is not enough.)
What would that mean for You and Your Business?
Rest assured that there are ways to locate free or “almost free” images that you can use legally. I can help you find them.
For my free report The Ten Biggest Copyright Mistakes That Small Business Owners Make (that could land You in court)…And How To Avoid Them, please go to my site at www.ManageCopyright.com. You will also receive my twice-monthly newsletter Manage Copyright. Don’t let it manage You!℠
Thank you, Katrina, for this opportunity to help your readers navigate the gray murky maze that is Copyright in the Digital Age.
© 2015 Barbara Ingrassia. All Rights Reserved.
See, she even puts a copyright notice at the bottom of her little article here! I’m telling you, Barb knows her stuff, you definitely want to grab her report and then find out how to talk with her about what you’re doing online with any of the content you share and use plus your own.
Here’s to creating and enjoying the business and life of your dreams!
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
“Kicking YOU and YOUR Business Into High Gear!”