Guest Article:

** Note: I’m sharing this article from one of my Live Big Mastermind clients, Barbara Ingrassia with Manage Copyright, because it’s very timely and important for you to know when shooting family fun photos and videos this summer.

Ah Summer!  Time for picnics, reunions, family gatherings in the back yard, weddings, anniversary parties, birthday parties, travel. Time for creating special memories. Shooting pictures, videos, etc.

And we want to share those with others, don’t we? It’s so easy. There’s Facebook, YouTube, Instagram, Twitter, etc.

You might be:

  • Taking a Group Photo
  • Scanning the people attending the event
  • Recording dancing at a wedding
  • Recording Uncle Charley making funny faces
  • Singing “Happy Birthday”
  • Recording remarks by the “Guests of Honor”
  • Other?

Here are some tips to keep in mind for safely sharing those special memories:

✓ Don’t share what you wouldn’t want your grandparents (or boss or future boss) to see. Once it’s out there, it’s out there.
✓ Make sure everyone is onboard with sharing on social media.
✓ Not everyone likes to be “out there.” Respect their privacy. Don’t “tag” without their OK.

(Another thing about sharing: The person who takes the photo/shoots the video owns the copyrights to those, but when you post to social media, you are granting the platform a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed). This license authorizes the platform to make your Content available to the rest of the world and to let others do the same. (You won’t be compensated.) Yup, it says that in the Terms and Conditions of YouTube, Facebook, Twitter, Instagram. And by using the site, you have agreed to those Terms.)

✓ Is there music playing? Even if it’s in the background and not important to the subject of the video, social media platforms have automated systems that can detect copyrighted content. Your video may be rejected or the audio suppressed. This can happen even with live video. If the automated systems don’t catch it, the copyright owner may still manually submit a DMCA take down request. The vast majority of recordings were made after 1923, so they are still protected by copyright. Bummer!
✓ BUT do go ahead and sing a boisterous and energetic “Happy Birthday To You” without fear (depending on the quality of your singing, of course. )

[On June 30, 2016, the US District Court in Central CA ruled that “Happy Birthday To You” is in the public domain (out of copyright). https://en.wikipedia.org/wiki/Happy_Birthday_to_You#cite_note-settlement2016-19]

✓ What’s in the background of your shots/videos? Take a quick look for prominent copyrighted images or trademark logos, videos, movies, etc. Consider repositioning the shot if you can without losing the moment. While this might not be as much of an issue as music, IT DEPENDS. Some rights holders can be very protective.

BUT DO CREATE THOSE SPECIAL MEMORIES. Just remember to:

✓ Keep it Fun and Keep it Legal!

Have a GREAT SUMMER!

© 2018 Barbara Ingrassia. All Rights Reserved. For info: barb@managecopyright.com

Barbara Ingrassia is a Certified Copyright Manager, Speaker, and Trainer. For more information about Copyright Law and You, go to ManageCopyright.com or contact barb@manageCopyright.com

Disclaimer: The information presented here is not legal advice. We provide it for informational purposes. If you need legal advice, you should contact an attorney.

 

Talk to you soon! ~ Katrina!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Got a business challenge or question that you need answers to quickly?  Join us in my 2 hr Masterclass on Fri, Jul 27th from 9am – 11am PST.  Click here to Register. 

PSS:  Be sure to check out my next live event where we’re going to show you what to do and how to do it regarding your back-end technology, website, online marketing and more!  Register NOW to get the BEST RATE!    

Jumpstart Your Online Biz

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Have you always wanted to become an author?  I know, for me, it was NEVER on my radar until I was like 36 or 37 years old. I had no desire nor did I see what amazing things it could do for me.

Being an author has changed my goals, upleveled my confidence in myself, my self worth and it’s given me enormous amounts of credibility and opportunities that I may not have had otherwise.

It’s for these reasons I highly suggest other entrepreneurs, and even my girlfriends frankly who don’t have a business, become an author.

Imagine having a job and being the only one in your office who has written and published a book?

Imagine when your kids get older and they find out or see your books around the house, how it will inspire them to reach for more of what they want?

It’s just an all around good thing to do… and the best part is that it’s easier than ever to publish a book and become an author!

I’ve got a ton of resources on how to do this, what to write about and where to get the help to make sure it happens. Want ideas? Resources?

I even have an opportunity for you to be featured in my next Jumpstart Your _________ Compilation book! That’s where we have 20 authors who share their stories, each with one chapter yet everyone promotes and markets the book.

This way you have help marketing your book and it’s easier because you only have to write one chapter to become a published author!
Find out more about the Jumpstart Your _____ Book here: https://jumpstartyourmarketing.com/jumpstartcompilation/

Watch today’s Video Tip of the Week to learn more!

If you want to write your own book, the whole thing, but aren’t sure what kind of book to write or how to really get started, publish, market it and how it will tie into your business either? Well, I have a 30 day program that can teach you all of that and so much more.

Come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz.

Talk to you soon! ~ Katrina!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

 

PS:   Be sure to check out my next live event where we’re going to show you what to do and how to do it regarding your back-end technology, website, online marketing and more! 

 Jumpstart Your Online Biz

 

 

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Are you an author now? Want to become an author? 

Screen Shot 2015-08-07 at 11.42.13 AM

Do you have a story, message or content inside of you that you want to get out? You want to make an impact with for others?

Well this is a trick title really because frankly I don’t believe there are any cons to being an author, only pros. Let me share a few with you in case you don’t realize how cool it can be to be an author and also how much more money you can make in your business by being an author as well!

And as a quick note before I do that, I’m talking about a print author, not an ebook author, there is a big difference although you do not have to be published by a big name publishing house these days, you can self-publish to get the same results in my opinion.

And there is nothing wrong with publishing ebooks, however in my opinion it’s not as powerful as publishing a hard copy book.

6 Big Pros to Being an Author:

  1. Credibility – Yes, as you would imagine, being an author does give you more credibility with your topic or expertise. It’s amazing though how much people really admire and look up to you, like WOW, she’s a published author!
  2. Publicity – Getting featured on your local TV show, radio shows (regular and online) and even getting featured in print magazines or newspapers is really pretty easy if you make this a focus. You have to do the work though, to have them notice you and to entice them to want to bring you on as a guest. As for national exposure and PR, you could go after that yourself if you know what you’re doing but it’s best to hire an expert for that part, a Publicist.
  3. Respect – Whether you feel more important or not, you will when people see that you’re a published author. Don’t let it go to your head but enjoy the heightened state of expert status!
  4. Speaking Gigs – If you go after them, it won’t be hard to get speaking gigs where you can talk about your book. But again, you do have to do the work to find the right opportunities, contact them in the right way and to make sure first that you present yourself on your website especially as the expert, author who can rock a room!
  5. Money – Many people who want to become an author believe they’ll make money on the sales of their book but typically that’s not where you make your money. You usually make your money in the back end with the other business models you want to have to compliment your book. These could be revenue streams such as but not limited to audio compliments, home study courses, group programs, webinars, live events, coaching/consulting, membership program and many more. This is where you’ll make your money so make sure you don’t go out promoting your book until you’ve figured out at least one or two additional business models that you can funnel people into from your book.
  6. Impact – And lastly, many of us who write books simply want to make an impact with it. We want to serve or help others with our message. The more hands you get your book into, the more impact you can make so don’t forget that you need a good marketing plan when you become an author whether you plan to be in business or not with it. It won’t get into that many hands unless you market it effectively.

You can do this! I can share what I know about becoming an author with you if you come talk with me, just reach out!

If you’d like to learn more about this and other business-building ideas and strategies, go grab some free gifts online at www.JumpstartYourMarketing.com/freegifts.

If you’d like to attend a 3 day in depth training on all of this, plus learn my follow up system, sales system, lead generation systems, your website marketing and so much more, then apply now for your Free Scholarship to attend my next Jumpstart Your Marketing & Sales Summit in Sacramento, CA! Go sign up now while this offer lasts –> www.LiveBigEvents.com/freescholarship

 

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

 

 

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One of the biggest things I see with entrepreneurs in February is that they typically get into a funk.

They set lofty goals maybe in January that still aren’t really coming to fruition or they’ve already backed out of the resolutions they’ve set and for whatever reason get into a funk about business stuff or personal (which in turn affects their business too).

 

Some of the things that can put us into that funk include:

  • Realizing that what we’re doing to grow our business isn’t working
  • Having negative people around you and saying unsupportive things
  • Not having the funds to invest in or do the things you KNOW you need to do
  • Just plain NOT KNOWING WHAT TO DO

I did a little poll on Facebook recently along with asked some friends, peers and clients:

“What do you do when you get in a funk?”

“And what do you do to snap yourself out of it?”

 

Here are 20 ways I found or that came up in that poll that could help you when that FUNK hits you too:

  1. Pray
  2. Say some positive affirmations
  3. Read a chapter in an inspirational book
  4. Get out into nature
  5. Pamper yourself with a massage or pedicure
  6. Call a supportive friend, peer or mentor
  7. Read thank you notes, letters and cards
  8. Review the testimonials of your clients on your website
  9. Watch an inspirational video on YouTube
  10. Shift your plans or appointments for the day and go do something fun or play instead
  11. Get to a networking event to socialize and brainstorm with others
  12. Set a NEW goal and take some action towards it
  13. Get hugs
  14. Exercise
  15. Nurture yourself on the inside
  16. Take a nap
  17. Wallow in it all for a little bit – set a timer for just how long and feel it
  18. Get a caffeine fix
  19. Straighten your office, get organized
  20. Watch a funny movie

 

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.bizLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!  Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April, 2014. Visit www.LiveBigEvents.com for all the details. 

 

Talk to you soon!

Katrina Sawa

The Jumpstart Your Biz Coach

 

More About Me:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com/freegifts.

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It’s becoming very common, I see, for entrepreneurs, especially women entrepreneurs, to focus solely on their business and/or their career, yet forget one of the most important things they really should focus on. You need to focus on yourself, ladies. It’s time to stop just doing things for everyone else, and it’s time to start focusing on yourself. 

I promise you that when you do this, you will attract more clients. You will make more money. And you will become more successful. However, I also guarantee that if you do not place a certain level of importance on yourself”?your health, your well-being, your love life, your environment, your support system, your time with your family, and your time for self care”?if you don’t focus on these things more, you won’t make the kind of money you really want to make in your business.

It’s just not possible. Instead of focusing on everyone else and everything else to ‘busy up’ your day, thinking that’s what you need to do in order to build your business, have a great life, and make more money, you need to fit in some self-help. Self-help can include many different things to many different women. Here are a few things that my clients, as well as myself, are trying to implement more of in our day-to-day lives so that we can be the most successful businesswomen possible.

  1. Exercise and nutrition. It’s important to eat right and put the right things in your body, to get moving so you’re not stagnant, and to take the time for this. It’s not that difficult to make sure you have healthy chicken, seafood, or vegetables in your refrigerator that you can access every day. If you work from home it’s much easier to eat healthier. If you’re on the go, you need to prep food so you can take it with you, possibly in a container or ice chest. You also need to drink lots of water. You have to pay attention to these things or before you know it you’ll be 50 pounds overweight and unhappy with your body, and that all directly reflects how much money you’re going to make, I promise you.
  2. Time alone / Self-care. So many of us wish we could get a massage, stop to read a book for an hour a day, do our meditation or yoga, take a walk, go for a swim, get to the gym, play with the kids. Whatever your self-care requirements and desires are, why aren’t you making time for them? It can be done in as little as one to two hours a day. Maybe you block out time in the early morning hours, and you block out time before bed to unwind. This is vital to your success because it will feed your soul; therefore, your attraction factor will increase tremendously for clients who see that you are the ideal person to work with or buy from.
  3. Learning and self-development. This is one of the biggest things I think we all do in certain respects. You may listen to a speaker at a luncheon or a teleclass on the phone once or twice a month. Maybe you do read a book pretty often. However, how much are you really investing to implement the things you’re learning, the “aha’s” you’re having? Are you putting those ideas and thoughts into action in your life? Or, are they just motivating you for minutes and then leaving your mind?

These three are areas that I see 90% of my female clients and women entrepreneurs avoiding or ignoring in their day to day. I hate to see that because these are the areas that could ultimately double the revenues in your business if you paid more attention to them. It’s not always about doing more marketing, promotion, or sales. Sometimes it’s about being the best person you can be and being kind to yourself along the way.

If you’re interested in finding out more about how to incorporate these areas into your life and about how they will automatically increase your business, I would love to talk with you in a complimentary business strategy session. I focus on all areas of your business and your life because it all makes a difference to your success. If you’re interested in having one of these private sessions with me, please fill out the questionnaire at www.AskKat.biz now, and I will be in touch. I’ll talk to you soon.

 



© Copyright 2011 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at http://www.jumpstartyourmarketing.com/gifts!

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Get marketing tips, business plans and your questions answered in a FREE Q&A! 

It’s an Open Q&A & Laser Coaching Call because I know so many of you have burning questions you want to know about around starting, growing, marketing or automating your business.

It happens THIS Thursday, November 14th at 5 pm PST so sign up and join me – you can ask a question, participate or you can just be a fly on the wall listening in to other people. There will be live laser coaching on this call just like I do in my Live Big Mastermind group calls.

You can pick my brain on ANYTHING to do with your business, sales, marketing, website, target audience, follow up, social media, mindset and so much more!

Do NOT pass up this one-time and LAST TIME opportunity to talk with me for FREE about your business this year!

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Are You Ready to Make Some HUGE Shifts in Your Business to Build The Business & Lifestyle That You Were Hoping You’d Have When You First Started Your Business?

Then it takes looking at EVERYTHING in your business – the BIG Picture, the marketing, the systems, the sales processes, your customer base, referral sources, your online presence, website and even your own mindset around it all!

You deserve it and you deserve more. You deserve to create the business of your dreams and you can. 

I understand you may have worked with other marketing or business coaches before or you’ve tried many different ways of marketing your business with little to no results so you could be asking…..

So, Kat, Why Are You Different and Why Should I Listen to You?

Mainly because I have such a diverse amount of knowledge on all kinds of different marketing and technological strategies that there isn’t any type of business or professional that I can’t come up with new, affordable and effective ways to market your business for.

Plus its not just about marketing, its about developing the right programs, products and services, having the right mindset and being clear that you’re not going to build this yourself, you need a team.

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SPECIAL ANNOUNCEMENT!

Hi there, It’s Katrina Sawa here with a quick announcement in case you missed this…

This Monday, Nov 4th, my good friend Kathleen Ronald is doing a joint LIVE EVENT with me here in Sacramento – AT MY HOME!

I’ve never had an event at my home but for her, and the small group we want to work with, this seemed like the perfect place to host our joint event. Plus I love to entertain and it’s been a while so I’m excited! So for those of you who live nearby Sacramento, for just $10 you can join us. It will be a Networking Extravaganza & Power Training where you’ll learn how to maximize your networking and your follow up and so much more in this 3 hour jam-packed, interactive evening event.

Learn more about what we’re planning and sign up for this ASAP to get in.

 
Katrina Sawa 
The JumpStart Your Biz Coach
P.S.  I’ve made quite a few changes to the Live Big Mastermind Program for this coming year and can’t wait to work with a great group of highly motivated entrepreneurs (this program will be my MAIN focus in 2014, you won’t see a lot of other virtual programs or free events anymore….take a look!).

Click here to find out more –>> www.LiveBigMastermind.com  

P.S.S. SAVE THE DATE [LIVE EVENT] – APRIL 3, 4, 5 IN SACRAMENTO – KAT’S NEXT BIG LIVE SEMINAR ON MARKETING YOUR BIZ!

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Guest article by: Louise Crooks, who appeared on the JumpStartYourBusinessNow Radio Show with host Katrina Sawa today, October 29th, 2013 at 11:00 am PST. Listen to the interview by clicking here.

There has been a lot of confusing marketing going on about niching recently in the coaching community, which might have gotten you a bit befuddled.

I want to put the record straight, and give you a few tips too!

Ultimately what any coach or healer wants, and I hope I’m speaking for you, is to help as many clients as possible and have a thriving practice.  Am I right?

Here is the truth:  whether you call it target market, niche or ideal client – the reality is that you need a focus coaching a group of people with specific challenges in common, all wanting the same thing.   And if you’re aligned with their values, spirituality or political persuasion well that is just peachy.

Ok I’m being a bit irreverent but I’m a bit ticked off with all this double speak confusing the life out of coaches when it comes to creating a niche.  When in fact it’s pivotal to your success.

One of the cornerstones to building a successful practice is to choose that special group of people you want to work with.

Why?   Because when you focus on them and their specific challenges and you start speaking directly to them in language that they can understand, they will without hesitation raise their hand and say ‘Jane/John knows exactly what I’m going through, and she /he is the person to help me’. 

Here are some examples:

  • ‘I’m a coach working with women going through divorce , wanting to get through the rollercoaster ride in one piece with the possibility of happiness again.
  • I’m a corporate coach working with middle managers who are new to management and making a hash of it –  helping them to communicate effectively with their team, earn their respect, and produce great results.
  • I’m a birthing hypnotherapist and  I help pregnant women prepare for giving birth confidently without meds, pain or fear.
  • I’m a relationship  coach helping men in mid-life build their confidence and find their  2nd time round soulmate.
  • I’m a nutritionist helping Moms deal with children who have severe allergies, and finding solutions through food and ditching prescription meds.

It’s a little different to ‘I’m a coach, and I help women move from where they are now to where they want to be’.   Or ‘I’m a hypnotherapist and I help people deal with stress, smoking cessation, weight-loss, phobias  and on and on.’   

The more general and unspecific you are about the group of people you’re focusing on, their challenges and the solution they want, the less likely people will work with you. You’ll be seen as a ‘Jack of all Trades, Master of None’.   It’s really as simple as that. Because you’re not connecting or creating trust.

Here are a couple tips to help you decide who your ideal client is (your niche) and start seeing some results.

1)      Think of a time that was pivotal to your growth, and how you might be able to support people going through the same thing.  This could be a huge challenge, change, illness or shift.

2)      Think about something you’re extremely passionate about or get on your soap-box about…where you want to make difference.

The truth is that often our ideal clients reflect who we once were.  Eg: struggled conceive or couldn’t find a job, or went broke, or got divorced.  Remember a turning point in your life.

They could be people we have a deep connection to because of something we’ve experienced with someone close to us eg: parent with cancer, or sister being bullied.

Or they could be people we’re able support because of expertise we acquired along the way whether formally through school, or through the ‘school of hard-knocks’.

Ironically, the narrower your focus, the more success is likely.  For a lot of coaches and healers, letting go of a more general focus or multiple groups, is difficult. Many have been where you may be.  But it’s not forever, put one on the backburner, and focus on that one focus that has more of a calling to you now. Give it your all and see what happens.

And remember, whatever those marketing ‘gurus’ are calling it, just know that having that focus will help you do more of what you’re meant to do in the world and help more people.

Woohoo!  Post your comments.  This is a juicy topic and we’d love to hear your thoughts.

If you’re ready, and want to tap into the wisdom of Louise Crooks,  and nail down this one piece of the puzzle of building your business, or want to explore her KeystoClarity! System for Success, check out her website www.keystoclarity.com and leave a message for her on the sliding VM tab on the right side of the page.  I know she’d love to hear from you.

ABOUT THE AUTHOR:

Louise Crooks, aka The KeystoClarity! Coach, is an intuitive Holistic Business Coach, speaker and author, and supports soul-driven coaches and healing professionals, in creating exponential and aligned VISIBILITY to get their message out into the world, getting the attention of their IDEAL clients, creating a comfy lifestyle, and making a difference at the same time.

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Kids today are exposed to more issues than we could have ever imagined growing up.

Look no further than the headlines and you will have your proof.  One reoccurring theme that shows up is the negative effects of low self-esteem in children and the serious consequences of them.

Most of our kids are not even aware of their self-esteem, and without the essential tool of awareness, they are destined to relive old belief patterns and repeat negative behaviors over and over again. Now that just STINKS!

What if through the use of simple, fun, exciting and entertaining exercises you could help improve kid’s self-esteem almost instantly?  What if you were given the tools and techniques that kids LOVED to practice and actually apply?  Well, your wait is over.

In this heavily researched book, STINKIN’ THINKIN’ STINKS, Bill King provides kids, parents and educators the equipment necessary to deal with the issues our youth is faced with today. This is not just a book, it is a paradigm shift.

Bill’s approach is to use humor to break down the barriers many people.  The idea is to try to reach people where they are instead of cramming positive thinking down their throats. By using humor, the book catches the attention of the reader and holds it all the way to the end.

This is a revolutionary book that provides kids with proven steps necessary to deal with the struggles our youth are faced with today. STINKIN’ THINKIN’ STINKS offers a fun new accessible approach to exterminating negativity while inviting YOU to change YOUR LIFE for the better!

TODAY ONLY DURING THE OFFICIAL LAUNCH OF “STINKIN’ THINKIN’ STINKS” YOU’LL RECEIVE HUNDREDS OF DOLLARS OF BONUS GIFTS WITH YOUR PURCHASE OF THIS FUN AND LIFE CHANGING BOOK!

Click here to learn more about the book, bonus gifts and ordering. http://www.idontstink.com/stinkinthinkinstinks/

 

 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S. This refreshingly fun new book will still be available after the special launch event, but the special bonus gifts are only available for 24 hours—so order your copy today! Click here for more information about the book, bonus gifts and ordering! 

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