Did you see what I announced last month?

It was for those of you who KNOW it’s time to take your business seriously and learn how to grow it and market it effectively.

It’s for those of you who KNOW there is no PLAN B; there is no other option but to make your business work and you have to do it now.

I have been talking about high level, high access mastermind programs in my ezines lately.  I talked about them last year when I launched my first mastermind in Nov of 2009.  This group of amazing ladies is going strong and we still have a few months left of this year’s program.

live big heart logoBut at my Love and Money event in August this year, I launched the 2011 Live Big Mastermind program and I’m so excited to do this again because literally, conducting this type of high level coaching program is one of my favorite things I’ve ever done.

Not only do I love mentoring such motivated entrepreneurs to think and play bigger but the members I have in the program are doing such BIG things.  They’re either making BIG changes in their businesses which is leading to higher revenues or they’re making BIG shifts in their mindsets and self development to lay the groundwork for BIG business shifts soon to come – or they’re doing BOTH!

So….I’m on the lookout for a ‘few good women’ who are 110% serious about transforming your businesses and your lives in the next 12-24 months and want to learn from someone who’s been where you are, doing things you want to be doing and who continues to learn, invest and implement in her own business with huge leaps of faith.

If this is you, you know who you are.  Even if you’re just remotely interested but want to find out more info.  The key is you need to do this pretty quickly because I’m only accepting 4-8 highly motivated entrepreneurs into this 2011 program and some spots are already filled.

What you want to do is go to my 2011 Live Big Mastermind Info page now and read more about it, listen to the info call I recorded for it and download the application to at least see if it’s a good fit for you.  I encourage you to fill out and turn in that applicationto me and my team this week (even if ‘you’re not sure’) BECAUSE you and I will then have a 1on1 discussion about it first to make sure ok?

You can be a start up or seasoned entrepreneur for this program; both will benefit. And while I primarily work with womenI will consider ‘evolved’ and motivated men too.

Here’s to creating and enjoying the business and life of your dreams

Katrina Sawa, The JumpStart Your Biz Coach

Katrina Sawa

The JumpStart Your Biz Coach

(916) 872-4000  – Have a burning question about this? Call me now!

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This article is going to touch a cord with some of you I know but for others of you when I write stuff like this you ‘jump for joy’ that someone finally said it!

So, I’ll take my chances with you here and go out on a limb and say “Please Stop with the Bad Email Marketing Etiquette, it’s so annoying and it actually makes you look really, really bad.”

What I’m talking about here is this:
Many of you may not have a clue what you’re doing with sending emails because you’re new to it and you add everyone you meet to your list and send. You just haven’t been shown that there is a right way and a wrong way to do email marketing (meaning sending email newsletters or eblasts to groups of people who have NOT asked to receive it.).
Others of you however have a feeling you’re doing something ‘not so right’ but you’re hoping nobody notices or that you don’t get in trouble. Maybe you’re really desperate to do anything these days to get business? (I get that but this is NOT the way to do it)

Continue Reading…

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It used to be that you could send an email newsletter out or some kind of email announcement to your subscriber list and the majority of them would get it and open it.
If you’ve been marketing via email for a while you probably remember those days.
However, these days things are a whole lot different. Not only do you have to have a loyal following of prospects and contacts who love you and what you have to say but you can’t just get their attention with any regular old email newsletter anymore. They require so much more since their attention is split in thousands of different ways, especially in their inbox.
So, what do you do?

How do you stand out and get your email opened much less responded to?
Well, to be honest, I can’t solve that problem for you. People just have way too many emails coming in, including myself, and just like the fact that they are more selective on where they spend their valuable dollars, they are also just as selective on which emails they open and read; society is just too overwhelmed with email.
So, what you do about it is you DO other types of marketing in conjunction with whatever you already did via email. You make sure first that you’re already sending enough email….at least 2-4 times a month you’re touching your list via email.
Then as I’ve been saying all along (and practicing myself) you implement direct mail campaigns, phone calling strategies a few times a year and more in person connecting when possible.
Social media and online networking is great but it’s not the same as what I’m talking about, that’s an entirely different marketing strategy you want to have in place as well. So, if you’re doing that and saying “I’m ok” then no, you’re not; you need to do that as well as this.
Today’s world is all about Interactive Follow Up, not just blasting info at your peeps.
Figure out how to be more interactive with your list, prospects and clients and you’ll see much higher sales come through faster.
Want to find out how to implement better Relationship Marketing Strategies and Interactive Follow Up in your business to give your business the jumpstart it needs?
Go get my Ultimate Marketing Follow Up System today; it’s very affordable and will give you a TON of value. You will be able to consistently and more effectively follow up and market in ways that will bring you much better results plus I give you hundreds of samples, templates and examples to follow.

Click here to find out how my Ultimate Marketing Follow Up System will help you grow your business.

If you want to FAST-TRACK your transformation through a more guided discovery process where you’ll uncover your EXACT NEXT STEPS to changing your thinking, develop your action plan for your life or business and to make your dreams become a reality then I encourage you to find out more about my services and products; I may be able to help you with this, your business and more!

© Copyright 2010 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!

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So here are some things you should NOT be doing when it comes to email marketing, eblasts, ezines, sending e-newsletters, solo emails, following up via email, etc.

  • Sending group or bulk emails via your Outlook, yahoo, aol, hotmail, comcast or similar email inbox. Because of many reasons but most of all deliverability, spam laws and tracking issues.
  • Sending text emails with a link to view your recent email newsletter, newsletter online or video message and nothing else is in that email but a “Click on this link to view message and your name” because they won’t click.
  • Sending eblasts or ezines without pictures, clipart or visuals. Which you can’t do effectively in the above email programs anyway.
  • Sending emails with a BORING or non-existent subject line because this is why people will click to open!
  • Sending emails without your picture of identification and personalization in them.
    Adding people to email newsletters or ezines WITHOUT their permission! Huge email no-no.
  • Not identifying where or how you met people when you first follow up; they will not remember you!
  • Not giving your subscribers enough valuable content – they will unsubscribe if you try to just sell them!
  • Using canned or corporate eblasts or ezines because they are ‘easier’. They are not as effective however for building relationships which is what you need to be doing!

Now, there are 3 things you can do right now to learn more and make your email marketing much more effective and possibly even DOUBLE YOUR BUSINESS!!

  1. Consult with me 1on1 and I’ll show you EXACTLY what to do, how to do it, what to say/write, how often to send stuff out and how to get more response and sales from your email marketing and follow up. This is the FASTEST way to get this stuff up and running the right way!
  2. Sign up for my Mentor Program because when you sign up you have INSTANT ACCESS to my online Mentor Resources page where I have at least 2 teleclass recordings linked about email marketing plus 20 OTHER TELECLASSES you can listen to and learn about all kinds of topics to help grow your business.
  3. Check out my Ultimate Marketing Follow Up System for Entrepreneurs and Independent Sales Professionals. There are hundreds of other tips, do’s and don’ts in this product.

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com

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I’m going to jump right in and get blunt here.

I don’t have time to sugar-coat this information because frankly — It’s costing you and your business numerous sales every day! Pay attention!


First of all, if YOU’RE NOT doing any regular, consistent email marketing like ezines, announcements, etc. then ‘what are you thinking’? This is a must for anyone’s follow up system! (Of course it’s not the only thing you should be doing but it needs to be a part of your overall system)

I don’t care if you like to receive emails, ezines or eblasts yourself – YOU SHOULD NEVER BASE YOUR MARKETING AND BUSINESS DECISIONS ON WHAT YOU LIKE OR DON’T LIKE! (Stop doing this!)
Secondly, if you are doing some sort of ezine or eblasts then good for you; at least you’re getting something out there to remind your customers, prospects and contacts that you’re there and ready for their business or referrals.

However, if you are NOT sending these emails by now through an online email marketing service/program then shame on you! You know there are Spam Laws out there right that you need to be following? Not only so you don’t get reported and halted from sending any more emails from your provider but also so you don’t develop a ‘reputation’ for spamming by the people in your circle (or outside your circle if you happen to be cold-call eblasting; this is BAD); you can blackball yourself you know???

My next blog post will cover things you should NOT be doing when it comes to email marketing, eblasts, ezines, sending e-newsletters, solo emails, following up via email, etc.

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com

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The launch of my Easy Ezine Set Up Teleseries went well; it was an intimate group of entrepreneurs but all have varied businesses and focuses so it was fun to give specific advice on how ‘effective’ email marketing can increase their businesses.

You still have time to join this teleseries if you were thinking about it. I’ll send you the recording from today plus the resources I gave the others and you can do what we did on the call before next week’s call!!

It really is a great investment because email marketing can be the #1 strategy to bring you new and repeat business this year. Did you know that some of my friends make up to $30,000 off sending ONE ezine and they do that often!!

Sign up for the Ezine Teleseries Now!

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SPECIAL ONE-TIME ONLY Easy Ezine Set Up Class

THURSDAYSFEBRUARY 12 & 19 from 4:00 – 5:30 pm (PST) both days – Kat is holding a SPECIAL ONE-TIME ONLY Easy Ezine Set Up Class
——————————————————————————–

“Have You Been Thinking About Publishing an Ezine (Email Newsletter) for Months Now and Just Can’t Figure Out What to Write or How to Send It?”
You do realize that publishing an Ezine could be the single most effective and least expensive marketing strategy you add to your plan this year … but you must do it right!

I know you want more repeat business and referrals. Am I right?
Listen up….. growing your business by having more repeat business and referrals isn’t hard to do! You’ve been going about it all wrong but I have a way you can grow your business – FAST – without ever leaving your office!

SPECIAL ONE TIME

EZINE GROUP TELECLASS SERIES:

February 12th and 19th, calls at 4:00 pm PST, 7:00 pm EST each day and will last 90 minutes each.

I will take up to 50 people on this group call series and that’s it and then I will sell the recordings with other ezine products after that.

You can do this group call for a very affordable price with me or read on below and do it 1on1…of course it’s a lot more expensive that way.

This Ezine Set Up Group Teleclass Series is only $147!!

Sign up here now, don’t wait because this will fill up….click here to register now!

Finally get your ezine up and running so you can keep better in touch with your client, contacts and prospects.

  • Educate them more about your products and services regularly
  • Give them all kinds of good advice, tips and resources based on what they (your target market) want or need to see
  • Promote your special events, classes or products
  • Encourage them to interact with you to further build relationships
In this 2 part class, you will learn how thousands of my friends and I are so successful with our ezines PLUS:
  • The 3 ways to get business from your ezine
  • What to communicate via your ezine
  • What and how to promote or sell your stuff in your ezine
  • How to increase your credibility, expert status and exposure via your ezine
  • The DON’TS of email marketing so you don’t ruin your reputation by doing it wrong!
  • Easy online services and templates you can use and how to format it too!

You will walk away with your ezine template pretty well ready to go by the end of the two calls I promise!!

Both calls with be recorded in case you can’t make them live; you will still be able to easily get this done by listening in afterwards and/or you can give the recordings to your assistant or VA and THEY can do it for you!!
REGISTER FOR THE EZINE SET UP 2-PART GROUP CALL HERE.

(Read more about what this series of calls will provide you and how you will benefit from finally getting your ezine done online at http://www.jumpstartyourezine.net/.)


This JumpStart Your Ezine Service IS FOR YOU IF ANY of the following apply:

  • You have no idea what to write about.
  • You’re not sure what to tell your list of contacts.
  • You’re not sure if they’ll want to read what you send them.
  • You’re not sure what they want to see from you.
  • You don’t think they really want to hear from you via email.
  • You hate getting bombarded with all kinds of spam and email newsletters yourself.
  • You feel like you’re being too pushy by sending an email newsletter.
  • You don’t know what the laws are.
  • You don’t know who to send your newsletters to or where to get their email addresses.
  • You don’t know if sending email newsletters will really bring in more business.
  • You don’t know when you’ll fit in the time it will take to do your newsletter (even once a month)
  • You aren’t that computer savvy.
  • You don’t know how to format or design an email newsletter.
  • You want others to forward your newsletters to their friends.
  • You think it will cost too much and you don’t have the money.
  • You think it’s ok to just send out your emails through your Outlook or Yahoo account and program because you don’t know the difference.
  • You want to know your return on investment. How is this type of marketing trackable?
  • You have no time to do it now or ever.
  • You already do a lot of marketing and think you can’t add one more thing.
  • You need more repeat, new and referral business.
  • You want to be known as an expert in your field.
  • You want to get more exposure for your business.
  • You want to increase your core list of contacts.
  • You want to sell your products or services the most effective way possible.

I guarantee that we will figure out all of these things and how they relate to you, your email newsletter, your time frame, your goals, your business, your target market and your overall marketing plans.

REGISTER FOR THE EZINE SET UP 2-PART GROUP CALL HERE.

(Read more about what this series of calls will provide you and how you will benefit from finally getting your ezine done online at http://www.jumpstartyourezine.net/.)

Please Share, Follow and Like:
SPECIAL ONE-TIME ONLY Easy Ezine Set Up Class

THURSDAYSFEBRUARY 12 & 19 from 4:00 – 5:30 pm (PST) both days – Kat is holding a SPECIAL ONE-TIME ONLY Easy Ezine Set Up Class
——————————————————————————–

“Have You Been Thinking About Publishing an Ezine (Email Newsletter) for Months Now and Just Can’t Figure Out What to Write or How to Send It?”
You do realize that publishing an Ezine could be the single most effective and least expensive marketing strategy you add to your plan this year … but you must do it right!

I know you want more repeat business and referrals. Am I right?
Listen up….. growing your business by having more repeat business and referrals isn’t hard to do! You’ve been going about it all wrong but I have a way you can grow your business – FAST – without ever leaving your office!

SPECIAL ONE TIME

EZINE GROUP TELECLASS SERIES:

February 12th and 19th, calls at 4:00 pm PST, 7:00 pm EST each day and will last 90 minutes each.

I will take up to 50 people on this group call series and that’s it and then I will sell the recordings with other ezine products after that.

You can do this group call for a very affordable price with me or read on below and do it 1on1…of course it’s a lot more expensive that way.

This Ezine Set Up Group Teleclass Series is only $147!!

Sign up here now, don’t wait because this will fill up….click here to register now!

Finally get your ezine up and running so you can keep better in touch with your client, contacts and prospects.

  • Educate them more about your products and services regularly
  • Give them all kinds of good advice, tips and resources based on what they (your target market) want or need to see
  • Promote your special events, classes or products
  • Encourage them to interact with you to further build relationships
In this 2 part class, you will learn how thousands of my friends and I are so successful with our ezines PLUS:
  • The 3 ways to get business from your ezine
  • What to communicate via your ezine
  • What and how to promote or sell your stuff in your ezine
  • How to increase your credibility, expert status and exposure via your ezine
  • The DON’TS of email marketing so you don’t ruin your reputation by doing it wrong!
  • Easy online services and templates you can use and how to format it too!

You will walk away with your ezine template pretty well ready to go by the end of the two calls I promise!!

Both calls with be recorded in case you can’t make them live; you will still be able to easily get this done by listening in afterwards and/or you can give the recordings to your assistant or VA and THEY can do it for you!!
REGISTER FOR THE EZINE SET UP 2-PART GROUP CALL HERE.

(Read more about what this series of calls will provide you and how you will benefit from finally getting your ezine done online at http://www.jumpstartyourezine.net/.)


This JumpStart Your Ezine Service IS FOR YOU IF ANY of the following apply:

  • You have no idea what to write about.
  • You’re not sure what to tell your list of contacts.
  • You’re not sure if they’ll want to read what you send them.
  • You’re not sure what they want to see from you.
  • You don’t think they really want to hear from you via email.
  • You hate getting bombarded with all kinds of spam and email newsletters yourself.
  • You feel like you’re being too pushy by sending an email newsletter.
  • You don’t know what the laws are.
  • You don’t know who to send your newsletters to or where to get their email addresses.
  • You don’t know if sending email newsletters will really bring in more business.
  • You don’t know when you’ll fit in the time it will take to do your newsletter (even once a month)
  • You aren’t that computer savvy.
  • You don’t know how to format or design an email newsletter.
  • You want others to forward your newsletters to their friends.
  • You think it will cost too much and you don’t have the money.
  • You think it’s ok to just send out your emails through your Outlook or Yahoo account and program because you don’t know the difference.
  • You want to know your return on investment. How is this type of marketing trackable?
  • You have no time to do it now or ever.
  • You already do a lot of marketing and think you can’t add one more thing.
  • You need more repeat, new and referral business.
  • You want to be known as an expert in your field.
  • You want to get more exposure for your business.
  • You want to increase your core list of contacts.
  • You want to sell your products or services the most effective way possible.

I guarantee that we will figure out all of these things and how they relate to you, your email newsletter, your time frame, your goals, your business, your target market and your overall marketing plans.

REGISTER FOR THE EZINE SET UP 2-PART GROUP CALL HERE.

(Read more about what this series of calls will provide you and how you will benefit from finally getting your ezine done online at http://www.jumpstartyourezine.net/.)

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JumpStart Your Marketing with:

  • Strategic Marketing or Action Plans
  • Press Releases, Media Relations & Promotions
  • Marketing Planning/Brainstorming Meetings
  • Ad Placement and Coordination
  • Graphic Design – Marketing Materials, Logo and Ads
  • Website Design – Copywriting, Layout, Coordination
  • Direct Mail and Email Campaign Development
  • Speaking, Sales Training to Groups or Individuals
  • Special Event Planning, Tradeshow Booth Prep
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I’m giving you some of my Sales Letter Writing Tips this week – BUT I CAUTION YOU…..these are not easy to use if you don’t typically think on a sales and marketing level. I don’t care if you KNOW YOUR BUSINESS or not; that does not mean you know how to write an effective sales letter, sales page or compelling online (or offline) content.

So, if you read over this and still want some help manipulating, editing or writing your content for you then I highly suggest you contact me or just go sign up for my 1-On-1 Marketing Planning Meeting right now ok? You want to make sure it’s done right the first time.

“8 Things About Writing a Sales Letter Every Small Business Should Know”

1. The more expensive your product or service is, the longer the sales letter should be.

2. Headlines should be really big and stand out, possibly using a RED font – that is always the best color for a heading or for continued big, bold text throughout your letter. You can highlight certain text with your highlighter tool in Word or whatever you use. You should also put your headlines in quotes.

3. Use facts, tell stories about you or your client’s experiences. Use bullets to show what they will learn/get/receive or how it will benefit them.

4. Use testimonials from clients, vendors, etc. Try to get their photos, use their full names and companies for added credibility and you can even have them make an audio of their testimonial to add to your website and link on your letter.

5. Build up the program/service/product through the whole letter with supporting facts, using teaser text and attention getting phrases they’ll be sure to relate to.

6. Answer any potential objections in the letter before getting to the price. Brainstorm or survey current clients on what exactly are the most important hot buttons or objections they might have in regards to your products or services – and then reassure them that your product/service can solve that problem/fill that need.

7. Throw in a FREE BONUS! Try offering a bonus or two or three instead of a discount. You can develop something I’m sure that others will want and that doesn’t cost you a lot of extra time or money if you really think about it.

8. Finally let them know the price. Offer easy ways to pay like “click here to buy now” using a shopping cart, or “you can make 3 easy payments of $$$”; offering a payment plan option is much better than giving an early bird discount and losing money on your product/service.


© Copyright 2007 K. Sawa Marketing

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?You can, as long as you include this complete blurb with it: Katrina Sawa is a Relationship Marketing Coach, Speaker and Award Winning Ezine Publisher who helps small business owners and entrepreneurs make the most of their marketing dollars and time by developing creative, effective marketing and follow up systems for her clients. For more info on her planning meetings, do-it-yourself products or email newsletter set up service visit her at www.JumpStartYourMarketing.com and you’ll get her FREE REPORT: “The Top 3 Ways to JumpStart Your Marketing”.

–Katrina Out

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