We’re almost to the half way mark for the year and boy is it flying by!

I wanted to let you in on a little secret that I’m doing right now in my business and it’s about SIMPLIFYING.

Yes, you heard it here first….the queen of doing all kinds of stuff in her biz is SIMPLIFYING.

Let me share with you why….

You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON’T right now….

It’s time to ‘Get Back to the Basics’ of what works in your business, your marketing, your follow up and your overall effective work habits.

In the last few months every business owner I’ve spoken to has all had the same questions:

“What can I do that will bring me more business, nothing is working?”

“Where should I be focusing in my business, I feel like I’m spinning my wheels?”

Well, you’re not alone. However there’s a lot of hypy sales stuff out there that sounds great and sounds like it could help you make millions of dollars but will it really work for YOUR type of business and YOU?

Can you risk it financially right now to ‘try it out’?

Most of you I know cannot; neither do I want to take some of those risks so I’m with you here.

What I’m suggesting is getting back to the basics, getting back to building and cultivating relationships with everyone you know. I know you know this, but I’ll bet you’re NOT REALLY DOING THIS?

No entrepreneur I see is doing enough personal connecting, following up, promotion and marketing and most of this little to no money.

You need the RIGHT PLAN of action to show you which steps to take so you can get moving. That plan needs to consist of many basics – its the marketing basics that will pull you through this tough time. It’s the marketing basics that I’ve been doing since day one in my business and will continue to do every year….because they work.

Join me at my live 3-day workshop in June where you’ll take home a plan to implement all the basics of marketing and business systems that you will need to totally transform your business. I’m going to show you step-by-step what and how to do the things that I’ve been doing and my clients have been doing for years to build and grow successful businesses. Find out all about it here.

Many times entrepreneurs get stuck in their businesses and can’t figure out what’s going wrong when the money stream dries up, clients drop off, and referrals disappear.  This can be so confusing, frustrating, and emotionally draining.

It might be surprising to you to find out that, regardless of what type of financial situation you’re in, many entrepreneurs struggle because of lack of love in their life….love and support for or by a significant other, love and confidence in yourself or love for life or your business in general.

Lack of love in any capacity can surely hold you back from making huge monetary gains in your business whether you realize it or not. And this can send your business into a tailspin with little warning!

All the marketing, systems and planning in the world may not be able to pull you through or get you to that next level unless you are completely happy in your personal life too; you will only get to a certain level of revenues and then most likely get stuck.

Because I see so many people struggling with this, I have decided to do a no cost webinar this Thursday to talk about how success in life and business are intimately connected.  During this call, you’ll learn:

  • Why it’s important to devote a certain amount of time to developing and nurturing the 4 types of Love that will undoubtedly affect the success of your business.
  • What to look at in your business that could be automated in order to give you more time to devote to enjoying more love all around
  • How to transform your life and your business in order to satisfy your true dreams and desires in order to create your happiest and most successful life ever

You cannot afford to waste more time ignoring your needs for love in your life.  They are too important to your success in life and business to not recognize and change those situations that are not serving you.

If you are tired of being stuck and suffering, join me this Thursday, May 10th at 8 pm Eastern / 5 pm Pacific.  Register today so that you can stop spinning your wheels and reclaim your passion.

Do you really know what you’re making per hour after all is said and done?

I’ve worked with hundreds of women entrepreneurs who THINK they really know how much money they make. When we really break it down to all the time they’re spending before, during and after the sale, many times they’re shocked to see what that price tag really is.  Sometimes it’s even less than working in a fast food restaurant!

So I ask you:

  • How much money do you ACTUALLY  make per hour?  Is it above minimum wage?
  • Have you ever taken the time to ask yourself WHY you have you priced yourself (or your products and services) the way you have?
  • When was the last time you looked at your pricing to make sure that it matches up with the VALUE that you’re offering?

Regardless of what you’re doing or what business you’re in I can almost 99% guarantee that you’re NOT CHARGING ENOUGH!

How can I say that? Because I’ve seen it hundreds of times with hundreds of other entrepreneurs in all kinds of industries and types of businesses and frankly it’s a shame.  Too many people are scared into thinking that no one is going to buy from us right now (in this economy) or that people aren’t spending what they used to.

There are PLENTY OF PEOPLE who are willing to pay you what you’re (really) worth but there are some things that need to be put in place in your own life so that you can feel confident asking for and getting those higher rates.  You need to believe that you are worth it.   You need to be completely happy in your personal life too or you will only get to a certain level of revenues and then most likely get stuck.

Because I see so many entrepreneurs struggling with these issues right now, I created a “Love Yourself Successful Teleseries”.  I’ll share how you can:

  • Stop settling and actually take charge of what you want
  • Charge what you’re worth and get it
  • Uplevel yourself to the expert you’re destined to be
  • Have less stress and worry about having so much to do and being overwhelmed
  • Enjoy enhanced communication and relationship boundaries to live a life full of happiness and passion

I want you to have the business you LOVE, make the money you WANT, and enjoy the relationships you DESERVE.  Click here for more details and to register.

VIRTUAL TRAININGS: Looking to Jumpstart your business, grow your mindset and get clarity around what you are doing in your business and in your marketing? Prefer to learn virtually over the phone and email?

This can be a very affordable option to getting the advice and coaching YOU need for YOUR business to take it to the next level.

Date: TUESDAY, April 24TH @ 5:00 PM (PST)
Topic: How to Teach Live Calls & Programs to Boost Your Business

Find out why you want to embrace the new marketing strategies such as doing video marketing, mobile marketing, live streaming video shows, teleseminars, webinars, podcasts, radio shows, etc.

There are always ways to incorporate some of these types of marketing to promote your business – in any industry, you just have to get creative.

Come to this call and get a bunch of ideas and examples of how to implement one or two of these strategies asap. Also learn the pros and cons of the time commitments, learning curves and ROI from these strategies as well.

CLICK HERE TO FIND OUT HOW TO JOIN MY SILVER MENTOR PROGRAM TO GET ACCESS TO THIS TRAINING CALL.

I’ve been hosting my own radio show now for a couple years. And frankly I’ve been able to track literally ONE client the whole time from it. Now it was a pretty big client mind you so it more than covered my investment for doing the show for the whole two years.

However, is that a good enough ROI for the time spent?
What are the other pros and cons I’ve learned along the way about being an online radio show host?

I share most of them in the following video – CLICK HERE OR THE IMAGE TO VIEW THE VIDEO AND FIND OUT if this is a good strategy for YOU now or not and if so when?

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products all that help you start, grow and market your business the right way from the start. She’s the author of Love Yourself Successful and she’s been featured on various news talk shows and Oprah and Friends XMRadioNetwork. Go online now to get started with her F.ree Entrepreneur’s Success Kit at https://www.jumpstartyourmarketing.com/gifts!

–>> Without a clear focus on what you’re selling, how you’re marketing and to whom you’re marketing how do you expect to really become more successful?

This is one of the most difficult things for small business owners that I see which holds them back.

There is so much you need to do these days in your business just to even keep it afloat much less make a ton of money. Are you feeling a bit overwhelmed in this new year?

If your goal isn’t to make a ton of money that’s ok but either way, you need to market more and be very focused in what you’re offering online and in person or people will find it hard to understand why or how you can help them or why they should buy your stuff.

So where do you start to create YOUR Big Picture Plan?

Here are some key elements that your plan might consist of:

 

  • How much money you need to make this coming year?
  • – Break down your annual revenue goal into monthly increments so you can then determine how many clients/customers you need to get to reach that goal.
  • What new programs, products or services do you want to launch and when?
  • – What needs to be in place to make sure that happens efficiently
  • What personal goals do you have (vacations, time off with family each week, relationship focus, self care, etc)
  • What marketing will you tweak or add this year to reach more of your ideal target market
  • How many clients will you need in order to reach those money goals? Figure it out.

Now, what are the steps you need to take to reach those goals? Do you know?

Do you have those plotted out as well? This part is crucial. Some people just write down the goal but then stop there. You want to break each goal into bite size pieces or tasks that you can then do or accomplish every week, month or quarter to reach those goals and make them manageable. Hence, being focused.


Sometimes you will need to focus more on the inner workings of your business and the systems it takes to serve more customers or sell or follow up with more prospects to turn them into customers.


Other times its about focusing more on the marketing and lead generation (once you have those systems in place).

Here are my top 11 Marketing Strategies that you probably want to make sure you are focusing on this year.

  • Networking in person
  • Speaking in person or online/phone/radio
  • Social Media marketing and networking (using my messaging system is preferred in order for this to really work for you!)
  • Being a vendor/exhibitor/sponsor at live events (I teach this in my Tradeshow Networking Tool Kit)
  • Co-promoting with other complimentary business owners (there’s a whole bunch of things you can do for free with others to promote each other)
  • Phone calls (soooo important!)
  • Video marketing – create tips, a video channel and more
  • Blogging – good, consistent, keyword rich content drives traffic
  • Offer freebies/bonuses/gifts, etc. for promos for others, launches and more
  • Testimonial marketing
  • Publicity (missed opportunity for most small business owners)


I shared this information in much more depth on a training call I did a couple weeks ago in my Silver Mentor Coaching Program. You can have access to that and 6 months of additional call recordings and trainings and more when you register for that program for $97 online at
www.MentorSignup.com. (You can cancel anytime but go get this info at least, it can totally help you focus this year on what to do in your marketing and how!)

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at http://www.jumpstartyourmarketing.com/gifts!

How could this be you ask?

Business owners or wanna be business owners have so many options these days, it’s amazing.

With the Internet, you can reach millions of people to sell your products or services, you just may not know how to do that and need to learn.


In fact, it’s been tested by some of the big internet players out there that much of the marketing and advertising options that cost money don’t work as well as the free strategies that are available to anyone.

Therefore, it’s true, you can start a business with no money.

Now of course it’s important that you have a website and some business cards and those may cost some money. However, if you have the right, product, program or service that people want and you go out and talk to people about it, you can literally sell it if you provide the value and give a good offer.

Meaning you can take payment on the spot! I’ve done it, most of my clients have done it. We don’t just sit around waiting for the website to be done to start selling; you can sell immediately.

When people like, trust and connect with you, they don’t always need to see your site, references or any print marketing materials before they are willing to invest.

For those of you who aren’t as comfortable talking about yourself and what you offer then this can be a bit more challenging so you want to learn how to get over this. Makes sense right?

Now don’t get me wrong you do want all the basics building a business the right way from the start can give you but you can do that while or shortly after you start making money with ‘your thing’.

Now the challenge becomes either what is ‘your thing’ or how to offer/sell ‘your thing’ because what you may think is going to work may not.

That’s not your fault though, we aren’t born with the skills we need to be a successful entrepreneur. We aren’t really even taught those stills in college or masters programs in fact.

Entrepreneurial skills are more effective and up-to-date when learned by someone else doing what you want to do, someone who’s been where you are and can show you how to get where they are now, they could be teaching what you need to learn, making the kind of money you want to make or living the lifestyle you want to live.

That’s how I got to where I am in my business. I started with a shoestring budget which was basically a few thousands dollars I borrowed from my mom. I hired a coach who helped me FOCUS on WHAT to do and went out and networked every week and I followed up; and I got clients! As I grew the number of clients I had, I began investing in the other basic business necessities I needed like a website, marketing materials, an assistant, other technology and systems, etc.

That first coach helped steer me in the right direction but even then, they didn’t have the type of entrepreneurial training program or process that I really could have used, hardly anyone does even still to this day.

That’s what I saw a couple years ago that was missing…

No wonder some small business owners and entrepreneurs still don’t really know how to build a successful business or what it takes to start getting clients or what the basics of building a successful business really are!

That’s why I’ve been running my Jumpstart Your Business in 90 Days Virtual Bootcamp for almost 2 years now with such success for its participants – its exactly what most entrepreneurs need to fill in the gaps, lay out the entire plan, show you the how to do everything, set up the basic systems and marketing to build a successful business and more!

I look forward to working with you to help you get a jumpstart on your marketing and your business!

© Copyright 2011 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at https://www.jumpstartyourmarketing.com/gifts!

Want a 6 Figure Business?

Let me tell you… you CAN have a very successful business and make as much money as you want but there are two reasons why you may not have gotten there yet:

 

  •  More than likely you’ve never really learned how to start, run or market a successful business. (I’ll explain more below)
  • You may have a limiting belief often buried deep inside that says ‘you’re not worth it’, ‘you don’t deserve it’ or ‘who do you think you are to do that/charge that’? That lack of confidence and belief in yourself is much more common that you may think; at least 85% of the small business owners I talk to have some level of this going on in their head.

Even if you think neither one is true for you right now, read on and I’ll share all about what I’m talking about here and how it does relate to where you are in your business.I’ll share what you can do to fix and grow your business while enjoying more free time, family and love in your life!! I promise….If you want to build a 6 or 7 figure business – now is the time to do that. If you want to work less and make more doing what you absolutely love to do – now is the time to do that.

  •  Quit letting the fear, worry and doubt creep into your thoughts or daily life.
  • Quit thinking, saying and writing those negative thoughts that keep your mind on what you don’t have instead of what you want.
  • Quit watching the news for goodness sakes….Because your results are directly affected by what you think about most often so you must be careful!
  • Quit hanging around toxic people and even family members if you have to (you know the ones I mean

Already know all about it?
Sign up now while you can still SAVE BIG $$?

Announcing…The ONLY Workshop for Entrepreneurs Where You’ll Get the Roadmap to Attracting More of Your Ideal Customers Which Will Bring Increased Revenues All While Learning NEW Ways to Think, Play, Run Your Business and LIVE BIGGER.

Join me at my *BRAND NEW* JumpStart Your Biz ‘In a Weekend’ Intensive for Entrepreneurs Who Want to Earn What You Deserve, Doing What You Love on October 13, 14 & 15, 2011

Sign up now while you still can and save big. Visit http://www.jumpstartyourbizinaweekend.com for more information.

Katrina Sawa, The JumpStart Your Biz Coach

Learn How to Start, Grow and Market Your Business the Right Way From the Start – Learn Proven Business Models and Marketing Strategies.

Stop wasting time and money in the wrong places! Instead join me in October and…

  • Identify more deeply what you really want in life, your biggest passions and how to express them through an authentic-based, money-making business model.
  • Put your marketing on autopilot – so you have more time in your life to LIVE and ENJOY your life;what matters most to you
  • Learn and know how to implement my Simple 3 Step System for Attracting Clients and Making More Money
  • Create your systematic marketing and follow up systemso you are constantly keeping in touch with your clients, prospects and contacts – online and offline
  • Create new and easy additional sources of income such as ebooks, home study kits, audios and more… in 30 days or less
  • Leverage your message into high-end coaching and program offerings, joint venture opportunities, memberships and more advanced products and services … so you maximize your revenue per hour spent AND your impact on the world!
  • Learn how to incorporate and monetize speaking opportunities, guest appearances, publicity, radio shows, social media and so much more

It’s Happening October 13, 14, & 15 2011 (with a special VIP Networking Reception on the first night) in Sacramento, California (read below for all the details or…)

Already know all about it?
Sign up now while you can still SAVE BIG $$?

Announcing…The ONLY Workshop for Entrepreneurs Where You’ll Get the Roadmap to Attracting More of Your Ideal Customers Which Will Bring Increased Revenues All While Learning NEW Ways to Think, Play, Run Your Business and LIVE BIGGER.

Join me at my *BRAND NEW* JumpStart Your Biz ‘In a Weekend’ Intensive for Entrepreneurs Who Want to Earn What You Deserve, Doing What You Love on October 13, 14 & 15, 2011

Sign up now while you still can and save big. Visit http://www.jumpstartyourbizinaweekend.com for more information.

Katrina Sawa, The JumpStart Your Biz Coach

Attention: Women Entrepreneurs, Coaches, Consultants, Speakers, Authors, Healers, Service Professionals, Non-Traditional Experts, and frustrated small business owners or start ups.

FINALLY! – A Live Hands-On Workshop Designed to Show You How to Attract More Clients Consistently, Make More Money in Multiple Different Ways, Enjoy More Time with Loved Ones All While Experiencing the Increased Confidence that comes with Getting Clarity Around WHAT You’re Doing in Your Business and HOW You’re Doing It!

Are you struggling in business, trying to find ways to either start one up or grow the one you’ve got? Do you wonder why the money isn’t rolling in by now?

Do you need help with things such as:

  • Trying to figure out what to do with online marketing
  • Figuring out how to profit from your social media efforts
  • Wondering how a shopping cart or taking credit cards will bring you more business
  • How to set up a team or delegate more to free up your time
  • How to speak your message and what you offer with complete clarity AND so others ‘get what it is that you’re doing’
  • How to package your expertise into a clear signature system so you can leverage your time by developing online products like ebooks, audios (information marketing products) or more leveraged group programs, memberships, live events and masterminds
  • How to get more repeat business and referrals
  • Managing your to do list and getting out of overwhelm
  • How to get started speaking, what to talk about, how to get gigs
  • Figuring out how to spend your time or invest your marketing dollars (or not) so you’re not spinning your wheels and marketing hap hazzardly
  • How to maximize your networking or do more of it effectively

All these things are waiting for you; the Universe wants you to have them…. But it’s NOT going to give them to you unless you DECIDE exactly what you want and then have FAITH that it will come and then take the ACTION STEPS towards getting it.

This last part is where most entrepreneurs FAIL. You retreat back to what’s comfortable because believing, having faith and taking targeted action is HARD and SCARY, right?

Announcing…The ONLY Workshop for Entrepreneurs Where You’ll Get the Roadmap to Attracting More of Your Ideal Customers Which Will Bring Increased Revenues All While Learning NEW Ways to Think, Play, Run Your Business and LIVE BIGGER.

Join me at my *BRAND NEW* JumpStart Your Biz ‘In a Weekend’ Intensive for Entrepreneurs Who Want to Earn What You Deserve, Doing What You Love on October 13, 14 & 15, 2011

Sign up now while you still can and save big. Visit http://www.jumpstartyourbizinaweekend.com for more information.

Katrina Sawa, The JumpStart Your Biz Coach