I hope you’re enjoying the holidays and Santa brought you everything you wanted. If not….lets figure out how to GET YOU everything you want in 2013 shall we? It’s not all about being good boys and girls afterall…some of the naughtiest boys and girls seem to make some of the most money huh? LOL

So read on if you’re interested in making some BIG CHANGES and BIGGER MONEY in 2013! You may not want to start 2013 off without some of the below resources and opportunities!

#1 – I want to remind those of you who have emailed me back but not signed up – those ONE-TIME 90 MINUTE *SPECIAL 2012 RATE* COACHING SESSIONS ARE GOING TO BE UNAVAILABLE STARTING IN JANUARY! Book your session today to get a jumpstart on your business, your marketing and your life!

Here’s where to go for the one-time 90 min call you can do with me in January but you have to reserve your space and SIGN UP BEFORE THE END OF THIS YEAR – 2012!

#2 – My book launch is coming to an end…you’ll still be able to buy my book in January and beyond but three things will happen if you wait:

  • The price will go up a couple dollars to the regular price of $16.95 + tax and shipping.
  • Most of the BONUSES WILL BE GONE!
  • I will only be signing the books I have in stock now and when those are gone, you’ll most likely have to purchase it from Amazon without my personal signature.

Go grab your copy and $1000’s in bonuses before December 31st to ensure these things don’t happen to you!

#3 – Interested in having me mentor you for ALL of 2013 in many different ways – 1on1, in person, live events, group calls, added resources, daily emailing and even texting?

I have room to discuss my Live Big Mastermind with 3 interested parties either on January 2nd, 3rd or 4th….
this is a very small group of highly motivated entrepreneurs and you’re welcome to come find out if or how you can join us. I am selective who joins so I need to know if you’re interested in doing this by this Saturday so I can reserve your appointment time for us to discuss this. The call with me for this is ABSOLUTELY FREE to you and there is NO OBLIGATION for you to join. IN fact its an interview for you as well as for me.

W
hy not at least check it out and see how
much you can accomplish this coming year when you do invest in yourself at this level?

Email me back with “mastermind” in the subject and I’ll email you some times. Or click here and let me know too.

Read more about the mastermind and watch videos of me and other members at www.LiveBigMastermind.com.

In the meantime….

Enjoy the season with family and friends, be merry and joyous as much as possible, try not to sweat the small stuff, don’t drink and drive on New Years, stay safe, and treat yourself too if you can – you deserve it!

One way or another, I look forward to helping you jumpstart your business AND your life this year, next year….whenever you’re ready to get serious. Let’s go!

Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you’re not being too salesy, pushy or annoying AND you’re still building great relationships with qualified prospects!

I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you ‘hate’ networking!

Click Here to read my top 20 in person networking tips that I share with all my clients whether they’re already networking or not. I hope these help you to get out there and build more relationships that eventually then turn into clients or sales! (For online networking tips, check out my Profit From Social Media System on my website!

Is networking difficult for you?

Do you want to figure out how to really maximize your networking and thus the follow up that goes afterwards in order to really build your business and make more money?

If so, go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.

In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now….

In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads. I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now: email, phone, mail, social media or in person right? So, what do you do after you meet a potential client or even a potential referral source? Do
you pile up those business cards on your desk until they get so old you have to just throw them away since they wouldn’t be of any use anymore? Or do you follow up and how?

Follow my 10 simple steps below and you will for sure build better relationships with those you meet as well as have more top of mind awareness with them.

Here are 10 Simple Follow Up Procedures you can implement in your business TODAY! (for service, product, online or retail):

1. Take immediate action: Always call or email within 48 hours of meeting someone telling them it was nice to meet them, asking about their business and finding out how you can refer
business to each other and help each other’s businesses grow.

2. Take more than one action: In addition to doing #1, also slip something in the mail to them – an introduction letter and a brochure, a thank you note (handwritten of course),
something to entice them to get on your list online or a flyer about your special promotion.

3. Use email wisely: Add them to your email database (if appropriate and IF you are heeding correct spam laws in your correspondence) and make sure they get an email notice
within 1 week. *Do NOT add them to a mass email newsletter unless they verbally agree to receive it or opt themselves in online.*

4. Keep your ears and eyes out for others: Drop in the mail or attach by email a document, resource or article you found that you’d been discussing or something you recently read that
would be of interest or pertinent to them.

5. Keep your database up to date: Enter them into your database (in the computer) so when you send out your next mailer they will be on the list to receive it. If you don’t have a database or a shopping cart to house your contacts, you should get one (ACT, Outlook) or start an Excel spreadsheet for starters. You’ll also need an email marketing service where you
can house contacts but try to choose ONE system. You can outsource this task. *Do NOT add them to an email newsletter list however if they have NOT agreed to get it or opted in
online to receive it.

6. Send more than one mailing: Send out another piece of mail or email within 2 weeks of when you sent the first one; this can be more casual, a postcard, flyer or another follow up
letter asking for referrals in case they don’t think they can use your services right now.

7. Call again: Call, not necessarily to make the sale, but to further build that relationship, chat about opportunities to refer to each other, etc. In-person meetings could be good in case
they forget what you look like however many times these days its much more efficient and acceptable to “meet” again over the phone.

8. Make a creative impression: If you’re really trying to get their business and you’re not getting anywhere, drop by a promotional product (s) with your card and brochure again or send
it in the mail. Make sure your promotional product stands out from your competition and is unique or memorable.

9. Systematize your follow up: Make sure you sort your database by Hot, Warm and Cold leads and then also by either where you met them (i.e.; Your City’s Chamber of Commerce, professional or service organization, social media site, etc.) or some other system (like referral source vs. prospect) so that when you mail or email to them regularly you can do so to small groups at a time with a unique message. Mail to your database quarterly and email them monthly at minimum (monthly and twice monthly is preferred).

10. Plan year-round promotions: Send out holiday cards not only for December, but maybe for Easter, the 4th of July or which ever holidays you feel like and then possibly their birthdays too. There are companies who send out cards for you, online sources you can use easily and there are websites that remind you when someone’s birthday is to make this easy.

These tips are for any type of business, retail, online, service or product. I am always curious as to how a store is going to follow up with me. I shop there, I write a check, and they have my address and phone number – yet 9 out of 10 times – absolutely NO follow up marketing! Only do the larger stores put me on their mailing list and send me mailers and/or emails (like Linens & Things, Cost Plus and Fashion Bug); these retailers know just when I come in because I normally always get another coupon in the mail right after to come back again. The one that does follow up with me understands that repeat business is 5-10 times easier to get than new business.

So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over
time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.
===============================================================================================

Check out the current SUMMER 3-PART TELESERIES on the 3 Simple Steps to Attracting Clients and Making More Money. For $97 you can listen to me share how to accomplish all this follow up in your business, what to say in it all and how to attract 1000s more leads every month too. Go to www.JumpstartYourMarketing.com/3SimpleSteps and register now!

Over the last couple of weeks I’ve been talking with you about Mastermind programs. Why you should join, what they are, what the are not and which one would be the best fit for you. But ultimately….

What it all comes down to is how do you most like to learn and how are you most productive?

You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money.

I, for example, am NOT a good product learner. I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever unless I pass it on to an assistant to read and learn and then THEY can implement whatever it is or give me the ‘cliff notes’.

Instead, I learn best by working one-on-one with a Mentor who’s doing what I want to do or going where I want to go. You know…

• Someone who’s still in the trenches themselves.
• Someone who’s investing in themselves as they ask me to invest in them.
• Someone who’s learning from other big thinkers and money makers so that knowledge will trickle on down to me as well.

I learn well in a workshop atmosphere too but then if I don’t quickly act on the information I  learn, it just sits on my shelf once again. Having a Mentor and true Mastermind group to hold me accountable, help guide me in all my big ideas and implementation is truly the glue for me that holds my business together while it accelerates at the speed of light from one level to the next, and the next, and the next.

Do you learn best by teleclasses, group trainings, workshops and online self-administer recordings and interaction or do you need or want more one-on-one mentoring, advice, guidance, resources, feedback and recommendations from your mentor or coach?

Click here to read the rest of the article…

Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference.

As most of you know, I’ve been offering my Live Big Mastermind program to you for 3 years now as MY next step in my business. This is my FAVORITE program to run and involves some of my FAVORITE clients who end up moving FAST!

THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you who want to get where you want to go FASTER as well. Now I mentioned a TRUE Mastermind, what is that you might ask and what’s the difference?

Aren’t all Mastermind groups the same? NNNNNOOOOOOOO!!!!

Click here to read the rest of the article and find out why…

I woke up this morning and couldn’t get back to sleep without writing this because I think it’s so important…this was confusing to me a few years ago too when I first started joining mastermind programs and high level coaching programs.

I know many of you are reading other people’s ezines and promotions and following other coaches and mentors as well….as you should; but I’m hearing that you’re confused.

With all the coaching and mastermind options out there right now, all of the 2012 mid-year groups are now forming…not only mine but a couple of my mentors’, other coaches like me and more; you’re confused as to which one is right for you?

I know they are a big investment, not only in yourself but in the direction of your business too so you want to make the RIGHT DECISION on which one to join, correct?

First of all, WHY should you want to join a Mastermind group or coaching program?

It’s simple really and most of us who’ve been in them would say it was the best thing we EVER did in our business (and that’s the truth).

Being in a Mastermind Group, like my Live Big Mastermind for example, can give you:

1. An influx of new ideas, strategies and fresh perspectives for your business. Sure you can come up with plenty of ideas on your own but will you know which ones to act on, spend money on or how to turn those ideas into big money paydays all on your own? Having a focused group of entrepreneurs and a lead mentor who can see bigger visions for you, additional opportunities and wider possibilities helps you put your big ideas into reality much faster and with more surety.

Click here to read the rest of the article and other 3 reasons…

Ready to Find Out What You REALLY Need to do to Attract Clients and Make Money Now?

The top questions I hear from entrepreneurs are “How do I find clients” and “How can I make more money?”

So how do you do it?  How do you continuously attract and find new clients, build the business that excites you and make more money … all at the same time?

The biggest mistakes entrepreneurs are making right now, over and over again, are randomly investing in products and programs or people who can’t really help them with what they need to do next. They need their ‘next steps’ yet they’re being enticed with ‘bright shiny objects’ that distract them from reaching their big goals.

Entrepreneurs get distracted with so many ideas and options that you either do nothing or you do too many things at once but none of them very well. This presentation will teach you ONLY what you need to know NOW to start attracting clients and making money.

Then, once you’ve got your business into a smooth-running, consistent income-generating machine you can implement additional strategies. But if you don’t at least do the basics of what works and what will bring you results then you’ll just be spinning your wheels over and over again not seeing the income you want (or deserve!) and you may use up all your original start-up capital to boot, then what? You may have to give up your dream of being an entrepreneur all together and go back and get a J.O.B.

Find Out What You REALLY Need to do to Start Attracting Clients & Making Money Now! 

Plain and simple.

Join me on June 26th, July 9th, and July 24th at 3 pm (PDT)/ 6pm (EDT)

For more information and to register click here

I laughed as I created this title but it’s true. So many entrepreneurs that I talk with or who work with me always ask, “What’s Hootsuite and should I be using it for my business?”

That’s if they have any idea about what it is at all of course, many do not.

Hootsuite is an automation tool. The layman’s way to describe it is that Hootsuite allows you post comments and updates on your social media profiles all from one online location. This is supposed to save you time from having to log in to all the different ones separately.

Some of the things you do on Hootsuite however are good for time management and some things aren’t worth doing in my mind because they could make you look bad.

There are a few different types of automation tools.

  • We have Hootsuite and a few other sites like that one.
  • We have our phones now too right? You can post from your phone to almost any site with an app – that’s great for saving time and giving more up to the minute reporting.
  • There are ways to get your blog posts on WordPress and your YouTube videos automatically linked out to post on your social profiles. Those auto functions are very useful however they have flaws too.

Here are some of my random thoughts about automation on social media:

  • Hootsuite – It can be good and save time of course to use this type of tool but I recommend only auto posting the following types of posts: event updates, some promotions that you may have going on, possibly some regularly scheduled content you want to get out for education.  I don’t recommend posting personal notes, status updates and posts about what you’re doing right now as its less personal.  People can see where you are posting from by the way too. So if you do post solely from Hootsuite, all your posts say that underneath. You may have seen people’s Facebook pages like that. This means they haven’t probably logged on to Facebook in a long time, which means they aren’t really interacting with you or any of their friends and it’s not personal.
  • I recommend a mix of automated and self posts no matter what to definitely get more done but also to stay personal.
  • Your Smartphone – I see nothing wrong yet with using apps for updating your social profiles. Afterall, those apps are pretty good at letting you see all your friends and everything that’s going on as well as posting to your profile so you can interact more and it shows.
  • Auto blogging and videos – This is good too because its an efficient way to get your info to your followers quickly. However you want to look at your settings for those posts because often times they don’t give too much detail about what the post is about, its just a link and a picture and it would be good if there were a bit more description is all to make it more compelling to open.

Now there so much more to know about how to maximize your social media marketing and time online but I can’t cover it all in one article. Posting and commenting is good and you do need to do that so people know what you’re up to, what your interests are, etc. But in order to get business from your social media marketing profiles and the time you spend I recommend one way in particular about how to connect on a deeper level with your fans, friends, followers and new prospects – it’s actually more like networking but online.

The system I teach is my Social Media Messaging System. It allows you to connect with up to 1000 people every month one-on-one on social sites. It works to bring in paying clients and to bring in opportunities for speaking gigs, joint ventures and more.


If you’re interested in talking to me in a complimentary business strategy session to find out what else you might be missing out on or what else you could tweak in your business to monetize it more – go to www.AskKat.biz for the details. Otherwise go grab the Ultimate Marketing Follow Up System today and get started!

 

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products all that help you start, grow and market your business the right way from the start. She’s the author of Love Yourself Successful and she’s been featured on various news talk shows and Oprah and Friends XMRadioNetwork. Go online now to get started with her F.ree Entrepreneur’s Success Kit at https://www.jumpstartyourmarketing.com/gifts!

Yes, this IS the Jumpstart Your Marketing(R) Ultimate Marketing System! I don’t know that I’ve ever just put it in an ezine before like this so here it is! Yes, I sell my entire system on my website for $197 which includes the instruction, workbook, training audios and all the templates you will want to implement this into your business.

 

 

 

 

 

 

 

It seems like a no brainer right?

Wrong.

Most small businesses have no idea what to say in follow up, what to send, to whom and when or how. So that’s why it just doesn’t get done.

  • You aren’t doing your phone call follow ups, I know.
  • You aren’t mailing anything in the mail to remind people you’ve met to get in touch either.
  • You may be emailing people that you’ve met but are you being spam compliant?

There’s more to following up than just these few things. To make sure it’s done consistently and not sporadically, strategically and not haphazardly, you really need to implement specific systems and templates into the plan.

These may take just a couple hours to prepare if you buckle down, follow my templates and instruction but then you’re done and your follow up marketing (most of it) can even be delegated!

The 6 Steps You Really Want to Follow to Ensure You Have a Results Based Follow Up Marketing System in Place are:

  1. Organize Your Database – it has to be put into some sort of electronic system or software in order for things to run smoothly. That means you have to enter all those business cards into the computer (or pay someone to do it ASAP after you get them)
  2. Develop Your Marketing Messages and Materials – this can be easy if you have templates you can just edit to make fit your business. There are different templates though for different types of follow up so beware.
  3. Develop Your System – this can be easy too since in my system I give you a guide to a 28 point touch system, connecting with people in 28 ways within a 2-3 month period is what I suggest.
  4. Delegate, Automate and Manage – this is where you can hand it off to an assistant – YAY! If you pay someone to do your follow up (what could be the single most important revenue generating tasks you do in your business) they will get done for sure.
  5. Track, Analyze and Revise – yes, you’ll want to make sure it’s working of course, then tweak your messages, templates and shift things you’re doing accordingly. Sometimes marketing needs to be tested.
  6. Continue Building Your List and Repeat – you can’t just stop at a few dozen new contacts a month into your system. In this age of massive internet interaction, you have to do more marketing and follow up than you ever thought you would. I’m talking reaching out to thousands of new leads every month.

Market, market, market – you’ve got to find more people and build more relationships then have the marketing, sales and follow up systems in place to manage all those leads and funnel them into next steps.

And while all of this is more automated, it can still be very personal and warm. So don’t worry about losing your authenticity, it will very much still show in everything you do if you plan it out well ahead of time and not rush through your marketing like you may be doing now.

If you’re interested in talking to me in a complimentary business strategy session to find out what else you might be missing out on or what else you could tweak in your business to monetize it more – go to www.AskKat.biz for the details. Otherwise go grab the Ultimate Marketing Follow Up System today and get started!

 

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products all that help you start, grow and market your business the right way from the start. She’s the author of Love Yourself Successful and she’s been featured on various news talk shows and Oprah and Friends XMRadioNetwork. Go online now to get started with her F.ree Entrepreneur’s Success Kit at https://www.jumpstartyourmarketing.com/gifts!

99% of the small business owners I talk to every month have HOLES in their business. Sales and Marketing holes, many of which could be fixed for free or very little investment. They don’t see these holes usually however because they’re too close to their own business but that doesn’t mean they aren’t there.

I see the holes as huge opportunities for increased sales that could happen with such little effort or expense.

In fact often times the seasoned business owner is so set in their ways that they don’t evolve with the times, therefore actually losing market share, revenues and overall marketing pizzazz; it becomes much more difficult to attract new clients when you’re not moving the business in forward motion.

It’s important to continue evolving and changing your business as you go; you will never be done creating your online presence, your marketing or getting to your next level. If you decide to be complacent then your income will stagnate as well.

Click here to read the rest of the article and for 7 Small

or Home Biz Don’ts and How to Avoid Them….