Guest Article:

** Note: Today I want to share a very valuable article about email marketing from one of my Live Big Mastermind clients as a guest post on my blog, enjoy!

If you’ve ever entered an online contest, offered your email address to an online or local store, or given the okay for a sales consultant to send you information, you’ve joined an email list.

Email lists are simply the email addresses and names of people who signed up, by one of many different means, to receive emails such as electronic magazines (“e-zines”) or newsletters, electronic courses (e-courses), or product information in their inbox.

Collecting customer and prospect contact information and keeping in touch with them on a regular basis is the key to any online business’s success.

Here are some of the main reasons to start building your list:

Presence – An email list that you use regularly gives you an easy way to keep your name in front of your customers and prospects on a continual basis.

Connection – Your average customer may only purchase from you a few times a year. But you continue to stay in touch with her, providing her with quality information that relates to a topic she’s interested in. When she DOES need to purchase, you’ll be the one she buys it from.

Education – Some products and industries require more education before prospects are ready to purchase. Email lists offer an easy, inexpensive way to provide the information your prospects need, moving them through the learning curve, until they’re ready to buy.

Feedback – Do your customers want your next product to be bigger or smaller than what you have now? Do they hate the background music on your website? Do they wish your software was compatible with a platform you don’t currently offer? Don’t guess — just ask them!

Easy to Share – Word-of-mouth can be your best source of new business. By providing easy-to-share electronic newsletters or product information, you make it more likely that your current customers will pass the word to their friends, without incurring a minute of your time or a penny of your money.

Those are some great reasons for building a list but how do you know what to write and when?

There are 4 primary types of email sequences every business needs, they are:

1. Nurture Sequence for your freebie – Follow Up Sequence – behind an opt-in
2. Transactional Sequence – Follow Up Sequence – behind a purchase
3. General/Newsletter Sequence – an email you send out at regular intervals to your list
4. Launch Sequence for a Program – promotional emails

What is the goal of a nurture sequence?

  • Build new relationship
  • Lasts 15 to 21 days

What is the goal of a transactional sequence?

  • Eliminate buyer’s remorse
  • Remember results sell

What is the goal of a newsletter?

  • Educate & Build TOMA (Top of Mind Awareness)
  • Send a weekly newsletter
  • EXAMPLE: Tuesday Tips. Wednesday Wins

What is the goal of a launch sequence?

  • Sell something
  • Average 3 emails per week

You now know the what and why, now it’s time to work out the how.

—>>Find out more about Angela’s virtual training class on exactly what to do and how to do it for each of these sequences.

Join Angela on January 10th and she will help you do just that!

Happy New Year!

Angela Hall

Angela Hall email About the Author

When I started my training, I knew nothing about web design or WordPress but I had a passion to learn and start my own blog in order to make money to support my family. Now, not only do I run a few websites of my own, I also support and maintain websites and many other techy tasks and projects for other businesses.

I love discovering new ways to accomplish my goals on my websites and sharing that knowledge with others. My approach to teaching is simplistic and easy for anyone to follow, even if you have never seen a dashboard (except maybe in your car!). Come join me in some of my online classes, courses or trainings or reach out just to chat about your techy needs anytime on my website at www.ThatHelpfulChick.com.

Is your Email Marketing getting you the level of response you expected?   Alright… so I’m gonna get a little REAL with you here AGAIN… have you ever felt like “no one is listening” and wonder “why am I doing this?”

I’m talking about sending emails that is…and I suppose it could be other marketing strategies you’re doing too that may not be working too??

You see, when I started my business back in 2002 (yes, it’s been a long time), email marketing was pretty much the second best way to get a hold of someone. (phone or in person was always the best) It was so new and people loved it, they loved getting emails, we looked forward to it.

Now though, man you never even know if your emails are getting through the barriers! (I don’t want to use the names just in case it blocks me for saying the words!)  Too many bad people ruined it for the rest of us.

It’s upsetting because email sure is an easy way to get your message out to a LOT of people, right?

So… I get it when my clients tell me that they don’t see response when they send an email, therefore, why bother?

I know many of you have to be feeling the same disappointment when it comes to your emailing too?

Watch this video to about my Frustration with my Email Marketing ROI

So, what do we do about it?

Not send emails?

That isn’t the answer.

The thing that keeps me going is the group of you who ARE OPENING and reading them, those who do respond every now and again to let me know you’re there. THANK YOU!

And I am here to SERVE YOU – INSPIRE YOU – MOTIVATE YOU – & EDUCATE YOU on how to start up, grow and monetize a business that you’re passionate about.
If no one else cares to stop and read what I send then that’s too bad for them, I send great content!

One thing I know is true is that we can never get too busy in our lives or businesses that we stop learning new stuff.

I’m a constant learner. In fact, I’m learning a brand new program all about monetizing your YouTube Channel and videos right now!  Yep, and I plan to share all about what I’ve learned from others who are very successful at it, at my next event in November.

I also plan to share some new trends with social media marketing, especially Facebook and a few new secrets about online giveaways, contests, and summits as well as how the event market is shifting too.

You never know what you’ll get at my events, honestly, it’s where I share my best tips and strategies. That and with my VIP clients or Live Big Mastermind, that’s where I go deep on training some of the best marketing and business strategies that are working for myself and my peers and mentors “right now”.

Because things change all the time. You constantly have to be on top of the newest thing. Not that we want you to go after “bright shiny objects”, that’s not what I’m saying…. but I’m saying that if you don’t take some time out to learn a few new things about how to effectively grow and monetize your business then you’re going to get left behind.

And… that also doesn’t mean you have to put in more hours working every week. No! I say no to overtime too!

There is a way to work less and make more…believe me though, I’m STILL working on this myself as I write this to you. I don’t have it all figured out either because it keeps changing and I keep changing…. there’s always more to learn, do, and implement. I can tell you that I’m having the time of my life doing it all. I Love what I do and you should too but I really have to work on what I consciously add to my plate each year.

For the majority of us entrepreneurs, it’s “slow and steady wins the race”. I get that a few entrepreneurs out there are really good at marketing and like to make it all “look easy” but that literally infuriates me to no end. It’s NOT easy growing your own business. It can be easy to learn what to do and do it but there’s a LOT to do.
16 years into my business and I am still focused on Revenue Generating Activities you guys…. every single week. I avoid making phone calls too, just like probably most of you. But you know what? It works. Why am I sharing this with you? To hold myself accountable!!

The difference is that I’ve since been able to build a really good base of revenue coming in each month so I’m not so stressed about money or making the next sale. It’s never easy though, I invest a lot more now. This month alone I invested $3500 in one opportunity that has turned into added expenses of up to close to another $3000 just to “see if this will pay off”. I’m relatively sure it will though, I just have to “TRUST”.

Last month I ran my book launch and spent some money there and on buying books. i also designed a new marketing brochure for speaking gigs, both to the tune of almost another $1000.

Money just flies out the door now (on really productive and important things) and I’m thankful that I have it to invest so I can get to my NEXT LEVEL. But you have to keep investing.. that’s the point here. Whether it’s your time, your money or your faith, it’s all investing in the betterment of YOU.

I really didn’t mean for this to turn into a big long rant or article; I honestly just got frustrated with my email open rates and wanted to express my thoughts and relate to what YOU might be thinking as well. 😉

So where do we go from here for consistent Revenue Generating Activities?

Well, I’d love to share everything I know with you about it all plus what all I’ve learned this year and last! The only efficient way for me to do that though is to get you all into a conference room and talk about it over 3 days.

Why do you think I keep adding more events to my calendar every year? It’s because I have more to share and I want to help you. I hate to see you struggle like you are. I want to see you be able to take YOUR business to the NEXT LEVEL and FAST.

Whether you can actually attend my November Jumpstart Your Biz in a Weekend event or not or if you can come in March to the Love & Money LIVE! event…. maybe you can, maybe you can’t. Maybe you can’t see yourself flying across the country or even to the next state and staying in a hotel? Maybe you just don’t get what you could possibly learn and retain in 3 days with me that would make it worth your while? Maybe your circumstances are such that you have to take care of a loved one and you just can’t escape for your own “pleasure” right now?

You can tell yourself that story OR you can CHANGE YOUR STORY and come rewrite it in November.

One of my clients who came a little over a year ago to one of my events wanted to come so bad. (She wasn’t a client yet) In fact we messaged back and forth many times on Facebook about it and how she didn’t have the money to come. I forget if it was finally a phone conversation or just the fact that I was spending so much time trying to support her in her decision that she decided she could ask a family member for a loan to come out (she lived on the East Coast).

She was scared to death I remember. AND she was a HUGE INTROVERT to boot. Boy I couldn’t wait to get my hands on her at the event (and I did…. of course in a very loving way). Because she was so motivated to make that money back that she borrowed, when I asked attendees to share their “Easy Yes Offers(TM)” and taught them how, she stood right up and made an offer! She literally walked away with well over $1,000 in her pocket at that event; enough to pay back her loan. But what she got out of it more than just money was CONFIDENCE. And that is HUGE.

Now she’s taking on clients left and right and she’s even leaping out into uncomfortable waters once again by writing a very intimate story about her past in a book.. just so she can help other mom entrepreneurs like her. I’m so excited for her!

So, when people ask me “what am I going to get by coming to your event, Katrina?”. I just have to shake my head because it’s so hard to say. Although I’m a brilliant marketer, I’m not as good as some other experts out there who pull in 400 attendees into their events.

My events average around 50 people. But you know what? That’s the new trend these days! It’s about smaller, more intimate groups, retreats and places where people can really get the attention, the coaching, the insight, the breakthroughs and the connection that they’re longing for.

I mean are you really longing for sitting in a room with 300-1000 people? Do you really believe that you’ll walk away with tangible strategies and systems that will work for YOU personally? Sure it’s possible, it happens. But if you have to choose only ONE or maybe TWO events to travel to every year, which would you prefer? What do you think will really catapult you to YOUR NEXT LEVEL QUICKEST?

Hey and I’m not knocking those events by any means. I’m flying out to one next week in Orlando – it’s going to be amazing. But I’m going for different reasons and I’m in a different stage in my business than some of you may be.

What do you need to learn RIGHT NOW? Then invest in that. And if you DON’T KNOW what you need to learn then you definitely want to join me at my event because I can help you personally figure that out so you don’t waste a single dollar or month focusing on the wrong things.

I was going to write to you today about my trip to Vegas last week, seeing my mom and something she found of mine that I wanted to share, but I’ve already wrote a heck of a lot here so I’ll have to save that for next week.

I hope this was inspiring or made you think in some way differently?

I hope you want to make a bigger impact doing what you love and helping more people?

I want to show you HOW TO DO THAT if you aren’t sure or if what you are doing isn’t working.

I’m really good at this. Yes, you have to trust me on that OR take the word of about 3-4 dozen other people who have actively written or recorded testimonials for me on my website – please go take a look at them if you have any doubt.

Trust is what it’s all about after all.

With that, I’ll leave you the link to the page where you can find out more….–>> https://jumpstartyourmarketing.com/jumpstartyourbizweekend/

Granted it’s not the flashiest page or most modern looking page but it’s all true and it’s all about what your gut is telling you right now.

Do you know you need to be there with me and the small but mighty group of motivated entrepreneurs that I’m gathering?

Do you believe that something is calling you to join us no matter how hard it’s going to be to change your plans or make plans now to make that happen?

Do you feel that I “get you” and trust that you’ll get what you need?
GREAT! then this is for you! Step up and play with us and let’s get your business dialed in for the remainder of 2018 and all of 2019!

Register now…. https://jumpstartyourmarketing.com/jumpstartyourbizweekend/

There are bonuses, 3 great speakers that I haven’t even added to the page yet and they are awesome! Plus, what if YOU make money selling your Easy Yes Offer (that we create for you in the room) and it actually doesn’t even cost you a dime to attend because of that!

All it takes is a decision. A decision to make a different life for yourself. A decision to step it up and take charge of your life.

Here’s to creating and enjoying a life full of lots of LOVE & MONEY!! (yes I talk about Love too…. )

Talk to You Again Soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:   Learn everything from A-Z to start, grow, market, develop systems for and make money with the business you love!  Join us at my “Jumpstart Your Biz in a Weekend” Live Event – Nov 1st – 3rd, here in Sacramento. This is the perfect event for start up biz owners, those thinking of starting a business and anyone who is in business currently who isn’t yet making the money that they want.

Go to:  www.jumpstartyourbizweekend.com  to get more details and register NOW to get the BEST RATE!

live event

Michele PW effective emailsI thought you might enjoy this Guest blog post about creating effective email that is by my friend Michele PW, who is a copywriting expert and author:

In today’s world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important.  An email list is one of the best ways to build your business because it gives you the opportunity to connect with potential buyers on a personal, authentic level.

Done right, an email list can supercharge your business results.

But (you knew that was coming, right?) an effective email is only as effective as your open and click-through rates.

If nobody’s opening your emails, and nobody’s clicking on the links you put in them, then your email list is not actually working to build your business.

And that can be discouraging.

It takes lots of time, energy, mental power, and money to build a list and to write content regularly.

So today, I’m going to share six of my favorite tips for writing an effective email that connects and converts.

Tip 1. Make Sure Your Emails Are Mobile-Friendly.

I know. It sounds pretty obvious. Also, emails not being mobile-friendly doesn’t really sound like a deal-breaker, right? Wrong.

Here’s the thing: an increasing number of studies and statistics show that a growing number of people use phones and tablets to shop (not computers). In fact, one of the reports I read said that up to 70% of sales happen on phones or tablets.

If your emails look “off” or load improperly and aren’t easy to read, your readers are going to click “delete,” period.

So here are some mobile-friendly-related considerations to make as you create and compose your emails:

Whether to use a banner. Recently, I’ve noticed that entrepreneurs see better conversion rates when they do not use a banner.

The user experience: technically. People reading on teeny tiny mobile devices are more likely to skim than people who read on computers. Make it easy for people to consume your emails by incorporating white space, shorter paragraphs, and shorter sentences.

The user experience: emotionally. Be sure to think about how your subscribers feel when they get your email. They’re living, breathing, busy people, so give them something worthwhile.

Tip 2. Make Your Emails Easy-to-Read and Understand.

As I mentioned above, your ideal prospects are likely skimming your email. That being said, is it easy for them to follow what you’re saying? Are you using words they quickly and easily understand?

Are you making them think too hard?

Of course, I’m not saying you should “dumb down” your message. But you should also be sure to use language that your ideal prospects use (not jargon from your industry).

On another note, be crystal clear about which action you want your readers to take. Set links apart so readers know exactly where to click. If it’s not crystal clear, your readers likely won’t take action at all.

One of my favorite tips for creating a crystal clear call to action is to start with the end in mind. Before you even start writing the email, be clear in your own mind about which action you want readers to take—whether it’s to enroll in your new course, buy your book, or read your newest blog post.

Building your email that call to action is a great way to make sure you’ve just created an effective email. And don’t forget to keep it simple!

Tip 3. Connect with Your Ideal Prospects.

Your community is unique. It’s important to ensure you are connecting with the members of your community on a personal level.

Here are a couple of examples:

I’m on a list where the business owner writes very long emails a few times each week. To be honest, although I’m seeing better conversion rates with shorter emails, this entrepreneur’s emails are entertaining—a great mix of content and stories from his life.

And, they always include some kind of offer at the end.

I’d typically caution entrepreneurs against sending out too many sales emails, but this particular business owner has it nailed: I am certain he gets a lot of email opens and a lot of click-throughs because his emails are informative and entertaining!

One of my clients has had a great response from shorter, punchier emails that have a kind of “hook.” She’s often directing people to read her blog posts, and she makes her emails short and sweet and to the point. Although this effort is the opposite of the one I explained in the first example, it works!

It’s all about knowing what your ideal prospects want from you.

Tip 4. Make Your Emails Personal.

The reason email works so well is that it is personal by nature. Your communication is like a letter to each of your community members. So when you’re writing an email, pretend you’re writing a letter to one specific person. When you master this, each of your ideal prospects will feel like you’ve written specifically to him or her.

When they get the sense that you’ve taken the time and energy to focus on them and write something that matters to them, they’ll reward you by opening and reading your emails.

Tip 5. Write Great Subject Lines.

Think about it: when you’re looking at that long list of emails in your inbox, you’re filtering: deciding which ones you’ll trash immediately, which ones you’ll read later, and which ones you’ll read right away. How do you make those decisions? You look at the subject lines. So, what makes subject lines great, or effective?

Being specific. If you have a deadline coming up, or a webinar showing on a certain date, include that in your subject line.

Being a little “off-the-wall” or invoking curiosity. Some examples are, “Winter is coming,” or, “It worked … kind of.”

Mixing it up. If, in most cases, you write straightforward subject lines, try throwing in a few “off-the-wall” subject lines every few emails. Or, if you typically write mysterious subject lines, throw in a few straightforward subject lines here and there. This may help you cut through the email clutter.

Tip 6. Write Powerful PS’s.

Did you know that it’s extremely common for a reader to skip from the top of an email straight to the PS? In fact, the PS is known to be the second-most-commonly-read element in an email (behind the subject line). So this is “hot real estate” in your emails! There are several different ways to write a powerful PS — to get you started, I’ve included a few email writing tips below:

Address an objection. The most common objections people have when buying your product or service are time and money. They’re not sure whether they can afford the time or financial investment. So, think about what you can say to overcome those objections.

Share one of your clients’ real-life success stories. Whether you summarize the story in your own words, or insert a quote from one of your clients, this is a powerful way to illustrate that you’re helping people get great results.

Position the reader’s choice about whether to invest with you as a choice to remain in their current situation, or to move forward and get the results you can provide them.

Recap a juicy benefit of the product or service you’re selling. For example, set it up as an “imagine” statement: “Imagine finally knowing exactly what to do when it comes to your marketing, rather than feeling overwhelmed and uncertain of what to do, when.”

In Conclusion …

I think the best part about writing effective emails is that it’s fun! It’s fun to be yourself, share with your community, and build relationships that thrive as your business does.

By Michele PW (Pariza Wacek)
Bestselling Author of the “Love-Based Copywriting” books
Web site: http://www.MichelePW.com
Blog: http://www.LoveBasedBizBlog.com

PS – Join Michele on her brand new FREE webinar entitled:  Sell More with Love: Step-by-Step Proven Formula to Craft Love-Based Emails that Attract, Inspire and Invite

 

 

 

Talk to you again soon!

katrina sawa

 

 

 

 

 

 

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Today I want to talk with you about the etiquette between social media and email marketing. In my opinion, there are several of you out there who are not managing this effectively.

I’ve been noticing that quite a few people have been getting spammy and in doing that, you are making potential prospects and referral sources mad at you, and you are pushing them away.

Some people have been making the HUGE mistake of pulling email addresses from their list of social media connections and adding them to their email marketing list. DON’T DO THIS!!

Just because someone has friended you on Facebook or connected with you on LinkedIn, this doesn’t mean they’ve given you permission to add them to your email list. In doing this, you risk being reported as a SPAMMER to your email service provider (like Aweber, MailChimp, Constant Contact, Infusionsoft, etc.) which could seriously affect your ability to use email marketing effectively in the future.

Click the video to learn more about why you “Don’t Auto Add People to Email List from Social Sites!”

There are many ways to invite the people you’re connected to on social media to sign up on your email list. I teach this topic on several of my programs in my JumpstartYourMarketing system.

I want to invite you to go to my JumpstartYourMarketing.com/FreeTrainings.  You might find one or more things there that YOU want and get on my email list.

Here’s to Your Success!!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of all of my LIVE EVENTs. 

Today I want to talk about maximizing free gifts you offer in your business.  This is a great way to generate leads both online and at events.

I’m talking about when you go to someone’s website and see an opt-in box where you are offered a free audio, video, webinar, a drawing, free report or download to entice you to sign up for their newsletter. If you are online, you need to offer this. And, your website needs to have the functionality to display the opt-in box, you’ll need a way to deliver your gift automatically via email or on your website.

maximize free offers in your biz
You also need to have a free gift to offer when you are at a networking event. I’ve just returned from an exciting networking event and was surprised that many of the people there didn’t have a call to action at the end of their 30 second commercial to entice people to give them their business card (and permission to put them on their email list).

If you have the type of business where most people will not hire you on the spot, you need to be prepared to offer a freebie so people can experience you or your products/services and to interact with you. This is the start of the KNOW, LIKE, and TRUST relationships you want to build.

Here are some examples of a free offer:

  • A free consultation
  • A recording of one of your teleclasses or seminars
  • A video of you giving your Signature Speech or Talk
  • An Article
  • A checklist

And for you network marketers out there who have products to sell but not services, you can do a drawing.

Now if you are at networking or live events, there are 3 ways you can get more exposure for your business and generate leads with your free offer:

  • As an exhibitor
  • As an Attendee
  • As a Speaker

Check out the video below to to get great tips on how to “Create and Maximize Free Gifts in Your Business”.

So, stop wasting your time, energy and money. If you are not maximizing your free gifts, if you are not getting the results you should be and you are missing out of making more money, come talk to me. You can schedule a free session with me at askkat.biz .  

Sign up to get on my email list and you’ll get contacted about having conversation with me. It’s not a sales call, no obligation! It’s all about finding out more about each other to see how we can help each other.

If you like self-study programs, grab my Networking toolkit, my Speaker Training, Follow-up Training and more on my website. Just go to JumpStart Your Marketing.com/products and you find a variety of low cost trainings: webinars, ebooks, programs. OR

Come to my next LIVE Event, July 21 -23. It’s my Speaker Success Bootcamp. Get all the details at LiveBigEvents.com

 

Here’s to Your Success!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

 

Are you frustrated with your email newsletter open rates?

Ever thought about giving your list an ultimatum?email marketing

Like “Read me or delete me!”

I have. In fact I almost did it this week!

Email is supposed to be the most effective way to share with your subscribers, customers and prospects BUT everyone is on too many lists these days, including you probably, and we barely see probably 20% of what comes in.

It’s true, email is very effective for those who read them BUT it’s very ineffective for those who aren’t even seeing all the great stuff you have to offer and that’s a shame.

So, what do you do as a passionate business owner trying to inspire thousands of people with your gifts and talents?

You see, it’s critical these days that you do more than email or social media to market to clients and prospects.

Many business owners though try not to spend money to attain new leads so this is all they do. But you’re still not seeing big monetary results.

There are a lot of things you can do that are free or very low cost to market your business but you just may not know what those are.

 

Email marketing however cannot be the only thing you do to keep in touch with your list, clients or prospects.

You’ve got to find a way to get more contact information for your prospects, like phone number and mailing address.

In this digital age you want to stand out and be different and really the best way to do that is to just pick up the phone and send a few mailings. Seriously, what has worked for hundreds of years for business-building still works and actually it works better than email.

Now, I mentioned social media here too, and social media can be done if you’re doing the right things online; otherwise you could just be wasting time posting without a clear strategy.

So basically, you need to do all of this plus much more, and on a regular basis too, if you want to see clear, consistent cash flow and customers.

What to do about your email marketing?

Well, here are a few tips to help increase your email open rate as best you can:

1.    Brainstorm on some really enticing and attention getting subject lines – this is a big part of why people aren’t opening.
2.    Deliver really good content – articles, tips, videos, audios and more.
3.    Get personal with your list – the more they know about you, the more likely they’ll want to see what’s up with you each time you email.
4.    And of course, make sure you have permission to email them in the first place – don’t be a spammer. (If you aren’t sure of the laws, educate yourself!)

Keep in touch with your prospects, clients and your entire database regularly in many different ways for best success.

Reach out for training if you aren’t sure what to do or if you’re afraid you just don’t know enough about marketing. Marketing and sales are the two single most important things to keep sharpening your saw about in order to really grow your business.

Maybe you know a lot of the WHAT to do in your marketing, sales and your business…. but what’s missing is the HOW. Join me at my next Jumpstart Your Marketing & Sales Summit. It will be the most comprehensive and content-rich seminar, conference or workshop you will ever attend. Come learn how to MAKE BIG money in your business by learning what to do and how to do it!

Make sure you leave a comment below on today’s blog or contact me if you have any questions!

Here’s to creating and enjoying your happiest life ever with a business doing what you love, Cheers!

 

Katrina Sawa
Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
Katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz!

 

 

 

 

 

 

 

 

It’s Time to Update Your Email Marketing Strategy

For Better Results!!

Times have changed and email marketing is NOT working as well as it used to. With social media, many of your followers and contacts want to hear from you in different ways.  You may be doing more on social media but have you lost sight of what’s important in your email marketing?clip-art-email-marketing-co[1]

Whether you’re currently sending an email newsletter in your business or if you haven’t started one yet; I guarantee you’re missing some crucial aspects of it or you’re forgetting to do a few things that could be affecting your open rate, your click through rate and your unsubscribe rate.

With this digital collection, I can help you learn more about how “The Rules of Email Marketing Have Changed”.

What You Will Learn When You Purchase This Digital Product Collection

  • Learn how to structure your email newsletter (ezine) and how to make it simple to get done every month in my 2 part build your own ezine class included,
  • Figure out what tools and functionality you MUST be using in your email marketing strategy so you aren’t considered spamming PLUS so you get the highest open rates,
  • Develop a quick and easy ezine outline so you can make sure yours gets done on time and that you know what to do,
  • Generate a huge content topic list to pull from when writer’s block sets in,
  • Repurpose everything you put in your ezine into other marketing formats such as your blog, Facebook posts, tweets and article marketing websites – this saves you time and allows you to reach entire new audiences with your content,
  • Determine what and when to delegate some of your email marketing in order for you to concentrate on bigger and more important marketing tasks in your business,
  • Make simple changes in your email marketing practices so that you’re attracting the attention from your subscribers that you want but with what they want to see,
  • Develop a simple way to find out how your subscribers want to hear from you moving forward AND what they want to learn from you too!

This is not ONLY for those who haven’t yet started an ezine, but it’s also for those of you if you already have an ezine going in your business. You want to learn how to maximize it, delegate it, automate it, get more sales from it, repurpose the content from it and so much more!

What is Included in this “The Rules of Email Marketing Have Changed” Product Collection:

You find a wealth of information included this collection of Audios, Videos and an eBook.

Effective email marketing is still crucial BUT there are some key strategies and things you must do to get the best results as times have changed and your marketing needs to change with it.

Click here to Get your Digital Collection today and begin focusing on this very important aspect of marketing your business! 

 

Do you have a strategy or do you just send emails out hap-hazardly?

Most entrepreneurs I see in my coaching business or who attend my live events are doing the latter. Of course what you want to do is have a big picture strategy first, then the actual getting it done becomes a lot easier.

Now, email marketing is just ONE piece of the overall pie that your business would want to be focusing on for marketing but you want to maximize your time with it so it doesn’t take up too much time either. There is more to do than just this one marketing and follow up strategy…

In order to have a good, efficient and results-oriented email marketing strategy you want to consider and/or implement the following things:

  1. Have an approved list – make sure the people you are sending emails to regularly via your email marketing system or service have agreed either in person, verbally or opted in on your website to receive your emails. Otherwise if they have not, you are spamming, plain and simple. (See my Ultimate Marketing Follow Up System though to know what to do with those non-opted-in people however because you can entice them to want to get your emails but it’s very strategic messaging you’ll want to use.)
  2. Plan out your content – using a Content Marketing Calendar is best when you’re not as accustomed to delivering regular emails to your list. This way you have special themes or promotions planned out and it’s easier to figure out what to write or talk about each month in your emails.
  3. Make sure you do use an actual email marketing program such as either a shopping cart such as Jumpstart Shopping Cart or a service that just sends approved emails for you such as Constant Contact, Aweber or MailChimp.
  4. Develop some templates for you to use for emailing. I always recommend having a newsletter looking template with sections and header and then also more of a casual template or announcement template with little branding and structure.
  5. Set a schedule for when you’ll send what and stick to it. You really need to touch your subscribers more than just once a month so a newsletter every other week is recommended to start. You can do weekly with less content if you’d like but it’s not necessary.
  6. Delegate whatever you don’t like to do or want to do regarding sending out your emails. I do recommend you try to develop the content as much as you can especially if your business features you. Dealing with the technology however or putting the components of your email together to send out could be something someone else does.
  7. Always pay attention to creating really attention getting subject lines so your emails are more likely to get opened.
  8. Finally, check your statistics often and revise your approach and strategy as needed. You’ll see which topics your subscribers gravitate towards more plus other stats to help you develop more content or even paid programs and products.


Meanwhile, if you want someone to talk this out with you to help you figure out which options are best for you and your business specifically
, then I’d love to either talk with you in a Free One-Time Coaching Call, find out about that here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on every nitty gritty marketing strategy and system such as this one thoroughly at this event which you can find out more about at www.LiveBigEvents.com.

You can also check out my Email Marketing Rules audio and written training for $35 —>>>  

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

 

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com

P.P.P.S.  Would you like to come talk with me first to see if or how I can help you jumpstart your business? If so, fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult very soon! Go to www.KatrinaSawa.com/FreeCallWithKat

© Copyright 2014 K. Sawa Marketing International Inc.

I just returned from a really great online marketing and social media conference that took place in Dallas this weekend and I’m sharing more about the 7 KEY trends I learned there, some massive updates and statistics for social media marketing that all of you should be paying attention to for your online marketing in a NEW ARTICLE I wrote (not a video this week because the airline lost my luggage and I couldn’t really do my hair today LOL). Click here to read the article!
So the update on the Canadian Spam Law thing (from this weekend and some other folks I’m following) is this:
  • You do want to make sure you have a double opt in for all Canadians, and as much as I don’t like it because it deters opt ins sometimes, you may want to make sure you have a double opt in for ALL new subscribers moving forward because some people in the industry seem to think other countries will follow suit. (If you aren’t sure what a double opt in is, reply and ask me and tell me what program you’re using for email marketing.)
  • There is a 3 year grace period. And from my understanding they will give you some leeway getting your email list to compliant levels BUT I would NOT wait.
  • Again, here is the website to go to for info:  http://www.crtc.gc.ca/eng/casl-lcap.htm
  • Be careful just sending one canned email to your entire list in my opinion (without a clear branded strategy on this) telling them to click to re-subscribe to your list and not explaining why or who you are, etc. which is what most systems do if you just “engage” the double opt in. We are preparing a campaign for this roll out and an entire strategy which actually leads into a few other things so pay attention in July.
  • Read last week’s ezine and watch the video from that (June 25) if you want more info too.

 

Now, besides the super cool special offer (for $97!) below and the new article today on my blog….

There is something else I wanted to remind you of because these dates are filling up, and for these prices, you can understand why!

The next ones happen:
  • Friday, July 25th from 10-3
  • Wednesday, August 27th from 10-3 
  • Monday, September 22 from 10-3
They will all be held in the greater Sacramento or Roseville, CA areas, exact meeting locations will be sent only to those who register. Contact me now if you’re interested in one of those spots. Max 10 people per date and they are filling up – oh and they’re $250 for the whole day with me too or discounted if you do more than one!
 
PLUS – That stupid, crazy, easy yes offer on the video from two weeks ago that only a few people took advantage of because you probably weren’t paying attention is going to be available through the holiday weekend, so July 7th will be the LAST DAY to take advantage of it ($97!)…..AWESOME offer for working with me 1on1, live and virtually….aren’t you curious? Check out that week’s video about creating special offers here.

Please let me know how I can support you in growing, systematizing, marketing and monetizing your business! 

Have a great holiday weekend for those of us in the US – whoo hoo!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!

Join me on March 18, 2014 for a NEW Free Webinar: on my NEW Jumpstart Your Marketing & Sales System!

Regardless of what type of business you have or when you started it, you’re just probably not doing enough marketing or sales.

If you’re trying way too hard to make the amount of money that you thought you should be making by now then this webinar is for you.

If you’re just starting your business – THIS WEBINAR WILL SAVE YOU MONTHS, IF NOT YEARS OF TIME, & THOUSANDS OF DOLLARS INVESTED IN THE WRONG PLACES. You just have to trust me on that, you see, I’ve been there.

I’ve invested hundreds of thousands of dollars on my business including workshops, programs, trainings, mentors and masterminds in the last 8+ years in my business but no one ever taught me as much as I teach clients all in one place (and in the order of importance I might add!).

In fact I keep evolving my programs based on new ideas, technology and trainings that I’ve learned and continue investing in to hone my skills. I recommend you do the same. But make sure you spend your time wisely with those of us who have actually made good money (and still ARE) doing what we teach! Many people teach stuff they aren’t even doing anymore…that’s not me.

I invite you to join me for a FREE Webinar on my NEW Jumpstart Your Marketing & Sales System – it’s for Entrepreneurs who want to monetize more of what you’re doing, automate and leverage more in your biz too so you can create your happiest life ever!

I’ll talk to you soon!

 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!