Hi there,

I’ve been doing a lot of surveys lately on what entrepreneurs need and/or are struggling with right now so I’ve planned out a series of videos all about how to combat some of these issues…along with some really great tips to improve in your marketing, sales and more. So I hope you’ll open and watch ALL the emails that come along…

Seriously, my goal is to help you build a smooth-running, moneymaking business doing what you love. Let me help you!! www.AskKat.biz.

Watch today’s video (CLICK HERE)

This week’s video ezine is all about managing your time, getting out of overwhelm and prioritizing your to do’s and tasks for marketing, project management, development and more. Listen in to find out ways you’re missing out on sales and customers due to possibly lack of time management and how to fix it. Check it out and tell me what you think!

Check it out and tell me what you think – share your thoughts in the comments below!

Have a great rest of your week!

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S.  Have you seen what I’m offering in my Brand New Live Big Mastermind for 2014? If not and you’re searching for a mentor, mastermind or support for this coming year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com!
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Hi there,

We had so much fun at my home the other night for our little get-together with my friend Kathleen Ronald. (More pics on Facebook)

Sorry for those who wanted to come but were too far away…don’t forget to mark your calendar NOW for April 3,4,5 2014 so you can attend my next live training event here in Sacramento, plan it now!

Watch today’s video(CLICK HERE)

On this video I talk about what you really need to be doing with social media in order to get your current followers, friends and fans to become paying customers or referral sources for you. You definitely want to listen in, this was one of the TOP QUESTIONS I got on a recent Facebook survey….

Check it out and tell me what you think!

I’m in LA this week at my own mastermind group working on my business….can’t wait to help YOU work on YOUR business soon!

Have a great rest of your week!

 

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We’re almost to the half way mark for the year and boy is it flying by!

I wanted to let you in on a little secret that I’m doing right now in my business and it’s about getting back to the basics.

Yes, you heard it here first….the queen of doing all kinds of stuff in her biz is still doing the basics!

Why? Because that what works! (in any economy)

You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON’T right now….

It’s time to ‘Get Back to the Basics’ of what works in your business, the types of things you’re selling, your marketing, your follow up and your overall effective work habits.

In the last few months every business owner I’ve spoken to has all had the same questions:

“What can I do that will bring me more business, nothing is working?”

“Where should I be focusing in my business, I feel like I’m spinning my wheels?”

“How do I get out of overwhelm? There’s so much to do!”

Well, you’re not alone. However there’s a lot of hypy sales stuff out there that sounds great and sounds like it could help you make millions of dollars but will it really work for YOUR type of business and YOU?

Can you risk it financially right now to ‘try it out’?

Most of you I know cannot; neither do I want to take some of those risks so I’m with you here.

What I’m suggesting is getting back to the basics, getting back to building and cultivating relationships with everyone you know. I know you know this, but I’ll bet you’re NOT REALLY DOING THIS?

No entrepreneur I see is doing enough personal connecting, following up, promotion and marketing and most of this little to no money.

You need the RIGHT PLAN of action to show you which steps to take so you can get moving – you need to do BOTH offline and online marketing activities these days to really get where you need to go. That plan needs to consist of many basics – its the marketing basics that will pull you through this tough time. It’s the marketing basics that I’ve been doing since day one in my business and will continue to do every year….because they work.

Basics of Offline Marketing Could Include:

  • Networking
  • Speaking
  • Drop-bys
  • Direct Mail
  • Phone calls
  • Advertising
  • Referral rewards
  • In store Promotions
  • Publicity
  • Live Events / Tradeshows
Basics of Online Marketing Could Include:
  • Social Media
  • Websites – professionally built and copywritten
  • Opt-in boxes, online offers
  • Shopping Carts, Email Marketing Programs
  • Blogging
  • Video Marketing – youtube
  • Article Marketing
  • Webinars / Teleclasses
  • eBooks and info-products
  • Search engine optimization
  • Web directories
And more on each really….there is so much one small business can do these days but how do you know what to implement FIRST!?
If you implement the above strategies OUT OF ORDER in your business then you may waste a lot of time and money without seeing RESULTS. I want to prevent that from happening to you….

 

Join me at my next 1-day workshop on June 1st all about online marketing and electronic media such as videos, email marketing, blogging and more.  (In April we talked about offline marketing) In this workshop in June you’ll take home a plan to implement all the online basics of marketing and business systems that you will need to totally transform your business. I’m going to show you step-by-step what and how to do the things that I’ve been doing and my clients have been doing for years to build and grow successful businesses. Find out all about it here.

 

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa, The JumpStart Your Biz Coach

Katrina Sawa, The JumpStart Your Biz Coach

Katrina Sawa

The JumpStart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/gifts! 

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Affordable One-Day Workshops to Jumpstart ALL Areas in Your Business & Marketing 

Join me in Roseville, CA April 5th for the first of the 4 classes I’ll be doing this year.
 
Find out about ALL the dates and topics here.

These one-day workshops will be designed to help those in attendance with the following topics. This is not my agenda this day, it will be custom designed to help everyone who attends with these topics and to dive in deep to get stuff done, get the strategies in place, implemented, developed or tweaked period. 

Topics Discussed in Class on April 5th:
Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and templates for follow up and email marketing, social media messaging and connecting and putting automated systems for all of this so it gets done consistently and to more people every month. 
Watch a quick video I did a little while ago about the top Email Marketing Mistakes to see if you really do need this training….email marketing is just ONE of the direct marketing and relationship marketing strategies I’ll be teaching you how to do at this workshop.
More prospects = more sales. Let’s see what YOU can add, fix, develop or tweak to jumpstart your business in these areas. 

Learn about all the different classes being held, which one or two will be for you? Register or get info now with the link here:
 

I’ll see you there!
Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”
P.S.  Can’t make the live events in Sacramento, then go get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/gifts!
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I’m so tired of all the hype out there on the internet about “make millions at this or that or by doing this or that”. Every week I talk with a minimum of 5 small business owners who’ve wasted time or money doing the wrong things because they listened to some free teleclass or someone teaching a supposed moneymaking process.

I want to dispel the rumors out there that it’s really that simple to make millions…or even $100,000 because it’s not.

To start, run, market and enjoy a consistently successful 6+ figure business there are two things you want to focus on:

  1. Spending your time wisely (and you may have to spend more time up front than “they say”) doing the right revenue generating activities.
  2. Learning all the things you don’t know as fast as possible, preferably from someone that’s not only been there and done that but is STILL DOING IT AND MAKING MONEY AT IT.

That last part is very important, because it is hard to tell who really is making money on the internet these days. If they have a real swanky website you might just assume they’re making a ton of money. Someone said that to me the other day in fact when I called her on a follow up call. She was shocked that I, myself, would call her in the first place! I told her of course….I do my follow up!

I know if you’re super smart or have a masters or PhD you probably think you can figure out this being an entrepreneur thing, right? Same goes for those who’ve been in high level corporate or even other marketing positions in their careers, right?

I know because about half the business owners I talk to share these things with me. Shoot, I thought that way too for many years in my business! I thought I could figure it out, I thought I knew what I needed to do….but I was wrong and it set me back about 3 years and $100,000.

The unfortunate part is that I see these people out networking again in 6 months or a year and they’re still in the same boat usually or very close to it.

I hope this is not where you are – if so, snap out of it will ya? Let’s teach you what you need to do to jumpstart your business and get you moving! Let’s get you making more money, attracting many more clients, and working smarter not harder!

I want to invite you to learn more about a training program that I’m doing just for you, where you’ll learn the “meat” of what you need to know, not the hype. Do yourself a favor and go find out more about it now. You deserve this. You deserve to have the life and business of your dreams….and you CAN transform your business now with the right training, I know it.

I named this program the 6 Figure Business Makeover – Entrepreneurial Training Program because it shows you exactly what to do, sell and how to market so you can build a 6 Figure Business sooner rather than later. It’s some of the stuff you know you’re supposed to be doing but you’re probably not doing and I show you how to get it done. It’s also the stuff you don’t know you need to know!

You want to know how I’ve built my consistent revenue generating business? How I get all the marketing done every month? How I consistently create new products, programs and revenue streams? How I built a team to support me?

It’s because I’ve taken numerous training programs from other entrepreneurs who’ve been where I am/was and are making money doing the proven strategies they’ve taught me.

That’s what I’m doing in this training program. I’m teaching you all the proven business-building, marketing and how-to run your business strategies and systems (shortcuts too!) that I’ve learned or I’ve developed so YOU can get where you want to be in your business faster than you’re getting there on your own. And by the way, it’s ok to ask for help…it doesn’t mean you’re not good enough or smart enough, in fact it means you ARE smart.

In this program I’m going to teach you and show you how to do or implement the right tasks to spend time on every day, help you prioritize so you’re not overwhelmed and how to attract more ideal clients on a regular basis so your money worries go away.

I cover things such as: business set up, technology, websites, blogging, video marketing, email marketing, social media, outsourcing, pricing, product and service development, time management, bigger picture thinking and so much more.

I’m holding it this month because I hate to see business owners struggling so hard AND I hate seeing you WASTE TIME AND MONEY with the wrong things, doing the wrong marketing, spending time in the wrong places, etc. I can help you focus on the REVENUE PRODUCING ACTIVITIES you should be doing.


Here is the page with all the details, call dates, how many people I will take, how much it is and all the juicy bonuses you’ll get when you register! But don’t wait, it starts soon and I’m not sure when I’ll be doing this program again. The 6 Figure Business Makeover – Entrepreneurial Training Program

I am so excited to help you jumpstart your business, your marketing and your life in 2013, let me know if you have any questions after you read the page!

 

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Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you’re not being too salesy, pushy or annoying AND you’re still building great relationships with qualified prospects!

I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you ‘hate’ networking!

Click Here to read my top 20 in person networking tips that I share with all my clients whether they’re already networking or not. I hope these help you to get out there and build more relationships that eventually then turn into clients or sales! (For online networking tips, check out my Profit From Social Media System on my website!

Is networking difficult for you?

Do you want to figure out how to really maximize your networking and thus the follow up that goes afterwards in order to really build your business and make more money?

If so, go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.

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In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now….

In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads. I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now: email, phone, mail, social media or in person right? So, what do you do after you meet a potential client or even a potential referral source? Do
you pile up those business cards on your desk until they get so old you have to just throw them away since they wouldn’t be of any use anymore? Or do you follow up and how?

Follow my 10 simple steps below and you will for sure build better relationships with those you meet as well as have more top of mind awareness with them.

Here are 10 Simple Follow Up Procedures you can implement in your business TODAY! (for service, product, online or retail):

1. Take immediate action: Always call or email within 48 hours of meeting someone telling them it was nice to meet them, asking about their business and finding out how you can refer
business to each other and help each other’s businesses grow.

2. Take more than one action: In addition to doing #1, also slip something in the mail to them – an introduction letter and a brochure, a thank you note (handwritten of course),
something to entice them to get on your list online or a flyer about your special promotion.

3. Use email wisely: Add them to your email database (if appropriate and IF you are heeding correct spam laws in your correspondence) and make sure they get an email notice
within 1 week. *Do NOT add them to a mass email newsletter unless they verbally agree to receive it or opt themselves in online.*

4. Keep your ears and eyes out for others: Drop in the mail or attach by email a document, resource or article you found that you’d been discussing or something you recently read that
would be of interest or pertinent to them.

5. Keep your database up to date: Enter them into your database (in the computer) so when you send out your next mailer they will be on the list to receive it. If you don’t have a database or a shopping cart to house your contacts, you should get one (ACT, Outlook) or start an Excel spreadsheet for starters. You’ll also need an email marketing service where you
can house contacts but try to choose ONE system. You can outsource this task. *Do NOT add them to an email newsletter list however if they have NOT agreed to get it or opted in
online to receive it.

6. Send more than one mailing: Send out another piece of mail or email within 2 weeks of when you sent the first one; this can be more casual, a postcard, flyer or another follow up
letter asking for referrals in case they don’t think they can use your services right now.

7. Call again: Call, not necessarily to make the sale, but to further build that relationship, chat about opportunities to refer to each other, etc. In-person meetings could be good in case
they forget what you look like however many times these days its much more efficient and acceptable to “meet” again over the phone.

8. Make a creative impression: If you’re really trying to get their business and you’re not getting anywhere, drop by a promotional product (s) with your card and brochure again or send
it in the mail. Make sure your promotional product stands out from your competition and is unique or memorable.

9. Systematize your follow up: Make sure you sort your database by Hot, Warm and Cold leads and then also by either where you met them (i.e.; Your City’s Chamber of Commerce, professional or service organization, social media site, etc.) or some other system (like referral source vs. prospect) so that when you mail or email to them regularly you can do so to small groups at a time with a unique message. Mail to your database quarterly and email them monthly at minimum (monthly and twice monthly is preferred).

10. Plan year-round promotions: Send out holiday cards not only for December, but maybe for Easter, the 4th of July or which ever holidays you feel like and then possibly their birthdays too. There are companies who send out cards for you, online sources you can use easily and there are websites that remind you when someone’s birthday is to make this easy.

These tips are for any type of business, retail, online, service or product. I am always curious as to how a store is going to follow up with me. I shop there, I write a check, and they have my address and phone number – yet 9 out of 10 times – absolutely NO follow up marketing! Only do the larger stores put me on their mailing list and send me mailers and/or emails (like Linens & Things, Cost Plus and Fashion Bug); these retailers know just when I come in because I normally always get another coupon in the mail right after to come back again. The one that does follow up with me understands that repeat business is 5-10 times easier to get than new business.

So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over
time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.
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Check out the current SUMMER 3-PART TELESERIES on the 3 Simple Steps to Attracting Clients and Making More Money. For $97 you can listen to me share how to accomplish all this follow up in your business, what to say in it all and how to attract 1000s more leads every month too. Go to www.JumpstartYourMarketing.com/3SimpleSteps and register now!

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Over the last couple of weeks I’ve been talking with you about Mastermind programs. Why you should join, what they are, what the are not and which one would be the best fit for you. But ultimately….

What it all comes down to is how do you most like to learn and how are you most productive?

You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money.

I, for example, am NOT a good product learner. I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever unless I pass it on to an assistant to read and learn and then THEY can implement whatever it is or give me the ‘cliff notes’.

Instead, I learn best by working one-on-one with a Mentor who’s doing what I want to do or going where I want to go. You know…

• Someone who’s still in the trenches themselves.
• Someone who’s investing in themselves as they ask me to invest in them.
• Someone who’s learning from other big thinkers and money makers so that knowledge will trickle on down to me as well.

I learn well in a workshop atmosphere too but then if I don’t quickly act on the information I  learn, it just sits on my shelf once again. Having a Mentor and true Mastermind group to hold me accountable, help guide me in all my big ideas and implementation is truly the glue for me that holds my business together while it accelerates at the speed of light from one level to the next, and the next, and the next.

Do you learn best by teleclasses, group trainings, workshops and online self-administer recordings and interaction or do you need or want more one-on-one mentoring, advice, guidance, resources, feedback and recommendations from your mentor or coach?

Click here to read the rest of the article…

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Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference.

As most of you know, I’ve been offering my Live Big Mastermind program to you for 3 years now as MY next step in my business. This is my FAVORITE program to run and involves some of my FAVORITE clients who end up moving FAST!

THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you who want to get where you want to go FASTER as well. Now I mentioned a TRUE Mastermind, what is that you might ask and what’s the difference?

Aren’t all Mastermind groups the same? NNNNNOOOOOOOO!!!!

Click here to read the rest of the article and find out why…

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I woke up this morning and couldn’t get back to sleep without writing this because I think it’s so important…this was confusing to me a few years ago too when I first started joining mastermind programs and high level coaching programs.

I know many of you are reading other people’s ezines and promotions and following other coaches and mentors as well….as you should; but I’m hearing that you’re confused.

With all the coaching and mastermind options out there right now, all of the 2012 mid-year groups are now forming…not only mine but a couple of my mentors’, other coaches like me and more; you’re confused as to which one is right for you?

I know they are a big investment, not only in yourself but in the direction of your business too so you want to make the RIGHT DECISION on which one to join, correct?

First of all, WHY should you want to join a Mastermind group or coaching program?

It’s simple really and most of us who’ve been in them would say it was the best thing we EVER did in our business (and that’s the truth).

Being in a Mastermind Group, like my Live Big Mastermind for example, can give you:

1. An influx of new ideas, strategies and fresh perspectives for your business. Sure you can come up with plenty of ideas on your own but will you know which ones to act on, spend money on or how to turn those ideas into big money paydays all on your own? Having a focused group of entrepreneurs and a lead mentor who can see bigger visions for you, additional opportunities and wider possibilities helps you put your big ideas into reality much faster and with more surety.

Click here to read the rest of the article and other 3 reasons…

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